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Marketing Visionaries Gather at MplanetTM to Examine Today’s Hyper-Networked Marketing Environment

Otilia Otlacan | February 2, 2009 | 4 Comments

ORLANDO, Fla. – As the marketing landscape continues to change at unprecedented speeds, the industry’s top minds came together at the American Marketing Association’s conference Mplanet (Jan. 26-28) to share insight on the opportunities and challenges in today’s technology-driven marketplace. “Especially in today’s changing climate, marketing has the opportunity to create an enduring brand,” said [...]

KickApps Video Players Support Drag-and-Drop Video Advertising Solutions for Ad Networks and Publisher Direct Sales

Otilia Otlacan | October 3, 2008 | 0 Comments

New Features Makes it Easier For Web Publishers to Monetize Online Video NEW YORK – KickApps (www.kickapps.com), the industry’s leading on-demand social media, video player and widget platform, today announced that it has made it extremely easy for web publishers to add video advertising into their editorial and user-generated videos using the KickApps Widget & [...]

American Marketing Association Announces the Return of Mplanet

Otilia Otlacan | September 29, 2008 | 0 Comments

Industry Leaders to Examine the New Marketing Environment and Strategies of Today’s Most Successful Brands CHICAGO – The American Marketing Association announces the return of Mplanet, an industry-leading event for the world’s most influential marketing leaders and academics to share new ideas, innovations and proven strategies in today’s challenging marketing environment. The American Marketing Association, [...]

Use of “Ad Networks” Surges Six-Fold as Media Companies Step Up Monetization of Unsold Online Advertising Inventory

Otilia Otlacan | August 11, 2008 | 1 Comment

The IAB and Bain & Company announced the release of a benchmark study which suggests that online publishers are increasingly turning to sales intermediaries known as ad networks to sell off excess inventories. The use of “ad networks” surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to the [...]

WPP Names Torrence Boone to Lead Project Da Vinci, the Global Agency Start-Up

Otilia Otlacan | May 19, 2008 | 0 Comments

Torrence BooneNEW YORK – WPP (NASDAQ:WPPGY), one of the world’s leading communications services groups, today announced that Torrence Boone has been named Chief Executive Officer (CEO) of Project Da Vinci, the new global agency being built to meet the worldwide marketing needs of its first client, Dell Inc. (NASDAQ: DELL). Boone previously served as president [...]