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Industry Click Fraud Rate Climbs to Highest Level Reaching 17.1 Percent in Q4 2008
Click Fraud Traffic from Botnets Breaks New Barrier Growing to 31.4 Percent AUSTIN, Texas – Click Forensics™, Inc. released industry pay-per-click (PPC) fraud figures for the fourth quarter 2008 from the search advertising industry’s leading independent click fraud reporting service – the Click Fraud Index® (www.ClickFraudIndex.com). Now in its fourth year, the Click Fraud Index [...]
Ad Ops Daily Briefs: December 30 2008
- ADRevolution Wins Prestigious Software Award ADRevolution, the Austin-based digital advertising software company, has been awarded the Austin Business Journal’s annual prize for the most innovative software solution. The award, which is highly competitive, recognizes the most creative solution that will transform society. Andrew Westmoreland, the 24-year-old Founder and CEO of ADRevolution created the software [...]
Click Forensics Named Tech Innovation Awards Winner by the Austin Business Journal
Top Provider of Search Advertising Quality Management Honored in Internet Award Category AUSTIN, Texas – Click Forensics™, Inc., the industry leader in scoring, auditing, and improving traffic quality for the online advertising community, today announced that it was named a winner of the Austin Business Journal Tech Innovation Awards. This year’s Awards recognize the most [...]
Video Search Engine Optimization Firm ArteWorks vFlood™ Ranked #1 Video Search Engine Optimization Firm in the World
ArteWorks vFlood™ has been ranked the #1 Video Search Engine Optimization firm in the world by TopSEOs.com AUSTIN, Texas – ArteWorks SEO at http://www.arteworks.biz has been recognized as the #1 Video Search Engine Optimization firm in the world. The SEO company rankings published by TopSEOs is the trusted guide used by those seeking the best [...]
Search Engine Optimization Firm ArteWorks SEO Ranked #1 SEO Site Audit Firm in the World
ArteWorks SEO Has Been Ranked the #1 SEO Site Audit Firm in the World by TopSEOs.com AUSTIN, Texas – ArteWorks SEO at http://www.arteworks.biz has been recognized as the #1 provider of SEO site audits in the world. The SEO company rankings published by TopSEOs is the trusted guide used by those seeking the best in [...]
ADRevolution Snags Experian’s Tobias Schremmer as Sr. Director of Client Services
AUSTIN, Texas – ADRevolution (www.adrevolution.com) has appointed Tobias Schremmer, a well-known figure in the direct and online marketing business, to be their new Senior Director of Client Services. Schremmer comes from industry-leading email service provider Experian CheetahMail where he spent the last four years as Director of Business Development. In that role, he developed partnerships [...]
SES Chicago: Interview with Mark Lassoff, Founder of Internet Broadcasting Group
As part of our coverage of the Search Engine Strategies 2008 event in Chicago (SES Chicago 2008), we have interviewed Mark Lassoff, a noted entrepreneur and founder of the Internet Broadcasting Group. Mark was very kind and patient (thank you Mark!), and agreed to address a few of the questions you have submitted. Otilia Otlacan: [...]
Industry Click Fraud Rate Hovers at 16 Percent for Third Quarter 2008
Click Fraud Traffic from Botnets Rises 10 Percent; Botnets Grow to Make Up More than 27 Percent of All Click Fraud AUSTIN, Texas – Click Forensics™, Inc. released industry pay-per-click (PPC) fraud figures for the third quarter 2008 from the search advertising industry’s leading independent click fraud reporting service – the Click Fraud Index™ (www.ClickFraudIndex.com). [...]
Ad Ops Daily Briefs: October 21 2008
- Comcast SportsNet Bay Area Kicks Off Winter Sports Season with a New Ad Campaign Comcast SportsNet Bay Area, the home of “Authentic Bay Area Sports,” is launching a new campaign to support Comcast SportsNet’s commitment to provide comprehensive, exclusive coverage of the NHL San Jose Sharks and the NBA Golden State Warriors. The campaign, [...]
Click Forensics Unveils Technology to Protect Search Advertisers from Online Trademark Infringement
New Feature Helps Advertisers Identify Unlawful Use of Trademarks in Search Advertising, While Improving Traffic Quality – SMX East Conference NEW YORK – At the SMX East Conference, Click Forensics™, Inc., the industry leader in scoring, auditing and managing traffic quality for the online advertising community, today announced a new feature for the Click Forensics [...]
TM Advertising’s OMMA Award for Superpages.com Ad Is Something to Sneeze At
TM Advertising, one of the nation’s leading full-service communication agencies, and Superpages.com® today announced its “Sneeze” online advertisement won the 2008 Online Media, Marketing & Advertising (OMMA) Award for “Best Video Appearing in a Banner, Pre-Roll, Interstitial or In-Stream Unit.” “Sneeze” comically depicts one man’s struggles during allergy season, cleverly positioning Superpages.com as an easy [...]
Click Forensics Expands Product Development Team
Company Names Dr. Vincent Granville Chief Scientist AUSTIN, Texas – Click Forensics™, Inc., the industry leader in scoring, auditing and managing traffic quality for the online advertising community, today announced that it has expanded its product development team with the appointment of Dr. Vincent Granville to the position of Chief Scientist. The company has also [...]
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