Posts Tagged With: Beijing

Publicis Groupe Acquires W&K Communications Agency Further Strengthening Its Operations in China

» by Otilia Otlacan December 9th, 2008 at 9:30 am » Comments (1)

PARIS - Regulatory News: Publicis Groupe (Paris:PUB) announced the acquisition of the Chinese full-service advertising agency W&K Communications. Effective immediately, the agency will be re-branded as Leo Burnett W&K Beijing Advertising Co. and will become part of Leo Burnett Greater China operations. W&K Communications will continue to be led by Mr. Guo Weijun, current Chairman, and Mr. Wang Yi, Managing Director. Both will now report to Michael Wood, CEO of Leo Burnett Greater China. Founded in 2004, W&K Communications employs nearly one hundred communications specialists between its Beijing and Guangzhou offices. The Chinese agency provides extensive services in advertising, promotions, television production ...more »

Research and Markets: This Profile of Business Media China is Now Available

» by Otilia Otlacan December 5th, 2008 at 9:45 am » Comments (0)

DUBLIN, Ireland - Research and Markets has announced the addition of the "Profile of Business Media China" company profile to their offering. Company background This is an updated edition of the original report which was published in August 2007. Based in Stuttgart, Germany, Business Media China (BMC) is focused on organising exhibitions and managing an outdoor advertising network in China. With a staff of 300 who are mostly based in China, BMC operates offices in Beijing, Shanghai, Guangzhou and Shenzhen. The company was founded by the key shareholder, Mesago Holding GmbH in July 2004. Mesago is owned by Business Media China founder, Klaus ...more »

24/7 Real Media and OgilvyOne enter Joint Venture to launch China’s ITOP Digital Advertising Network

» by Otilia Otlacan December 4th, 2008 at 9:00 am » Comments (0)

SHANGHAI, China - 24/7 Real Media, Inc., the leading digital marketing company, and OgilvyOne China’s ITOP Performance Marketing division, announced that they are entering a joint venture to create ITOP 24/7 – effective January 2009. Based in Beijing, ITOP 24/7 will be a Chinese display and contextual advertising network that will enable advertisers and publishers to effectively and efficiently engage their target audiences in the digital marketplace. On top of OgilvyOne ITOP’s existing platform, the joint venture will utilize the award winning Open AdStream® ad management technology, enhanced specifically for the Chinese market. OgilvyOne ITOP’s existing ad network covers key categories ...more »

Avenue A | Razorfish Shortens Name to Razorfish

» by Otilia Otlacan October 20th, 2008 at 11:43 am » Comments (0)

Avenue A | Razorfish announced today that the agency has shortened its name to Razorfish and launched its new website -- www.razorfish.com. 'For four years we have operated as a single agency with integrated capabilities in the global marketplace, and we don't need two names anymore,' Razorfish CEO Clark Kokich said. 'Although both Avenue A and Razorfish are excellent choices as standalone brands, the Razorfish name enjoys stronger brand equity around the world.' The Avenue A | Razorfish name was the result of a 2004 merger between Avenue A, one of the first companies to plan and buy digital media, and Razorfish, ...more »

Ad Ops Daily Briefs: September 11 2008

» by Otilia Otlacan September 11th, 2008 at 11:09 pm » Comments (0)

- Publicis Groupe Completes Acquisition of Performics Search Marketing Business Publicis Groupe has completed its acquisition of the Performics search marketing business from Google (NASDAQ: GOOG). Chicago-based Performics, one of the leading search marketing services providers, helps to improve the performance of advertisers’ investments and maximize client campaign effectiveness. With this acquisition, Publicis Groupe inherits nearly 130 clients and 200 search marketing experts who operate out of offices in Chicago, San Francisco, New York, London, Hamburg, Sydney, Singapore and Beijing. The business will report into Curt Hecht, President of the VivaKi Nerve Center, launched by Publicis Groupe in June of 2008. - Ionic ...more »

Publicis Groupe to Acquire Performics Search Marketing Business

» by Otilia Otlacan August 6th, 2008 at 5:51 pm » Comments (1)

Paris and Mountain View, California – August 6, 2008 – Publicis Groupe (EURONEXT Paris: FR0000130577) and Google (NASDAQ: GOOG) announced today that Publicis Groupe has agreed to acquire the Performics Search Marketing business (Performics) from Google. Chicago-based Performics, one of the leading search marketing service providers, helps to improve the performance of advertisers’ investments and maximize client campaign effectiveness. Its profit-driving suite of marketing solutions includes Performics’ reporting platform, local platform, advanced market expertise and active account management. The acquisition of Performics will enrich Publicis Groupe’s strong search capabilities and strengthen the offering of the VivaKi Nerve Center, a new strategic entity ...more »

Brightcove Accelerates Expansion in Japan

» by Otilia Otlacan August 4th, 2008 at 12:28 pm » Comments (0)

Brightcove's new subsidiary in Japan adds general manager, announces first customer, and closes $4.9 million financing; gorin.jp to publish Beijing Olympic video with Brightcove CAMBRIDGE, Mass., August 4, 2008 - Brightcove Inc., the leading global Internet video platform, today announced that it has appointed technology industry leader and entrepreneur Hisashige Hashimoto as general manager of Brightcove KK, Brightcove's Japan-based subsidiary. It was also announced that Web TV distribution giant, PRESENTCAST, has selected the Brightcove Internet video platform for gorin.jp, the exclusive online video portal in Japan for coverage of the 2008 Beijing Olympic Games. gorin.jp is backed by all of Japan's ...more »

Creatives Showcase: The We8 Side of Coke

» by Otilia Otlacan July 30th, 2008 at 10:17 am » Comments (0)

I'll be stepping away from the Eyeblaster creative zone (not that there's anything wrong with that!) and bring to your attention a campaign that I have completely missed if it wasn't for Martina at Adverblog.com to post about it: the We8 side of Coke. It's not that I haven't seen traces of this campaign (bumped into a few roadblock ads, closed them as soon as possible and browsed on) but it was just not memorable enough. Eye-candy, yes. Efficient? I wouldn't think so. What is it? more »

Publicis Groupe Acquires Portfolio Leading South Korean Full Service Digital Marketing Agency

» by Otilia Otlacan July 23rd, 2008 at 2:55 pm » Comments (0)

Paris, France - July 22, 2008 – Publicis Groupe (Euronext Paris: FR0000130577) announced today the acquisition of Portfolio, one of Korea’s top digital marketing agencies. Portfolio is a pioneer in fully integrated online services, and is widely celebrated for its innovative web-based creativity and commitment to results. Portfolio will become part of Publicis Modem, the digital arm of the Publicis Worldwide global network, and the agency will be rebranded Publicis Modem Korea. Publicis Modem currently has Asia offices in Beijing, Hong Kong, Kuala Lumpur, Singapore, Taiwan, and New Delhi. Founded in 1998, Portfolio provides complete digital services including website development, website ...more »

ad:tech Chicago Tracks the Trends Influencing Digital Marketing

» by Otilia Otlacan July 23rd, 2008 at 10:51 am » Comments (0)

Chicago – July 23, 2008 – It was the best of times, it was the worst of times. In today's climate of growing economic uncertainty and diminishing consumer confidence, advertisers are looking for a better return on their investments. According to the Interactive Advertising Bureau, that either fails to reach its intended audience or reaches no customers whatsoever. This expense is approximately half of all advertising spend worldwide. Individuals are far more conscious of how and where they spend their money, forcing companies and brands to be smarter and better about how and where they communicate with them. ad:tech Chicago, the ...more »