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		<title>Glam Media&#8217;s Brash.com Announces the Brash 50 Women</title>
		<link>http://www.adoperationsonline.com/2009/01/15/glam-medias-brashcom-announces-the-brash-50-women/</link>
		<comments>http://www.adoperationsonline.com/2009/01/15/glam-medias-brashcom-announces-the-brash-50-women/#comments</comments>
		<pubDate>Thu, 15 Jan 2009 15:17:55 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2439</guid>
		<description><![CDATA[New List Includes the Top 50 Smart, Funny, Successful and Sexy Women to Watch Out for in 2009 Silicon Valley, CA and New York, NY—January 12, 2009—Brash.com, (www.brash.com) the recently launched vertical content network for men from Glam Media, Inc., today announced the Brash 50 Women. The Brash 50 Women list includes the most sought-after [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-552" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/08/glamlogo.jpg" alt="" width="97" height="52" /></a>New List Includes the Top 50 Smart, Funny, Successful and Sexy Women to Watch Out for in 2009</p>
<p>Silicon Valley, CA and New York, NY—January 12, 2009—Brash.com, (www.brash.com) the recently launched vertical content network for men from Glam Media, Inc., today announced the Brash 50 Women. The Brash 50 Women list includes the most sought-after women poised for great success in 2009 from across industries, including film, sports, television, modeling and music.</p>
<p>The Brash 50 Women list represents a dynamic range of women, including long-time favorites such as Jennifer Lopez, as well as up-and-coming “it” girls like Megan Fox and Taylor Swift. A number of diverse personalities are represented among the Brash 50 Women ranging from reality TV hosts (Heidi Klum) to Grammy winning recording artists (Alicia Keys) and from tennis stars (Maria Sharapova) to award winning screenwriters (Tina Fey). The full list can found in full at www.brash.com.<br />
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<p>“The appreciation of a smart, beautiful and successful woman is something all men can relate to,” said Richard Pérez-Feria, editorial director and curator of Brash.com. “The Brash 50 Women list is a tribute to the women who have gained our respect and admiration in 2008, and who we won’t be able to take our eyes off of in 2009.”</p>
<p>Launched in October 2008, the Brash Network is an edgy, upscale vertical network that caters to men’s desires and needs focusing on lifestyle, entertainment, automotive and gadgets, and news both from a national perspective and with local influence. To commemorate its launch Brash released the first annual Brash Hall of Fame and Brash 100 lists honoring the bold and brave men that have created and stood for positive change in the world across sports, politics and entertainment. Those lists can be found at http://brash.com/brash100/.</p>
<p>About Glam Media</p>
<p>Glam Media is the pioneer and global leader of Vertical Content Networks, leveraging a revolutionary new media model that brings brand advertisers to targeted vertical audiences online. With more than 900 publishers worldwide, Glam Media comprises Glam.com, a carefully curated network of popular and influential lifestyle women’s websites, blogs and magazines, and Brash.com, the newly launched network catering exclusively to men. Glam Media’s reach is deep and far-reaching; it is the comScore Top 10 Web property, with a total reach of 54 million unique monthly visitors in the U.S. and 98 million uniques globally, and is also a Top 10 Display Ad Publisher. Glam Media is #1 for Women in US, UK, and Germany, and has been the fastest growing company in 2007 and 2008. Glam Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. The company is headquartered in New York City, New York and Silicon Valley, California, with international offices in London, Munich, Berlin and Tokyo.</p>
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		<title>Glam Media Launches Japan</title>
		<link>http://www.adoperationsonline.com/2008/11/25/glam-media-launches-japan/</link>
		<comments>http://www.adoperationsonline.com/2008/11/25/glam-media-launches-japan/#comments</comments>
		<pubDate>Tue, 25 Nov 2008 15:06:52 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2437</guid>
		<description><![CDATA[Global Luxury Brands Headline as Launch Advertisers Yuki Yamamura, Japanese Internet Pioneer and Former CEO of DoubleClick Japan and Excite Japan Launches Glam Subsidiary Tokyo, Japan, Silicon Valley, California and New York, New York—November 25, 2008—Glam Media, Inc. (www.GlamMedia.com), pioneer of vertical content networks and recently ranked comScore Media Metrix Top 10 Web property, today [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-552" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/08/glamlogo.jpg" alt="" width="97" height="52" /></a>Global Luxury Brands Headline as Launch Advertisers</p>
<p>Yuki Yamamura, Japanese Internet Pioneer and Former CEO of DoubleClick Japan and Excite Japan Launches Glam Subsidiary</p>
<p>Tokyo, Japan, Silicon Valley, California and New York, New York—November 25, 2008—Glam Media, Inc. (www.GlamMedia.com), pioneer of vertical content networks and recently ranked comScore Media Metrix Top 10 Web property, today announced the launch of Glam Media Japan KK (www.glam.jp). Glam Japan launches with leading magazine partners and more than 20 local Web publishers, blogs and sites including CanCan, Nikkei Woman and Cafeglobe. Global luxury, beauty and consumer packaged good brands headlining as launch advertisers for Glam Japan include: MAYBELLINE NEW YORK (NIHON L’OREAL K.K.); FENDI JAPAN; MHD Diageo Moet Hennessy K.K. and ANA.<br />
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<p>With its influential publisher and content network, Glam Media Japan is positioned to be a key partner for brand display advertisers in the region. Glam Media’s global expansion follows the continued demand by advertisers for global premium content from vertical content networks like Glam Media. Glam launched its UK and German operations in June and July of 2008, respectively.</p>
<p>Glam Japan will include original editorial as well as content curated from the Glam Publisher Network including Japanese magazine publishers and sites. Glam Japan and its network of 20+ publishers at launch are focused on core Style (Fashion, Beauty, Luxury and Shopping) and will expand into Entertainment, Living, Luxury, Family and Health &amp; Wellness in early 2009. A complete list can be found at www.glam.jp.</p>
<p>“Glam Media is compelling for Japanese consumers and brand advertisers alike,” said Yukihiro Yamamura, CEO of Glam Japan and VP of Glam Media. “For women who love the latest fashion, beauty, lifestyle and entertainment, Glam Media connects them directly to publishers—large and small—who are passionate about their areas of interest. For advertisers, Glam offers a better way to engage with passionate audiences and we look forward to replicating Glam’s successful media model here in Japan.”</p>
<p>“Japan is one of the most sophisticated consumer markets in the world,” said Samir Arora, chairman and CEO, Glam Media. “We are thrilled to launch Glam Media Japan today. Under the leadership of Yukihiro Yamamura, Glam is committed to leveraging premium content from our local network publishers to help brand advertisers reach a focused women audience in Japan.”</p>
<p>Since its launch four years ago, Glam Media’s mission has remained unchanged: to bring brand advertisers to passionate audiences visiting the Web’s professional mid and long-tail publishers and content creators. For brand advertisers in Japan, Glam Media offers its unique targeting technology platform, Glam Evolution™, enabling vertical targeting of women by audience, content, primetime and placement, and providing brand engagement and hyper targeting to maximize results.</p>
<p>Glam Japan is headed by Yukihiro Yamamura, who joined the company as CEO of its newly formed subsidiary Glam Media Japan KK, and as a Vice President of Glam Media, Inc., earlier this fall. Yamamura joined Glam from DoubleClick Japan where he was CEO and most recently from Excite Japan, where he was CEO since 1999. An Internet pioneer in Japan, Yamamura spent his career focused on the display brand advertising market and launched one of the leading portals and women’s destination sites in Japan. As the CEO of DoubleClick Japan, he was responsible for setting up the first Internet advertising media network service in Japan. Later at Excite, Yamamura launched the company in 2002 as subsidiary of Itochu Corporation and managed it since then as a separate, publicly listed entity.</p>
<p>About Glam Media</p>
<p>In pioneering a powerful new publishing model, Vertical Content Networks, the founders of Glam Media created a new media model that brings brand advertisers to targeted vertical audiences online. With more than 700 sites, Glam Media comprises Glam.com, a carefully curated network of popular and influential lifestyle women’s websites, blogs and magazines, and Brash.com, the newly launched network catering exclusively to men. Glam Media’s reach is deep and far-reaching; it is number one in reach for women and a comScore Top 10 Web property, with a total reach of 56 million unique monthly visitors in the U.S. and 97 million uniques globally, and is also a Top 10 Display Ad Publisher. Glam Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. The company is headquartered in New York City, New York and Silicon Valley, California, with international offices in London, Munich, Berlin and Tokyo.</p>
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		<title>Glam Media Launches Glam Applications Network with More Than 50 Charter Widget and Application Developers and Media Companies</title>
		<link>http://www.adoperationsonline.com/2008/11/18/glam-media-launches-glam-applications-network-with-more-than-50-charter-widget-and-application-developers-and-media-companies/</link>
		<comments>http://www.adoperationsonline.com/2008/11/18/glam-media-launches-glam-applications-network-with-more-than-50-charter-widget-and-application-developers-and-media-companies/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 15:03:04 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2435</guid>
		<description><![CDATA[Glam Media Pioneers First Brand Ad-Enabled Distributed Media App Platform Requiring IAB Standard Ad Units for Ad-Supported Widgets Silicon Valley, CA and New York, NY—November 18, 2008—Glam Media, Inc. (www.GlamMedia.com), recently ranked comScore Media Metrix Top 10 Web property, today announced the launch of the Glam Applications Network. The platform that enables brand ad-enabled applications [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-552" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/08/glamlogo.jpg" alt="" width="97" height="52" /></a>Glam Media Pioneers First Brand Ad-Enabled Distributed Media App Platform Requiring IAB Standard Ad Units for Ad-Supported Widgets</p>
<p>Silicon Valley, CA and New York, NY—November 18, 2008—Glam Media, Inc. (www.GlamMedia.com), recently ranked comScore Media Metrix Top 10 Web property, today announced the launch of the <strong>Glam Applications Network</strong>. The platform that enables brand ad-enabled applications and widgets to be integrated into web sites and blogs, Glam Apps “Atako”, includes a standardized payment system for developers, publishers and media companies. Apps and widgets will be available in the Glam Apps Store (www.GlamApps.com), which provides a curated set of applications for publishers to add new features, build traffic and create new revenue streams. Today, Glam Apps names more than 50 premier charter developers, including: Sphere (a division of AOL); BuzzFeed; Meebo; PollDaddy; PicApp, JS-Kit and Kwanzoo. GlamTV, a signature application on the Glam Apps platform, features video content from select media partners including Cinelan, Diagonal View and Young Hollywood.<br />
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<p>As the largest vertical content network, Glam Media fills a unique position in the marketplace, bringing together publishers, developers, content producers, media companies, agencies and advertisers to create branded, distributed media content and applications. The Glam Applications Network, launching today in beta, is immediately available to the 700+ web sites in the Glam.com and Brash.com vertical networks—and will be open to all professional Web publishers in early 2009. Examples of Glam Apps include: polls; slideshows; video commenting and contests; content feeds &amp; syndication; ratings; recipe search, quizzes and shopping search.</p>
<p>Glam Apps Atako was built with brand advertisers’ needs in mind. Glam Apps’ ad-supported widgets contain IAB standard ad units that can be sold by Glam Media, the media publisher, agency and/or the developer. Today, most widget platforms are designed only to add functionality to social networks with no targeting technology or controls for brand advertisers, like brand proximity and relevance. For example, the main display ad may be a retail client, with widgets on the same page showing non-targeted or even competitive retail ads. Glam Media’s platform is also noteworthy because it solves the challenge of revenue-sharing with a built-in distributed ad payment system. Glam Apps Atako allows a range of monetization and distribution choices for developers building applications: ad-enabled with required IAB-standard ad units, sponsored or advertorial widgets, paid for or subscription based applications and free no-ads utilities.</p>
<p>“Widgets and distributed content are great examples of how interactive media companies are transforming marketing in search of new ways for consumers to engage with brands,” said Randall Rothenberg, President and CEO of the IAB. “That these widgets adhere to IAB ad standards, simplifies the interactive ad buying process and will help expand the value and measurement capabilities of widgets.”</p>
<p>Glam Media has already created many successful application campaigns for advertisers. Glam Apps builds on this success with a platform that allows developers to create the apps and for advertisers to sponsor them. With Glam Apps, brand advertisers can develop custom publisher features and share-of-voice branded widgets on targeted sites, resulting in deeply immersive campaigns and advertorials. Agencies can use Glam Apps Atako to create integrated brand applications and widgets that leverage the distribution of the Glam Publisher Network. Application campaigns previously built on the Glam platform include:  a styling video built for Levi’s® brand Luv My Levi’s® campaign; a flirting widget for V05; Glam Re-Skins, which enable a publisher to automatically re-skin their entire site with specific ads; and Glam Spotlight units which allow an advertiser to distribute video in a brand-engaging/skinned module.</p>
<p>Media companies can use Glam Apps Atako to create widgets for content distribution in a “rights-managed” system with monetization or distribution from content networks. Video providers and media networks can use GlamTV and BrashTV applications to distribute protected video content packaged with high-CPM display and video ads.</p>
<p>Glam-developed applications that are part of Glam Apps at launch include:</p>
<p>GlamTV/BrashTV: an innovative video application that allows for the distribution of professionally-produced premium content across the Glam Network, reaching 22 million users with over 50 million views per month three months after its beta launch.</p>
<p>Glam Now:  a vertical content story headlines widget promoting the hottest story links in the Glam Network, reaching 31 million users with over 100 million widgets views per month.</p>
<p>“The Glam Applications Network allows developers and advertisers to easily promote and distribute applications on a wide variety of web sites with a built-in system for monetization,” said Ryan Roslansky, VP of Products &amp; Audience for Glam Media. “Not only are we expanding the app distribution market for developers, we are opening up new opportunities for publishers to add functionality to their sites and for advertisers to reach users with innovative campaigns.”</p>
<p>The charter developers for Glam Apps at launch include: Apture; Bang International; BuzzFeed; CookThink; FoodChannel; Fotoviewr; Grouptivity;  Meebo; Kwanzoo; NearbyNow; Ojingo (Blipback); PicApp; Pixsta; Predictify; Poll Daddy; TheFind; JS-Kit; Sphere; ShareThis; Polyvore, The Astrologer and WeSeed.</p>
<p>“Sphere partnered with Glam Media to build a module for Glam Apps that is distributed content at its best,” said Tony Conrad, CEO of Sphere. “For Glam’s publishers, Sphere’s module connects their articles to contextually relevant content from their archives and also displays related content from around the Glam Publisher Network. Participating publishers will serendipitously see inbound traffic from other Glam sites. The module also integrates a high quality ad unit that provides marketers a new and innovative way to engage with their audience and drives incremental revenue for the publisher.”</p>
<p>“JS-Kit provides ultra-lightweight community services like Comments, Ratings, and Polls for any web site,” said Khris Loux, CEO of JS-Kit.  “Glam Apps gives us a new way to access premium web publishers and advertisers at the same time.”</p>
<p>“PicApp is thrilled to be selected by Glam Media as a developer partner,” said Eyal Gura, PicApp’s CEO. “PicApp gives Glam’s publishers easy access to millions of premium images from sources such as Getty Images, Corbis, Splash News, Newscom, Image Source and others. Our images not only enhance and drive traffic to publishers’ sites, but also encourage viewers to further interact with the content. The partnership with Glam Media, and other partnerships to be announced soon, is a further demonstration of PicApp’s appeal to blog networks.”</p>
<p>Built upon standards including Google Gadget, OpenSocial and OpenID, the application distribution software powering Glam Apps Atako is scheduled for full open source release in Q4 of 2008. Glam’s first open source release underscores the company’s commitment to creating a vibrant community of developers with the common goal of integrating functionality into a wide variety of publishing platforms. Integration with OpenID creates a whole new class of consumer applications in a distributed media environment, where users can use one log-in across the wide Glam Publisher Network or specific vertical networks, enabling social networking and communication applications.</p>
<p>Today, Glam is also launching GlamID, a distributed login and registration platform built off OpenId for use across Glam Media properties. Glam Apps Atako is built on Google’s open source Gadget technology. Glam Apps allows developers to leverage Glam Evolution, Glam’s unique ad services platform with full Brand Sense Accountability and ROI measurement for advertisers. Glam is also one of the first to use the newly announced tracking comScore Extended Web measurement (CXW), to help measure and report reach and advertising for distributed Web content such as Glam Apps. This allows targeting, measurement and reporting of key data to brands and agencies.</p>
<p>For additional information, please visit www.GlamApps.com.</p>
<p>About Glam Media<br />
In creating a new prototype, Vertical Content Networks, the founders of Glam Media have introduced a revolutionary new media model that powerfully brings brand advertisers to targeted vertical audiences online. With more than 700 sites, Glam Media comprises Glam.com, a carefully curated network of popular and influential lifestyle women’s websites, blogs and magazines, and Brash.com, the newly launched network catering exclusively to men. Glam Media’s reach is deep and far-reaching; it is a comScore Top 10 Web property, with a total reach of 52 million unique monthly visitors in the U.S. and 88 million uniques globally, and is also a Top 10 Display Ad Publisher. Glam Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital.  The company is headquartered in New York City, New York and Silicon Valley, California, with international offices in London, Munich, Berlin and Tokyo.</p>
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		<title>Levi’s Brand Launches &#8220;Luv My Levi&#8217;s&#8221; Campaign Across Glam Media Women&#8217;s Network</title>
		<link>http://www.adoperationsonline.com/2008/11/10/levis-brand-launches-luv-my-levis-campaign-across-glam-media-womens-network/</link>
		<comments>http://www.adoperationsonline.com/2008/11/10/levis-brand-launches-luv-my-levis-campaign-across-glam-media-womens-network/#comments</comments>
		<pubDate>Mon, 10 Nov 2008 14:57:40 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2433</guid>
		<description><![CDATA[Campaign Designed to Celebrate the Confidence That Comes With Finding the Perfect Jean Silicon Valley, CA and New York, NY—November 10, 2008—Glam Media, Inc. (www.GlamMedia.com), the recognized pioneer of vertical content networks, and Levi’s®, the company that invented the blue jean, today announced an innovative campaign to promote Levi’s® range of product styles and fits [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-552" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/08/glamlogo.jpg" alt="" width="97" height="52" /></a>Campaign Designed to Celebrate the Confidence</p>
<p>That Comes With Finding the Perfect Jean</p>
<p>Silicon Valley, CA and New York, NY—November 10, 2008—Glam Media, Inc. (www.GlamMedia.com), the recognized pioneer of vertical content networks, and Levi’s®, the company that invented the blue jean, today announced an innovative campaign to promote Levi’s® range of product styles and fits for women. The campaign includes a Levi’s® microsite (http://levi.glam.com) distributed across the Glam network and featuring style videos of real women, a denim dating personality quiz, and original editorial content from Glam publishers. The campaign, which targets all women, was designed to create an emotional connection to Levi’s® by celebrating the confidence that comes with finding the perfect jean.<br />
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<p>Launched in October, Levi’s® brand “Luv My Levi’s®” display advertising campaign ran across Glam Media’s women’s vertical content network of more than 700 publishers. Additionally, Glam Media created a Levi’s® branded microsite for the campaign, which includes four major components:</p>
<p>· Denim Style Series Styling Videos – Three real women: Jennifer, Kristen and Ruby, discuss personal style and shopping habits with Glam.com’s fashion editor, going inside their closets and raiding the Glam.com fashion wardrobe.</p>
<p>· What’s Your Denim Dating Personality – By taking a short matchmaking quiz, women are paired up with their ideal denim style.</p>
<p>· Dress Up Your Denim – An editorial featurette from Glam Media publisher and Shefinds editor Kristin Booker provides tips on glamming up a good pair of jeans.</p>
<p>“The Levi’s® brand has long led the industry in both fit and style for women’s jeans,” said Megan O’Connor, Senior Manager of Online Marketing for Levi’s®. “The ‘Luv My Levi’s®’ program on Glam Media is perfectly designed to highlight our range of styles and fits that make all women look and feel beautiful. The sheer reach of Glam’s network to such a targeted demographic is without match, and they truly understand how to best translate brand messages online.”</p>
<p>In a unique supplement to the online campaign, Glam Media and Levi’s® hosted an in-store event, which took place in early October at the Levi’s® store in New York’s Union Square. The event was an opportunity for Levi’s® to preview the Fall/Holiday line for members of the Glam.com editorial team popular fashion and style bloggers from the Glam Media network in an unprecedented combination of editorial and advertising reach in one campaign.</p>
<p>“Levi’s® came to us with a need to create a brand experience that invites consumers to interact with Levi’s® in a fun and relevant way,” said Scott Schiller, EVP of Global Marketing at Glam Media. “We were able to provide a platform to convey personalized messages to a broad audience of women, coupled with the opportunity to participate in the intimate conversations that take place among the independent publishers in our network.”</p>
<p>About Glam Media</p>
<p>In creating a new prototype, Vertical Content Networks, the founders of Glam Media have introduced a revolutionary new media model that powerfully brings brand advertisers to targeted vertical audiences online. With more than 700 sites, Glam Media comprises Glam.com, a carefully curated network of popular and influential lifestyle women’s websites, blogs and magazines, and Brash.com, the newly launched network catering exclusively to men. Glam Media’s reach is deep and far-reaching; it is a comScore Top 10 Web property, with a total reach of 52.3 million unique monthly visitors in the U.S. and 88 million uniques globally, and is also a Top 10 Display Ad Publisher. The company is headquartered in New York City, New York and Silicon Valley, California, with international offices in London, Munich, Berlin and Tokyo.</p>
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		<title>Glam Media Turns Four</title>
		<link>http://www.adoperationsonline.com/2008/10/20/glam-media-turns-four/</link>
		<comments>http://www.adoperationsonline.com/2008/10/20/glam-media-turns-four/#comments</comments>
		<pubDate>Mon, 20 Oct 2008 14:40:49 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2429</guid>
		<description><![CDATA[Recognized Pioneer of Vertical Content Networks Now Ranked as Top 10 comScore WebProperty Silicon Valley, CA and New York, NY—October 20, 2008—Glam Media, Inc. (www.GlamMedia.com), the recognized pioneer of vertical content networks, celebrates its four-year anniversary today, which also coincides with the company’s new rank as a comScore Media Metrix Top 10 Web property. Today, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-552" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/08/glamlogo.jpg" alt="" width="97" height="52" /></a>Recognized Pioneer of Vertical Content Networks Now Ranked as Top 10 comScore WebProperty</p>
<p>Silicon Valley, CA and New York, NY—October 20, 2008—Glam Media, Inc. (www.GlamMedia.com), the recognized pioneer of vertical content networks, celebrates its four-year anniversary today, which also coincides with the company’s new rank as a comScore Media Metrix Top 10 Web property. Today, the company also launched Brash.com a new vertical network for men with Lifestyle, Entertainment, Tech, Auto and News channels.</p>
<p>“Glam brings alive the promise of the Internet, combining reach and context for display advertisers, while focusing on valuable consumers, said Samir Arora, chairman and CEO, Glam Media. “Our new ranking as a top 10 comScore Web property validates that Glam has the right model for harnessing the long tail of the Web to create a new kind of media company.”<br />
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<p>In 2004, Glam launched with a mission to bring brand advertisers to passionate audiences developing along the Web’s long tail. Earlier, the company operated in stealth mode at a retro-modern Victorian home in the Haight Ashbury neighborhood in San Francisco and talked to hundreds of brand advertisers worldwide. Glam.com launched with just 12 network publishers in September 2005 at New York Fashion Week, and became number one for women less than two years later in June 2007. Today, Glam Media is a top 10 comScore property just three years after launch and is replicating its network model with its newly launched its all-men’s vertical, Brash.com.</p>
<p>2002-2004: Concept and Prototype Stage<br />
• Founders start to meet informally, the focus of discussion is on the move to online publishing and the profit potential of connecting compelling content and e-commerce<br />
• Founding team comes together. Fernando Ruarte, Ernie Cicogna, Susan Kare, Vic Zaud, Dianna Mullins, Rebecca Bogle, Emmanuel Job, Raj Narayan start as co-founders, and later Jack Rotolo, Jack Wu and Carl Portale join<br />
• Seed &amp; Series A:  Funding by Information Capital LLC<br />
• Vision:  to help bring entertainment, emotion and aspiration to the Web, help brings brands online, and package content and commerce with desirable ads<br />
• Changes name from Project Y to Glam Media, Inc., moves to Brisbane, CA and starts office in New York</p>
<p>2004-2005: Year One—Vertical Focus on Women<br />
• June 2004: Completes first prototype of Web site<br />
• October 2004: Changes name to Glam Media, Inc. to focus on Women as the first target. Starts building Glam.com and Glam Publisher Network<br />
• December 2004: Series B funding of $10M by Accel, DFJ and Walden<br />
• September 2005:  Glam.com launches at Fashion Week in New York and at DEMO conference in California<br />
• November 2005: Glam Publisher Network launches with 12 partners<br />
• December 2005: Founding and executive team decide to focus 100% of efforts on media, Samir Arora becomes interim, then full time role as CEO</p>
<p>2006: Year Two—The Startup Wiggle<br />
• February 2006: Nanette Lepore is the first top fashion designer to blog Fashion Week live –and does it with Glam.com<br />
• September 2006: Glam vaults to number one in fashion online, enters comScore Media Metrix top 10 women’s properties list</p>
<p>2007: Year Three —Becoming #1 in Women’s Properties<br />
• January 2007: Glam closes Series C Funding of $18.5 million from DAG Ventures and existing investors<br />
• May 2007: Glam is the number one Web property for women, reaching over 17 million uniques, outperforming  iVillage/NBC<br />
• June 2007: Glam strikes multi-year ad deal with Google</p>
<p>2008: Year Four—Becoming Top 10 Web Media Property<br />
• January 2008:  Glam Media introduces brand engagement advertising platform Glam Evolution™<br />
• February 2008:  Glam Media raises $85 million in private strategic funding<br />
• March 2008:  Launches Glam Living under Joe Lagani, former publisher of Conde Nast’s House &amp; Garden<br />
• May 2008:  Glam Media launches GlamTV Platform for video<br />
• June 2008:  Glam Media  launches in UK and acquires UK-Based Monetise LTD<br />
• July 2008:  Glam launches in Germany with Burda Cross Media as Joint Venture Launch<br />
• August 2008:  Glam Ranked #10 as Display Ad Publisher according to June Ad Metrix comScore<br />
• September 2008:  Launches Black Life vertical to wide acclaim<br />
• September 2008:  Hires former Yukihiro Yamamura to run newly formed subsidiary Glam Media Japan KK<br />
• September 2008:  Glam Media is #5 on Adweek Digital Media Hot List<br />
• October 2008:  Glam ranked Top 10 Web Property according to August comScore, fastest growing in Top 50<br />
• October 2008:  Launches Brash.com vertical for men—leveraging the technology platforms built for vertical targeting—Glam Evolution Ad Server and Glam Insider for Publishers</p>
<p>Glam Media is newly ranked as a comScore MediaMetrix Top 10 Web property and is also a 10 Display Ad Publisher, connecting brand display advertisers to more than 52 million uniques in U.S. and a global vertical content network of more than 700 sites. Glam.com targets Women with six channels: Style (Fashion, Beauty, Shopping); Entertainment; Living; Luxury; Family and Health &amp; Wellness; and the recently launched vertical targeting African Americans, Black Life. The Brash.com vertical targets men with five channels:  Lifestyle; Entertainment; Tech; Auto and News.</p>
<p>About Glam Media<br />
The founders of Glam Media created a new media model to bring brand advertisers to vertical audiences online:  vertical content networks. Today, Glam Media—with its Glam.com (women) and Brash.com (men) networks—is the fastest growing Top 10 media Web property in the U.S. with a total reach of 52.3 million unique monthly visitors in the U.S. and 75 million uniques globally. Glam Media recently entered the comScore Top 10 Web properties list and is also a Top 10 Display Ad Publisher. With 700 sites total, Glam Media is composed of: Glam.com—a carefully curated network of popular and influential lifestyle women’s Web sites, blogs and magazines; and Brash.com—the newly launched all men’s network. Glam Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Glam Media is headquartered in New York City and Silicon Valley, California, with international offices in London, Munich, Berlin, and Tokyo.</p>
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		<title>Ad Ops Daily Briefs: October 1 2008</title>
		<link>http://www.adoperationsonline.com/2008/10/01/ad-ops-daily-briefs-october-1-2008/</link>
		<comments>http://www.adoperationsonline.com/2008/10/01/ad-ops-daily-briefs-october-1-2008/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 21:46:57 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
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		<description><![CDATA[- Study by AOL’s Platform-A and OMD Finds that Today’s ‘Supermoms’ Pack 27 Hours of Activities Into 16-Hour Waking Day The new trend in superpowers may be the ability to create time. At least that’s what the “Supermoms” are doing. Today’s moms have become champion multi-taskers who are using mobile phones, the Internet and other [...]]]></description>
			<content:encoded><![CDATA[<p>- <strong>Study by AOL’s Platform-A and OMD Finds that Today’s ‘Supermoms’ Pack 27 Hours of Activities Into 16-Hour Waking Day</strong><br />
The new trend in superpowers may be the ability to create time. At least that’s what the “Supermoms” are doing. Today’s moms have become champion multi-taskers who are using mobile phones, the Internet and other media to help them pack 27 hours of activities – including eight hours spent with media – into 16 hours of waking time each day, according to a new study by AOL’s Platform-A and global communications agency OMD. The study, called “Living La Vida Rapida: Today’s Parents Living a Double Life at Double Time,” explored online moms’ lifestyles and media preferences, as well as how advertisers and marketers can leverage these insights to communicate with them more effectively. Platform-A, http://www.platform-a.com, is AOL’s digital advertising business.</p>
<p>- <strong>Epic Advertising Appoints Rob Wilson</strong><br />
Epic Advertising (www.EpicAdvertising.com), the New York-based online marketing leader, announced today that it has appointed international online marketing veteran Rob Wilson to the position of Senior Vice President and General Manager, Europe. Mr. Wilson will be based in London, England, and will start his new post on October 16, 2008. In his position at Epic Advertising, Mr. Wilson is responsible for the further development and general strategic oversight of the company’s European-based businesses. He will also oversee all operational facets of the European-based division, including office expansion and staffing, as well as strategic oversight and P&amp;L. Prior to joining Epic Advertising, Mr. Wilson served as Regional Director for the US and UK markets for Zanox, a performance marketing company headquartered in Berlin.</p>
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		<title>Smart AdServer Signs a New Contract with a German Agency</title>
		<link>http://www.adoperationsonline.com/2008/05/13/smart-adserver-signs-a-new-contract-with-a-german-agency/</link>
		<comments>http://www.adoperationsonline.com/2008/05/13/smart-adserver-signs-a-new-contract-with-a-german-agency/#comments</comments>
		<pubDate>Tue, 13 May 2008 11:32:47 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Advertising Industry Deals]]></category>
		<category><![CDATA[Smart AdServer]]></category>
		<category><![CDATA[01Net;]]></category>
		<category><![CDATA[advertising campaign tool;]]></category>
		<category><![CDATA[advertising server;]]></category>
		<category><![CDATA[advertising space]]></category>
		<category><![CDATA[Allociné;]]></category>
		<category><![CDATA[an advertising campaign tool;]]></category>
		<category><![CDATA[Belgium]]></category>
		<category><![CDATA[Berlin]]></category>
		<category><![CDATA[Berlin GmbH;]]></category>
		<category><![CDATA[Boursorama;]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Central Intelligence Agency]]></category>
		<category><![CDATA[Cyrille Geffray;]]></category>
		<category><![CDATA[DIEMEDIAFABRIK;]]></category>
		<category><![CDATA[e-advertising sector;]]></category>
		<category><![CDATA[EUR]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Exhibition Centre;]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[German Agency;]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[large media agencies;]]></category>
		<category><![CDATA[main adserving technologies;]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media agencies]]></category>
		<category><![CDATA[MSD;]]></category>
		<category><![CDATA[NRJ Global;]]></category>
		<category><![CDATA[one of the main adserving ;]]></category>
		<category><![CDATA[one of the main adserving technologies;]]></category>
		<category><![CDATA[online campaigns]]></category>
		<category><![CDATA[Paris]]></category>
		<category><![CDATA[Reed Business]]></category>
		<category><![CDATA[Smart AdServer SAS;]]></category>
		<category><![CDATA[Spain]]></category>
		<category><![CDATA[SPD Bundesvorstand;]]></category>
		<category><![CDATA[Switzerland]]></category>
		<category><![CDATA[United Kingdom]]></category>
		<category><![CDATA[VNG Verbundnetz Gas AG;]]></category>
		<category><![CDATA[Wolters Kluwer;]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1803</guid>
		<description><![CDATA[The French adserver thus confirms its European ambitions Paris, 13 May 2008 &#8211; Smart AdServer, a leading player in Europe in adserving and digital marketing, announces the signing of a new contract with a German agency, DIEMEDIAFABRIK, a specialist in media planning, consulting and buying of advertising space. Founded in 1997, the DIEMEDIAFABRIK grew rapidly [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-1796" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/11/smartadserverlogo-300x53.jpg" alt="" width="300" height="53" /></a>The French adserver thus confirms its European ambitions<br />
Paris, 13 May 2008 &#8211; Smart AdServer, a leading player in Europe in adserving and digital marketing, announces the signing of a new contract with a German agency, DIEMEDIAFABRIK, a specialist in media planning, consulting and buying of advertising space.</p>
<p>Founded in 1997, the DIEMEDIAFABRIK grew rapidly in Germany and posted turnover of €76.1M in 2007. Today it has 60 customers including Berlin GmbH (Exhibition Centre in Berlin), VNG Verbundnetz Gas AG, the political party SPD Bundesvorstand and the environment ministry, Bundesministerium für Umwelt. DIEMEDIAFABRIK is currently the representative of the Media Mondiale Network in Germany – the leading international independent network.<br />
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<p>DIEMEDIAFABRIK chose the Smart AdServer agency online advertising server for its user friendliness, its tracking and reporting capabilities but also because it offers a flexible and reliable response to the various needs of German advertisers and publishers.</p>
<p>Smart AdServer develops and sells an advertising campaign tool for agencies, advertising departments and publishers. After establishing a market leading position in France, the company is continuing its development with the opening of offices in the UK and Canada and the signing of new contracts, in particular in Germany, Spain, Canada, Belgium and Switzerland.<br />
“We are delighted to announce this first agreement with a German agency”, said Cyrille Geffray, Managing Director of Smart AdServer. “The second ranking European country in the e-advertising sector, Germany is an extremely demanding market in which innovation is particularly fast. It is also a highly concentrated market which few players have managed to penetrate. Thus, this represents a major stage in the development of Smart AdServer in Europe.”</p>
<p>About Smart AdServer<br />
Smart AdServer SAS develops and markets one of the main adserving technologies for the management of online campaigns for media agencies and publishers. Created in 2001, the company Smart AdServer has soon become a key player in France, posting the fastest growth in Europe in terms of customers compared with its competitors, thanks to the innovative and unique functionalities offered by its product, and its ease of use. Smart AdServer has more than 100 customers for 1000 sites spanning four continents.<br />
Among its clients are large media agencies such as Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia, Magna … as well as a large number of sites and companies, including Boursorama, Allociné, 01Net, Reed Business, Groupe Express-Expansion, NRJ Global, MSD, Wolters Kluwer&#8230;</p>
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