Tag: Australia
Google Leads U.S. Search Advertising Market With 76% Market Share, While Yahoo Gains 3% Market Share Annually According to Efficient Frontier Report
Despite Recession, Search Advertising Held Value, ROI Was Steady and Retail Sector Saw 9% Spend Increase Annually SUNNYVALE, Calif. – Efficient Frontier, the worldwide leader in Search Engine Marketing (SEM) technology and services, released the U.S. Search Engine Performance Report: Q4 2008. The report, the largest independent research in the search marketing industry, was based [...]
Yahoo! Unveils a Smarter Inbox for Yahoo! Mail
Next Generation of Yahoo! Mail Provides a More Social and Productive Communication Experience for Consumers, Builds on the Yahoo! Open Strategy SUNNYVALE, Calif. – Continuing the momentum of the Yahoo! Open Strategy (Y!OS), Yahoo! Inc. (Nasdaq:YHOO) introduced enhancements to Yahoo! Mail, providing consumers with a “smarter inbox” experience that will begin rolling out to users [...]
Eyeblaster TV Lures FMCG’s to the Web
Simplifies the Transition from TVCs to Online ads 2nd December, 2008 – Eyeblaster, home of the world’s most innovative digital marketing solutions, today announced the roll out of Eyeblaster TV, a new online video rich media ad unit, which delivers increased functionality for online advertisers. Eyeblaster’s new online ad offering will encourage advertisers who are [...]
VideoEgg Extends Engagement-Based Solution to Mobile
Nikon and Ubisoft Canada First to Leverage VideoEgg’s Cross Platform Solution for Guaranteed Engagement on the iPhone SAN FRANCISCO – VideoEgg, the video and rich media ad network that guarantees brand engagement, introduced AdFramesSM for mobile, a performance-based ad offering that enables advertisers to distribute invitation-based, expandable video or rich media ads to iPhone users. [...]
EyeWonder and Akamai Team on First In-Stream Ads Over Microsoft Silverlight for New York Magazine Interactive Campaign
In-stream video ads from Olay, TRESemme and Continental Airlines give viewers control over the advertising experience by featuring interactive product placements ATLANTA/CAMBRIDGE, MA – November 24, 2008 – EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services, and Akamai Technologies, Inc., the global leader in powering rich media, dynamic transactions and enterprise [...]
Obama’s Historic Win Energizes ad:tech New York 2008 and Signals Continued Growth in Digital Marketing
NEW YORK, November 18, 2008 – Election day 2008 and the anticipation of a new president provided the backdrop for ad:tech New York 2008. “Both candidates’ election campaigns redefined the importance of digital marketing and provided excellent real-life examples of how today’s marketing and media professionals can harness the power of social media, video and [...]
ad:tech Awards Program 2009 Kickoff
ad:tech Announces 2009 Awards Program Call for Submissions San Francisco, CA – November 13, 2008 – ad:tech expositions, LLC (www.ad-tech.com), the leading organizer of conferences and exhibitions for the digital marketing community worldwide, announced the kickoff of the ad:tech Awards program. For more than a decade, the awards program has recognized talented visual and technology [...]
MySpace and Auditude Partner With MTV Networks to Enable New Advertising Opportunities for User Uploaded Video
Patented Indexing and Ad Targeting Combine to Transform Audience-Posted Videos Into Advertising Revenue Opportunities for Content Owners LOS ANGELES & PALO ALTO, Calif. – MySpace, the world’s premier social network, and Auditude, a new provider of patented online video advertising technology, today announced that they have partnered with MTV Networks, a division of Viacom (NYSE:VIA) [...]
Online Video Ad Company Jivox Names Express Employment Professionals Advertiser of the Month
Jivox targeting capabilities and affordability make online video advertising available for the first time to small business San Mateo, California (PRWEB) November 3, 2008 – Jivox, the online video advertising service that helps small and medium-size businesses reach local customers, today announced that the San Mateo, California branch of Express Employment Professionals (http://sanmateoca.expresspros.com/) has been [...]
New Razorfish Research Consumers Increasingly Using Social Media to Make Buying Decisions
Four out of 10 consumers have made a purchase based on advertising they saw on a social media site, and 76 percent welcome advertising on social networks, according to a report published earlier by Razorfish (www.razorfish.com), one of the industry’s largest digital marketing agencies. FEED: The Razorfish Consumer Experience Report can be found at http://feed.razorfish.com. [...]
4,143 Fans Like
13,171 Followers Follow
2,114 Subscribers Subscribe
