Online advertising is appealing because it is effective and measurable. The “Ad Tech” industry is a competitive and innovative space, where disruptive new techniques are frequently introduced to provide advertisers…
Buysight announced at the Internet Retailer Conference and Expo that it has added current myGengo and former Criteo exec Jeff Mills to the company’s Advisory Board. The interactive media veteran brings a wealth of experience in sales and marketing for interactive media generally and retargeting and behavioral advertising specifically. Mills currently serves as Chief Revenue Officer at myGengo, a company providing language technology for online retailers.
The Digital Advertising Alliance, (DAA), a coalition of the nation’s leading media and marketing trade associations and companies, raised concern today about Microsoft’s decision to embed Do Not Track (DNT) functionality as a default setting in version 10 of its Internet Explorer (IE) browser.
Adobe Systems Incorporated (NASDAQ:ADBE) announced enhancements to Adobe® TagManager, creating a highly flexible privacy solution that helps digital advertisers and publishers give consumers notice and control over how their data is used online. The solution will initially focus on managing third-party cookies used for behavioral advertising, a requirement of the ePrivacy Directive.
Innovative digital ad targeting firm TruSignal and BlueKai, the world’s most complete platform for data management, analysis and acquisition, today announced an expanded partnership to provide online advertisers a more precise way to target high value consumers across several product and service categories, including automotive insurance, life insurance, telecommunications, financial products and education.
Global Ad Network Signs Master Services Agreement with the Leading Regulatory Service Provider to Manage Compliance throughout the US and European Union NEW YORK – IDG TechNetwork today announced that…
“Online Behavioral Advertising Self-Regulation: What Your Company Needs to Know” will be Presented Live on Thursday, December 16, 2010, at 1:30 ET NEW YORK – The Better Advertising Project, Inc….
Critical Step in Interactive Industry’s Ongoing Self-Regulatory Efforts NEW YORK – Advancing the self-regulatory efforts of the digital advertising and marketing industry, the Interactive Advertising Bureau (IAB) and the Network…
ST. THOMAS, U.S. Virgin Islands – Kitara Media invites Right Media DMX publishers to join the Kitara Media Publisher eXchange and enjoy superior benefits never offered by DMX including reward…
NEW YORK – Four leading marketing and advertising industry associations stated their continuing commitment to work together to develop a cross sector set of privacy principles for online behavioral advertising…
