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Glam Media’s Brash.com Announces the Brash 50 Women


New List Includes the Top 50 Smart, Funny, Successful and Sexy Women to Watch Out for in 2009

Silicon Valley, CA and New York, NY—January 12, 2009—Brash.com, (www.brash.com) the recently launched vertical content network for men from Glam Media, Inc., today announced the Brash 50 Women. The Brash 50 Women list includes the most sought-after women poised for great success in 2009 from across industries, including film, sports, television, modeling and music.

The Brash 50 Women list represents a dynamic range of women, including long-time favorites such as Jennifer Lopez, as well as up-and-coming “it” girls like Megan Fox and Taylor Swift. A number of diverse personalities are represented among the Brash 50 Women ranging from reality TV hosts (Heidi Klum) to Grammy winning recording artists (Alicia Keys) and from tennis stars (Maria Sharapova) to award winning screenwriters (Tina Fey). The full list can found in full at www.brash.com.
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Posted in Ad Networks and Platforms, Glam Media, Internet Marketing Services, Internet StrategyComments (0)

Glam Media Launches Japan


Global Luxury Brands Headline as Launch Advertisers

Yuki Yamamura, Japanese Internet Pioneer and Former CEO of DoubleClick Japan and Excite Japan Launches Glam Subsidiary

Tokyo, Japan, Silicon Valley, California and New York, New York—November 25, 2008—Glam Media, Inc. (www.GlamMedia.com), pioneer of vertical content networks and recently ranked comScore Media Metrix Top 10 Web property, today announced the launch of Glam Media Japan KK (www.glam.jp). Glam Japan launches with leading magazine partners and more than 20 local Web publishers, blogs and sites including CanCan, Nikkei Woman and Cafeglobe. Global luxury, beauty and consumer packaged good brands headlining as launch advertisers for Glam Japan include: MAYBELLINE NEW YORK (NIHON L’OREAL K.K.); FENDI JAPAN; MHD Diageo Moet Hennessy K.K. and ANA.
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Posted in Ad Networks and Platforms, Glam Media, Internet StrategyComments (0)

Glam Media Launches Glam Applications Network with More Than 50 Charter Widget and Application Developers and Media Companies


Glam Media Pioneers First Brand Ad-Enabled Distributed Media App Platform Requiring IAB Standard Ad Units for Ad-Supported Widgets

Silicon Valley, CA and New York, NY—November 18, 2008—Glam Media, Inc. (www.GlamMedia.com), recently ranked comScore Media Metrix Top 10 Web property, today announced the launch of the Glam Applications Network. The platform that enables brand ad-enabled applications and widgets to be integrated into web sites and blogs, Glam Apps “Atako”, includes a standardized payment system for developers, publishers and media companies. Apps and widgets will be available in the Glam Apps Store (www.GlamApps.com), which provides a curated set of applications for publishers to add new features, build traffic and create new revenue streams. Today, Glam Apps names more than 50 premier charter developers, including: Sphere (a division of AOL); BuzzFeed; Meebo; PollDaddy; PicApp, JS-Kit and Kwanzoo. GlamTV, a signature application on the Glam Apps platform, features video content from select media partners including Cinelan, Diagonal View and Young Hollywood.
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Posted in Ad Networks and Platforms, Ads by Creative, Glam Media, Internet Marketing Services, Online Advertising Challenges, ROI Measurement, Widget AdsComments (0)

Levi’s Brand Launches “Luv My Levi’s” Campaign Across Glam Media Women’s Network


Campaign Designed to Celebrate the Confidence

That Comes With Finding the Perfect Jean

Silicon Valley, CA and New York, NY—November 10, 2008—Glam Media, Inc. (www.GlamMedia.com), the recognized pioneer of vertical content networks, and Levi’s®, the company that invented the blue jean, today announced an innovative campaign to promote Levi’s® range of product styles and fits for women. The campaign includes a Levi’s® microsite (http://levi.glam.com) distributed across the Glam network and featuring style videos of real women, a denim dating personality quiz, and original editorial content from Glam publishers. The campaign, which targets all women, was designed to create an emotional connection to Levi’s® by celebrating the confidence that comes with finding the perfect jean.
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Posted in Ad Networks and Platforms, Glam Media, Internet Marketing ServicesComments (0)

Glam Media Turns Four


Recognized Pioneer of Vertical Content Networks Now Ranked as Top 10 comScore WebProperty

Silicon Valley, CA and New York, NY—October 20, 2008—Glam Media, Inc. (www.GlamMedia.com), the recognized pioneer of vertical content networks, celebrates its four-year anniversary today, which also coincides with the company’s new rank as a comScore Media Metrix Top 10 Web property. Today, the company also launched Brash.com a new vertical network for men with Lifestyle, Entertainment, Tech, Auto and News channels.

“Glam brings alive the promise of the Internet, combining reach and context for display advertisers, while focusing on valuable consumers, said Samir Arora, chairman and CEO, Glam Media. “Our new ranking as a top 10 comScore Web property validates that Glam has the right model for harnessing the long tail of the Web to create a new kind of media company.”
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Posted in Ad Networks and Platforms, Ad Operations, Glam Media, Internet Marketing Services, Internet Strategy, comScoreComments (0)

Ad Ops Daily Briefs: October 1 2008


- Study by AOL’s Platform-A and OMD Finds that Today’s ‘Supermoms’ Pack 27 Hours of Activities Into 16-Hour Waking Day
The new trend in superpowers may be the ability to create time. At least that’s what the “Supermoms” are doing. Today’s moms have become champion multi-taskers who are using mobile phones, the Internet and other media to help them pack 27 hours of activities – including eight hours spent with media – into 16 hours of waking time each day, according to a new study by AOL’s Platform-A and global communications agency OMD. The study, called “Living La Vida Rapida: Today’s Parents Living a Double Life at Double Time,” explored online moms’ lifestyles and media preferences, as well as how advertisers and marketers can leverage these insights to communicate with them more effectively. Platform-A, http://www.platform-a.com, is AOL’s digital advertising business.

- Epic Advertising Appoints Rob Wilson
Epic Advertising (www.EpicAdvertising.com), the New York-based online marketing leader, announced today that it has appointed international online marketing veteran Rob Wilson to the position of Senior Vice President and General Manager, Europe. Mr. Wilson will be based in London, England, and will start his new post on October 16, 2008. In his position at Epic Advertising, Mr. Wilson is responsible for the further development and general strategic oversight of the company’s European-based businesses. He will also oversee all operational facets of the European-based division, including office expansion and staffing, as well as strategic oversight and P&L. Prior to joining Epic Advertising, Mr. Wilson served as Regional Director for the US and UK markets for Zanox, a performance marketing company headquartered in Berlin.

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Posted in Ad Networks and Platforms, Ad Ops: Daily Bits, Azoogle - Epic Advertising, Platform-AComments (0)

Smart AdServer Signs a New Contract with a German Agency


The French adserver thus confirms its European ambitions
Paris, 13 May 2008 – Smart AdServer, a leading player in Europe in adserving and digital marketing, announces the signing of a new contract with a German agency, DIEMEDIAFABRIK, a specialist in media planning, consulting and buying of advertising space.

Founded in 1997, the DIEMEDIAFABRIK grew rapidly in Germany and posted turnover of €76.1M in 2007. Today it has 60 customers including Berlin GmbH (Exhibition Centre in Berlin), VNG Verbundnetz Gas AG, the political party SPD Bundesvorstand and the environment ministry, Bundesministerium für Umwelt. DIEMEDIAFABRIK is currently the representative of the Media Mondiale Network in Germany – the leading international independent network.
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Posted in Ad Serving, Advertising Industry Deals, Smart AdServerComments (0)

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