Defying market expectations, expenditure on online advertisements in Australia grew 18.5% year-on-year. Unabated by the current poor economic environment sales increased to $1.8 billion at the end of the 2009 financial year according to figures from PricewaterhouseCoopers (PwC). More specifically Australia’s online search advertising market achieved a 30% growth rate during 2008-09, with both revenues per ad and the amount of search ads served continuing to rise.

Buoyed by the increased use of multimedia advertising on the back of improvements in broadband availability has seen advertisers continue to experiment with new formats. This year, 2010, may see increased use of targeted advertising delivered over the Internet as well as increased use of mobile Internet advertising by firms which has been driven by advances in the capability of multimedia handsets, the increasing use of mobile data services and the fall in the associated costs to the user.

Key Topics Covered:

1. Synopsis

2. Digital Economy – Internet income

3. The online advertising market – moving into 2010

4. Mobile Internet advertising

5. Generation Y is driving the online media push

6. Revenue statistics

6.1 Online advertising revenue statistics and forecasts

7. Online classified advertising

7.1 Online ad market to seek out growth despite GFC

8. Online search and directories market

9. Online video advertising market

9.1 Telstra records strong online and mobile advertising growth

10. Website usage statistics

11. Market surveys

11.1 Digital Services survey – AIMIA

11.2 Frost & Sullivan survey

11.3 Children usage of social networking

11.4 Online entertainment and media activity

11.5 Ericsson/IDC – rapid growth for TV/video sector

11.6 ACMA survey on converged technologies

11.7 PwC Entertainment and Media Outlook report – to 2012

11.7.1 Market sector overview

11.8 High-speed broadband equals high-spend online advertising

11.9 IAB survey on online advertising expenditure – 2007-2009

11.9.1 Three months to March 2009

11.9.2 Three months to March 2008

11.10 Search advertising revenues

For more information visit http://www.researchandmarkets.com/research/2483e2/australia_digita

SAN FRANCISCO – VideoEgg, the rich media ad network for guaranteed engagement, announced it expanded its global sales team and opened a new sales office in Atlanta. The new executives bring a diverse range of experience to VideoEgg and further strengthen the company’s presence across North America, the UK and Australia. Coupled with the Atlanta office opening, the talent additions will help drive VideoEgg’s aggressive growth plans for 2009 and beyond.

In 2008, the company achieved domestic revenue growth of 171 percent in North America. This increase is reflected in the expanding reach of VideoEgg’s network, which recently hit the milestone of 100 million uniques, up from 85 million in November 2008. VideoEgg has now delivered more than 1,200 campaigns for more than 300 leading brands.

“As media buyers and advertisers face increased pressure to deliver ROI, they’re re-examining every dollar in their digital spend and becoming laser focused on value,” said Matt Sanchez, CEO for VideoEgg. “As a result, we’re seeing a drastic shift to performance-based advertising to drive demand and awareness. Our remarkable growth in a flat market reflects the clear need for accountability and value in today’s media buy. VideoEgg is uniquely positioned to deliver an innovative approach that lets advertisers engage with consumers in a valuable and measurable way.”

The opening of VideoEgg’s seventh North American office in Atlanta reinforces the company’s sales footprint and provides a more comprehensive connection between its rich media ad solutions and VideoEgg’s client base. The expansion also builds off VideoEgg’s recently announced European headquarters and lays the groundwork for continued global sales team growth.

As part of its current expansion, VideoEgg adds executives Sean Cauley in Chicago, Katie Barrett in New York and Daryl Faulkner in Montreal. Increasing its Southeast presence, the company also introduces Shelley Gosney to lead the new Atlanta office.

Shelley Gosney joins VideoEgg as the Southeast sales manager and the flagship member of VideoEgg’s new Atlanta office. Gosney has over 12 years experience in interactive media sales, previously as the strategic sales director for Endemic Media, the online advertising sales firm for American Express Publishing. Gosney was also the strategic sales manager for DoubleClick’s Online Media Sales Division where she opened and managed the company’s regional sales office in Texas.

“VideoEgg is incredibly excited to increase our presence not only internationally but also with Shelley Gosney in the Southeast, as her vast experience while working for Endemic Media and Double Click perfectly fits our goal of delivering high-value rich media solutions to brand marketers,” added Hess. “All our new executives have incredibly relevant experience in the online media sales arena and extensive contacts with leading global brands. We are well poised for continued growth.”

VideoEgg is a unique advertising network enabling marketers to create rich media experiences that guarantee and deepen engagement across top social, video and gaming environments. The company’s model is changing the way brands deliver advertising and provides the industry’s most feature rich advertising experience. VideoEgg was recently recognized with an ASPY award for its innovative cost-per-engagement (CPE) pricing approach and accountable brand advertising platform. Puma, Coca-Cola, Unilever and Mercedes Benz have all used VideoEgg to increase the amount of time users spend with their brand content.

About VideoEgg, Inc.

VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 100 million uniques across more than 400 leading video, gaming and social network sites as well as social applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit http://www.videoegg.com.

Follow VideoEgg on Twitter: http://twitter.com/videoegg

AdFrames and VideoEgg are trademarks, servicemarks or registered trademarks in the United States and other countries. All other brands, names, or trademarks mentioned in this document are the property of their respective owners.

As the advertising industry tries to tap the growing number of people using social networks such as Facebook and MySpace, the answer may lie in a little box of Godiva chocolates. This is no ordinary box of bonbons. Although it has aroused the appetites of millions of people, it can never be eaten. Its ingredients do not consist of cocoa or milk, but of bits of code. This box of Godiva chocolates exists only on the Internet and was recently promoted by the famous chocolatier as part of a recent campaign through AdNectar.

Increasing Purchase Intent and Click-Through Rates

Recent studies conducted by an online brand ad metrics company, Vizu, show that AdNectar’s campaigns are truly paying off for brands using sponsored virtual items as marketing messages.  The company’s research shows that branded social gifts increased purchase intent, awareness and engagement while actually improving the user’s experience.  “Our study showed that AdNectar’s social gifting ad approach clearly drove purchase intent,” said Dan Beltramo, CEO of Vizu.

In the Godiva study, those exposed to the AdNectar’s virtual chocolate were 20 percent more likely to purchase a real box of Godiva in the next six months than the control group that was not exposed.  This is particularly notable since most purchase intent studies of online campaigns barely break 2 percent lift according to Dynamic Logic, a leading advertising effectiveness company.

Effectively branding virtual items is not limited to well-known chocolate companies.  Method, a leading brand of eco-friendly home care products, recently launched a virtual goods campaign with AdNectar.  The results were even more impressive.
“Our campaign achieved a more than 60 percent lift in purchase intent,” said Gunther Lie, director of interactive marketing at Method. “AdNectar was very effective in driving traffic to our Facebook fan page as well as increasing awareness of the brand through the viral spread of our sponsored virtual items.”

According to AdNectar, the average click-through rate for its campaigns hovers around 0.8 percent and can reach up to 8 percent.  These clicks are generated by a hypertext link below the virtual item which directs users to the sponsor’s site of choice such as a landing page, home page or a pop-up video.  This CTR is significantly higher than the typical rates found on Facebook, which are in the range of 0.04 percent.

Preferred by User

Nir Eyal, CEO of AdNectar, believes the high purchase intent and click-through rates are a result of “user-generated targeting.”  Eyal said, “The users always know more than the marketer about what they and their friends like.  Virtual items let the users find our target audience for us.”  It is likely, for example, that a user, who voluntarily sends a virtual Sunkist soda (a recent AdNectar client) to another user, knows something about the person he or she is sending the virtual fizz to.  Eyal explains, “It is likely that the sender knows that the person being sent the virtual item, enjoys soda, loves the brand, or loves orangey goodness.  In any case, that’s a target customer for our client and is something you just can’t do with a traditional banner ad.  The best part is, it’s all voluntary.  The user chooses to send the virtual item because they enjoy doing so.  That’s why the AdNectar motto is ‘advertising people appreciate.’”

Virtual Goods Reach Tens of Millions Daily

Apparently, lots of users appreciate virtual items.  AdNectar reaches 50 million monthly unique users through its network of application partners and has agreements in place with 6 of the top 15 applications on Facebook.  The company believes virtual items are no longer a niche offering and estimates that 5 million virtual items are exchanged on Facebook every day, 90 percent of which are within the applications built on the social networks.
“Virtual items have become mainstream and are integral to many of the top social media applications,” said Eyal. “Users have come to expect them as a part of the social networking experience and they seek out better ways to communicate with friends.  AdNectar simply replaces what is are generally generic offerings, with branded virtual items that add to the user’s enjoyment while driving awareness and sales for advertisers.”

About AdNectar
AdNectar specializes in creating effective advertising that consumers appreciate.  By associating brands with virtual items, marketers are able to insert their brand message directly into the social media experiences.  AdNectar provides an integrated advertising platform that is more enjoyable for users, more effective for marketers and more profitable for publishers.  Headquartered in Palo Alto, CA, AdNectar is backed by highly regarded private and institutional investors including Battery Ventures.  For more information, visit www.adnectar.com.  Please direct media inquires for AdNectar to:  Nir Eyal, nir@adnectar.com, 917.279.8578

About Godiva Chocolatier

With production facilities in Belgium and the U.S., Godiva Chocolatier is recognized around the world as the leader in fine chocolates. From its famous truffles and shell-molded chocolate pieces to its European-style biscuits, gourmet coffees and hot cocoa, Godiva Chocolatier is dedicated to 75 years of excellence and innovation in the Belgian tradition.   Please direct media inquires for Godiva to:  Alison Brod Public Relations, Alana Radmin / Ellen Fobes, alana@alisonbrodpr.com / ellen@alisonbrodpr.com, 212.230.1800

About Method

Founded in 2000, method is headquartered in San Francisco, California. Today, method is the leading innovator of premium healthy home and personal care products. Method can be found in over 25,000 retail locations throughout the US, Canada, the UK and Australia. Major retailers include Target, Wegman’s, Costco, Duane Reade, Safeway, Waitrose (UK), Shopper’s Drug Mart (Canada) and Woolworths (Australia). method is a privately held company backed by high net worth individuals and a private equity firm.  Please direct media inquires for method to:  Rachel Goldberg, method public relations, Rachel@methodhome.com, 415.746.1764

About Vizu

Vizu is the leading online brand advertising measurement system. Their Ad Catalyst real-time measurement infrastructure for assessing ad campaign effectiveness provides powerful benefits for publishers and advertisers. Through the use of Ad Catalyst, clients gain actionable Brand Lift data on their online advertising campaigns, giving them a powerful advertising ROI metric. Vizu is a privately-held company based in San Francisco, CA, with backing from leading venture capital firms Draper Fisher Jurvetson and Greycroft Partners. For more information visit: www.vizu.com.  Please direct media inquires for Vizu to:  Ben Heskett, bhesket@vizu.com, 415.362.8498 ext 17.

NEW YORK – Ringleader Digital, the only mobile third-party ad-serving network, announced a partnership with EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services. The partnership features collaboration between Ringleader Digital and EyeWonder to develop rich media and video solutions across Ringleader Digital’s third-party advertising network. The agreement provides a flexible platform to address the emerging market for mobile advertising in rich media applications and services.

Demand for rich media continues to expand rapidly, with industry analyst Screen Digest projecting that the market will reach $2.79 billion by 2012*. The mobile video market also continues to grow, with The Nielsen Company reporting 24% annual growth in subscriptions to mobile video, increasing to 16.4 million customers in Q3 2008**. Additionally, the growing ubiquity of mobile handsets with multimedia support is central to driving rich media demand. Advertisers, logically, are turning their attention to rich media to reach mobile users in a meaningful and impactful manner.

“As we build on our leadership position as the premier provider of interactive digital advertising, it is essential that we continue to expand the display devices we serve,” said John Vincent, CEO of EyeWonder, Inc. “Integration with Ringleader Digital provides us with a powerful gateway to the untapped mobile rich media advertising market.”

“iPhones and other leading-edge smart phones are enabling users to enjoy the full benefits of rich media, which is creating new avenues to reach mobile consumers,” said Bob Walczak, CEO of Ringleader Digital. “We are excited to partner with EyeWonder, one of the leaders in the space, to offer dynamic and engaging rich media ad solutions for advertisers and publishers. Our third-party On-Demand Network enables rapid integration with technologies from EyeWonder and other industry leaders while also providing the true access to any publisher across any mobile ad environment.”

Ringleader Digital’s third-party ad serving network enables rapid integration with leading-edge technologies and new applications that will continue to enhance mobile advertising which in turn enables brands and agencies to extend their advertisements to mobile while also maintaining a dashboard view of both mobile and online advertising campaigns.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile—fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

About EyeWonder, Inc.

EyeWonder, Inc., is the pioneering interactive digital advertising provider, extending the reach of online rich media and interactive video ads to digital device displays. Through its superior technology, products and services, EyeWonder empowers advertisers, advertising agencies and content publishers with the ability to create, build, deliver, track and optimize interactive advertising campaigns proven to drive industry-leading results. Headquartered in Atlanta, Georgia, U.S.A., EyeWonder Inc., has domestic offices in New York, Chicago, San Francisco, Dallas, Los Angeles and Detroit. International offices are located in the United Kingdom, Ireland, the Netherlands, Germany, Spain and Australia. For more information on the company’s interactive digital advertising solutions or its global office network, please visit http://www.eyewonder.com.

*“Mobile Media Advertising Opportunities: The Market for Advertising on TV, Video, and Games,” Screen Digest, April 2008

**“Tuned into the Phone: Mobile Video Use in the U.S. and Abroad,” The Nielsen Company, January 2009

BOSTON – OneSource Information Services is pleased to announce the inception of OneSource Insight™, an online resource center for sales, marketing, and research professionals. This free resource center features brief, insightful articles written in a blog-style format to make for quick reading.

“This is a great new resource to help sales and marketing professionals do more with less by tapping into innovative ideas. It combines objective information from experts with interactive comments from the community. The articles are designed to be short and to the point for busy professionals,” explained Sham Sao, Chief Marketing Officer for OneSource.

OneSource Insight features objective expertise covering a wide range of topics from sales and marketing strategies to online research and competitive analysis. New editorial content is added frequently to keep readers abreast of the latest trends, expertise, and ideas. Readers gain a broad range of perspectives by viewing both the original article as well as comments contributed by community members. Users can also share articles they like through social media services such as LinkedIn, Digg, and Facebook.

Some examples of articles posted include: “Sales Prospecting by Geography to Save on Travel Budgets,” “Analyzing Search and Market Trends with Google Insights” and “Using Corporate Social Responsibility Reports for Company Research.”

This new free resource can be found at http://insight.onesource.com.

About OneSource Information Services, Inc.

OneSource, an infoGROUP company, delivers prospect and business intelligence information on millions of companies and executives worldwide – optimizing clients’ sales and marketing efforts and assisting with business-to-business research activities. OneSource combines and organizes content from over 50 world-class suppliers and supports over 70 unique data fields, providing unparalleled data accuracy and information depth, delivered through the Web, CRM integrations, and information portals.

OneSource is headquartered in Concord, MA, with offices located in North America, Europe, Australia, and Asia. For more information, please visit www.onesource.com.

About infoGROUP

infoGROUP (www.infoGROUP.com) (NASDAQ: IUSA), founded in 1972, is the leading provider of business and consumer databases for sales leads & mailing lists, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoGROUP has the most comprehensive data in the industry, and is the only company to own 12 proprietary databases under one roof. The infoGROUP database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoGROUP products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500. To know more about Sales Leads, click www.infoGROUP.com.

WAKEFIELD, Mass. – SingTel (SES:Z74.SI), Singapore’s largest mobile operator, has selected Comverse HUB Mobile Advertising to provide an advertising service that analyzes subscriber information and location and then delivers ads using multiple media formats and channels.

“We chose Comverse for their technology, as well as for their expertise in the domain,” said Edward Ying, SingTel’s Chief of Content & Media Services. “We are working closely with them on a centralized platform to manage the different channels and to add innovative elements that are attractive and valuable to advertisers.”

Comverse HUB Mobile Advertising brings value to:

* Users: Users who opt in and provide accurate profile information will enjoy free services, discounts and other benefits.
* Advertisers: Advertisers value the various media possibilities, the highly personal nature of the ads, and the ability to facilitate immediate user response to ads for high click-through rates. Metrics providing accurate real-time feedback make it possible to fine tune campaigns to maximize efficacy.
* Operators: Operators can leverage their significant assets to maintain a key position in mobile and online advertising.

“Comverse’s mobile advertising strengths, including its multi-channel advertising platform and extensive marketing expertise and support, have made it a leader in this field,” said Urban Gillstrom, Group President, Global Sales for Comverse, the world’s leading supplier of software and systems enabling value-added messaging and content services, converged billing and active customer management, and IP communications.

“Advertising on multiple channels,” Gillstrom said, “is one of the most exciting frontiers in telecommunications, and SingTel’s success provides a strong case for many others to follow.”

Mobile Advertising is part of the Comverse HUB of value-added services that spans voice, messaging, mobile Internet and mobile advertising. Comverse HUB is a synergistic framework that enables service providers to maximize their business performance and augment their position in the market.

Experience Comverse HUB Mobile Advertising and other product demos while visiting Comverse at Mobile World Congress February 16-19, 2009 in Barcelona, Hall 8 Booth 8B 83.

About SingTel

SingTel is Asia’s leading communications group with operations and investments around the world. Serving both the corporate and consumer markets, it is committed to bringing the best of global communications to customers in the Asia Pacific and beyond. With significant operations in Singapore and Australia (through wholly-owned subsidiary SingTel Optus), the Group provides a comprehensive portfolio of services that include voice and data services over fixed, wireless and Internet platforms. To serve the needs of multi-national corporations, SingTel has a network of 37 offices in 19 countries and territories throughout Asia Pacific, Europe and the United States. These offices enable SingTel to deliver reliable and quality network solutions to its customers, either on its own or jointly with local partners. The Group also has major investments in Bangladesh, India, Indonesia, Pakistan, the Philippines and Thailand. Together with its regional partners, SingTel is Asia’s largest multi-market mobile operator, serving more than 200 million customers in eight markets. More information can be found @ www.singtel.com and www.optus.com.au.

About Comverse

Comverse is the world’s leading provider of software and systems enabling value-added services for voice, messaging, mobile Internet and mobile advertising; converged billing and active customer management; and IP communications. Comverse’s extensive customer base spans more than 130 countries and covers over 500 communication service providers serving more than two billion subscribers. The company’s innovative product portfolio enables communication service providers to unleash the value of the network for their customers by making their networks smarter. Comverse’s solutions support flexible deployment models, including in-network, hosted and managed services, and can run on circuit-switched, IP, IMS or converged network environments. Comverse is a subsidiary of Comverse Technology, Inc. (CMVT.PK). For more information, visit www.comverse.com.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a report on the top social networking sites in India, finding that visitation to the site category increased 51 percent from the previous year to more than 19 million visitors in December 2008. The study also found that global social networking brands continued to gain prominence in India during the year, with Orkut, Facebook, hi5, LinkedIn and MySpace each witnessing significant increases in visitation.

“Social networking continued to grow strongly in India this past year, with several of the top global brands carving out a more prominent position,” said Will Hodgman, comScore executive vice president. “While there is certainly room for several players in the social networking space in India, the sites that have the right blend of having both a strong brand and cultural relevance will be best positioned for future growth.”

Orkut Tops List of Social Networking Sites in India
Orkut reigned as the most visited social networking site in December 2008 with more than 12.8 million visitors, an increase of 81 percent from the previous year. Orkut’s audience was three times the size of its nearest competitor in the category. Facebook.com captured the #2 position with 4 million visitors, up 150 percent versus year ago, followed by local social networking site Bharatstudent.com with 3.3 million visitors (up 88 percent) and hi5.com with 2 million visitors (up 182 percent).
________________________________________________________________
Top Social Networking Sites in India by Unique Visitors
December 2008 vs. December 2007
Total India – Age 15+, Home/Work Locations*
Source: comScore World Metrix

Total Unique Visitors (000)
Dec-07      Dec-08     % Change
Total Internet: Total Audience          26,240      32,099        22
Social Networking                       12,795      19,369        51
Orkut                                    7,123      12,869        81
Facebook.com                             1,619       4,044       150
Bharatstudent.com                        1,736       3,269        88
hi5.com                                    714       2,012       182
ibibo.Com                                1,970         990       -50
MySpace Sites                              352         741       110
LinkedIn.com                               293         513        75
PerfSpot.com                             2,106         433       -79
BIGADDA.com                                515         385       -25
Fropper.com                                256         248        -3
________________________________________________________________

*Excludes visits from public computers such as Internet cafes and access from mobile phones or PDAs.

In Asia-Pacific Region, Social Networking Shines in Singapore
An overview of social networking activity in the Asia-Pacific region revealed that many of the countries with the highest reach in social networking also exhibited the highest level of site engagement. Singapore led the region in terms of penetration, with more than 74 percent of its online population visiting a social networking site in December 2008. Social networking visitors in Singapore also posted the most visits per visitor to the category with an average of 19 during the month.

Other countries in the region that displayed strong social networking penetration and engagement included Australia, South Korea and Malaysia. Despite the strong growth in India during the past year, it showed below average penetration and engagement in the Asia-Pacific region.
________________________________________________________________
Asia-Pacific Social Networking Overview
December 2008
Total Asia-Pacific – Age 15+, Home/Work Locations*
Source: comScore World Metrix

Social Networking
% Reach      Average Minutes     Average Visits
per Visitor        per Visitor
Asia Pacific**          60.6            137.0               11.4
Singapore               74.3            175.6               19.1
Australia               68.3            224.3               17.8
South Korea             68.0            277.8               15.1
Malaysia                66.6            181.2               14.2
Hong Kong               62.8            127.7               13.7
New Zealand             62.8            185.7               13.8
India                   60.3            110.4               10.4
Japan                   50.9             72.8                9.9
China                   45.6             89.5                7.4
Taiwan                  42.4             36.1                5.1
________________________________________________________________
*Excludes visits from public computers such as Internet cafes or access from mobile phones or PDAs.
**Improvements to Internet population estimates in certain countries have recently been made. We caution against trending with data prior to July 2008.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com

Business Wire is the official news wire for Search Engine Strategies London 2009. Breaking news releases, advisories, photos, and multimedia are available at Tradeshownews.com, Business Wire’s trade show, conference, and event news resource.

Listed below are Search Engine Strategies London 2009 exhibitor profiles.
Company:           ACQUISIO
Stand:         305
Media Contact:         MARC POIRIER
Phone:         450.465.2631 x210
E-mail:         mpoirier@acquisio.com
Web:         www.acquisio.com

Montreal-based Acquisio is a SaaS (software as a service) company that offers a pay-per-click (Google Adwords, Yahoo Search Marketing, MSN AdCenter) management software designed specifically for advertising agencies. The tool, Acquisio SEARCH, allows campaign managers to launch, manage, and optimize all of their client’s campaigns from a single interface, without the need to log into Google Adwords, Yahoo Search Marketing, or MSN AdCenter. Additionally, it provides integrated reporting for designing and building beautiful client-ready PDF reports to help you save even more time.

Company:         Efficient Frontier
Stand:         Track Sponsor
Media Contact:         Merinda Peppard
Phone:         2071665220
E-mail:         sales-europe@efrontier.com
Web:         www.efrontier.com/uk

Efficient Frontier is the market and technology leader in providing paid search marketing solutions. The company provides the most powerful, most effective search engine marketing technology and comprehensive strategic and tactical services, to ensure that clients with large-scale, complex search marketing campaigns can achieve the highest possible return on investment. The largest advertisers in the most competitive markets use Efficient Frontier to achieve unprecedented levels of search marketing efficiencies, scalability, risk reduction and campaign growth. The company is headquartered in Sunnyvale, USA with offices in New York, the United Kingdom, France and India and licensing partnerships in Japan and Australia. Please visit www.efrontier.com/uk and blog.efrontier.com.

Company:         The Search Monitor
Media Contact:         Laura Nolte
Phone:         321-206-9705
E-mail:         laura@greentheoryinteractive.com
Web:         www.thesearchmonitor.com

The Search Monitor provides real-time competitor monitoring software. TSM crawls and monitors Google, Yahoo, MSN, social media, and shopping engines daily and can be geo-targeted. Interactive agencies, search marketers, and affiliate marketers use The Search Monitor for several reasons (1) to acquire competitive intelligence on paid and organic search including market share, keyword research, ad copy research, discovery of competitive promotions/offers, rank, and budgeting strategies; (2) to police brand use in ad copy, display urls, and branded keyword sponsors; (3) to identify and measure brand buzz; and (4) to police affiliate marketers for compliance with affiliate programs.

Company:         WebTrends
Stand:         309
Media Contact:         Thomas Flischer
E-mail:         Thomas@octopuscomms.net

About WebTrends Inc.

WebTrends provides web analytics and online marketing solutions to optimise marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry’s most recognised analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organisations, including HSBC, Microsoft, Reuters, General Mills, and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimise their customers’ online experiences.

For more information, visit: www.webtrends.com

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR, FSA and other systems.

Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.

Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire’s patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), mobile’s trusted ad network, announced a strategic global expansion of its leading premier mobile ad network to Western Europe, Australia, New Zealand, South Africa and Asia. Quattro will now accept Internationally-focused, and country-specific Publishers and Advertisers into its network.

Spurred by market growth and increased demand for broader consumer reach, Quattro’s industry-leading performance ad network for Fortune 500 brands and global-minded direct marketers has been extended to new continents. Under this worldwide expansion, Quattro’s unrivaled premier network, from exclusive brand publishers to top application providers, can monetize their global mobile footprint in any channel (web, SMS, video, applications) and on any platform (iPhone, Blackberry, Android, Symbian). By leveraging Quattro’s turnkey ad sales and operations, sophisticated platform and full-service experience, global and territory-centric leading publishers can realize superior monetization and increased interactivity. In tandem, advertisers will now be able to take advantage of Quattro’s exclusive and diverse publisher inventory to launch country-specific campaigns that leverage Quattro’s proprietary targeting and audience segmentation technology.

The global announcement precedes Quattro Wireless’ participation in Mobile World Congress 2009, scheduled in Barcelona, Spain, on February 16-19.

“Mobile has a global audience and Quattro has extended its industry-defining premier network to reach it,” said Andrew Miller, chief executive officer of Quattro Wireless. “It is a natural evolution to provide our experience, innovation, service and reach to brands and direct marketers on the global stage. Given the current economic climate, it is an especially opportune time for Quattro to demonstrate to marketers around the world, how mobile, and Quattro, can deliver unprecedented reach, targeting and positive ROI.”

About Quattro Wireless

Quattro Wireless, mobile’s trusted ad network, leverages sophisticated technology and exclusive premier partnerships to create unrivaled reach, consumer engagement and efficiency for today’s marketers and advertisers. Quattro is dedicated to delivering service excellence and turnkey solutions to optimize digital performance across all channels (mobile web, SMS, applications, video) and platforms (iPhone, Blackberry and Android). Fortune 500 brands and direct marketing leaders seek Quattro’s global reach, dynamic targeting, advertising innovation and transparent practice. Category-leading publishers leverage Quattro’s proprietary platform to realize the economic power of the mobile web. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit www.quattrowireless.com.

While commercial promotions through the use of mobile phones have existed for more than half a decade, the promise of true mobile advertising has only begun to materialise in the past year. It is attracting a large amount of industry attention because, for the first time, mobile technology allows advertisers to pinpoint their target audience based on a set of critical parameters, including personalisation and preferences, contextual activities, location with accuracy levels unachievable by other forms of media.

Key findings from this study include:

* Mobile advertising developments as comprising five distinct stages: premium messaging, message broadcasting, mobile banners, subsidisation, and “next gen” mobile advertising.
* The first three phases, introduced as early as in 2003 and still in use today, are based on mass broadcast and offer very little or no personalisation. The fourth phrase, subsidisation, popularised in 2008, was the first to leverage user profiling
* We are on the verge of entering the “next gen” mobile advertising era characterised by users’ ability to receive highly relevant advertisements based not only on their profiles, but also contextual activities and, more importantly, their locations.
* The economic downturn should bode well for mobile advertising as companies become much more cautious in their spending to make sure marketing messages get to the right target audience.
* Australian consumers are increasingly adopting instant messaging, search, maps and social networking applications on their mobile devices, laying a good foundation for the use of mobile advertising in the near future.
* Conclusion and recommendations.

Key Topics Covered:

* EXECUTIVE SUMMARY
* INTRODUCTION
* Methodology
* INTRODUCTION TO MOBILE ADVERTISING
* Why mobile advertising?
* How big is Australia’s mobile advertising market?
* Evolution of mobile advertising
* GLOBAL MOBILE ADVERTISING CASE STUDIES
* Japan
* USA
* Europe
* AUSTRALIAN MOBILE ADVERTISING EXPERIENCES
* Vodafone’s Mobile Advertising Portfolio
* ComTel’s SMSpup Mobile
* Other Carriers
* AUSTRALIAN CONSUMER MOBILE ADVERTISING PREFERENCES
* Use of “next-gen” mobile services
* Preferred mobile advertising models and incentives
* Planned uptake of mobile advertising
* Mobile content growth forecast
* MOBILE ADVERTISING ECOSYSTEMS AND BUSINESS MODELS
* Mobile advertising value chain
* Mobile advertising business model
* Monetisation of mobile advertising
* CONCLUSION AND RECOMMENDATIONS
* RELATED RESEARCH

For more information visit http://www.researchandmarkets.com/research/f406ef/australian_mobile

The delivery of video content through sevenload or on sevenload properties/portals/platforms is an ideal distribution channel for the Wizzard Media Network catalog. Through this partnership, Wizzard will reach a large audience of fans across Europe and the United States and offer more opportunities for monetization to its network of video producers. Advertising campaigns monetizing Wizzard-provided content will be sold and managed by the experienced sevenload network of ad sales representatives who are adept at winning relationships with major Global and European brands.

Due to sevenload’s extensive international reach and active user community, which is built from an eclectic mix of content as well as modern Web 2.0 features and functions, sevenload is able to reach not only mass market and broad target groups, but also focused, niche target groups with advertising messages.

On making the announcement, Chris Spencer, Wizzard Media CEO said, “We are excited by the opportunity to work closely with sevenload with its solid reputation for quality and innovation. Our partnership with sevenload further extends Wizzard’s international distribution channels and we are pleased that our publisher’s catalog of video content will be distributed to provide information and entertainment to their large and growing audience of Internet users and fans.”

“We’re very excited to work together with Wizzard Media, a company whose vision of content distribution reflects that of our own. This partnership further underlines our strategy of providing distribution across different types of media such as video and podcasts, as well as give content creators access to additional revenue streams,” said Axel Schmiegelow, CEO, sevenload GmbH.

About Wizzard Media (a division of Wizzard Software):

Wizzard Media is the industry’s leading podcast hosting network, with an unprecedented 1.2 billion download requests in 2008. Podcasts are a means for independent and professional content creators to publish audio and video shows for the world to enjoy over the Internet or on mp3 players, such as the Apple iPod® and the Microsoft Zune®. Podcasting is a relatively new phenomenon, but Wizzard Media collectively broadcasts millions of podcast downloads per day through media aggregators like Apple’s iTunes and Microsoft’s Zune Marketplace. For more information, please visit www.wizzard.tv. Wizzard Media is a division of Wizzard Software, a leader in speech technology development.

About sevenload:

sevenload is one of Europe’s leading platforms for legal Web 2.0 content such as videos, photos and web TV. Every one of sevenload’s over 800 web TV show formats offers independent, intelligent and creative content from users that produce their own content, as well as professional production companies. sevenload is an ideal partner for companies looking for possibilities in cross-media marketing, video advertising and branded entertainment. sevenload currently has twelve country portals in the USA, UK, Germany, France, Italy, Russia, Spain, Poland, India, Australia, Singapore and Turkey. sevenload’s social media network can be found online at www.sevenload.com.

- MoCo Marketing Agency Continues International Expansion with Australian Office
MoCo (www.bigideas.com) announced today the opening of a new office in Brisbane, Australia, which will allow the company to better serve its clients in the Pacific region.
The new MoCo Pacific office comes six months after the company expanded to Hong Kong, to better serve its U.S. customers through the sourcing and production of a wide variety of marketing materials at highly competitive prices.

SUNNYVALE, Calif. – Efficient Frontier, the worldwide leader in Search Engine Marketing (SEM) technology and services, released the U.S. Search Engine Performance Report: Q4 2008. The report, the largest independent research in the search marketing industry, was based on an analysis of 92 billion impressions and 600 million clicks across a portion of Efficient Frontier customers, which includes some of the world’s largest brands. The results of the research indicate that Google has maintained its hold on the search advertising market with 76 percent market share, and Yahoo continued to increase its presence, gaining 3 percent market share year-over-year. Despite the economic downturn and reports of the erosion of other marketing channels in 2008, the index of Efficient Frontier customers included in the Q4 report saw a minimal 8 percent decrease year-over-year, while the retail sector saw a 9 percent uptick in spending year-over-year, an indication of the strength of the search marketing channel.

According to industry research firm, eMarketer, “search ad spending may not be recession-proof, but it is proving to be recession-resistant.” eMarketer estimates that although the rate of growth is projected to fall over the next three years, search ad spending growth will continue to be positive, in double digits every year until 2012 when it will rise again to nearly 14 percent.*

“Search engine marketing remains the most accountable sales and client acquisition channel on or offline,” said James Beriker, President and CEO of Efficient Frontier. “To continue to achieve stellar results, the current recession has made it even more critical for search marketers to know their metrics and manage campaigns based on actionable market, sales funnel and conversion data. The reason we work with more than 150 of the most sophisticated search marketers in 20 markets worldwide, and manage more spend than any other firm, is that we use math to automate the process of accurately modeling data and making the right overall strategy and keyword bidding decisions to deliver optimal performance, no matter the market dynamics.”

The Efficient Frontier report shows that Google’s market share leadership was backed by significant gains from Google Content, which experienced 63 percent growth in 2008, clearly reflecting Google’s ongoing focus on improving its targeting and monetization capabilities across the AdSense network. Yahoo, which increased its market share by 1.9 percent in Q3, added another 0.5 percent in Q4 to close out the year with a 3 percent annual gain and total 20 percent market share. Microsoft Live Search now represents 4.2 percent of total search advertising spend for advertisers in the Efficient Frontier index.

ROI Trends

Interestingly, a closer look at spending between the months of September and December 2008 revealed that ROI dropped in most verticals between September and October due to the economic downturn. This led advertisers to reduce budgets and focus on maintaining a positive return. This shift suggests that SEM advertisers have moved from a volume strategy to an ROI and efficiency strategy where budgets are adjusted dynamically to maintain a targeted ROI despite a reduction in search volume. Leveraging Efficient Frontier’s technology and services, its customer-base improved ROI in Q4 by 1 percent year-over-year and 3 percent quarter-over-quarter.

“When shifts in the online marketplace make it more difficult to deliver the desired results, advertisers must depend on the right technology to do the heavy lifting,” added Beriker. “This is where our customers have a distinct advantage. The move at the end of Q4 from a volume model to an ROI and efficiency model needed to happen instantaneously for advertisers to benefit. Our proprietary technology combined with the sophistication of our customers made that shift possible.”

Additional Search Engine Marketing Trends

* Large vs. Small Advertisers: Small advertisers in the U.S. accounted for a greater decrease in search advertising spend than larger, more established brands. Advertisers spending less than $50,000 per month cut spending by 23 percent year-over-year, with many of the cuts coming between Q3 and Q4 of 2008. Companies that spent more than $200,000 per month only reduced spending by 9 percent over the same time period. These margins are typical during a recession when larger, more sophisticated brands aggressively utilize the search channel to drive revenue and sales while strengthening their position.
* Overall Impression Trends: Overall impressions for search engines are down 6 percent year-over-year. From Q4 2007 to Q4 2008, Google experienced a 3 percent decrease, while Yahoo lost 13 percent impression volume. Microsoft Live garnered 21 percent more impressions in Q4 than in Q3 2008 and gained 18 percent more impressions year-over-year.
* Click-Through Rate Trends: Overall click-through-rates (CTRs) in search were relatively flat year-over-year, gaining only 2 percent. While Microsoft Live Search had higher CTRs than all other search engines from Q1 to Q3 of 2008, it dipped below Google Search in Q4 2008. Google Search CTRs decreased by 2 percent year-over-year, while Yahoo CTRs improved 3 percent year-over-year. Google Content CTRs increased 150 percent year-over-year.
* Cost-Per-Click Highlights: Overall search cost-per-click (CPC) is down 5 percent year-over-year. In the last quarter of 2008, Google Search’s CPC declined by 8 percent, while Microsoft Live Search declined by 3 percent and Yahoo Search declined by 1 percent. Microsoft Live Search has consistently maintained a higher CPC than all other search engines, indicating that advertisers are willing to pay a premium for a high quality, albeit smaller audience.

Trends by Vertical Market

* Automotive: 15 percent decline in spending over 2007, due primarily to lower impression volume, reflecting weakness in consumer demand.
* Finance: 25 percent decline in spend over 2007, with impressions up by 5 percent reflecting high customer demand for financial services, with but fewer qualified conversions.
* Retail: 9 percent increase in spend over 2007, reflecting the strength of the channel in price comparison and shopping efficiency, particularly for more established online brands that increased spend to reach revenue goals.
* Travel and Entertainment: 24 percent decrease in spend year-over year, primarily due to reduced traffic volume, which is down in by 18 percent in the sector year-over-year.

The complete U.S. Search Engine Performance Report: Q4, 2008 is available for download from the Efficient Frontier website.

Research Methodology

Analysis for the Efficient Frontier report was based on data from a fixed sample of the overall Efficient Frontier U.S. customer base from Q4 2007 through Q4 2008, and covers nearly 92 billion impressions and 600 million clicks on search and content ads on Google, Yahoo and Microsoft Live Search. The report includes data from advertisers in the financial services, travel and entertainment, retail, automotive and business-to-business verticals.

About Efficient Frontier

Efficient Frontier is the worldwide market and technology leader in providing search engine marketing (SEM) solutions for large advertisers and agencies. Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory to SEM and today combines its core predictive modeling algorithms and bidding technology with comprehensive strategic and tactical value-added services to manage more than $750 million in annual search spend globally. The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal campaign performance and growth in highly complex and competitive search marketplaces. The company has over 200 employees and is headquartered in Sunnyvale, CA with offices in New York, the United Kingdom, France, Germany, Hong Kong, and India, and technology licensing partnerships in Japan and Australia. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures. For more information, please visit www.efrontier.com and subscribe to the Efficient Frontier blog at blog.efrontier.com/.

*eMarketer: Search Ad Spending: Reactions to a Recession, January 2009

SUNNYVALE, Calif. – Continuing the momentum of the Yahoo! Open Strategy (Y!OS), Yahoo! Inc. (Nasdaq:YHOO) introduced enhancements to Yahoo! Mail, providing consumers with a “smarter inbox” experience that will begin rolling out to users on a limited basis over the coming months. This next generation of Yahoo! Mail is part of the company’s ongoing effort to deliver more personally relevant starting points on the Web by integrating social functionality and opening products up to content and services from outside of the Yahoo! network.

The Yahoo! Mail smarter inbox experience is the company’s largest-scale implementation of its Y!OS initiative, bringing to life Yahoo!’s open and social efforts in its consumer products. Yahoo! Mail is a place where millions of people start their day, prioritize their daily activities, and continually check in to stay connected with and informed about what matters most to them. The goal of the next generation of Yahoo! Mail is to address the changing communications needs of consumers by streamlining access to the most relevant and useful information, and helping users to become more productive, all from within their inbox.

The smarter inbox experience features a new Yahoo! Mail Welcome Page which surfaces messages, information and activity updates from people users care about most, as well as an updated inbox and folder view that filters messages from those personal connections. The smarter Yahoo! Mail inbox also gives users immediate access to relevant third-party applications that can leverage the user’s email content, calendar and contacts with the user’s permission.

Smarter Inbox Addresses Consumer Needs

Among the challenges Web users worldwide face today are inbox overload and the growing inefficiency of managing information across multiple Web sites. Consumers spend between 10-15 hours online per week, an increase of 72% since 2004.1 The volume of email received by consumers has increased significantly as well, with nearly 100 billion email messages sent daily worldwide2 — a number that is expected to increase by 27% in 2011 to 124 billion.3 The smarter inbox experience addresses these issues.

Yahoo! Mail’s smarter inbox addresses these issues by providing a filtered view of the users’ messages and by bringing applications from across the Web right into Yahoo! Mail. New features include:

* Connections: Users can “connect” with others using Yahoo!’s universal profile service and designate the people whose messages and activity updates are most important to them.
* Filtered View of the Inbox and Folders: Yahoo! Mail users can now view a prioritized view of the inbox and folders based on their connections.
* New Welcome Page with Messages from Connections and Updates: Users receive a preview of messages from their connections, see connection suggestions made by Yahoo!, and have the ability to send and receive connection invitations. Users can also see activity Update feeds from their connections, including activity across Yahoo! and, in the future, across the Web.
* Applications and Gallery: Users have new ways to communicate and be more productive, with new communications applications included in Yahoo! Mail’s left-hand navigation panel. Developers from the Web’s top brands will soon have the ability to integrate their services right into Yahoo! Mail.

“Yahoo! Mail users have told us that they want to be more productive when they get to their inbox and they want help breaking through the clutter and getting to the communications that matter most to them,” said John Kremer, vice president of Yahoo! Mail. “We’ve created a smarter inbox experience to address the problem of inbox overload. We’re also embedding really useful applications directly into the inbox, which should help people be even more efficient when they get to Yahoo! Mail.”

Updates Feed inside Yahoo! Mail, Across Yahoo!

People today are communicating and connecting with others in various ways, from email, to blogs, to real-time status messages. Yahoo! Mail users will now become more engaged, on multiple levels, with the connections they have in email. These privileged online relationships enable social communication and sharing experiences and will extend beyond Yahoo! Mail, helping users discover a more relevant and compelling experience across all of Yahoo!’s services.

For example, the Updates feature brings together various forms of communication in one place and allows users to stay up to speed on a range of their connections’ activities and interests and provides richer social experiences across Yahoo! and across the Web. The initial integration of Updates into Yahoo! Mail will include user activity related to new connections, the universal Yahoo! profile, Yahoo! Buzz, and Yahoo! properties such as TV, Music and Travel. Third-party Web sites can also integrate their users’ activity streams with Yahoo! Updates using the Yahoo! Social Platform and developer APIs or via applications deployed through the Yahoo! Application Platform into My Yahoo!. In the coming months, users can look forward to seeing additional activity updates from services across the Web.

Open Applications Inside Yahoo! Mail

In addition, Yahoo! has started a limited beta test bringing third party applications into Yahoo! Mail. Features allowing users to communicate in richer ways, to share media with their friends and families, and to get things done faster will be accessible to beta testers in the U.S., and additional applications will be added throughout 2009 as the service becomes generally available. Initial applications include:

* Family Journal: build a family tree inside Yahoo! Mail and easily share with relatives.
* Flickr: share Flickr photos with friends and family right from the inbox.
* Flixster: share movie show times, trailers and reviews instantly from the inbox.
* WordPress: post photos, links, and more from the inbox to a WordPress blog.
* Xoopit: see and share all the photos stored in email, including attachments and links to photo sharing sites, in one organized ‘photo view’ of the inbox.
* Yahoo! Greetings with American Greetings: use the autocomplete email address feature to send an ecard seamlessly from Yahoo! Mail.

Developers to Benefit from the Smarter Inbox

As part of the Yahoo! Open Strategy to open up to third party publishers, developers, and advertisers in the form of global platform services, the Yahoo! Mail smarter inbox experience adds to the transformation of the Yahoo! Network and serves as an unprecedented distribution opportunity for developers to share their innovative applications with Yahoo! users worldwide. Yahoo! is working with developers from across the Web to integrate their products and services into Yahoo! in 2009 and beyond, and Yahoo! Mail adds a major new footprint for developers that will only continue to grow. Developers can find out more at http://developer.yahoo.net/blog/archives/2008/12/mailapplications.html.

Yahoo! Updates gives developers a viral distribution channel for their applications across the Yahoo! network, including the new universal profile, Yahoo! Messenger, Yahoo! Toolbar and now Yahoo! Mail. Third-party Web sites and services can incorporate their users’ activity streams onto Yahoo!, extending their reach and connections with consumers across Yahoo!’s social graph.

In addition to these new features and functionality for Yahoo! Mail, Yahoo! separately announced today several other product updates that demonstrate ongoing momentum for the Yahoo! Open Strategy. These include providing My Yahoo! users with the ability to add third-party applications built on the Yahoo! Application Platform, a preview version of the new Yahoo! Toolbar that enables constant access to friend Updates and essential Yahoo! and third-party applications as people browse the Web, and the surfacing of relevant Yahoo! Updates based on user activity on Yahoo! TV, Music and Travel.

Smarter Inbox Availability

Select Yahoo! Mail users in the United States and Australia will begin to experience the social features of the smarter inbox experience, including the new Welcome Page, inbox and folder-view enhancements, and connections and Updates functionality beginning today. A more limited group of users based in the United States will begin beta testing the open applications today. Yahoo! plans to bring together the social and open features into Yahoo! Mail in the first half of 2009.

About Yahoo! Mail

Launched in October 1997, Yahoo! Mail is one of the world’s largest, most popular free email services with more than 275 million monthly users worldwide.4 Yahoo! Mail helps people stay in touch at home, at work, or while traveling for business or pleasure, and is available in 22 languages. Yahoo! Mail is fully integrated with Yahoo!’s many other popular services to make it easy to access all the Internet services people need. Yahoo! Mail has recently received the Best of Web award from PC World, and was awarded Editors’ Choice by both PC Magazine and CNET.

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com.

2nd December, 2008 – Eyeblaster, home of the world’s most innovative digital marketing solutions, today announced the roll out of Eyeblaster TV, a new online video rich media ad unit, which delivers increased functionality for online advertisers.

Eyeblaster’s new online ad offering will encourage advertisers who are traditionally confined to television to spread their TV ad budgets towards online video. This will increase the reach and lifespan of TVCs, without necessitating a costly reformatting process for advertisers to transfer them into a workable online video ad format.

Eyeblaster Director of Operations APAC, Mick O’Brien says, “Eyeblaster TV allows the advertiser to better amortise the cost of building the TVC by allowing the commercial to translate easily into an online format. This positively impacts the advertiser’s bottom line and engages with consumers through a type of advertising that they are already familiar with. Eyeblaster TV extends the reach of an advertisers’ TVC to connect with consumers who are online and provides advertisers with metrics about their target market and the effectiveness of the ad campaigns in reaching that market.

“We have seen a surge of interest in this product since it went to market 6 weeks ago. Traditional TVC advertisers such as Coca-Cola, Mercedes and ING have embraced Eyeblaster TV because it simply makes sense to take an ad already running on TV and run it online as well. It’s a cost effective seamless process that gets their product out to more consumers.”

The Eyeblaster TV video unit will appear at the top right of a user’s monitor running 30 or 60-second TV commercials. Eyeblaster TV is particularly attractive for ad campaigns that consumers are accustomed to viewing on television in longer time frames, such as movie trailers. The online format can take this interaction one step further by engaging the consumer using interactive features such as clicking on the ad to view in full screen High Definition, collecting data capture, or pulling in dynamic content from the advertiser’s website allowing the user to immediately receive more information about the product and indicate purchase intent.

For businesses wanting to tap into the burgeoning online ad market, Eyeblaster TV allows them to increase the usability of their TVC’s, which are costly to generate, through a literally ‘cut and paste’ process. This seamless transition means that there is no longer a need to shoot video specifically for online ads because Eyeblaster TV extends the reach of an advertisers existing creative – translating into savings along the bottom line.

Advertisers using Eyeblaster TV include Visa Entertainment for the James Bond Quantum of Solace trailer through Sensis, MCN and Fairfax.

Managing Director of Fairfax Digital – Media, Pippa Leary says, “FDTV, which uses Eyeblaster’s new TV ad format, allows our advertisers to access the 14 million-strong monthly unique browsers on the Fairfax Digital network by targeted demographic.

“Encouraged by technology innovations like FDTV and the growing consumption rates of online video in Australia, we are seeing more categories, including FMCG, move their brand advertising online. Marketers are harnessing the incremental reach garnered through a predominantly light commercial TV viewing audience on our network.

FDTV allows advertisers to develop new creative video advertising formats for online audiences, combining the strength of video commercials with a rich media ad unit to a focused demographic, as well as extending the life and reach of their TVCs using existing creative.”

To see all Eyeblaster TV previews visit http://tinyurl.com/6zj4ox

About Eyeblaster Australia
Eyeblaster is the global leader in integrated digital marketing services and was the first company to bring third party video advertising technology to the Australian and New Zealand markets. Eyeblaster Australia services a range of marketing and online advertising agencies on behalf of numerous blue chip clients including Optimedia for 20th Century Fox, The Media Store for Toyota-Lexus, Initiative Media for Revlon, and Carat for Adidas. Eyeblaster’s impressive client list is a reflection of the personalised easy to use service as well as its innovative and ground breaking approach to digital technology.

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

SAN FRANCISCO – As advertisers and publishers seek ways to improve performance to compensate for shrinking budgets, new technologies like location-based advertising provide a means of improving relevance and response rates. Today, leading real estate site, Trulia.com, and interactive media company, 1020 Placecast, have announced their partnership, using location information to target specific audiences for advertisers and deliver more relevant messages to them on Trulia.com.

Placecast adds a new dimension to audience targeting by using location information as the key to relevance. In Trulia’s case, the starting points are the real estate locations in which users express interest. Placecast’s proprietary targeting algorithms correlate these with dozens of other demographic, psychographic and geographic data points.

“Once we know the place a user is interested in, we can derive a lot of useful insights about what kind of consumer they are, and then serve them a very targeted ad,” said Alistair Goodman, CEO of Placecast.

For publishers in categories such as travel, events, tickets, real estate, weather, classifieds and career search, Placecast uses the location information already present on these sites to target audiences and customize messaging. Improved performance results in a dramatic increase in the value of ad inventory for advertisers, transforming remnant ad space into premium CPM real estate for publishers.

“Turning locations into audiences is one of the biggest challenges facing advertisers today,” said Sean Black, Vice President of Sales at Trulia. “Trulia presents advertisers with multiple opportunities to serve very targeted ads based on location and consumers’ search behavior. Placecast is a cutting edge media company and we are excited to be working with them and their clients to build and deliver successful campaigns.”

One of the first advertisers to take advantage of this approach with Placecast and Trulia is leading car rental brand, Avis-Budget. Approximately halfway through a three-month campaign, Avis has seen its ads on Trulia perform strongly relative to other publishers. The Avis-Budget campaign is just the first of many in the expanded partnership between Trulia and Placecast.

“Agencies and advertisers are really searching for ways to stretch their marketing dollars these days,” observed Goodman. “As an emerging technology capable of driving better performance, Placecast provides an ideal way to effectively target audiences and improve response rates by adding local relevance to national campaigns.”

About 1020 Placecast

1020, Inc. is the developer and owner of Placecast™ Media, the first online advertising network to target highly sought-after audiences using location-based information across the Web, mobile, and Wi-Fi. 1020’s groundbreaking Placecast service recently earned the company the “OnMedia Top 100” Award, given to game-changing companies in the marketing, branding, advertising, and PR industries. Current advertisers include Microsoft Windows Mobile, FedEx Kinko’s and Hyatt Hotels. 1020 is funded by Voyager Capital and Onset Ventures. For more information about Placecast, visit www.placecast.net.

About Trulia

Trulia, Inc. (www.trulia.com) is a residential real estate search engine and the fastest-growing U.S. real estate Web site (comScore), which has revolutionized online home search by offering a rich, intuitive user experience that points consumers directly to listings on agent and broker Web sites. By partnering with the real estate industry, including 93 of the top 100 largest U.S. brokers, Trulia helps approximately 5 million unique visitors per month find information on homes for sale using custom search criteria. The site also provides market trends and neighborhood data at the hyper-local level, as well as a real estate Q&A community that enables consumers and professionals to exchange information about their local markets. For more information about Trulia or to experience the power of a Trulia search, visit http://www.trulia.com/.

About Avis Budget Group

Avis Budget Group, Inc. (NYSE:CAR) is a leading provider of vehicle rental services, with operations in more than 70 countries. Through its Avis and Budget brands, the Company is the largest general-use vehicle rental company in each of North America, Australia, New Zealand and certain other regions based on published airport statistics. Avis Budget Group is headquartered in Parsippany, N.J. and has more than 30,000 employees. For more information about Avis Budget Group, visit www.avisbudgetgroup.com.

SAN FRANCISCO – VideoEgg, the video and rich media ad network that guarantees brand engagement, introduced AdFramesSM for mobile, a performance-based ad offering that enables advertisers to distribute invitation-based, expandable video or rich media ads to iPhone users. Nikon and Ubisoft Canada are among the first brands to leverage AdFrames’ mobile distribution as a measurable way to reach highly engaged consumers.

The growth of 3G networks and emergence of open mobile platforms like Apple’s iPhone and Google’s Android are driving the creation of 3rd party applications, with almost 9,000 developed for the 10 million iPhones predicted to be sold this year. Consumers are now enjoying a new breed of web-based social, gaming and media experiences using their mobile devices, representing a major shift in activity and creating opportunities for brand marketers. VideoEgg’s expansion of AdFrames into mobile devices allows advertisers to seamlessly extend rich brand experiences across the mobile channel, bringing even more reach to the company’s network of more than 80 million consumers.

“The key to creating value for advertisers is offering an invitation-based ad solution that engages consumers and rewards them for spending time with a brand,” explained Troy Young, CMO of VideoEgg. “By applying our deep understanding of video and rich media advertising and extending our AdFrames platform to mobile devices, we’re opening up a new channel to reach consumers with a proven opt-in approach. Advertisers get innovation without risk.”

Starting today, VideoEgg will offer mobile distribution across both applications and Web pages on the iPhone, and over time extend to other mobile platforms and devices. The mobile distribution channel is offered as part of VideoEgg’s comprehensive ad platform and will be included as a standard option on all large campaigns. The pricing model is based on cost per engagement (CPE), which delivers accountability and unmatched insight into ad effectiveness. Rich media ads are served for free and advertisers pay only when a user engages, providing a risk-free method to distributing highly targeted brand content.

Nikon is leveraging the VideoEgg mobile platform to promote their CoolPix and D90 cameras.

“The full screen ad experience and cost per engagement model from VideoEgg has helped us significantly in our advertising efforts,” said Lisa Baxt, senior communications manager of Nikon Inc. “Bringing the same model and thinking to mobile environments is a natural and compelling extension of their offering.”

With AdFrames for mobile, publishers can now partner with VideoEgg to effectively monetize content across this medium. Launch partners from top application developers and platforms including SGN, Jirbo, FlipSide5, Optime Software and Mobclix will deliver advertisers wide reach across 35 percent of the top 20 most popular free iPhone applications such as GasBag, Hangman, Scribble, iGolf, TouchHockey, Tic Tac Free and MarbleMash.

“By leveraging VideoEgg’s brand advertisers across all their applications, developers in our network experience the best performing rich media creatives on the iPhone today,” said Vishal Gurbuxani, co-founder of Mobclix.

To see how VideoEgg is changing brand marketing online, check out the demos at http://www.videoegg.com/iphone

To see AdFrames for mobile in action, check out the video at: http://www.vimeo.com/2271428

About VideoEgg, Inc.

VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 80 million uniques across more than 200 leading video, gaming and social network sites as well as social applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit www.videoegg.com.

AdFrames and VideoEgg are trademarks, servicemarks or registered trademarks in the United States and other countries. All other brands, names, or trademarks mentioned in this document are the property of their respective owners.

World Advertising Industry Market Brief

The global outlook series on the Advertising Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of the industry, and provides the reader with concise, and crisp primers on up-to-date, and evolving trends and issues, modes of advertising (conventional and contemporary), and their respective revenue generation potential, and expenditures by region/end industries. The discussion on global market overview is tagged with short commentaries, and outlook, which offer unbiased opinions on the industry’s future performance. The report also provides a recapitulation of recent mergers, acquisitions, and other noteworthy strategic corporate developments. The reader stands to gain a macro level understanding of the scenario prevalent in regional markets. Purposed to offer an introductory prelude, the regional markets briefly abstracted, and summarized include the US, Canada, Japan, France, Germany, Italy, UK, Spain, Sweden, the Netherlands, Russia, Poland, Romania, Australia, China, India, South Korea, Taiwan, Thailand, Brazil, Mexico, Middle East and South Africa. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 2,111 companies worldwide.

ADVERTISING INDUSTRY GOS-047 A GLOBAL OUTLOOK, SEPTEMBER 2008

CONTENTS

1. Overview 1

Table 1: Leading Regional Markets in Advertising Industry (2006): Based on Revenues – United States, Japan, United Kingdom, Germany, France, and China 1

Table 2: Regional Advertising Markets with Fastest Growth (2005-2006): Ranked by Annual Advertising Expenditure 1

2. Trends and Issues 2 Events – A Booster to Growth 2 Traditional Media Retain Stronghold While New Media Proliferate 2 Asia Boosts Global Ad Spend Growth 2 Online Advertising Market – Favorable Prospects in the Near Future 2 Intelligent Three-Dimensional Ads to Drive Up Future Growth 2 Consolidation Marks the Advertising Sector 3 New Technological Innovations to Drive Up the Advertising Sector 3 Mobile Advertisement Catching on 3

Table 3: Global Mobile Advertising Market (2006): Revenues in US$ Billion by Segment – Mobile TV, Mobile Search Web Pages, Text/Picture Messaging, and Others 3

3. Focus on Modes of Advertising 4 Conventional vis-à-vis New Modes 4

Table 4: Worldwide Advertising Market (2005): Percentage Breakdown by Media – Television, Newspapers & Magazines, Radio, Outdoor & Others, Internet and Cinema 4 Television 4 Print Media 4 Radio 5 Outdoor 5 Online 5

4. Mergers and Acquisitions 5

5. Strategic Corporate Developments 28

6. Service/Concept Launches 37

7. A North American Perspective 40

7a. United States 40 Overview & Outlook 40

Table 5: Advertising Market in the United States (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Magazines, TV, Radio, Cinema, Outdoor, and Online 40 Select Ad-Expenditure Related Analytics 41

Table 6: Leading Advertised Product Categories in the United States (2006): Ranked by Advertising Expenditure 41

Table 7: Biennial Political Advertising Expenditures in the United States (2004 & 2006): By Advertising Medium in US$ Million 41

Table 8: Airline Advertising in the United States (2005): Leading Players Ranked by Ad Expenditure in US$ Million 42 Radio Advertising 42

Table 9: Number of Advertising Minutes/Hour by Radio Station Format in the United States (2006) 42 Online Advertising on an Upward Trajectory 43 Outdoor Advertising – High Potential for Growth 43 Television 43

Table 10: Leading Three Advertised Product Categories in the US (2006): Ranked by Seconds of Television Exposure 43

Table 11: Leading Advertisers in the US (2006): Ranked by Seconds of Television Exposure 43 Magazines & Journals 44

Table 12: Leading Magazines in the United States Ranked by Advertising Revenues in 2006 – People, Better Homes and Gardens, Time, Parade, Sports Illustrated, Good Housekeeping, Newsweek, USA Weekend, The EW York Times Magazine, Woman’s Day, In Style, Vogue, Cosmopolitan, Ladies’ Home Journal, and Family Circle 44

Table 13: Leading Advertisers in the US (2006): Ranked by Magazine Advertising Expenditure 44

Table 14: Leading Business Periodicals in the United States (2006): Ranked by B2B Advertising in terms of Number of Pages 45

Table 15: Leading Periodicals (B2B Titles) in the United States (2006): Ranked by Number of Ad Pages 45

Table 16: Leading Journals in the US Broadcast/Video Periodical Business-To- Business Advertising Market (2006): Ranked by Number of Pages 46

Table 17: Leading Publishers in the United States (2006): Ranked by Print Advertising Spending in terms of Number of Pages 46

Table 18: Leading Business-to-Business Advertisers in Developer/Technical Periodicals (2006): Ranked by Number of Ad Pages 47

Table 19: Leading Product Categories Advertised in Magazines in the US (2005): Ranked by Expenditure in US$ Million 47

7b. Canada 48 Overview 48

Table 20: Advertising Market in Canada (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Magazines, TV, Radio, Outdoor/Transport, and Online 48 Online Advertising: Promising Potential 48

8. Japan 49 Overview 49

Table 21: Advertising Market in Japan (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Magazines, TV, Radio, Outdoor, and Online 49

9. A European Perspective 50 Overview 50 Analysis by Medium 50 Newspaper Advertising 50

Table 22: Newspaper Advertising Medium in Europe (2003-2008): Annual Revenue Estimates in for Select Countries in US$ Million – Germany, United Kingdom, Spain, Italy, Russia, France, The Netherlands, Sweden, Poland, and Romania 50 Television Advertising 51

Table 23: Television Advertising Medium in Europe (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million – Italy, United Kingdom, Russia, Germany, Spain, France, Poland, The Netherlands, Sweden, and Romania 51 Radio Advertising 52

Table 24: Radio Advertising Medium in Europe (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million – France, Germany, Spain, United Kingdom, Italy, Russia, Poland, The Netherlands, Sweden, and Romania 52 Cinema Advertising 53

Table 25: Cinema as an Advertising Medium in Europe (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million – United Kingdom, Germany, France, Poland, Italy, Spain, Russia, Sweden, The Netherlands, and Romania 53 Outdoor Advertising 54

Table 26: Outdoor Advertising Medium in Europe (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million – Russia, United Kingdom, France, Germany, Spain, Poland, Italy, Netherlands, and Sweden 54 Online Ad Spending 54

Table 27: Online Advertising in Europe (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million – United Kingdom, Germany, France, Italy, Sweden, and Spain 55 Interactive Television 55

Table 28: Europe Interactive Television Advertising Revenues by Region: Percentage Market Share for 2004 and 2008 for UK, France, Germany, Italy, Spain, Sweden, and Others 56

Table 29: Interactive Television Revenues by Source in Europe: Annual Market Estimates for 2003 through 2008 in Millions of US$ for Pay per Play, Subscriptions, Advertising, and Others 56

9a. France 57 Overview 57

Table 30: Advertising Market in France (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Magazines, Newspapers, Outdoor, Radio, Online, and Cinema 57 Online Advertising – Domestic Search Business Unfazed by the Entry of Search Engines 57

9b. Germany 58 Overview 58

Table 31: Advertising Market in Germany (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Television, Magazines, Outdoor, Radio, Online, and Cinema 58

9c. Italy 59 Overview 59

Table 32: Advertising Market in Italy (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Magazines, Radio, Outdoor, Online, and Cinema 59

9d. United Kingdom 60 Overview 60 Agency Profits Recover but Margins Remain Affected 60

Table 33: Advertising Market in the United Kingdom (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Television, Online, Magazines, Outdoor, Radio, and Cinema 60 Outdoor Advertising 61

Table 34: Leading Outdoor Advertisers in the United Kingdom Ranked by Advertising Expenditure – Vodafone, Unilever UK, DFS Furniture, BSkyB, Orange, T-Mobile, O2 UK, Toyota, Nestle, and UIP 61 Online Advertising 61

Table 35: UK market for Online Advertising (2006 & 2008): Percentage Breakdown of Revenues for Search, Display, and Other Modes/Formats 61

Table 36: UK Advertising Market (2005): Percentage Breakdown of Online Ad Spending in Major Industries – Finance, Recruitment, Travel & Transport, Automotive, Technology and Others 62 Popularity of Internet Lights Up Online Advertising Market 62 Rising Online Shopping Spreads the Enticing Net 62 Creative Freedom 62 Online Advertising – Constraints 62 Outdoor Advertising 62

9e. Spain 63 Overview 63

Table 37: Advertising Market in Spain (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Magazines, Radio, Outdoor, Online, and Cinema 63

9f. Sweden 64 Overview 64

Table 38: Advertising Market in Sweden (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Television, Magazines, Online, Outdoor, Radio, and Cinema 64

9g. The Netherlands 65 Overview 65

Table 39: Advertising Market in the Netherlands (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Television, Magazines, Radio, Outdoor, Online, and Cinema 65

9h. Russia 66 Overview 66

Table 40: Advertising Market in Russia (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers & Magazines, Outdoor, Radio, Online, and Cinema 66

9i. Poland 67 Overview 67

Table 41: Advertising Market in the Netherlands (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Magazines, Radio, Outdoor, Cinema, and Online 67

9j. Romania 68 Overview 68

Table 42: Advertising Market in Romania (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Magazines, Newspapers, Outdoor, Radio, Online, and Cinema 68

10. An Asia-Pacific Perspective 69 Overview 69 Analysis by Medium 69 Newspapers 69

Table 43: Newspaper as an Advertising Medium in Asia-Pacific (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million – China, South Korea, Australia, and India 69 Television 70

Table 44: Television as an Advertising Medium in Asia-Pacific (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million – China, Australia, South Korea, India, and Taiwan 70 Radio 70

Table 45: Radio as an Advertising Medium in Asia-Pacific (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million – Australia, China, South Korea, Taiwan, and India 70

10a. Australia 71 Overview 71 Advertising – Analysis by Media 71

Table 46: Advertising Market in Australia (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Television, Radio, Online, Magazines, Outdoor, and Cinema 71

10b. China 72 Overview 72

Table 47: Advertising Market in China (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Radio, Magazines, and Others 72 Advertising Media – A Brief Note 72 Outlook 72

10c. India 73 Overview 73

Table 48: Advertising Market in India (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Outdoor, Magazines, Radio, Cinema, and Online 73 Growth Facilitators – Past, Present, and Future 73 Past Trends 73 Present Trends 73 Future Trends 74

10d. South Korea 74 Overview 74

Table 49: Advertising Market in South Korea (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Television, Outdoor, Online, Magazines, and Radio 74

10e. Taiwan 75 Overview 75

Table 50: Advertising Market in Taiwan (2004-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Magazines, Online, Radio, and Outdoor/Transport 75

10f. Thailand 75 Overview 75

11. A Latin American Perspective 76 Overview 76

Table 51: Advertising Market in Latin America (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Magazines, Radio, Outdoor, Online, and Cinema 76

11a. Brazil 77 Overview 77

Table 52: Advertising Market in Brazil (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Magazines, Outdoor, Radio, and Online 77

11b. Mexico 77 Overview 77

Table 53: Advertising Market in Mexico (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Magazines and Radio 77

12. Middle East And Africa – Market Perspective 78 Overview 78

Table 54: Advertising Market in Egypt (2007-2010): Revenue in US$ Million by Category – Newspaper, Television, Magazine, Radio, Internet, and Out of Home 78

Table 55: Advertising Market in Kuwait (2007-2010): Revenue in US$ Million by Category – Newspaper, Out of Home, Magazine, Television, Radio, and Internet 78

Table 56: Advertising Market in Lebanon (2007-2010): Revenue in US$ Million by Category – Television, Out of Home, Magazine, Newspaper, and Radio 79

Table 57: Advertising Market in Saudi Arabia (2007-2010): Revenue in US$ Million by Category – Newspaper, Out of Home, Magazine, Television, and Radio 79

Table 58: Advertising Market in Morocco (2007-2010): Revenue in US$ Million by Category – Television, Out of Home, Newspaper, Magazine, and Radio 80

Table 59: Advertising Market in the UAE (2007-2010): Revenue in US$ Million by Category – Newspaper, Magazine, Out of Home, Internet, Television, and Radio 80 Newspapers 80

Table 60: Newspaper Market in the Middle East (2007-2010): Circulation in ‘000 Units by Select Country – Egypt, Saudi Arabia, UAE, Morocco, Kuwait, and Lebanon 81

12a. South Africa 81 Overview 81

Table 61: Advertising Market in South Africa (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Magazines, TV, Radio, Cinema, Outdoor, and Online 81

GLOBAL DIRECTORY

To order this report: World Advertising Industry Market Brief

http://www.reportlinker.com/p097875/World-Advertising-Industry-Market-Brief.html

ATLANTA/CAMBRIDGE, MA – November 24, 2008 – EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services, and Akamai Technologies, Inc., the global leader in powering rich media, dynamic transactions and enterprise applications online, announced today that they delivered the first in-stream advertisements via Microsoft Silverlight for New York Magazine’s “Where’s Rogan?” interactive campaign.

The “Where’s Rogan?” series aired in eight weekly segments on New York Magazine’s Website at www.nymag.com/rogan/ and is a tongue-in-cheek expose of eco-conscious fashion designer Rogan Gregory, who goes missing during New York’s Fashion Week. During the Webisodes, viewers can control the advertising experience by interacting with product placement bugs and tickers from three advertisers involved with the project: Olay, TRESemme and Continental Airlines. During one episode, a ticker advertisement for Continental Airlines runs across the bottom of the screen. When a viewer clicks on it, a separate window opens to the airline’s main booking page, allowing users to book a flight while watching the video. Another episode features an Olay product placement bug which, when clicked, pauses the video to show the viewer a mini commercial. When the ad finishes, the video resumes playing.

“New York Magazine’s use of the Universal In-Stream Ad Framework (UIF) for this campaign highlights EyeWonder’s continued innovation in the video space,” said Chief Information Officer Ricky McClellen. “Viewers benefit because they decide which advertising they want to see and the length of time they want to see it without disrupting the video they’re watching. Advertisers benefit because their ads drive higher interaction rates, creating product awareness in consumers. Publishers are able to monetize their content and create new advertising space.”

EyeWonder integrated its UIF, an open standard platform that enables a “create once, play anywhere” ad solution to drive scale within the in-stream advertising industry, with Akamai’s open source code media player framework. This integration gives New York Magazine’s Silverlight-based video player the ability to deliver interactive in-stream advertising. The video player application impacts the way consumers experience video content and enables business models by controlling how and when ads are delivered. To support this movement, Akamai and industry leaders launched Openvideoplayer.com to facilitate open standards and best practices for video player applications that support a wide range of advertising technologies.

“New York Magazine’s project is a great inaugural example of the power of Akamai’s Media Framework, showcased through Microsoft Silverlight,” said Tim Napoleon, Chief Strategist for Digital Media at Akamai. “The Media Framework enabled EyeWonder to quickly and easily develop a dynamic and interactive advertising experience that lent itself to increasing brand awareness for the companies involved. The ability to deliver a high-quality experience for consumers and brands is the ultimate goal of Akamai’s open Media Framework. We look forward to watching how users interact with the ads interspersed throughout the video as well as giving advertisers a vehicle to monitor how their ads are received.”

“The ‘Where’s Rogan?’ project is another great example of how the robust technology behind Silverlight can create unique online media experiences that engage audiences in a very powerful way,” said Brian Goldfarb, Director of the Developer Platform Group at Microsoft Corp. “This project, in collaboration with Akamai and EyeWonder, opens up new doors for advertisers to present their brands in dynamic and interactive ways.”

Viewers must download the Silverlight player plug-in to watch “Where’s Rogan?” episodes. The first installment aired October 27, and the final aired November 20.

About Akamai
Akamai provides market-leading managed services for powering rich media, dynamic transactions and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai’s services have been adopted by the world’s most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai’s global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. Akamai has transformed the Internet into a more viable place to inform, entertain, interact and collaborate. To experience The Akamai Difference, visit www.akamai.com.

About EyeWonder, Inc.
EyeWonder, Inc., is the pioneering interactive digital advertising provider, extending the reach of online rich media and interactive video ads to digital device displays. Through its superior technology, products and services, EyeWonder empowers advertisers, advertising agencies and content publishers with the ability to create, build, deliver, track and optimize interactive advertising campaigns proven to drive industry-leading results. EyeWonder’s Universal In-Stream Ad Framework supports Microsoft Silverlight and Adobe Flash. Headquartered in Atlanta, Georgia, U.S.A., EyeWonder, Inc., has domestic offices in New York, Chicago, San Francisco, Dallas, Los Angeles and Miami. International offices are located in the United Kingdom, Ireland, the Netherlands, Germany, Spain and Australia. For more information on the company’s interactive digital advertising solutions or its global office network, please visit http://www.eyewonder.com.

Silverlight is a trademark of Microsoft Corporation and is used for descriptive purposes only.

The release contains information about future expectations, plans and prospects of Akamai Technologies, Inc.’s management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995, including those relating to future benefits arising from the Akamai Media Framework. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, failure of Akamai technologies to be or remain compatible with offerings of other companies and other factors that are discussed in the Company’s Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.

“Both candidates’ election campaigns redefined the importance of digital marketing and provided excellent real-life examples of how today’s marketing and media professionals can harness the power of social media, video and mobile technologies aimed at the Facebook generation,” said Drew Ianni, chairman of programming for ad:tech North America. “It was a truly remarkable turnout, which confirms our belief that ad:tech is the must-attend event for marketers looking for insights into what is next and new in their field.”

This year’s ad:tech New York drew its standard large crowd of marketing and advertising professionals, just shy of last year’s record-breaking 10,000 attendees, who were eager to gain practical and actionable insights for navigating today’s challenging marketing and advertising landscape. The conference — gathered under the larger theme of how digital is changing ALL media — explored key themes of media convergence, provided new findings on measurement and presented a variety of advice, case studies and insights to provide marketers with the tools for fully engaging consumers at all levels of media interactivity.

Led by keynote addresses from influential industry leaders including CNN/U.S. President Jonathan Klein and Ogilvy & Mather Worldwide Chairman and CEO Shelly Lazarus, the conference also unveiled an outlook of continued industry growth and opportunity, even while acknowledging the leaner times ahead. In his keynote address, Geoffrey Ramsey, CEO of eMarketer projected that while traditional media may shrink in the midst of the global economic downturn, online ad spending is likely to grow by 14.5% in 2009.

Another highly anticipated session was the ad:tech Power Panel titled “The Future of Measurement—How Do We Define the New Media Currency.” Featuring for the first time together executives from Quantcast, Nielsen Online, Hitwise, comScore and Microsoft’s Analytics and Atlas Institute, the panel examined the lessons learned so far in measurement, in an effort to elevate the discussion and explore the future possibilities in an ever-changing media landscape. As audience preferences for media consumption change, marketers have a need for more sophisticated metrics and measurement techniques for digital media.

The diverse slate of panel and breakout sessions covered emerging areas for opportunity, such as advertising through widgets and mobile marketing, and debated recent trends. For instance in the session titled “Will the Long-Tail Go Bankrupt?,” panelists questioned whether the popular long-tail marketing concept is a viable money-making model, in light of current economic conditions. The two-day ad:tech exhibition featured more than 300 exhibitors representing the full spectrum of the digital marketing marketplace. Akamai, comScore, Friendster, eMarketer and Rextopia joined the line-up again, as well as industry heavyweights Yahoo! and Google.

“We received great feedback from our attendees and exhibitors, who were pleasantly surprised at the huge turnout again at this year’s event,” said Don Knox, ad:tech Global VP. “We are encouraged by this response and excited to continue developing ad:tech events that provide value for an industry so full of exploration, innovation and opportunity.”

The next national ad:tech event takes place in San Francisco from April 21-23, 2009 at the Moscone Center West.

About ad:tech
ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, London, Paris, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media
An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.

- Interactive Ads
- Interactive Campaigns
- Optimization/Search Strategy
- Web Sites.

The award winners will be honored at the 12th annual evening award ceremony, scheduled to take place at the 2009 ad:tech San Francisco exposition.

Don Knox, ad:tech Global VP states, “The ad:tech awards are acknowledged throughout the industry as a preeminent source for recognizing the best of today’s digital marketers. In light our industries fast pace, we’ve streamlined the 2009 awards categories to better reflect the core creative currently being produced.”

An elite panel of judges will select the Limelight Award winners for each category within each Group. The 2009 Awards Program consists of the following groups and categories:

Group: Interactive Ads
Best Online Display Ad for Business-to-Business
Best Online Display Ad for Business-to-Consumer
Best New and Emerging Media Ad

Group: Interactive Campaigns
Best Branding Campaign
Best Performance Marketing Campaign
Best Business-to-Business Campaign
Best Business-to-Consumer Campaign
Best Integrated Campaign
Best Mobile Campaign
Best Social Media Marketing Campaign & Word of Mouth Marketing Campaign

Group: Optimization/Search Strategy
Best Campaign Optimization
Best Search Marketing Strategy/Campaign

Group: Web Sites
Best Business-to-Business Marketing Web Site
Best Business-to-Consumer Marketing Web Site
Best Micro Site
Best User Defined Experience

Additionally, award winners will also be selected for the People’s Choice Award, voted by the public, and for the Industry Achievement Awards.

“The quality of the submissions for the 2008 ad:tech awards was incredible. It was great to see such unique work being done in the digital media. If interactive has been in the shadow of broadcast in the past, this year’s submissions proved that this is no longer the case. I can’t wait to see what is in store for 2009,” states Awards Executive Panel member, Ron Belanger, VP of Agency Relations Yahoo! Search Marketing.

To submit creative to this awards program, please visit:

http://www.ad-tech.com/awards/

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Hamburg, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia, and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.

LOS ANGELES & PALO ALTO, Calif. – MySpace, the world’s premier social network, and Auditude, a new provider of patented online video advertising technology, today announced that they have partnered with MTV Networks, a division of Viacom (NYSE:VIA) (NYSE:VIA.B), to enable advertising opportunities within audience-uploaded videos across MySpace. Through this relationship, Auditude provides the opportunity for advertising to be inserted across a suite of MTV Networks’ most popular video content uploaded to MySpace, including clips from MTV and COMEDY CENTRAL, among others. This agreement enables all parties – publishers, content owners, advertisers, and fans – to benefit from the organic distribution of premium video on the Web.

“Auditude is opening the floodgates for users to program video on MySpace and ensure copyright holders get paid,” said Jeff Berman, MySpace President of Marketing and Sales. “In one fell swoop, Auditude and its partners are empowering consumers and building a better business model. That’s a good deal all around.”

MySpace is leveraging a patented technology developed by Auditude that pairs automatic identification of virtually any professional video uploaded across the Internet with an ad platform that enables content owners to serve targeted ads within that content. With more than a billion minutes of professional content already indexed — including more than 250 million videos, and 4 years worth of 100 channels of television — Auditude is creating the opportunity for content owners to harness the power of audience-uploaded content and distributed video to activate an otherwise untapped revenue stream.

“Auditude’s mission is to grow the market for premium online video by unifying all aspects of distribution and advertising. We embrace the fact that online video is fundamentally social and created the identification technology and advertising platform to include the power of audience syndication – fans uploading content to the Web – as a form of content distribution. Our partnership with MySpace allows us to help content owners, like MTV Networks, reach their fans where they are most active,” said Adam Cahan, CEO of Auditude. “We hope to grow the market for monetizing online video by simplifying ad targeting and providing scale through audience participation.”

“As one of the leading providers of online video in the world, we give our fans the power not only to consume our content, but also to share and interact with it across the Web,” said Mika Salmi, President of Global Digital Media, MTV Networks. “With Auditude’s solution, we can continue to give users the freedom to take our content wherever they go online, while ensuring that we can monetize it as well.”

As part of the solution, Auditude announces the launch of the ‘Attribution Overlay’ which automatically identifies content informing viewers about details of shows being viewed online. The attribution also enables the content owner to integrate information about the video clip being played and provides an opportunity for the viewer to watch additional relevant content or have access to commerce links – for instance “buy show” – or merchandise related to that content. Video advertisers now have a usable channel to target audiences of premium content across the Web.

About MySpace

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. MySpace has created a connected global community by integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums. MySpace’s international network includes more than 30 localized community sites in the United States, Brazil, Canada, Latin America, Mexico, Austria, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Australia, India, Japan, and New Zealand. Fox Interactive Media is a division of News Corp. (NYSE:NWS) (NYSE:NWS.A) (ASX:NWS) (ASX:NWSLV).

(1)Among the top 2000 domains comScore Media Metrix, September 2008. For more information on comScore Networks, please go to www.comscore.com.

About Auditude

Auditude enables content owners, publishers and advertisers to harness the power of online audiences and organic distribution of content for targeted video advertising opportunities. Auditude Connect™ helps content owners scale their premium assets and simplifies video monetization allowing publishers to benefit from significant incremental revenue with little to no effort—regardless of whether the video is syndicated by partners or audiences. Auditude’s technology has been widely validated as highly accurate with no false positives and no false negatives with fingerprint generation speeds of greater than 300x real time. Auditude’s database today reflects the largest index of professional content with over one billion minutes, including more than 250MM user videos, 4 years of 100 channels of television, 10,000’s of films and more than 1.5MM minutes added daily.

Auditude is funded by Greylock Partners is based in Palo Alto with offices in Los Angeles and New York City. For more information, please visit us at: www.auditude.com.

San Mateo, California (PRWEB) November 3, 2008 – Jivox, the online video advertising service that helps small and medium-size businesses reach local customers, today announced that the San Mateo, California branch of Express Employment Professionals (http://sanmateoca.expresspros.com/) has been named the Jivox Advertiser of the Month. Steve Parker, the owner of a regional branch of the fifth largest staffing firm in the United States, is being recognized for its use of the Jivox online video advertising platform for building brand awareness in a precise geographical area.

Express Employment Professionals, an Oklahoma City, Oklahoma-headquartered organization that has helped people find jobs and businesses find people and human resource services for 25 years, has more than 600 franchised locations in the United States, Canada, South Africa and Australia. Each Express office is locally owned and operated and, while backed by the expertise and support of an international headquarters, is responsible for marketing in its immediate community.

Steve Parker had tried a range of different marketing tactics, including running print ads in local newspapers, doing email campaigns and hosting events to promote the company. Parker found that it took about four to six “touch points” to attract and retain job candidates as well as recruiters, so he was interested in adding an additional marketing tool to drive these impressions. While he knew video advertising could deliver the additional marketing impact he needed, the costs associated with video ad creation and distribution had put this approach out of reach for his small business.

Attracted by the affordability and targeting capabilities of Jivox’s approach to online video advertising, Parker decided to try the Jivox platform. He loaded pre-existing video advertising content secured from the Express Employment Professionals headquarters into the Jivox’s easy to use ad creative tool and then used the tool to add custom contact information about his San Mateo branch. The ad was then distributed via the Jivox Publisher Network to a precisely geo-targeted audience that encompassed the coverage area of his office, an area approximately 20 miles by 15 miles on the San Francisco peninsula reaching from South San Francisco to Menlo Park, California.

“Jivox allows me to target my advertising dollars more precisely than any other marketing tool I’ve previously employed, ensuring that my ads reach people in areas where I can place them for jobs,” said Parker. “Jivox distributes my ads on premium publisher sites, leveling the playing field and helping me build brand awareness for Express Employment Professionals against the other major staffing firms that have a big presence in the San Francisco Bay Area.”

About Jivox

Jivox helps small businesses reach customers with online video advertising. Jivox provides advertisers with an online, self-service tool to create high-impact video ads using stock footage, images, music or their existing video assets. Jivox ensures high-quality placement of customer ads through the Jivox Publisher Network, a locally focused network of premium publishers that includes hundreds of local TV and radio stations, newspapers, weather and other specialty websites, and offers geographic ad targeting at the city level as well as demographic and contextual targeting. Jivox is a privately held company based in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

FEED documents the results of a 2008 survey that Razorfish conducted of more than 1,000 connected consumers (a coveted group who spend money online and have access to broadband). According to the Razorfish Digital Consumer Behavior Study, connected consumers are adopting social media and web 2.0 technologies with startling regularity.

“Connected consumers embrace social media, are actively building and refining their own trusted personal networks and are rapidly dabbling with emerging communication offerings like Twitter”, said Garrick Schmitt, Razorfish Group Vice President of Experience Planning and FEED editor. We find that consumers are more open to advertising as part of their everyday experience than commonly assumed.

The Consumer Behavior Study also contains tips for marketers on the eve of a challenging holiday season, such as the importance of personalization and loyalty programs. Key findings:

> Razorfish reports that 65 percent of connected consumers say that retail loyalty programs highly influence purchasing decisions. According to Razorfish, loyalty services like Amazon’ss Prime’s8482; or Best Buy’ss Reward Zone’s174; are essential for retailers to succeed in a competitive digital environment.

> Websites that give personalized recommendations strongly influence connected consumers. Of the total surveyed, 65 percent said that they have made a repeat purchase on a site that issued an automated recommendation based on their previous purchase.

FEED also contains several essays, such as Mad Widgetry, and Life After the iPhone, which examine the impact of web 2.0 and social media on consumer behavior across the digital world, as well as implications for marketers. Schmitt noted that 60 percent of consumers use widgets on websites, and nearly half watch videos on their mobile devices.

The uptake of widgets, mobile devices and social media tells us that marketers need to design experiences for consumers across a world of fragmented digital media, he said.

FEED is the second annual report of its kind. Razorfish publishes FEED to help marketers design better consumer experiences by offering insight into how consumers interact with digital media.

About Razorfish

Razorfish (www.razorfish.com), formerly Avenue A Razorfish, is one of the largest interactive marketing and technology companies in the world, and is also one of the largest buyers of digital advertising space. With a demonstrated commitment to innovation, Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing’s8482;, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan and the United Kingdom. Clients–many of them served in multiple markets–include Carnival Cruise Lines, Coors Brewing Company, Levi’ss, McDonald’ss and Starwood Hotels. Visit http://www.razorfish.com for more information.

SUNNYVALE, Calif. – Efficient Frontier, the worldwide leader in providing Search Engine Marketing technology and services to leading advertisers and agencies, today released the U.S. Search Engine Performance Report: Q3 2008. The report, the largest independent research in the search marketing industry, was based on an analysis of 60 billion impressions and 428 million clicks across an index of Efficient Frontier advertisers. The results of the research indicate that while overall growth has been slowing throughout 2008, return on investment remains strong in this highly productive direct marketing channel.

The report showed that Google continues to gain ground. For every new dollar spent on search advertising in Q3 2008 versus Q3 2007, Google received $1.14, while Yahoo and Microsoft each lost $0.07. Google continues to dominate the overall share of spending at 76%, although the company’s search advertising growth decreased by 1.9 percentage points from Q2 to Q3 2008. Yahoo search gained 1.8 points in the same quarter to bring it to 19.2% of total spent while Microsoft Live Search held relatively steady at 4.8% share.

Of Google’s 76% share, 4.6% was from Google content, an increase of 82.8% for non-financial services advertisers. Google content was the only search engine channel for which all advertisers increased spending in Q3 2008.

“Our data shows that search engine marketing continues to be a highly productive direct marketing channel for advertisers, even in challenging markets,” said James Beriker, President and CEO of Efficient Frontier. “With increased competition and a decrease in the total number of conversions, advertisers will either slash budgets or use advanced technologies to maximize volume and ROI. We’re proud to partner with the most sophisticated search advertisers in the world to continue to drive their ongoing success in these tough markets.”

Other Key Findings

* ROI improved YOY on all three engines for advertisers outside of financial services in the face of increasingly dynamic economic conditions.
* Spending on Google by non-financial services advertisers grew by 3.6% on YOY basis, faster than the overall growth rate of 2.5%. Thus Google gained $1.14 of every new search dollar in Q3 2008 versus Q3 2007, while Yahoo and Microsoft each lost $0.07 for every new dollar spent on search in that period.
* Yahoo accounted for 19.2% of U.S. search engine spending in Q3 2008, losing 1.3 percentage points in share from Q3 2007 but gaining 1.8 percentage points from Q2 2008. Total spending on Yahoo increased by 7.2% from Q2 to Q3 2008 for advertisers outside of the financial services sector, and by 2.5% for those in financial services.
* Microsoft Live Search accounted for 4.8% of U.S. search spending in Q3 2008, down 0.8 percentage points from the previous year. Overall spending on Microsoft Live Search declined for all advertisers on both a YOY and Q/Q basis.
* On a global basis, Google dominated the search marketplace in Q3 2008, capturing more than 85% of search spending share in the UK, Europe, and Australia. In Japan, Google accounted for 55% of search spending.

The complete U.S. Search Engine Performance Report: Q3, 2008 is available for download from the Efficient Frontier website at: http://www.efrontier.com/efficient-frontier/resources/research/getRese archQ308.html (Due to its length, this URL may need to be copied/pasted into your Internet browser’s address field. Remove the extra space if one exists.)

Research Methodology

Analysis for the Efficient Frontier report was based on data from a fixed sample of Efficient Frontier U.S. clients from Q3 2007 through Q3 2008, and covers nearly 60 billion impressions and more than 428 million clicks on search and content ads on Google, Yahoo and Microsoft Live Search. The report includes data from advertisers in the financial services, travel, retail, automotive and business-to-business verticals.

About Efficient Frontier

Efficient Frontier is the market and technology leader in providing Search Engine Marketing (SEM) solutions for leading global advertisers and agencies. Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory to SEM and today combines its core predictive modeling algorithms and bidding technology with comprehensive strategic and tactical value added services to manage more than $750MM in annual search spend for over 200 leading advertisers in 20 countries. The company has over 200 employees and is headquartered in Sunnyvale, CA with offices in New York, the United Kingdom, France, Germany, Hong Kong, and India, and technology licensing partnerships in Japan and Australia. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures. For more information, please visit www.efrontier.com and subscribe to the Efficient Frontier blog at http://blog.efrontier.com/.

DES MOINES, Iowa – The Principal® Women in Business Teleclass Series will feature Lisa Kable, co-founder and managing partner of Artemis Woman, October 28 at 12 p.m. (CT). The complimentary teleclass is entitled, “Make Your Brand a Household Name: Buzz Tactics Money Can’t Buy.”

Artemis Woman is a consumer products company that develops, manufactures, and distributes home spa beauty tools to large retailers including Wal-Mart, Target, and HSN. During the teleclass, Kable will share brand building strategies including: a checklist to creating a solid brand, tips to developing partnerships that will take your business to the next level and tactics to increase your online brand presence.

To take part in the program: register at www.principal.com/women.

“With 17 years of marketing experience, Lisa knows what it takes to put a brand on the map,” said Michelle Swanson, assistant director, Advertising, The Principal®. “Lisa reaffirms that a clear brand can inspire not only sales but loyalty to a company.”

Prior to launching Artemis Woman, Kable marketed new products for some of the nation’s leaders in packaged goods, including Gatorade, Dixie, and Remington Products. Kable is a member of the Women Presidents’ Organization and a graduate of Dartmouth College.

About The Principal® Women in Business Teleclass Series

Held on “Teleclass Tuesdays,” the series of 10 complimentary teleclass sessions are exclusively designed to meet the needs of women business owners by supplying them with expert advice. Each session allows the audience unique interaction in a casual format with nationally-recognized business leaders and thinkers, from bestselling author and “Today” show financial contributor Jean Chatzky to chocolate visionary and multi-million dollar business owner Katrina Markoff. Class summaries and audio of all past programs are available for download at www.principal.com/women.

The program’s moderator is Jane Berentson, editor of Inc. Magazine.

About the Principal Financial Group

The Principal Financial Group® (The Principal®)1 is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $308.0 billion in assets under management2 and serves some 19.0 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit www.principal.com.

1 “The Principal Financial Group” and “The Principal” are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.

2 As of June 30, 2008

‘MySpace MyAds’ Enables Any Advertiser to Create, Personalize, and Track Performance of Display Ads within MySpace Ecosystem

LOS ANGELES – MySpace officially announced the domestic beta launch of ‘MySpace MyAds’ (https://advertise.myspace.com), the new advertising platform designed to empower individuals and small businesses – from local retailers to musicians and politicians – to create relevant, targeted promotional business campaigns within the world’s premier social media environment. MySpace MyAds is a new, do-it-yourself advertising platform that democratizes the landscape of online advertising, enabling anyone to create customized banner ads, target to specific audiences using MySpace’s HyperTargeting technology, and analyze campaign performance tracked throughout the MySpace ecosystem.

“With MySpace MyAds, we’re blowing the lid off display advertising solutions for small and medium businesses,” said Jeff Berman, President of Sales and Marketing for MySpace. “MySpace MyAds is a direct marketer’s dream – providing entrepreneurs with the most accessible, personalized, and targeted advertising toolkit in the market. We’re giving businesses better ROI ASAP and in today’s economy, that’s a must-have.”

MySpace MyAds empowers any advertiser to build a customized, targeted, and measurable campaign in a few easy steps:

STEP 1: Visit https://advertise.myspace.com or click the “Advertise” link located at the bottom of any MySpace page

STEP 2: Create a display ad using the MySpace MyAds Builder Tool

STEP 3: Select a variable ad spend anywhere from $25 to $10,000

STEP 4: HyperTarget to customers

STEP 5: Measure ad performance with MySpace MyAds analytics reporting

MySpace’s HyperTargeting ad technology is a key component in the functionality of the MySpace MyAds platform enabling advertisers to serve their ad campaign to the right customers. HyperTargeting enables marketers to connect with specific user groups on a massive scale based on self-expressed interests available on MySpace profiles. The technology allows any MySpace MyAds user access to targeting parameters such as age, sex, and geographical location, all in combination with thousands of user interest categories including specific keywords within each category. For example, within the ‘videogame’ enthusiast category, a further targeting keyword or phrase might include ‘Call of Duty 5’ if relevant to an advertiser’s campaign.

“After spending $100 on MySpace MyAds to advertise, I got a roofing assignment valued at $30,000 all in a matter of eight days,” said Dan Davis, owner of D&D Installation, a Chicago roofing company.

Once the creative, audience and campaign length have been determined by the advertiser, the newly created ad is reviewed through MySpace’s dedicated customer support, safeguarding that the ad does not violate MySpace’s terms of service. Once approved, and depending on the timing the advertiser has chosen, the campaign can go live across the MySpace ecosystem to the audience segments that the campaign creator has chosen. Campaign set-up and results can be completed and tracked in as little as a few hours.

“With MySpace MyAds, I can bring my message to an audience that I normally wouldn’t have access to nor even know where to find,” said Blayne Weaver, an independent filmmaker. “I had previously used MySpace to promote my movie through a general film festival circuit. Now that the film has a nationwide DVD release, it was great to be able to orchestrate my own advertising aimed at the exact audience I wanted to target – people who liked watching movies.”

MySpace MyAds provides all advertisers with a suite of analytic tools and key performance indicators that accompany every campaign including the number of times their ad was shown (impressions), the number of click-throughs, and a running cost on active campaigns. Using the analytics provided by MySpace MyAds, advertisers are able to renew successful campaigns, tweak under-performing campaigns, and edit existing creative. The campaign is charged only when a user clicks on the ad (rather than when the ad is served) and is able to run an unlimited number of campaigns at any time.

MySpace recently hit an all-time high with domestic unique users and engagement in August according to comScore; seeing approximately 76 million users domestically—each averaging more than 4 hours on the site every month—and 122 million worldwide unique users. comScore also reported MySpace surpassed Yahoo! to become the top publisher of online display advertising in the U.S., accounting for 15.9% of all display ads viewed in June.

About MySpace

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. MySpace has created a connected global community by integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums. MySpace’s international network includes more than 30 localized community sites in the United States, Brazil, Canada, Latin America, Mexico, Austria, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Australia, India, Japan, and New Zealand. Fox Interactive Media is a division of News Corp. (NYSE:NWS) (NYSE:NWS.A) (ASX:NWS) (ASX:NWSLV).

Among the top 2000 domains comScore Media Metrix, August 2008. For more information on comScore Networks, please go to www.comscore.com.

‘For four years we have operated as a single agency with integrated capabilities in the global marketplace, and we don’t need two names anymore,’ Razorfish CEO Clark Kokich said. ‘Although both Avenue A and Razorfish are excellent choices as standalone brands, the Razorfish name enjoys stronger brand equity around the world.’

The Avenue A | Razorfish name was the result of a 2004 merger between Avenue A, one of the first companies to plan and buy digital media, and Razorfish, one of the first companies to counsel clients on digital marketing strategy, creative, and web design.

‘As pioneers in the 1990s, Avenue A and Razorfish were each known for helping clients enter the digital age. Both brands represented innovation and speed to market, and they still do so today,’ Kokich said. ‘Nevertheless, we are making it easier to do business with us by using a single name–Razorfish.’

Since the merger, the company has grown from 800 people in 11 U.S. offices to more than 2,200 people in 20 offices across the United States, Australia, China, France, Germany, Japan and the United Kingdom. Razorfish is one of the largest interactive marketing companies in the world, and also one of the largest buyers of digital advertising space and paid search.

‘Today, a global network of Razorfish professionals, from New York to Beijing, helps our clients build stronger brands for the digital world, whether we’re launching a media campaign for Best Buy, designing websites for the likes of The Financial Times, Hindustan Times and The New York Times, or helping Levi’s use social media to engage brand advocates,’ Chief Strategy Officer Jeff Lanctot said.

The agency’s offices are adopting the Razorfish name as follows (effective immediately unless otherwise noted):

All U.S. offices use the Razorfish brand name.
Amnesia Group in Australia is Amnesia Razorfish.
Avenue A | Razorfish London will become Razorfish London early next year.
Dentsu | Avenue A | Razorfish in Japan will become Dentsu Razorfish early next year.
Duke in France is Duke, a Razorfish company.
e-Crusade in greater China (Beijing, Shanghai and Hong Kong) will become Razorfish early next year.
Neue Digitale in Germany is Neue Digitale/Razorfish.

Additionally, Razorfish has launched a new all-Flash website, www.razorfish.com, with abundant content for everyone–from job seekers, journalists and peers, to clients and prospects.

The site embodies the core attributes of global, social, simple and experimental – providing easy access to:
A visually-rich portfolio of 45 case studies categorized by industry
Razorfish special reports, including the DOR, in PDF & audio format
50 white papers (‘Insights’) filtered by topic
Client summit video highlights
Links to company blogs & newsletters, as well as the company’s Facebook page
Landing pages for each service offering with helpful links
Careers Center
Partners form to qualify publishers & vendors
Events calendar

About Razorfish
Razorfish, formerly Avenue A | Razorfish, is one of the largest interactive marketing and technology companies in the world, and also one of the largest buyers of digital advertising space. With a demonstrated commitment to innovation, Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan and the United Kingdom. Clients include Carnival Cruise Lines, Coors Brewing Company, Levi’s, McDonald’s and Starwood Hotels. Visit www.razorfish.com for more information.

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, today announced the release of valuable enhancements to its award-winning text advertising platform that make it even easier for advertisers to target niche audiences, manage bid prices, and control traffic quality.

Enhancements to the LookSmart AdCenter platform include:

- Day Parting – advertisers can target the right message at the right time by scheduling campaigns to run at specific times of day and days of the week
- Easy Price Adjustments – advertisers can save time and effort by adjusting bid prices and reserve amounts on millions of keywords and thousands of campaigns at once
- Negative Keyword Management – advertisers can decrease campaign administration time by applying keywords at the campaign level

“We work hard to provide the very best search advertising platform and tools so advertisers can make smart choices and maximize ROI,” said Ted West, chief executive officer and president of LookSmart. “Our proven platform makes it easy for search advertisers to properly scale and manage campaigns to reach highly qualified audiences with the right message at the right time.”

LookSmart’s talented account managers also can tailor “custom distribution channels” on the LookSmart advertising network that provide finer control over where advertisements appear. Selecting from among LookSmart’s base of 500 million queries per day, account managers work closely with advertisers to create white-lists that specify the types of traffic they want, create black-lists to block unwanted traffic, and decide how much budget to spend on specific categories and feeds. These proven tools and techniques provide advertisers with traffic quality control on individual campaigns or hundreds of campaigns at once, using thousands or even millions of keywords. Search advertisers can further target their audience in the U.S., Canada, UK, Australia and New Zealand using the geo-targeting capability of the AdCenter, which enables them to more effectively connect with the targeted customers they seek.

About LookSmart

LookSmart (NASDAQ:LOOK) is a premier search advertising network and management company. A trusted provider of quality search advertising products and services to text advertisers, LookSmart offers targeted pay-per-click search and contextual advertising via its proven Search Advertising Network. For publishers seeking to create their own vertical advertising networks, LookSmart also licenses and manages its award-winning AdCenter platform. Dedicated to the quality of text advertising, LookSmart is committed to safeguarding against invalid clicks and is one of the five founding members of the IAB click measurement panel. For more information, visit www.LookSmart.com or call 415-348-7500

NEW YORK, October 14, 2008 – As the nation heads to the polls to pick its next President on November 4th, CNN/U.S. President and Web video visionary Jonathan Klein will take the stage as the opening keynote speaker at the ad:tech New York 2008 digital media and marketing conference, delivering an opening keynote address that will discuss the future of the digital news industry and its effects on advertising and distribution. The 3-day conference, which runs November 4-6, explores the theme of “How Digital is Transforming ALL Media” and features an all-star roster of speakers and participants that includes Day 2 keynote Shelly Lazarus, chairman & CEO of Ogilvy Mather Worldwide.

Klein, who co-founded Web video provider The FeedRoom nearly a decade ago, will open the conference with a presentation on the 24/7 global news cycle and the blurring lines between professional and citizen journalism, as well as news and entertainment. On November 5th, Lazarus will examine the digital question from the standpoint of brand building and how to blend traditional pillars with modern execution. The two addresses will set the stage for another successful New York event, which last year drew a record 10,276 attendees.

“The presence of Jonathan Klein and Shelly Lazarus not only gives us star power, but provides perfect bookends to this year’s discussion of digital’s effect on all types of media,” said Drew Ianni, chairman of programming for ad:tech North America. “Two people who have spent their careers on either side of the content equation, from delivery of information to brand building, will enlighten the ad:tech audience during a critical time for both the nation’s consumption of content and our economy.”

The keynotes will also precede a conference agenda that seeks answers to the questions dominating the advertising mindset and media. Interactive Advertising Bureau President and CEO Randall Rothenberg will once again moderate the annual “State of the Industry” keynote roundtable that follows Klein’s address. In keeping with the political backdrop, the opening day of the conference will conclude with a keynote presentation by Samantha Skey of Alloy Media & Marketing entitled “Obama, Apple and Ice Cream – Building Brand Passion Among Millennials.”

Beyond the keynotes, ad:tech New York brings together a host of dynamic and challenging panels and workshop sessions, including:
- The Future of Measurement – How Do We Define the New Media Currency?: For the first time, the established leaders in online measurement – ComScore, Nielsen, Quantcast and Hitwise – will debate the state of the industry and the quest for universal new media metrics or currency

- Beyond the Pre-Roll – The State of Online Video: One of new media’s most prominent trends gets put under the spotlight. With online video advertising projected to reach $7.5 billion by 2012, executives from companies such as thePlatform and Starcom USA will share insights as to how to optimize creative production, development and resource allocation

- A Spade is Not a Spade – Analyzing the Exchange Marketplace: Vendor and agency representatives will attempt to break through the hyperbole and perhaps misconceptions about Exchanges to assess their true power and value, ranging from the opinions of buyers and sellers to the state of inventory

While the conference debates these questions, the 2-day exhibit hall, which is open November 3 and 4, will showcase more than 300 exhibitors – the largest exhibit hall for ad:tech New York to date. Exhibitors include Bruce Clay, Inc., comScore, Inc., DoubleClick, A Division of Google, eMarketer, Friendster, iMedia Communications, JiWire, Nielsen Online, PartnerWeekly, and ValueClick, Inc. A complete list of exhibitors can be found at http://www.ad-tech.com/ny/adtech_new_york_exhibitors.aspx.

Platinum Sponsors include: Casale Media; Yahoo!; Ybrant; Gold Sponsors include: ICMediaDirect.com; Plentyoffish.com; Silver Sponsors include: ABCSearch; Acxiom; Advertising.com; EDebitPay; First Mark Capital; Friendster; GenieKnows.com; TheUseful; Bronze Sponsors include: AdManage; Buddy Media; ChaCha; Clickbooth; Google; iContact; ion interactive; Leapfrog Online; MarketLeverage; NextWeb Media; Platrium; Reply.com; Rextopia; StrongMail; Terra Networks; Viral Marketing Media; Premier Media Partners include: Advertising Age; Fast Company; Forbes.com; iMedia Connection; MNI Digital; Revenue Magazine; Media Partners include: ADOTAS; BtoB Magazine; DIRECT Magazine; Digital Moses Confidential; DM News; eMarketer; eM+C Magazine; MarketingSherpa; Mobile Marketer Magazine; Personal Life Media; PR Web; Search Marketing Standard; SEMJ.org; SmartBrief; Target Marketing Magazine; WebmasterRadio; Website Magazine; Association Partners include: 212 NYC; MMA; NAA; The Internet Oldtimer’s Foundation; OPA, Web Marketing Association; WOMMA.

Full information about the ad:tech New York conference and exposition can be found at http://www.ad-tech.com/ny/.

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Hamburg, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.

LOS ANGELES – the Rubicon Project, an advertising technology company, celebrates a momentous first year pioneering the category of Ad Network Optimization. The company optimizes website publishers’ unsold ad space across ad networks to ensure they make the most money possible, eliminates the hassles of ad network management and protects their brand when selling through these critical channels.

STATISTICS

Each quarter the company has consistently shattered its revenue, impression, reach and publisher revenue lift goals. Highlights from the first 12 months include:

* 55 billion total ad impressions optimized;
* Currently optimizing 12 billion ads monthly;
* Active customer base of 1,300 publishers;
* Healthy roster of Internet’s largest properties including 4 of 5 top newspaper publishers;
* Ties established with more than 280 top ad networks;
* Most major ad networks are working with the Rubicon Project today, including International networks in Asia, Europe, Australia and Latin America;
* Revenue lift ranging from of 30-300% for publishers;
* 250% revenue growth from Q2 to Q3.

TECHNOLOGY & CUSTOMER DEVELOPMENT:

To achieve its mission to automate the online advertising industry, the Rubicon Project set out to create a superior technology platform to optimize the relationship between publishers and ad networks. In today’s fragmented market it was a massive undertaking:

* Launched industry-first Smart Matching™ (patent pending) technology platform;
* Created Certified Ad Space™ program, ensuring safety and accuracy for agencies and advertisers when buying media through ad networks;
* Developed Brand Protection solution to address three top issues plaguing large publishers: ad quality, ad network serving speed and channel conflict.

• Channel Conflict: the Rubicon Project developed a program to alleviate the stress of channel conflict by creating qualified anonymous inventory based solely on channel, demography, geography and other premium factors without guaranteeing inventory by brand name.

• Ad Quality Protection for Publishers: Three-fold approach: proprietary technology; dedicated policing team that works with ad networks to match ads top referred quality settings; and a dedicated ad quality protection team led by our Ad Quality Czar that diligently reviews ads.

• Ad Network Ad Serving Speed Monitoring: Slow ad serving speeds cost publishers money, which is why the Rubicon Project system monitors each network for serving speeds. When an ad network experiences slow serving times they are automatically paused until performance improves, minimizing the brand and user experience impact slow ads can have for websites.

CORPORATE MILESTONES

In addition to technology and customer growth the company also experienced many exciting corporate milestones:

* Raised $22 million in capital. In January, the Rubicon Project announced a series B round led by Mayfield Fund, a $15 million follow-on to the $6 million financing led by Clearstone Venture Partners in October 2007. Additional investors include IDG Ventures Asia, Matt Coffin, Founding CEO of LowerMyBills.com and Jarl Mohn.
* Introduced CNET Chairman Jarl Mohn to the company’s Board of Directors;
* Grew team from 8 A++ employees to 65 passionate entrepreneurs in Los Angeles, San Francisco and New York;
* Issued the industry’s first ad network optimization market reports.

the Rubicon Project have also won a number of prestigious awards:

* AlwaysOn OnMedia 100 winner, honoring the top private game-changing players in the marketing, branding, advertising, and public relations industries;
* AlwaysOn’s Global 250 winner, honoring top emerging private companies that are creating new business opportunities in the global technology industries;
* Winner of PriceWaterhouseCooper’s Entretech Entrepreneurship Award;
* Finalist for three American Business Awards: Best New Company; Best New Product or Service; and Most Innovative Company;
* #24 on Fast Company’s Fast 50 Top Reader’s favorite list;
* Awarded Favorite Startup at TwiistUp, Los Angeles’ premier emerging technology event.

What’s in store for the Rubicon Project in 2009?

* Primary focus on technology advancements, including:

• Algorithms and math to further improve monetization for publishers and ad networks;
• Global Infrastructure development;
• Intelligent data solutions to help ad networks create more effective campaigns.

* Growth, growth, and growth:

• International expansion;
• Key partnerships to grow the Rubicon Project’s technology platform;
• Strategic acquisitions.

QUOTES

Frank Addante, CEO and Founder of the Rubicon Project

“When we started this company over a year ago, many were predicting that ad networks were going to be a thing of the past. We saw ad networks as an important part of the online advertising ecosystem. They provide increased efficiency for advertisers.” Said Frank Addante, CEO and Founder, “Today, ad networks are critical sales channels for websites. They are here to stay and stronger than ever. We’re here to help website publishers maximize the value of this channel through our Ad Network Optimization service.”

Jarl Mohn, Board member and investor

“I was really impressed by how much the team at the Rubicon Project has accomplished in such a short period of time. The strides that have been made toward solving such a massive industry headache are significant. The combination of Frank Addante’s experience building and running companies, the industry knowledge of the employees and the overwhelming interest in their service by major International brands made it an easy decision to become an investor and get involved. the Rubicon Project is the company that is building the ultimate monetization technology for online advertising.”

Sumant Mandal, Managing Director, Clearstone Venture Partners (Series A investor)

“As a VC that previously invested in prior industry game-changers like Overture and PayPal, among others, I always look for a great team, coupled with real market insight into a massive pain point to determine where to invest next. the Rubicon Project identified an industry pain point that wasn’t being addressed – how to help publishers make more money from their ad inventory without investing more resources and time. This need is even more relevant today than a year ago when the company began taking on customers. As advertising budgets come under increased scrutiny and the economic climate becomes less forgiving, ensuring publishers are able to maximize potential ad inventory revenues has become a ‘must have’ versus a ‘nice to have’. The team at the Rubicon Project has been phenomenal to work with and have built a world-class execution engine. I look forward to seeing what they accomplish the next 12 months.”

Major Newspaper Publisher

“Maximizing revenue streams to support our news business is more important than ever. the Rubicon Project manages all of our network relationships and takes on the responsibility of ensuring every piece of unsold inventory has a paid advertisement in it. This allows us to focus on our direct sales efforts while they focus on working with ad networks, allocating and optimizing ad inventory and flagging potential ad quality issues. These are just a few of the functions that Rubicon performs. Their efforts have saved our team countless hours of time and frustration all while bringing us an increase in yield from new ad network relationships and allowing us to work on other vital components of our business.”

Greg Liberman, President and Chief Operating Officer, Spark Networks®

“Spark Networks® (AMEX:LOV) is a publicly-traded company with more than 30 targeted online singles communities – such as JDate®.com, BlackSingles.com® and ChristianMingle®.com – in our portfolio. Although the vast majority of our revenue is derived from subscription sales, advertising has become an increasingly important component of our strategy. While our in-house ad sales team focuses on making sales and super-serving our direct advertising partners, efficiently monetizing remnant inventory for multiple properties can be a challenge. That is why we turned to the Rubicon Project. the Rubicon Project helps us manage and optimize network advertising for many of our large communities, ensuring the right network ads show in the right places at the right times.”

About the Rubicon Project

In 2007, the Rubicon Project started on a mission to automate the fractured $45 billion global online advertising industry. Responding to one of the largest problems plaguing website publishers today, the team pioneered the category of Ad Network Optimization (ANO) to provide publishers with a solution that makes them the most money possible by optimizing unsold ad space across ad networks, eliminating the hassles of ad network management and protecting their brands when selling through these critical channels. Using its $22 million in funding, the company is investing heavily in the development of its patent-pending Smart Matching™ technology. This unique predictive technology takes advantage of billions of pieces of proprietary market data to match every ad impression to the best money-making opportunities from ad networks.

In just one year, the company has built a healthy roster of 1300 active customers, and optimizes more than 12 billion ads each month across 280 of the top ad networks. Currently reaching more than 240 million unique Internet users, the Rubicon Project is one of the largest sources of ad inventory and reach on the Internet and a critical source of intelligent ad space and targeted reach for ad networks across the globe. Based in Los Angeles, the company is backed by Mayfield Fund, Clearstone Venture Partners and IDG Ventures. Demand More from your Unsold Ad Space: www.rubiconproject.com.

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, announced its ad network has been bolstered by the addition of 30 high-quality distribution partners, some of which resulted from expanding internationally into the UK and Australia. High-quality traffic, which offers search advertisers improved click-through and conversion rates in categories such as travel, technology and retail, has doubled while low-quality traffic has been cut in half.

“As we add top-quality traffic, we work vigilantly to maintain unsurpassed excellence throughout the network – our goal is to deliver superior ROI and conversion rates for all our search advertisers,” said Ted West, chief executive officer and president of LookSmart. “Our LookSmart Network Management team weighs user conversion data and employs statistical models to gauge network quality and reporting in real time – ultimately delivering better value to our customers.”

LookSmart makes it easy to run successful ad campaigns. Search advertisers work directly with dedicated account managers, who are skilled at creating customized distribution channels across LookSmart’s optimized network. This service advantage allows search advertisers to attract highly targeted leads and maximize ROI, whether the campaign is global or targets a specific country or local market. Search advertisers also have the option to manage their campaigns easily through LookSmart’s self-service ad-serving interface.

About LookSmart

LookSmart (NASDAQ: LOOK) is a provider of trusted products and service solutions for pay-per-click (PPC) text advertising. The company offers search advertisers targeted PPC search and contextual advertising via its proven Search Advertising Network and award-winning AdCenter platform technology. It also licenses its Ad Center technology to top publishers and networks. Dedicated to the quality of its network, LookSmart is committed to safeguarding against advertiser fraud and is one of the five founding members of the IAB click measurement panel. For more information, visit www.LookSmart.com or call 415-348-7500.

Seattle September 22, 2008 – Avenue A | Razorfish, one of the largest interactive marketing companies in the world, today named Jeff Lanctot as the agency’s new chief strategy officer. Lanctot is also named for the second time in the 2nd annual MediaWeek 50, a list of the country’s top media executives that was published today.

Lanctot joined media-buying concern Avenue A in 1999, five years before the merger with Razorfish. He most recently served as SVP, global media. He replaces Darin Brown, who moved in June from the CSO position to president of Avenue A | Razorfish Europe.

Lanctot will work closely with CEO Clark Kokich to develop the company’s capabilities in the United States and abroad, build processes and teams to bring those capabilities to market, and oversee partnership and investment strategy.

“In his nine years at Avenue A | Razorfish, Jeff has proven himself as a leader who has the vision and intellect needed for this key position,” said Clark Kokich, CEO of Avenue A | Razorfish. “As one of the industry’s foremost experts on critical media and marketing issues, he is ready to take the company to the next level globally.”

In addition, Lanctot will remain the senior editor of the Avenue A | Razorfish Digital Outlook Report, a highly anticipated annual report on trends in digital spending and consumer behavior. He will also continue to share thought leadership through his blog at jefflanctot.com.

Lanctot is also listed in today’s MEDIAWEEK 50, the 2nd annual list of top media innovators who, according to the magazine, drive revenue, establish standards, create new models and generate buzz. Honorees were chosen by industry experts who compiled and evaluated information on each executive’s management duties, ad sales data and overall impact on the industry.

About Avenue A | Razorfish
Avenue A | Razorfish is one of the largest interactive marketing and technology companies in the world, and also one of the largest buyers of digital advertising space. With a demonstrated commitment to innovation, Avenue A | Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing™, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. Avenue A | Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan and the United Kingdom. Clients–many of them served in multiple markets–include Carnival Cruise Lines, Coors Brewing Company, Kraft, Levi’s, McDonald’s and Starwood Hotels. Visit http://www.avenuea-razorfish.com for more information.

Advertising Campaigns Will Focus on User Music Engagement Tied to Brand Awareness

LOS ANGELES – MySpace, the world’s premier social network, today announced that McDonald’s, Sony Pictures, State Farm, and Toyota will be the first four integrated sponsors of MySpace Music, the new music joint venture with the world’s largest music labels. These four platinum brands will be powering customers’ access to a host of new music services.

“MySpace Music is our biggest initiative since we launched MySpace itself,” said Jeff Berman, president of sales and marketing, MySpace. “With MySpace Music integration, premium brands are offering our users and their customers new ways to discover, experience, and share music online and offline.”

MySpace Music is the first industry-wide music solution that has secured partnerships with SONY BMG MUSIC ENTERTAINMENT, Universal Music Group, and Warner Music Group to create an e-commerce platform based off of the users’ ability to discover, share, and socialize through the medium of music. The upcoming launch of MySpace Music evolves the current music offering by empowering the site’s five million artists to provide fans with an unprecedented suite of social music services including free audio streaming and music e-commerce.

McDonald’s

McDonald’s integration on MySpace Music also includes presence on MySpace Music’s personal music player, which gives users unique tools and applications they can’t find on any other music program. In addition, the company is sponsoring a variety of free song downloads on the site, enhancing users’ music experience and providing them with the opportunity to discover and listen to new artists.

“We’re excited to be a part of this innovative new music platform that allows us to connect with customers in a unique and relevant way,” said Anja Carroll, Marketing Director, McDonald’s USA. “This venture provides customized tools and applications to a large, passionate audience, helping them to discover, download and enjoy the music they love.”

Sony Pictures

Currently, MySpace users can only add one song to their profiles, but once MySpace Music launches, users will be able to create and post full playlists of songs. To promote the opening of Sony Pictures’ comedy “Nick & Norah’s Infinite Playlist,” the movie studio will be skinning all MySpace Music user’s profile playlists for an entire week with branding from the film. This is an unprecedented MySpace ad campaign whereby all users, upon login, will be automatically presented with a “Nick & Norah” appropriately-themed skinned playlist, creating an opportunity for users to engage with the movie’s MySpace profile page. Sony will also be taking out roadblocks on MySpace Music’s homepage. Nick & Norah’s Infinite Playlist will be in theaters nationwide on October 3, 2008.

State Farm

The insurance company will have a much more overarching brand presence on MySpace Music. With no dominant real estate in one particular area of the site, State Farm will have a rotational presence among all pages including the Featured Playlist, the Personal Music Player, and MyMusic where members go to create and edit playlists.

“State Farm, through our NowWhat.com efforts, has created a strong connection with our younger, more music-savvy audience because of our ability to offer a variety of music programming that caters to diverse crowds,” said Ed Gold, advertising director of State Farm. “MySpace Music will offer an even deeper breadth of artist selections and music genres to create a more impactful relationship with our current and potential customers.”

Toyota

Toyota’s partnership with MySpace Music will help the company engage with music fans across a wide variety of genres. With “Toyota Tuesdays,” the company will offer free music downloads and have a strong presence on MySpace Music’s Personal Music Player every Tuesday for a year. The Personal Music Player, also referred to as the “online jukebox,” is found by popping out any playlist. Toyota will also have a presence on the Featured Playlist page, which helps music fans discover new tunes recommended by their favorite celebrities and artists.

“This unprecedented opportunity lets us engage with a wide array of customers in an authentic way through their music interests and passions,” said Kim McCullough, corporate manager, marketing communications, Toyota.

About MySpace Music

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. MySpace has created a connected global community by integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums. MySpace’s international network includes more than 20 localized community sites in the United States, Brazil, Canada, Latin America, Mexico, Austria, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Australia, India, Japan, and New Zealand. Fox Interactive Media is a division of News Corp. (NYSE:NWS) (NYSE:NWS.A) (ASX:NWS) (ASX:NWSLV).

Among the top 2000 domains comScore Media Metrix, August 2008. For more information on comScore Networks, please go to www.comscore.com.

New York, NY September 17, 2008 — Avenue A | Razorfish, one of the largest interactive marketing firms in the world, has announced that it will sponsor Advertising Week V, North America’s largest and most prestigious annual gathering of industry decision-makers, which takes places in New York on September 22-26 and also speak on September 23 at MIXX Conference and Expo, the official interactive event of the Week.

Social Advertising at MIXX Conference & Expo
Terri Walter, vice president of emerging media at Avenue A | Razorfish, will take a hard look at social advertising during her panel discussion at the MIXX Conference on September 23. Walter will move past the buzz surrounding sites such as Facebook and Twitter and answer the question that really matters to marketers: Is social advertising producing results?

The MIXX panel details are as follows:
Social Advertising – Does it work?
Tuesday, September 23, 2008
Crowne Plaza Hotel, New York
1:30-2:15 pm ET
Workshop 5
Room 404, 4th floor

Avenue A | Razorfish and Levi’s Named Finalist in the MIXX Awards: Awards Gala Is September 23
Avenue A | Razorfish is being recognized for its innovative work in the design and development of a widget for the 23/501 Levi Strauss & Co® campaign. The campaign was chosen as a finalist for the MIXX Awards category “Widget Marketing.”

The nominated widget featured one-click scrolling through a gallery of 23/501 product shots, a countdown icon that marked time until the products were available for purchase and store location information. It also incorporated a soundtrack of popular hip-hop tracks from Sony’s Jive Records, chosen specifically to appeal to the 23/501 target demographic. All Gold, Silver and Bronze winners will be announced during Advertising Week at the MIXX Awards Gala on September 23.

Adverting Week’s Futures Program
Avenue A | Razorfish is participating in this year’s Advertising Futures Program, designed to connect the ad industry to high school students with an interest in marketing, advertising and graphic design.

Since 2004, Futures has been a staple of Advertising Week as a way for the industry to give back to the community and also show its commitment to fostering talent and diversity. Avenue A | Razorfish and its team of students from In-Tech Academy in New York, along with the 19 other agency-student teams, is tasked with creating a print ad for “Boost Up,” a public-service campaign that seeks to change the perception of dropping out of school by chronicling a student’s fight to graduate.

The students will present the ad to a live audience and a panel of judges during Advertising Week, where a winning team will be selected. The winning ad will run in The New York Times and be turned into a Flash presentation that will go live on AOL.

About Avenue A | Razorfish
Avenue A | Razorfish is one of the largest interactive marketing and technology companies in the world, and also one of the largest buyers of digital ad space. With a demonstrated commitment to innovation, Avenue A | Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing™, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. Avenue A | Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan and the United Kingdom. Clients–many of them served in multiple markets–include Carnival Cruise Lines, Coors Brewing Company, Kraft, Levi’s, McDonald’s and Starwood Hotels. Visit www.avenuea-razorfish.com for more information.

Based in Fort Worth, Texas, Range Online Media is one of the leading paid search marketing and search engine optimisation firms in the US.  Founded in 2001, it initially specialised in services to the retail and travel sectors. More recently it has expanded into the technology, luxury brands, financial services, utilities, and entertainment industries. Range Online Media’s clients include Toshiba, Burberry, Aveda, Accor Hotels, Neiman Marcus and Macys.com. Following the acquisition, Range Online Media will re-brand as iProspect and form the fourth US office in the iProspect global search network.

The sixth acquisition Isobar has made in search marketing this year alone, Range Online Media increases iProspect’s reach to 21 offices in 17 markets worldwide. The acquisition of Range Online Media adds considerably to iProspect’s client roster in the retail sector, a key market for search marketing services. Range Online Media’s clients and staff will benefit from joining iProspect’s global network.

Alongside its core SEM expertise, Range Online Media has developed proprietary technology to address, measure and monetise the rapidly growing online media, social and emerging media spaces.  These capabilities include unique site optimisation, online public relations optimisation, reputation management, advanced linking strategy and development as well as blog, podcast and video optimisation.

Commenting on the acquisition, Robert Lerwill, ceo of Aegis, said:
“Demand for specialist search expertise is growing at around 25% a year. As a result, no business can ignore the importance of search to a marketing campaign: optimising both paid and organic techniques is key. Range Online Media gives us a significant boost in the retail sector in the US and a fourth office in the region. It also brings enviable tools and technology designed to measure the growing social media space, which we can leverage across the entire iProspect global network.”

More on iProspect

iProspect was founded in the US in 1996 as a search business with a unique bidding technology for search engine marketing keywords. Acquired by Aegis Media’s Isobar in 2004, iProspect is now probably the most sophisticated search specialist in the world – ranked number one by Forrester among others.

In 2007 Isobar began to create a global iProspect network, rolling out into the Nordics, Holland, Hungary, France, Spain and Belgium in Europe and Hong Kong, Australia, New Zealand, Thailand, Malaysia and Singapore in Asia.  The iProspect network has 21 dedicated offices in 17 countries around the world.

More on Isobar

Launched as a digital division of Aegis Media in May 2003, Isobar is the world’s largest digital marketing network and is uniquely structured for an interconnected digital world. Isobar provides the vision, infrastructure, tools and processes that link a network of some of the very best digital agencies in the world – all fully owned and driven by a clear vision of the future business world. Isobar celebrates diversity, creating competitive advantage through creativity, collaborative innovation and agility. Through its global network of 104 offices in 38 markets, Isobar services include strategy and consulting, online advertising and media, web site build, paid and organic search, social and viral marketing, mobile and CRM. Isobar has 3,500 people, online billings of nearly $2 billion and has won more creative awards in the last 2 years than any other digital network. Nigel Morris is the CEO of Isobar.

For more information, please visit http://www.isobar.net.

SAN BRUNO, CA–(Marketwire – August 24, 2008) – Australian Chef Benjamin Christie today launched Gourmet Ads (www.gourmetads.com), the first Australian vertical advertising network focused on delivering major brand advertising to food, wine and beer enthusiasts. Gourmet Ads is powered by Adify (www.adify.com), the premier vertical ad network management company, to harness culinary enthusiasts and enable marketers to reach this engaged audience. The network encompasses food, wine, and beer blogs and Web sites in Australia, with plans for expansion to the United States early next year.

With a lack of options in Australia to monetize Web sites, Christie saw a need for a gourmet vertical ad network to help advertisers fight growing fragmentation and reach the long-tail food, beer and wine sites, while helping those sites generate revenue from brand advertising. A highly sought after audience for marketers, food enthusiasts are typically high-income females 27 to 45 years of age. With most Australian marketers still focusing on this audience through traditional print and television media, opportunities in the online space remain untapped. Adify’s ad serving technology coupled with Christie’s expertise and relationships with publishers helps marketers reach an audience that generates over three million page views per month for Gourmet Ads.

“The market in Australia is much different than that in the U.S. and brand marketers continuously gravitate to traditional media outlets, forgetting how successful the Internet can be in targeting highly engaged audiences such as food enthusiasts,” said Benjamin Christie of Gourmet Ads. “Advertisers that work with Gourmet Ads can target consumers that value high quality food, beer and wine. This audience relies on long-tail culinary sites for recipes, ideas and other resources that satisfy their interests. Marketers need to reach them on the sites that they visit, while they are in the right frame of mind and are thinking about food.”

Adify is providing the Gourmet Ads network with the key network management services required to execute successful advertising campaigns, including ad management, tracking, reporting, billing, payment and technical support functions. This infrastructure is capable of delivering content sponsorships, video, image and rich media advertising for its various network partners. Gourmet Ads editorial board hand-selects publishing partners for the ad network and is currently representing a cross section of popular Australian food blogs and recipe websites.

“Benjamin’s expertise as a television presenter, cookbook author and culinary educator has led to the creation of one of the most unique ad networks to date,” said Russ Fradin, president of Adify. “Today, long-tail culinary sites are being sought due to the growing interest in cooking and food in general, which has not only hit the United States but other countries as well. With more individuals gravitating towards the kitchen table, an effective way of reaching them is through vertical ad networks that cater to the need of the culinarily engaged.”
About Adify

Adify Corporation is the premier vertical ad network management company and an independent, wholly-owned subsidiary of Atlanta-based Cox Enterprises, one of the nation’s leading media companies and providers of automotive services.

ad:tech, a unit of dmg world media, was selected from among more than 100 tradeshow producers for successfully using digital media and the Web to build relationships with its communities beyond the traditional event. The judging committee, which included digital media executives and tradeshow veterans, cited ad:tech’s “exceptional exhibitor and sponsor video testimonials from the show floor” featured on the ad:tech homepage, according to Mary Beth Rebedeau, executive director of SISO. The judges also said that the ad:tech Web site “was loaded with information and was user-friendly.”

“This honor from our peers in the tradeshow industry reinforces our efforts to engage with a new generation of marketing executives,” said Don Knox, VP, ad:tech exhibitions. “ad:tech is dedicated to connecting all sides of the brand marketing landscape and providing them with innovative strategies, tools and techniques to succeed in a dynamic, digital world.” SISO, JEGI and Tradeshow Week created the Tradeshow Web Site Awards to encourage the event industry to expand the use of digital media technologies to build community and extend relationships with their audiences beyond the events.

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Hamburg, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 35 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com

ad:tech Chicago, the leading conference for the global marketing community taking place August 5 and 6, 2008 at the Chicago Navy Pier, is the industry event of the season. Celebrating its fourth consecutive year in Chicago, the 2008 ad:tech show will answer the burning questions on the minds of advertisers and marketers today while providing a roadmap for conquering the industry’s next frontier.

The Chicago Interactive Marketing Association (CIMA) and William Blair and Company recently surveyed 150 Chicago-area interactive marketing companies to gauge the health of the industry. According to two-thirds of the respondents, the economic turbulence is affecting spending and most predict that online advertising will grow at a rate of only about 16 percent this year compared to a forecast of 19 percent during previous years, which they attribute to the state of the economy.2 As advertising is becoming less efficient, key opinion leaders are turning to their peers to better understand the market and the fast-paced environment in which it is evolving.

“ad:tech Chicago offers an inside look at the industry by professionals experiencing the same hurdles in reaching both broad and niche audiences,” said ad:tech Chairman, Programming & Senior Global Analyst Drew Ianni. “The challenge exists not in knowing who your target is but where and how to engage that person, and understanding the various tools and mediums that help you get there.”

Consistent branding and effective messaging are the key ingredients to a successful brand experience, and one that resonates with consumers and creates advocates out of users. Brad Jakeman, Former Executive VP, Marketing, Federated Department Stores, will expand on this topic further during the second day of the conference through his keynote address titled “The Big Idea Strikes Back”. Jakeman will discuss the importance of creating a big idea and executing it consistently across all the channels available today to marketers.

“Few marketers have a big idea behind their brands that can be expressed across the full gamut of consumer touch-points—advertising (online and offline), in-store environment, employee training, product design etc.,” said Jakeman. “The best brand ideas I’ve seen have been grounded in a deep consumer insight or human truth, are compelling enough to engage and excite consumers, and seize some white space in the category in which the brand operates. They represent a ‘North Star’ toward which all aspects of the consumer experience are relentlessly and obsessively directed.”

ad:tech Chicago will offer attendees access to more than 120 speakers and 23 breakout sessions with the industry’s biggest names, including Amtrak, ConAgra Foods, Dell, Inc., FTD Floral, FOX News, Kimberly-Clark, Kraft Foods, Microsoft, NBC Universal, Nestlé, Procter & Gamble, Wal-Mart, Walt Disney and many more. In addition to these brands, the event highlights the local talents of more than 30 Chicago and Midwest-based speakers representing the biggest agencies, publishers and analysts, including the Sun-Times News Group, Carlson Marketing Worldwide, Starcom USA, Cars.com, Leo Burnett North America, HSBC, CBS Digital Media, The Wall Street Journal, Chicago Tribune Interactive and many more.

The exhibit hall will showcase key exhibitors from companies such as Casale Media, DoubleClick, Google, Moniker and Yahoo! to name a few. The Navy Pier will also house multiple meeting and business presentation rooms for domestic and international organizations along with ample room for networking. For a list of current exhibitors, please visit www.ad-tech.com/chicago/adtech_chicago_exhibitors.aspx.

Gold Sponsor: AdShuffle Silver Sponsors include: Avenue A | Razorfish; Casale Media Bronze Sponsors include: AdECN; Google; iContact; Leapfrog Online; Singer Direct Premiere Media Partners include: Advertising Age; Fast Company; Forbes.com; iMedia Connection; Revenue Magazine Media Partners include: BtoB; DIRECT; Digital Moses Confidential; DM News; eMarketer; MarketingSherpa; Mobile Marketer; Personal Life Media; PRWeb; Search Marketing Standard; SmartBrief; Target Marketing; Webmaster Radio; Website Magazine Association Partners include: AIMA; CIMA; MMA; OPA; WOMMA

For public information, please visit www.ad-tech.com.

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Shanghai, Beijing, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 250 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 900 people and maintains a worldwide presence through more than 40 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.

1 Interactive Advertising Bureau, August 2007
2 AdWeek July 8, 2008

* LIVE: Use real-time RSS feeds to continually update the ad experience
* LOCAL: Deliver zip code-specific messaging
* RICH: Easily deploy and track a rich multi-video ad experience to increase user interactivity
* SHOP: Bring the browser to the user, merchandising multiple items in a single real-time ad experience
* SHARE: Viral capabilities help spread the message through virtually any communication or social channel

The new features also enable marketers to better target vertical sectors, beginning with the automotive, entertainment, retail and wireless industries. VideoEgg’s automotive solution, for example, allows an ad unit to display nearby dealerships in interactive maps, while the entertainment industry can target local consumers by adding nearby movie listings to theatrical previews.

Leading brands such as Sprint and Puma are using VideoEgg’s network to connect users with brand content and encourage sharing across many social environments, such as Facebook, MySpace and Digg.

“VideoEgg provides an extremely rich ad experience with viral tools that let consumers accelerate and perpetuate our media buys,” said Edward McLoughlin, Media Director at Mindshare Interaction. “The VideoEgg pricing model also provides accountability as it guarantees engagement with our target audiences.”

VideoEgg offers brands an unprecedented approach to advertising, with a pricing model based on cost per engagement (CPE) that delivers accountability and unmatched insight into ad effectiveness. Ads are served for free, and advertisers pay only when a user engages with their brand content, providing a risk-free method to distributing highly targeted rich media content. In just four months since launching its CPE engagement model , over 50 leading brands including Hershey’s, Fox, Adidas, Nike, Comcast, Disney, GM, Mazda and Microsoft have advertised across the VideoEgg network for guaranteed engagement.

“The ad experience is ripe for innovation,” said Troy Young, chief marketing officer, VideoEgg. “We need to replace the banner with portable media experiences that leverage the power of video, feeds, maps and localization. We can get consumers to engage—we just have to make online advertising more interesting.”

To see how VideoEgg is changing brand marketing online, check out the demos at http://www.videoegg.com/adlabs

About VideoEgg, Inc.
VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 50 million uniques across more than 200 leading video, gaming and social network sites as well as social applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit www.videoegg.com.

While back-to-school buying remains primarily an in-store activity, there’s plenty of opportunity for online marketing to influence back-to-school revenue, the survey reveals. Eighty-three percent of all back-to-school consumers indicate that they’re somewhat likely to seek information on promotions they see online. The survey also shows that women are typically the primary decision-makers for back-to-school purchases.

“While back-to-school buying remains primarily an offline activity, the survey reveals plenty of opportunity for online marketing to influence back-to-school purchases,” said Stuart Rodnick, Senior Director of the ADlytics group. “As an example, the usefulness of weekly circulars can be extended online where they can be viewed any day of the week and targeted to in-market back-to-school shoppers.”

Nearly 40% of consumers who buy early are likely to purchase electronic items vs. later shoppers (17%). This suggests that advertisers may want to promote laptops, cell phones and other electronics during the earlier summer months. Advertisers can also use online targeting as a way to reach these consumers during these early summer months.

With the majority of back-to-school purchases overall taking place in August, retailers can start to accelerate spending and increase store traffic earlier in the summer by highlighting promotional specials during mid-summer, similar to the way Black Friday and Cyber Monday accelerate holiday shopping spend.

Platform-A’s ADlytics group collaborated with OTX, a top-25 global consumer research and consulting firm, to conduct the survey. OTX gathered data from a sample of 1,000 families with school-aged children (age 6-17). Interviews were collected April 10 – 14 to assess how and when they will make back-to-school purchases this year. Platform-A’s ADlytics Group provides thought leadership that helps advertisers drive revenue through fact-based insights, strategy expertise and innovative research projects that measure the effect of online advertising to online and offline results.

About Platform-A
Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui.

About OTX
OTX is a global consumer research and consulting firm that has established itself as a leading provider of online-based research. The company specializes in providing innovative, cutting-edge online technology, products and analysis to the marketing, entertainment and advertising communities. OTX has developed the most innovative products available for online research today – products that work to uncover deeper and more profound consumer insight. Today the company is one of the fastest growing research companies in the United States and has offices in Los Angeles, New York, Cincinnati, Miami, Chicago and London, with strategic partners in Japan, Australia, Russia, China, and Mexico.

During the 2-day conference, ad:tech Chicago will explore new and emerging technologies on the social media, video and mobile fronts while sharing best practices for audience acquisition, engagement and retention in an age of earned media. The Chicago conference brings together top brands, award-winning agencies and leaders in metrics, publishing and search, offering attendees a great networking opportunity and a chance to explore the trends shaping today’s market.

“ad:tech Chicago provides a multi-faceted platform to learn, listen and understand the opportunities and challenges in the ever evolving branding landscape,” said Drew Ianni, Chairman, Programming & Senior Global Analyst for ad:tech. “The digital space is an uncontrolled environment that requires marketers to interact with consumers rather than just deliver static messaging.”

The conference will kick off with a keynote address by Kevin Kells, CPG Industry Director for Google, titled “Welcome to the Age of Performance Branding,” discussing a new branding technique that encourages open dialogue with consumers to position brands positively and achieve desired results. Day one will close with a keynote address delivered by Clay Shirky, author of Here Comes Everybody, titled “Here Comes Every Customer: The Former Audience is Talking Around You,” touching on how the former audience, the customer, is now driving user generated content (UGC) on the Internet. And, it’s the advertiser who better be listening.

Social networking and UGC sites have experienced extraordinary growth in recent years. As numbers on these sites have risen, so has user engagement, with 83 million users creating and sharing content on the Internet.1 UGC has changed the rules of the game as the existing lines between advertisement and consumer are often blurred. In 2006, UGC sites attracted 69 million users in the United States alone, and in 2007, UGC generated $1 billion in advertising revenue. By 2011, UGC sites are projected to attract 101 million users nationwide and earn $4.3 billion in ad revenue.2

“Today’s business climate requires more precision in our marketing and advertising than ever before. Leading marketers must be creative and obsessive. Creative in developing consumer experiences that enable connections with our brands and obsessive about choosing the place and time when consumers are most receptive for delivery of experiences,” said Kevin Doohan, Director of Interactive Marketing at ConAgra Foods and speaker at ad:tech Chicago in the Power Panel: Master Class CPG Roundtable — Growing Online Brand Advertising Dollars.

ad:tech Chicago will offer attendees unbridled access to more than 120 speakers and 23 breakout sessions with the industry’s biggest names including Amtrak, ConAgra Foods, Dell, Inc., FTD Floral, FOX News, Kimberly-Clark, Kraft Foods, Microsoft, NBC Universal, Nestlé, Procter & Gamble, Wal-Mart, Walt Disney and many more.

The exhibit hall will showcase key exhibitors from companies such as Casale Media, DoubleClick, Google, Hitwise, Moniker and Yahoo! to name a few. The Navy Pier will also house multiple meeting and business presentation rooms for domestic and international organizations along with ample room for networking. For a list of current exhibitors, please visit www.ad-tech.com/chicago/adtech_chicago_exhibitors.aspx.

Gold Sponsor includes: AdShuffle Silver Sponsors include: Avenue A | Razorfish; Casale Media Bronze Sponsors include: AdECN; Google; iContact; Leapfrog Online; Singer Direct Premiere Media Partners include: Advertising Age; Fast Company; Forbes.com; iMedia Connection; Revenue Magazine Media Partners include: BtoB; DIRECT; Digital Moses Confidential; DM News; eMarketer; MarketingSherpa; Mobile Marketer; Personal Life Media; PRWeb; Search Marketing Standard; SmartBrief; Target Marketing; Webmaster Radio; Website Magazine Association Partners include: AIMA; CIMA; MMA; OPA; WOMMA

For public information, please visit www.ad-tech.com.

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Shanghai, Beijing, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 250 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 900 people and maintains a worldwide presence through more than 40 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.

1 eMarketer, April 2008.
2 eMarketer, “User Generated Content: Will Web 2.0 Pay its Way?” June 2007.

The Yahoo! sold adverts will be seen by visitors to Planet 3, which reaches a group of customers who have already demonstrated interest in mobile internet services. For example, 3 UK’s ad-funded music video service offers subscribers free music videos in return for watching a short, targeted video ad and already has more than 1.4 million registered users.

3 UK Head of on Portal Advertising, Neil Andrews said, “With the ever-increasing popularity of the mobile Internet, more and more people are coming to the 3 portal. We’re in a great position to help brands reach our subscribers with a targeted and relevant advertising message.”

“We believe Yahoo! has the experience to help us take full advantage of our advanced portal and unique all 3G subscriber-base. By combining Yahoo!’s expertise in mobile advertising with 3′s valuable inventory, we can help big brands target their advertising with maximum success.”

3 UK was one of the first entrants into the mobile advertising space and has the highest percentage of subscribers accessing mobile Internet services of any operator. In a recent survey by M:Metrics, 3 was ranked second only to Facebook for the amount of time users spent browsing. 3 was the only network ranked in the top five. The portal is prime advertising real-estate which has already been successfully used by leading brands to reach key audiences as part of integrated digital advertising campaigns.

Geraldine Wilson, VP of Connected Life, Yahoo! Europe said, “Yahoo! is very focused on building up the reach and quality network that advertisers are looking for on the mobile, along with targeting capabilities and creative formats necessary for mobile advertising to be really successful. 3 UK is a great new addition to our portfolio of mobile advertising partners. Their commitment to bring the best of the mobile Internet to their customers, coupled with the high volume of traffic the portal gets, presents our portfolio of advertisers with a very attractive opportunity.”

As an early leader in mobile advertising, Yahoo! currently offers mobile display advertising in 23 territories across Europe, Asia and the Americas. Yahoo! is focused on creating the monetization engine for the mobile Internet, enabling publishers to monetize their services and advertisers to reach their target audiences at large scale.

About 3 UK
3 is a mobile operator focused on bringing the benefits of the internet to mobile communications. We offer attractive pricing and give our customers the widest choice of ways to stay connected at home or abroad. To do this we’re building the UK’s best high-speed mobile broadband network. 3 UK is a member of the HWL group of 3G companies, which include 3G operations in Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy Macau and Sweden.

Three facts about 3:

* 3 launched the UK’s first 3G network offering national coverage for calls and texts, and has over 90% population coverage for 3G services. As we consolidate our radio access network with T-Mobile we expect to reach almost complete UK population coverage for 3G by the end of 2008.
* 3 has over 3 million active customers in the UK and over 16 million worldwide.
* 3 was the first to enable free voice over internet calling with Skype and the first to launch a dedicated Skype mobile phone, the 3 Skypephone.

For more information about 3 UK, please visit www.three.co.uk or call the 3 Media Office on 0845 6038333.

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the busiest Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit www.yahoo.co.uk or the Company’s blog, Yodel Anecdotal.

For more information on Yahoo! Mobile please visit http://uk.mobile.yahoo.com/

Sydney – June 17, 2008

Tribal Fusion, the world’s largest independent online advertising network and leading site-representation company, today launches into the Australian marketplace. Through the latest ad serving and optimisation technology, Tribal Fusion delivers advertising solutions to brand and direct marketers and premium publishers by offering customised placements in contextually relevant content. With a significant number of English-speaking users in the Tribal Fusion network and an agency model comparable to North America and Europe, Australia is an ideal market into which Tribal Fusion can expand its offering.

The demand for online display advertising continues to grow as both consumers and advertisers shift from traditional to digital media. Major brand advertisers, in particular, are looking for safe, cost-effective alternatives to buying on portals and marquee sites. Consumers themselves are ever more sophisticated, demanding a more tailored and personal approach to marketing. This has presented a challenge to marketers in the delivery of the right message to the right consumer in a complex and ever expanding online world with increasing audience fragmentation – a challenge which Tribal Fusion addresses in the U.S., Canada, the U.K., India, and now in Australia.

Vicki Lyon, Director of Business Development, Tribal Fusion – Australia, said, “Tribal Fusion has built a successful independent advertising network with its innovative approach and unique technologies, addressing the needs of both online marketers and publishers. We offer site-specific and special placements, and various ways to target users anonymously such as geotargeting and behavioural targeting. Tribal Fusion delivers campaign results with the transparency and quality of sites that advertisers have come to expect.”

To maintain the quality of sites in its network, Tribal Fusion accepts and partners with only six percent of the online publishers who apply. Lyon continued, “Our revenue-share model operates in the best interests of publishers, delivering them multiple ways to monetise content through revenue sharing, free ad serving, and quality advertisers and advertising.”

In Australia, Tribal Fusion has already run successful pilot programs with clients including Microsoft, whose online campaigns are managed by Andrew Davis, Digital Account Manager, Universal McCann – Australia. Davis commented, “Working with Tribal Fusion we have been able to deliver effective online media in a very cost-efficient model for our clients. These are key criteria. We have found Tribal Fusion to be helpful and creative, and their briefs are always developed to offer value to our clients.”.

Dilip DaSilva, Founder & Chief Executive Officer of Exponential Interactive, Inc., the parent company of Tribal Fusion, stated, “Tribal Fusion has enjoyed six years of profitable growth, and international expansion is a key strategy to our continuing success. Australia is an exciting market for Tribal Fusion as we see the strong growth in the online sector teamed with a healthy agency culture. Our existing user base of English speaking consumers makes Tribal Fusion a natural fit for both Australian publishers and digital marketers.”

“With the explosion in online media content and advertising, we wanted to ensure that our high-quality advertisers and publishers have access to a broad range of tools to reach their target audiences and increase their revenue potential. Tribal Fusion offers the most robust, dynamic, scalable solutions that leverage our proprietary technology,” DaSilva added.

Tribal Fusion represents over 1500 web publishers worldwide and works with 38 of the top 50 online advertisers including brands such as Microsoft, AT&T, Hewlett-Packard and Sony. Tribal Fusion offers advertisers site-specific and special placements, behavioural targeting, profile targeting, geotargeting, and daypart advertising and tandem ads.

About Tribal Fusion

Tribal Fusion® is the leading site representation company serving over 30 billion monthly impressions to more than 230 million unique users worldwide every month. The company partners with top quality web publishers to provide brand advertisers with targeted ad placements. Offering site-specific, channel-wide, run-of-network ads as well as behavioural and contextual placements, Tribal Fusion delivers results through expert advice and intelligent technology. Tribal Fusion® is owned by Exponential Interactive, Inc.™ – a technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers. Additional information is available at http://www.tribalfusion.com and http://www.exponential.com.

Globlet is Thailand’s leading search specialist. It provides search engine marketing consultancy and technical execution for a range of local clients across the retail, technology, healthcare and real estate sectors.

Globlet will reinforce Isobar’s leadership position in Thailand. Its search expertise will complement the interactive services of Digithais, Thailand’s leading interactive agency and part of Isobar since 2005. Digithais offers website development, online media, internet marketing, content management and e-commerce for clients including Coca-Cola, adidas, Honda and Nivea.

Following the acquisition, Globlet’s staff will be trained and certified in iProspect’s best practices through iProspect University, and Globlet will become part of the Isobar-owned network of iProspect search specialists agencies. Once Globlet is re-branded as iProspect Thailand, it will have access to iProspect’s search tools, including the award winning iSEBA bidding agent.

The acquisition of Globlet follows those of search businesses in Belgium, Holland and Germany so far this year, as Isobar continues the global roll-out of iProspect offices.

Commenting on the acquisition, Robert Lerwill, ceo of Aegis, said:
“The search market in Thailand is young, with exciting prospects. Globlet offers an immediate boost to our search capabilities, and will reinforce our position as Thailand’s number one digital agency. Its conversion to iProspect Thailand will expand our Asian iProspect office network – already in Malaysia, Hong Kong, Singapore and Australia – as we establish iProspect as the leadership brand for global paid and natural search worldwide.”

For further information contact:

Charlotte Elston / Hannah Bailey
Aegis Group plc
+44 (0) 20 7070 7708 / 7725

Charles Palmer
Financial Dynamics
+44 (0) 20 7831 3113

With Hispanics accounting for 44.3 million of the U.S. population and their purchasing power expected to reach $1 trillion by 2010 , it’s no wonder interactive marketers are clamoring to reach this burgeoning segment. Hispanics are now not only the largest minority in terms of population size but also online consumer presence . This online audience is growing almost as rapidly as its population size, and now the hurdle that remains is how best to ensure engagement and adoption.

“Hispanics are certainly embracing all that digital media and technology has to offer. They’re currently leading the total population in adoption of various devices and technologies, seeking the best and the newest brands and services out there,” said Monica Gadsby, CEO SMG Multicultural and keynote speaker at ad:tech Miami on June 3rd on The Attention Economy: Mastering the Touchpoints that Captivate Multicultural Consumers. “Since Hispanic consumers view the internet as a leading source of information to make purchasing decisions and a platform to engage with relevant content, I think we’ll certainly see further growth in Hispanic online penetration as more options become available on the web.”

The new digital age we find ourselves amidst calls for a new approach altogether in reaching target audiences. Hispanic and Latin American consumers are tapping into social networking sites, RSS feeds and blog feeds at a feverish rate for the latest and greatest, and as such, companies have to position themselves within this space to obtain exposure. The increase in online content, such as broadband video, social networks and mobile applications, will increase the time spent online thus offering marketers innumerous direct connections with consumers.

“The number of Latin American households with broadband Internet access is currently growing at one of the fastest rates in the world,” said Marcos Galperin, MercadoLibre´s President and CEO and keynote speaker at ad:tech Miami on June 4th on Technology + Commerce + Culture: The Story of an eCommerce Pioneer. “What we experience in Latin America is positive growth trends influencing Internet, broadband and PC penetration rates, and we believe this course will persist for many years to come.”

ad:tech Miami offers the ideal setting to listen and learn from the best and brightest marketing minds who will share their expertise and know-how while discussing the opportunities and challenges affecting the digital landscape and the global market. The exhibit hall will showcase 40 key exhibitors from Latin America, Mexico and the United States. Expo and Conference attendees will have the opportunity to meet and engage with domestic and international organizations, as well as time and space to network with colleagues at the event.

For an exhibitor list, please visit http://www.ad-tech.com/miami/adtech_miami_exhibitors.aspx.

For public information, please visit www.ad-tech.com/miami.

Editors: For interviews, images or more information, please contact Gracia Larrain at Edelman, ph: 305.358.7643 or gracia.larrain@edelman.com or Latiffe Ghanem at Edelman, ph: 305.358.8042 or latiffe.ghanem@edelman.com

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Shanghai, Beijing, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.

ad:tech Miami is a 2-day conference providing an in-depth look into the rapidly expanding Hispanic and Latin American online audiences and how best to reach them in a world that is becoming more and more digitalized and globalized. The Miami conference brings together some of the biggest names in the marketing industry, offering attendees the opportunity to learn first-hand the latest trends and innovations shaping today’s market.

“ad:tech Miami aims to demystify the untapped potential of Hispanic and Latin American online users through the insights of pioneers in the digital marketing space,” said Drew Ianni, Chairman, Programming & Senior Global Analyst for ad:tech. “Our inaugural show last year was well-received and it further opened the dialogue for marketers. For 2008, we have assembled an impressive lineup of speakers and exhibitors who will address the diverse channels and methods to engage these key audiences.”

Anchored by an opening day keynote address from Monica Gadsby, CEO of SMG Multicultural, ad:tech Miami will feature more than 125 speakers from the United States, Mexico and Latin America. This includes CEOs and marketing executives from major brands and leading media companies such as, American Airlines, Batanga, Procter & Gamble, Carnival Cruise Lines, General Motors, Mercado Libre, Yahoo!, Terra Networks, Grupo Televisa, Telemundo and many others who will provide their opinion on the growing importance of the Hispanic market and the advantage of addressing this market segment.

According to the 2008 Terra comScore Hispanic Digital Study, 66 percent of online Hispanics report that they are early adopters and influencers among their family and peer groups. The study goes on to highlight that online Hispanics have replaced television time with Internet usage, with 56 percent spending more than 1 hour a day online.

“Hispanics are leading the adoption of new technologies driven by culture and demographics. Culturally, Hispanics who tend to have family outside of the US, embrace digital technologies to communicate more efficiently with loved ones,” said Lee Vann, Founder and CEO, Captura Group, and ad:tech Miami guest speaker. “In addition, Hispanics are younger when compared to the general market and, as a result, tend to adopt digital technology related to entertainment and social networking at a more dynamic pace.”

The exhibit hall will showcase more than 25 key exhibitors from Latin America, Mexico and the United States. The Convention Center will also house multiple meeting rooms and business presentation rooms for domestic and international organizations along with ample room for networking. For a list of current exhibitors, please visit http://www.ad-tech.com/miami/adtech_miami_exhibitors.aspx

Platinum Sponsors include: Batanga; Terra Gold Sponsors include: cyloop.com; Latin3 Silver Sponsors include: Casale Media; Prodigy MSN; Yahoo! Bronze Sponsors include: Google; iContact; mixplay Media Partners include: CNN en Espanol; Produ; Portada; Merca 2.0; Su Inversion; Advertising Age; Forbes.com; revenue; UOL; Fast Company; iMedia Connection; Digital Moses Confidential; DM News; Folha Online Association Partners include: ahaa; OPA; mma; IAB in Argentina and Mexico; SFIMA; SFAMA

For public information, please visit www.ad-tech.com.

Editors: For interviews, images or more information, please contact Gracia Larrain at Edelman, ph: 305.358.7643 or gracia.larrain@edelman.com or Latiffe Ghanem at Edelman, ph: 305.358.8042 or latiffe.ghanem@edelman.com

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Shanghai, Beijing, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.

“LookSmart’s AdCenter platform allows us to create custom distribution channels for our customers, and our expanding global network provides the scale that our customers need,” said Jonathan Ewert, General Manager of LookSmart’s Advertising Networks. “Our expansion beyond North America allows us to provide even more value to our advertisers and network partners.”

LookSmart offers advertisers the ability to reach Internet users in the United States and Canada as well as Australia and the United Kingdom through the enhanced geo-targeting features built into its AdCenter technology platform.

Advertisers can manage their own campaigns through LookSmart’s easy-to-use, intuitive self-service ad serving interface or work directly with hands-on campaign managers skilled at optimizing campaign performance and maximizing ROI. Geo-targeting features have also been added to LookSmart’s widely-adopted open API, enabling bid management companies and advertising agencies to connect with more buyers in a highly targeted way.

The same technology and tools that create custom distribution channels on LookSmart’s advertising network are available to publishers who license the white label AdCenter platform. “Publishers make significant investments in building qualified audiences that are attractive to advertisers. LookSmart helps publishers segment their audiences to attract advertising campaigns that are highly relevant and will accelerate revenue,” Ewert added.

Working with LookSmart and other leading search providers, Excite Corporation connects advertisers to over 20 million monthly searches in the Australian and New Zealand market.

“Excite is thrilled with the success of our network’s expansion into the US and UK markets with LookSmart and we welcome their presence in Australia.” said Evan Balafas, Managing Director of Excite Corporation. “Revenue has been driven by the exceptional account management and customer service and we look forward to being one of their largest partners in the coming weeks.”

About LookSmart

LookSmart provides premium and performance advertising solutions for advertisers and publishers. LookSmart offers advertisers targeted pay-per-click (PPC) search advertising, contextual search advertising, and display banner advertising via its Advertiser Networks; and licenses its white label AdCenter technology to top publishers, search engines, media companies, social networking sites, retail sites, directories, ISPs and portals to manage advertiser relationships and third-party feeds within an auction platform. LookSmart is based in San Francisco, California. For more information, visit www.looksmart.com or call 415-348-7500.

San Francisco, CA – April 16, 2008 – ad:tech expositions, LLC, the leading organizer of conferences and exhibitions for the interactive marketing community worldwide, hosted the 11th Annual ad:tech Awards Ceremony on April 15th at Mezzanine, a nightspot in San Francisco. More than 35 award winners were recognized and honored for their creative contributions and 3 marketing veterans were presented with the Industry Achievement Award. Bay Area DJ, E-Rock, played music throughout the night while performing artist, Nick Myerhoff (designer and owner of GIRLRIDER) created a unique graffiti mural.

Award winners will be featured for one year on a dedicated micro site http://www.ad-tech.com/awards/winners/ distributed to media channels, as well as highlighted on the ad:tech Awards web site http://www.ad-tech.com/awards/overview.asp.

The 2008 Industry Achievers:
Pete Blackshaw (Executive VP, Digital Strategic Services, Nielsen Online) has been an industry leader since co-leading p&g’s interactive marketing efforts. He founded PlanetFeedback.com, coined the term “consumer-generated media,” and co-founded the Word-of-Mouth Marketing Association (WOMMA). He also has a forthcoming book, “Satisfied Customers Tell Three Friends, Angry Customers Tell 3000″.

Kate Thorp (CEO of Real Girls Media) was named one of the Top 25 Women to Watch by Advertising Age (1998) and a Media All Star by OMMA (2005). She was also inducted into the AAF Hall of Achievement for executives under 40 (2000).

Rich LeFurgy (General Partner of Archer) was recognized by USA Today as “the Johnny Appleseed of Online Advertising” (1998), was inducted into Advertising Age’s Interactive Hall of Fame (2000), and received the IAB’s Lifetime Achievement Award (2004). Rich is the Founding Chairman of the Interactive Advertising Bureau and remains active in the trade association since it’s founding in 1996.

The 2008 Limelight Award Winners:

* Best Banner Ad: WaMu Friendly Banner, Avenue A | Razorfish
* Best Interactive Broadcast Ad: Nissan Rogue Campaign, TBWAChiatDayTequila
* Best Large Format or Overlay Ad: Assassin’s Creed Roadblock, AKQA
* Best Next Generation Ad: HEMA Rube Goldberg Viral, CCCP
* Best Use of Rich Media: HP Gwen Stefani Yahoo Paper Dolls, Goodby, Silverstein & Partners
* Best Affiliate Marketing Campaign: Moosejaw – Growth and Profit, Schaaf Consulting
* Best Branding Campaign: eBay – Renew & Rethink, Agency.com
* Best Business-to-Business Campaign: EyeWonder Client Testimonials, EyeWonder
* Best Consumer Campaign: Nokia Jealous Computers, These Days
* Best Direct Response Campaign: Soccer Club Sells Seats with DRC, eStara
* Best Email Marketing Campaign: Sun APAC Re-engagement, Acxiom Digital
* Best Integrated Campaign: Heinz Top This TV Challenge Website, Smith Brothers Agency
* Best Mobile Campaign: Motorola “Say Goodbye”, The Hyperfactory & Ogilvy
* Best Multi-Cultural Campaign: Vivemejor, Media 8 Digital Marketing
* Best Social Media Marketing Campaign: Bamboo on Facebook, Guerilla PR
* Best Word of Mouth Campaign: Elf Yourself, EVB & Toy
* Best Campaign Optimization: Lincoln Educational Services, iCrossing

The 2008 Limelight Award Winners (continued):

* Best Search Engine Optimization Strategy/Campaign: Millennium & Copthorne SEO Campaign, eMarketingEye (Pvt) Ltd
* Best Search Marketing Strategy/Campaign: HGTV Design Star Marketing Loop, Scripps Networks
* Best Business-to-Business Marketing Web Site: Mullen.com, Mullen
* Best Business-to-Business Transaction Web Site: FurnishedQuarters.com, The Buddy Group
* Best Business-to-Consumer Marketing Web Site: HP Serena Williams Site, Goodby, Silverstein & Partners
* Best Business-to-Consumer Transaction Web Site: Virgin America, ROKKAN
* Best Micro Site: Every journey needs a Journal, T3
* Best User Defined Experience: DesignMyRoom Website, andCulture
* Best of Show: Elf Yourself, EVB & Toy

The 2008 People’s Choice Award Winners:

* Best Banner Ad: Blue Shield of California Headbanger Banner, TAXI, Inc.
* Best Interactive Broadcast Ad: Ubisoft Rayman Video Inventory Ad, AdMission Corporation
* Best Large Format or Overlay Ad: Flight of the Conchords, Deep Focus
* Best Next Generation Ad: Motorola Rockstarizer, Draftfcb
* Best Use of Rich Media: Taco Fu, Blockdot and Draftfcb
* Best Business-to-Consumer Marketing Web Site: Breville Concept to Kitchen, Avenue A | Razorfish
* Best Business-to-Consumer Transaction Web Site: Virgin America, ROKKAN
* Best Business-to-Business Marketing Web Site: Business Breakthrough, Visa
* Best Business-to-Business Transaction Web Site: ADSDAQ Selling Desk, ADSDAQ by ContextWeb
* Best Micro Site: Funship Island, Avenue A | Razorfish
* Best User Defined Experience: Elf Yourself, EVB & Toy

“The ad:tech Awards play an important role in recognizing excellent work in the industry,” states Sarah Fay, CEO of Carat; CEO of Isobar US and member of the ad:tech Awards Judges Panel. “We can see where digital marketing is headed, through the work of our most vibrant agencies and marketers. As a judge, I was able to get a broad perspective of the work our industry is turning out. It was a great opportunity to see where the bar is set – and it is encouraging to see how high that bar is!”

The 2008 ad:tech Awards program broke previous records, receiving more than 490 submissions. The Awards Panel of Judges were responsible for reviewing and scoring all of the entries submitted to the program. This Panel included 110 of the top industry players from companies such as Tribal DDB, ARF, Yahoo!, Organic, DoubleClick, Real Branding, Jetset Studios, Nike, Facebook and CNET Networks Inc., to name a few.

“I was thrilled to be a part of the judging process,” states Russell Scott, CEO, Creative Director, Jetset Studios. “After reviewing all of the entries, I truly believe that we work in the most creative, dynamic and innovative industry on the planet. To be able to give someone a smile with a few well-placed pixels and a couple of sound files is nothing short of miraculous.”

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Beijing, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.

SAN FRANCISCO – April 08, 2008 – Attendees will converge on ad:tech San Francisco (http://www.ad-tech.com/sf/) April 15-17 at the Moscone Center to attend panel sessions, workshops and keynotes during three action-packed days of learning from today’s digital marketing industry game-changers. Attendees will take away the tools and techniques they need to compete in a changing marketing world, and gain first-hand insight into emerging opportunities with online video, social networks, mobile marketing, digital out-of-home advertising and more.

The popular online show Internet Superstar will tape their next show as the closing keynote presentation. Attendees will hear from Internet stars Kevin Rose of Diggnation, Ask a Ninja’s Kent Nichols, Jeff Macpherson of Tiki Bar TV, Gary Vaynerchuk of WineLibrary.tv and hosts Martin Sargent of Jay Speiden of Internet Superstar/Revision3, who will talk about what this new world of Web video programming looks like and explore how users can leverage these programs to deliver tremendous results. Opening keynotes on the first two days and the closing keynote are free with pre-registration for an expo hall pass at http://www.ad-tech.com/sf/adtech_san_francisco_register.aspx.

A record number of companies will participate on the exhibition floor during the first two days, with more than 300 exhibiting. Debuting at ad:tech San Francisco, the conference series’ first Mobile Marketing Pavilion will feature interactive workstations and presentations focusing on emerging mobile marketing techniques. Mobile Marketing Pavilion exhibitors include NeuStar, iLoop Mobile, CellTrust, Bango, Mobile Marketer Magazine, 3Cinteractive and LSN Mobile.

“The record number of exhibitors and the increase in traditional companies attending our events are clear indicators that digital marketing continues to offer the best ways for brands to engage target audiences,” said Mike Flynn, Event Director. “Whether they’re experienced or new to digital marketing, this year’s ad:tech attendees will find new, innovative event content and programs that will help them invigorate their marketing initiatives.”

Asking the question: “What does social media marketing mean to you?” ad:tech has partnered with V:social to invite marketers to upload a video or photo and essay to http://www.ad-tech.com/theanswer, starting April 8 and running through April 30. At ad:tech San Francisco, attendees can have their answer videotaped at the ad:tech / V:social booth. Marketers, brands, companies and the media will be able to vote on the best answer at the event, and the winner will receive a Social Media Campaign valued at $50,000, courtesy of V:social.

The 11th Annual ad:tech Awards Ceremony will take place at Mezzanine, a nightspot near Moscone Center, on the evening of April 15. ad:tech will recognize more than 35 winners for their creative contributions and honor three marketing veterans with the Industry Achievement Award—the only one of its kind in the industry. Tickets may be purchased online when registering for the conference at http://www.ad-tech.com/sf/adtech_san_francisco_register.aspx. Space at Mezzanine is limited and tickets will not be sold at the door.

Complete information about the ad:tech San Francisco conference and exposition can be found at http://www.ad-tech.com/sf/.

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit http://www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia, and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at http://www.dmgworldmedia.com.