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Digital Entertainment and Advertising Innovators Come Together to Create Interactive In-Bar Media Network

Otilia Otlacan | August 18, 2008 | 2 Comments

TouchTunes Enhances Strategic Growth; Acquires Barfly Interactive Networks NEW YORK–(BUSINESS WIRE)–Today marks the launch of a new media network designed to reach audiences with engaging advertising and entertainment content. Through its acquisition of Barfly Interactive Networks, a rapidly growing in-bar advertising and media company, TouchTunes Corporation, the largest out-of-home interactive entertainment network, will augment its [...]

WPP’s Project Da Vinci Lands Permanent Name: Enfatico

Otilia Otlacan | June 10, 2008 | 0 Comments

NEW YORK – WPP (NASDAQ: WPPGY), one of the world’s leading communications services groups, today announced that Project Da Vinci, the global marketing services firm being built with Dell Inc. as its first client, has a new permanent name and identity: Enfatico. In musical notation, Enfatico (pronounced en-FAH-ti-co) means play each note “with emphasis” or [...]

WPP Names Torrence Boone to Lead Project Da Vinci, the Global Agency Start-Up

Otilia Otlacan | May 19, 2008 | 0 Comments

Torrence BooneNEW YORK – WPP (NASDAQ:WPPGY), one of the world’s leading communications services groups, today announced that Torrence Boone has been named Chief Executive Officer (CEO) of Project Da Vinci, the new global agency being built to meet the worldwide marketing needs of its first client, Dell Inc. (NASDAQ: DELL). Boone previously served as president [...]