Opens New Office and Hires Experienced Advertising Sales Talent

SAN FRANCISCO – VideoEgg, the rich media ad network for guaranteed engagement, announced it expanded its global sales team and opened a new sales office in Atlanta. The new executives bring a diverse range of experience to VideoEgg and further strengthen the company’s presence across North America, the UK and Australia. Coupled with the Atlanta office opening, the talent additions will help drive VideoEgg’s aggressive growth plans for 2009 and beyond.

In 2008, the company achieved domestic revenue growth of 171 percent in North America. This increase is reflected in the expanding reach of VideoEgg’s network, which recently hit the milestone of 100 million uniques, up from 85 million in November 2008. VideoEgg has now delivered more than 1,200 campaigns for more than 300 leading brands.
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AdNectar Releases First of its Kind Study by Vizu Revealing Virtual Gifts are the Most Effective Way to Market to Social Networking Audiences
PALO ALTO, Calif. – March 9, 2009 – AdNectar, a pioneer in customized social gifting and branded virtual goods campaigns, released a whitepaper today that combines third-party and company data making a compelling case for why virtual goods may be the most effective form of advertising on social networks to date.

As the advertising industry tries to tap the growing number of people using social networks such as Facebook and MySpace, the answer may lie in a little box of Godiva chocolates. This is no ordinary box of bonbons. Although it has aroused the appetites of millions of people, it can never be eaten. Its ingredients do not consist of cocoa or milk, but of bits of code. This box of Godiva chocolates exists only on the Internet and was recently promoted by the famous chocolatier as part of a recent campaign through AdNectar.
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Ringleader Digital Partners With EyeWonder for Rich Media and Video Advertising Expertise Across its Mobile Third-Party Ad Serving Network

NEW YORK – Ringleader Digital, the only mobile third-party ad-serving network, announced a partnership with EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services. The partnership features collaboration between Ringleader Digital and EyeWonder to develop rich media and video solutions across Ringleader Digital’s third-party advertising network. The agreement provides a flexible platform to address the emerging market for mobile advertising in rich media applications and services.

Demand for rich media continues to expand rapidly, with industry analyst Screen Digest projecting that the market will reach $2.79 billion by 2012*. The mobile video market also continues to grow, with The Nielsen Company reporting 24% annual growth in subscriptions to mobile video, increasing to 16.4 million customers in Q3 2008**. Additionally, the growing ubiquity of mobile handsets with multimedia support is central to driving rich media demand. Advertisers, logically, are turning their attention to rich media to reach mobile users in a meaningful and impactful manner.
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OneSource Insight Offers Quick Articles & Tips for Business Professionals

BOSTON – OneSource Information Services is pleased to announce the inception of OneSource Insight™, an online resource center for sales, marketing, and research professionals. This free resource center features brief, insightful articles written in a blog-style format to make for quick reading.

“This is a great new resource to help sales and marketing professionals do more with less by tapping into innovative ideas. It combines objective information from experts with interactive comments from the community. The articles are designed to be short and to the point for busy professionals,” explained Sham Sao, Chief Marketing Officer for OneSource.

OneSource Insight features objective expertise covering a wide range of topics from sales and marketing strategies to online research and competitive analysis. New editorial content is added frequently to keep readers abreast of the latest trends, expertise, and ideas. Readers gain a broad range of perspectives by viewing both the original article as well as comments contributed by community members. Users can also share articles they like through social media services such as LinkedIn, Digg, and Facebook.
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Centralized Mobile Advertising Platform Generates New Ad Revenues by Using Multiple Media Formats and Channels
Mobile World Congress 2009

WAKEFIELD, Mass. – SingTel (SES:Z74.SI), Singapore’s largest mobile operator, has selected Comverse HUB Mobile Advertising to provide an advertising service that analyzes subscriber information and location and then delivers ads using multiple media formats and channels.

“We chose Comverse for their technology, as well as for their expertise in the domain,” said Edward Ying, SingTel’s Chief of Content & Media Services. “We are working closely with them on a centralized platform to manage the different channels and to add innovative elements that are attractive and valuable to advertisers.”
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Orkut Ranks as the Most Visited Social Networking Site in India, Followed by Facebook

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a report on the top social networking sites in India, finding that visitation to the site category increased 51 percent from the previous year to more than 19 million visitors in December 2008. The study also found that global social networking brands continued to gain prominence in India during the year, with Orkut, Facebook, hi5, LinkedIn and MySpace each witnessing significant increases in visitation.

“Social networking continued to grow strongly in India this past year, with several of the top global brands carving out a more prominent position,” said Will Hodgman, comScore executive vice president. “While there is certainly room for several players in the social networking space in India, the sites that have the right blend of having both a strong brand and cultural relevance will be best positioned for future growth.”
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LONDON – Search Engine Strategies London 2009 takes place February 17, 2009 – February 20, 2009 at the Business Design Centre in London.

Business Wire is the official news wire for Search Engine Strategies London 2009. Breaking news releases, advisories, photos, and multimedia are available at Tradeshownews.com, Business Wire’s trade show, conference, and event news resource.

Listed below are Search Engine Strategies London 2009 exhibitor profiles.
Company:           ACQUISIO
Stand:         305
Media Contact:         MARC POIRIER
Phone:         450.465.2631 x210
E-mail:         mpoirier@acquisio.com
Web:         www.acquisio.com
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Mobile’s Most Trusted Ad Network Begins International Ad Sales and Serving
Mobile World Congress 2009

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), mobile’s trusted ad network, announced a strategic global expansion of its leading premier mobile ad network to Western Europe, Australia, New Zealand, South Africa and Asia. Quattro will now accept Internationally-focused, and country-specific Publishers and Advertisers into its network.

Spurred by market growth and increased demand for broader consumer reach, Quattro’s industry-leading performance ad network for Fortune 500 brands and global-minded direct marketers has been extended to new continents. Under this worldwide expansion, Quattro’s unrivaled premier network, from exclusive brand publishers to top application providers, can monetize their global mobile footprint in any channel (web, SMS, video, applications) and on any platform (iPhone, Blackberry, Android, Symbian). By leveraging Quattro’s turnkey ad sales and operations, sophisticated platform and full-service experience, global and territory-centric leading publishers can realize superior monetization and increased interactivity. In tandem, advertisers will now be able to take advantage of Quattro’s exclusive and diverse publisher inventory to launch country-specific campaigns that leverage Quattro’s proprietary targeting and audience segmentation technology.
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