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Break Media and Panache Research Findings Show IAB Standard Video Ad Formats Effectively Engage Consumers

Posted on 19 August 2008

Industry-First Research Provides Valuable Step for Supporting Online Video Advertising

LOS ANGELES–(BUSINESS WIRE)–Break Media, the Internet’s premier entertainment community for men, and Panache, the video advertising delivery-platform leader, today announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the Interactive Advertising Bureau (IAB) in May, 2008.
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Tags: ad delivery, ad network, ad server, advertising formats, animation, back-end reporting ;, back-end reporting technology, Break Media, broadband, campaigns run-of-site, Daniel Taylor, Digital Video, Honda, in-page media, in-stream advertising market, in-stream video advertising standard formats, interactive advertising, Interactive Advertising Bureau, Keith Richman, Los Angeles, media buying, online ad, online advertising industry, online audiences, online brand-building, online engagement, online video advertising, Panache, Steve Robinson, video advertising, Yankee Group

Posted in Ad Operations, Ads by Creative, Ads by Display, In-Stream Ads, Mid-roll Ads, Overlay Ads, Post-roll Ads, Pre-roll Ads, Reports and Studies, Video AdsComments (2)

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