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Jingle Networks, Operator of 1-800-FREE411, Launches In-Call Advertising Network


“JingleConnect” Enables Free Directory Assistance Leader to Extend Network of 130,000 Advertisers to Other Companies Seeking In-Call Revenue

BEDFORD, Mass. – Jingle Networks, Inc., the leader in free advertiser-supported directory assistance and operator of 1-800-FREE411, has launched “JingleConnect,” an in-call advertising network service to connect advertisers with millions of ready-to-buy consumers. Using its own ad-serving technology, Jingle Networks will help advertisers and companies with high call volume earn revenue by selling in-call ad time – a proven way to reach consumers via a one-to-one calling environment.

JingleConnect allows any company with high call volume to easily and seamlessly insert audio advertisements in their calls, by taking advantage of Jingle’s existing base of more than 130,000 advertisers on 1-800-FREE411. Jingle’s technology can distribute audio advertising to other companies that operate call centers, information lines, or any calling environment where their consumers are on hold.
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Posted in Ad Networks and Platforms, Ad Operations, Ads by Creative, Audio Ads, Internet StrategyComments (0)

InsightExpress Announces Five New Appointments; Digital Media Measurement Operations Capabilities Significantly Expanded


STAMFORD, Conn.–(BUSINESS WIRE)–InsightExpress, a leading digital marketing research firm, announced today the expansion of its Digital Media Measurement team with the appointments of Ashley Rusk, Stephanie Kung, Staci Cohen, Sherman Low, and Jeremy Saz as Project Managers. All appointments are effective immediately.

Led by Drew Lipner, the Digital Media Measurement group is a team of specialists focused on the measurement and optimization of online, mobile, and other emerging media.

Ashley Rusk, Stephanie Kung, Staci Cohen, Sherman Low, and Jeremy Saz: Project Managers, Digital Media Measurement team.

In their new roles as Project Managers, Rusk, Kung, Cohen, Low, and Saz will act as project point people, fielding all post-sale inquiries from clients. They will be responsible for managing all aspects of the research execution process, and marshalling the appropriate internal resources and departments to ensure project success.

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Posted in Ad Metrics, Ad Operations, ReportingComments (0)

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