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Lithium Technologies Launches New Analytics Offering to Measure the Health of Customer Communities
Community Health Index and Lifecycle Benchmark Service Enable Customers to Measure Results and Ensure the Success of their Communities EMERYVILLE, Calif. – Lithium Technologies, the leading provider of on-demand customer community solutions for the enterprise, announced the launch of Lithium Insights, the first and only set of analytic solutions available to accurately measure and benchmark [...]
Ad Ops Daily Briefs: January 29 2009
- HubSpot Announces Landing Page Wizard for Its Internet Marketing System For marketers, the landing page is the place on a site where prospects are captured as leads. A landing page is the page to which a user’s call-to-action link directs, or where the user makes an offer and captures lead information. HubSpot’s Landing Page [...]
Sales During Online Holiday Shopping Season Decline by 3 Percent
Despite Weak Season Apple, Amazon, Wal-Mart and Sears Post Traffic Increases RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported its tracking of holiday season retail e-commerce spending for the holiday shopping season, beginning November 1 and ending December 23, the last day to purchase online with the [...]
Holiday E-Commerce Season Sales Finally Match Last Year as Two Workdays this Past Week Each Surpass $800 Million in Online Spending
Sales Since Cyber Monday Up 9 Percent Versus Year Ago RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported its tracking of holiday season retail e-commerce spending for the first 35 days of the November – December 2008 holiday season. For the holiday season through December 5, $14.92 billion [...]
comScore and Quattro Wireless Network Study Reveals Unduplicated and Engaged Mobile Audience
WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile advertising network, announced the results of a comScore, Inc. (NASDAQ: SCOR) digital marketing intelligence survey about today’s mobile consumer trends. The survey tracked contextual, demographic, behavioral and location information from the Quattro network of premier Publisher mobile web sites for category leading organizations, such [...]
New Razorfish Research Consumers Increasingly Using Social Media to Make Buying Decisions
Four out of 10 consumers have made a purchase based on advertising they saw on a social media site, and 76 percent welcome advertising on social networks, according to a report published earlier by Razorfish (www.razorfish.com), one of the industry’s largest digital marketing agencies. FEED: The Razorfish Consumer Experience Report can be found at http://feed.razorfish.com. [...]
Avenue A | Razorfish Shortens Name to Razorfish
Avenue A | Razorfish announced today that the agency has shortened its name to Razorfish and launched its new website — www.razorfish.com. ‘For four years we have operated as a single agency with integrated capabilities in the global marketplace, and we don’t need two names anymore,’ Razorfish CEO Clark Kokich said. ‘Although both Avenue A [...]
go2 Launches Animation For Mobile Marketing
Mobile Marketing Forum, New York, June 11, 2008 – go2 Media™ (www.go2.com) a leading mobile media company, today announced the successful launch of animated WAP banner ads throughout its mobile content network. The animated banners are a series of images and text running on a 10-to-15 second long loop optimized to run across appropriate carriers [...]
New Study Shows that Heavy Clickers Distort Reality of Display Advertising Click-Through Metrics
CHICAGO, February 12,2008 – Media agency Starcom USA, behavioral targeting network Tacoda, and digital consumer insight company comScore collaborated on a research study whose results call into question click-through rates as a primary source of accountability for Internet display advertising aimed at brand-building. Called “Natural Born Clickers,” the study reveals that a very small group [...]
comScore Media Metrix Ranks Top 50 U.S. Web Properties For December 2008
Traffic to Retail Sites Grows Despite Disappointing Holiday Sales Google Sites Reach Nearly 80 Percent of Americans Online RESTON, VA, January 15, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for December 2008 based on data [...]
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