Revenue acquisition management and ad tech platform provide solution to attribute accurate data, and optimise to revenue outcomes across search, display, social, and mobile. London – Marin Software, provider of…
New core feature extends faster creative, visual and code-level control to marketers, developers and business users PHILADELPHIA – Monetate, a leading technology solution provider that allows online marketers to leverage Big Data…
Premier Political Statistician Nate Silver to Open Event with Keynote Addressing the World of Data-Driven Predictions NEW YORK - This year, the Interactive Advertising Bureau (IAB) will bring together senior voices…
As the promise of “Big Data” plays an increasingly significant role in the digital marketing landscape, the Interactive Advertising Bureau (IAB) and Winterberry Group released “The Data Management Platform: Foundation for Right-Time Consumer Engagement,” a white paper revealing that DMPs could potentially serve as a principal technology solution for multichannel data aggregation, integration, management and deployment. DMPs are technology tools that normalize disparate data sets so that marketers can better understand and utilize data from multiple sources.
To help the industry better understand this intersection of Big Data and marketing while giving them the tools to speak this language, BlueKai has pulled together a cursory guide on the role data will play for marketers over the coming years.
Sense Networks, the original Big Data mobile location company, announced its new products AdMatch and AudienceSense, which will empower marketers to reach new audiences and allow publishers to monetize mobile advertising. Unique to market newcomers, Sense Networks has a proven platform to turn location data into behavioral data at a scale of billions of mobile location points per day. Using location and prediction, Sense Networks is able to understand each user’s behavior, allowing advertisers and publishers to finally accurately profile and target to their audiences, and generate more revenue from mobile advertising.
