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comScore and Quattro Wireless Network Study Reveals Unduplicated and Engaged Mobile Audience

Otilia Otlacan | October 30, 2008 | 0 Comments

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile advertising network, announced the results of a comScore, Inc. (NASDAQ: SCOR) digital marketing intelligence survey about today’s mobile consumer trends. The survey tracked contextual, demographic, behavioral and location information from the Quattro network of premier Publisher mobile web sites for category leading organizations, such [...]

First Advertising Trial Launches on Virgin Media’s On Demand TV Platform

Otilia Otlacan | October 21, 2008 | 0 Comments

Trial Uses On-Demand and Advertising Specialist SeaChange International’s AdPulse System ACTON, Mass. & LONDON – Virgin Media (Nasdaq: VMED) announced the first ever dynamic advertising trial on its on-demand TV platform. Leading brands including Kellogg’s, John Lewis and Royal Mail, will have their ads broadcast around selected on-demand programs from Virgin Media TV, Channel 4 [...]

New Study Shows that Heavy Clickers Distort Reality of Display Advertising Click-Through Metrics

Otilia Otlacan | February 12, 2008 | 0 Comments

CHICAGO, February 12,2008 – Media agency Starcom USA, behavioral targeting network Tacoda, and digital consumer insight company comScore collaborated on a research study whose results call into question click-through rates as a primary source of accountability for Internet display advertising aimed at brand-building. Called “Natural Born Clickers,” the study reveals that a very small group [...]