ST. CLOUD, Minn. & CUPERTINO, Calif. - Innovative digital ad targeting firm TruSignal and BlueKai, the world’s most complete platform for data management, analysis and acquisition, announced an expanded partnership to provide online advertisers…
The widespread adoption of audience targeting by Madison Avenue has prompted the Federal Trade Commission to call for more oversight of the industry through a proposed solution named Do Not…
Digital Media Campaigns Adhere to Industry Self-Regulatory Principles with Undertone Digital Advertising Suite NEW YORK – Undertone, which delivers quality display, high impact and video solutions for advertisers, announced that…
Allows Site Owners to Tailor User Experiences to Their Brands & Streamline the Privacy Process NEW YORK, NY – DoubleVerify, the pioneer and worldwide leader in online media verification and…
Only Third Party Ad Server to Deliver Both Site Analytics and Cross-Channel Campaign Tracking on a Single Platform WESTLAKE VILLAGE, Calif. – ValueClick, Inc.’s (Nasdaq:VCLK) technology division, Mediaplex, announced it…
Expansion of digital economies; Development of e-reader applications; Behavioral targeting CHICAGO – Roundarch, a leader in digital design and implementation for Fortune 500 companies, has outlined five digital predictions that…
SAN FRANCISCO – ZEDO Inc., the largest privately held ad server in the US, announced that it has added European ad network Pictas Interactive to its ever-growing customer base worldwide….
Demystifies Key Online Advertising Practices, Increases Awareness of Consumer Choice Tools NEW YORK – To educate consumers and provide them with the resources to help them manage their privacy online,…
2009 Online Lead Quality Summit WHAT: TARGUSinfo Summit Highlights Online Marketing Privacy Debate “2010 Privacy Debate: Who and What Will Drive Resolution?” Just when you think you’re out of the…
Lotame’s Proven Ad Targeting, Delivery and Campaign Measurement Platform Improves Click Yield, Action Yield and Intent to Buy a Ford Among the Target Audience NEW YORK – Lotame released results…
