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IAB Provides 1st-Ever Direction to Lead Generation Industry for the Secure Storage of Consumer Data


IAB Releases “Data Security Best Practices” for Advertisers and Publishers; 2009 Online Lead Quality Summit

LAS VEGAS – As consumers are sharing ever more details about themselves to obtain personalized information, products and services, it is critical that industries working with consumer data maintain the highest standards of security for the storage of that information. To provide a framework for monitoring security vulnerabilities, threats and potential fraud, the Interactive Advertising Bureau (IAB) released “Online Lead Generation: Data Security Best Practices,” a guide that ensures the safety and security of consumers’ personally identifiable information. The announcement was made at the fourth annual TARGUSinfo Online Lead Quality Summit (OLQS), a premiere event where senior interactive marketing executives from the lead generation industry met to discuss best practices and emerging trends.
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Ad Ops Daily Briefs: January 12 2009


- Lance Trebesch, CEO of TicketPrinting.com Joins the Board of the Better Business Bureau
Lance Trebesch, CEO of TicketPrinting.com has joined the Board of the Better Business Bureau, serving Eastern Washington, North Idaho & Montana. TicketPrinting.com has been an avid supporter and member of the Better Business Bureau and considers its accreditation in the BBB vital to its online business.
“We serve over 40,000 customers across North America, and even some in Europe, said Lance Trebesch, CEO of TicketPrinting.com. “Customers need to know they can trust an online business like ours; especially with their important events and ticket printing. As a new Board Member I will bring ecommerce and online trust experience to the Better Business Bureau.”

- Marchex Participated in the 19th Annual Citigroup Global Entertainment, Media and Telecommunications Conference
The live audio Webcast and archived version of the Marchex presentation is available by visiting Events in the Investor Relations section of the Marchex Web site (http://www.marchex.com/investors/events.html).

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