PALO ALTO, CA – Auditude (www.auditude.com), the leading provider of video advertising technology and monetization for premium content owners and distributors, released a report showing online video publishers, content owners and distributors have greater advertising revenue opportunities as viewer acceptance increases around TV-like commercials within online video. Furthermore, completion rates of ad breaks streamed within live content jumps significantly, compared to those within video-on-demand content. The report indicates that video publishers, content owners and distributors can increase revenue potential based on viewer acceptance of ads in premium content.

The Auditude Video Monetization report shows how content type, length of video stream, ad format and placement affect viewers’ response to ads. The analysis is based on a sample of over 11 billion ad impressions running through Auditude’s video ad serving platform. Auditude’s study reaffirms that:

Live vs. Video-on-Demand: Completion rates of ads on live content are significantly higher (86%) compared to video-on-demand content (60%). This suggests that live content actively engages viewers who know that they may not see that content again after its current availability and, therefore, are more willing to sit through digital commercial breaks.

Mid-Roll Completion: Mid-roll video ads have the highest (75%) completion rates as viewers are watching long-form content that they have likely committed to seeing through completely. These ads are the closest comparison to the TV viewing experience as they can be programmed similarly to television with multiple commercials during a single break within online viewing. This insight has strong potential ad buying ramifications given the popularity of the pre-roll ad format today.

Professional vs. User-Generated Content (UGC): Viewers complete in-stream ads on professional content 68% of the time, versus 52% for UGC. The study also highlights that there are more linear video ad opportunities served into professional content than UGC, regardless of content length. This suggests that advertisers possibly view this type of content as safer and more brand-friendly, and are therefore willing to buy more of it.

Overlays on Video: There are more overlay (non-linear) ads served within UGC vs. professional content. Overlays tend to be more intrusive and are viewed as a performance- or action-oriented product for brands willing to risk exposure on UGC content.

“Our research shows that content owners and distributors can create a highly-engaging ad experience in online video that closely resembles what is present on television. For example, the power of tune-in during digital live content can be just as impactful as on television, and maybe even more so given the interactivity of the creative execution. This provides tremendous opportunities to maximize the value of digital video content and make it available to audiences no matter how they are accessing that content,” said Jeremy Helfand, CEO of Auditude. “With the growing distribution of IP-based video content on desktops, smartphones, tablets, game consoles, and other devices, we see strong cross-platform revenue opportunities within digital video. These are the types of ad experiences where content owners and marketers will find great success.”

Auditude’s study shows that publishers, content owners and distributors must evaluate several elements of the video ad experience, including length of individual content, placement of ad breaks, and the ad format to use. In-stream commercial breaks are the preferred ad solution for professional content while overlays are typically used for monetizing UGC. Audience behavior shows an acceptance of ad breaks in exchange for premium content, similar to a television experience. With multiple ad breaks inserted effectively within digital video, publishers can amplify revenue opportunities for their content.

Auditude’s Video Monetization report examined video ad impressions across 300 publishers to better understand user viewing habits and engagement. This study encompassed thousands of ads from a wide array of advertisers.

The full report is available on Auditude’s site at www.auditude.com.

About Auditude
Auditude provides video advertising technology and monetization solutions for premium content owners and distributors. Its platform enables content owners and publishers to rapidly scale the business requirements and ad serving needs around premium video content. Auditude works with marquee broadcast and professional content organizations in online video to help grow video ad revenue opportunities through superior technology. Clients include Comcast, Major League Baseball, Dailymotion, Dick Clark Productions, FoxNews, Major League Gaming, Lionsgate, UK’s Channel 5, and Starz Media, among others. Auditude has been named one of the top private companies in America by Business Insider, Always On and The Hollywood Reporter. Auditude is based in Palo Alto with offices in London, Los Angeles, Chicago and New York City. For more information, please visit us at: www.auditude.com.

PALO ALTO, CA – Auditude (www.auditude.com) and Major League Gaming (http://www.majorleaguegaming.com), the largest professional video game league in the world, announced a partnership for online video ad serving and monetization. This agreement provides Major League Gaming (MLG) unparalleled flexibility and control for the insertion of advertising into its live-streamed tournaments and video-on-demand (VOD) content.

Auditude is the leading provider of IP-based video advertising technology for premium content owners and distributors. Each year, MLG hosts the Pro Circuit live video game tournaments across the U.S., where the world’s best video game players compete for their share of over $1 million in prizes and player stipends. The season kicked off in Dallas last month where more than 1,200 players competed and it continues in Columbus on June 3. In 2010, more than 600,000 unique viewers tuned in for the live broadcast of each Pro Circuit weekend event. The complete Pro Circuit tour delivered 11 million live streams and served 3.3 million hours of live video.

MLG chose to work with Auditude based on its expertise powering complex live events online with in-stream advertising opportunities. Auditude’s platform will enhance the viewing experience for MLG’s loyal fans while also creating and supporting a premium revenue opportunity for the company. Auditude will enable MLG to dynamically insert and program multi-unit ad pods for a TV-like viewing experience which will increase the number of relevant ads that can be served.

“Once we saw the full extent of Auditude’s capabilities, including its live-streaming experiences, we knew it was the right partner for us. Auditude’s technology will ensure we can support the massive tune-in traffic during our live events so our gamers don’t miss a thing,” said Sundance DiGiovanni, CEO of MLG. “MLG is creating high value video content for our fans online. Auditude’s scalable technology infrastructure helps us give our users and our premium sponsorship partners an exciting TV-like experience, while also giving us the tools we need to effectively monetize all our content.”

MLG is the dominant media property targeting the 40 million video game fans in North America. Current partners include Dr Pepper, Sony Ericcson, BIC and Stride, to name a few. MLG’s online audience encompasses both professional gamers and aspiring players around the world. In addition to running the Pro Circuit, MLG hosts more than 700,000 matches online each month and showcases a wide array of gameplay and original content on majorleaguegaming.com. MLG reaches roughly 5 million consumers each month online and attracts more than 4,000 new members daily.

“In live streaming environments, you must be able to deliver large-scale concurrent ad decisions and targeted experiences. MLG has the foresight to strengthen its online video offering to a sophisticated audience who not only generate large-scale video views, but who also drive massive bursts in traffic within condensed time frames,” said Jeremy Helfand, CEO of Auditude. “We are proud to be partnering with MLG to provide the best live-streaming experience possible while also ensuring their highly valuable inventory is effectively monetized.”

MLG’s partnership illustrates the accelerated adoption of the Auditude Connect video advertising platform. With a stellar roster of clients including Comcast, Major League Baseball, Fox News, Lionsgate and Sony Music, Auditude has established itself as the technology partner of choice for IP-based video ad management and monetization.

About Auditude
Auditude provides IP-based video advertising technology and monetization solutions for premium content owners and distributors. Its platform enables content owners and publishers to rapidly scale the business requirements and ad serving needs around premium video content. Auditude works with marquee broadcast and professional content organizations in online video to help grow video ad revenue opportunities through superior technology. Clients include Comcast, Major League Baseball, Dailymotion, Dick Clark Productions, Fox News, Lionsgate, UK’s Channel Five, Starz Media, and Sony Music, among others. Auditude has been named one of the top private companies in America by Business Insider, Always On and The Hollywood Reporter. Auditude is based in Palo Alto with offices in London, Los Angeles, Chicago and New York City. For more information, please visit us at: www.auditude.com.

About Major League Gaming
Founded in 2002, Major League Gaming (MLG) is the dominant media property exclusively targeting the approximately 40 million consumers in North America who have a passion for playing video games as a competitive social activity. The company exclusively represents the best professional gamers and gives millions of aspiring gamers around the world an opportunity to compete, improve their skills, and socialize through our thriving online competitive community and live Pro Circuit competitions. For more information: www.majorleaguegaming.com.

NEW YORK, NY – Auditude (www.auditude.com) and MLB Advanced Media, LP (MLBAM), the interactive media and Internet company of Major League Baseball, announced a strategic partnership for digital ad serving and monetization. This multi-year exclusive agreement enables MLBAM to deliver video advertising across its live game streaming and video-on-demand (VOD) content, all individual Major League Baseball team Web sites, and on mobile devices such as smart phones and tablets. Auditude provides IP-based video advertising technology and solutions for premium content owners and distributors.

MLBAM is one of the largest producers of HD live video streaming for the Web, powering more than 12,000 live events annually. During the season, it creates up to 500 new video assets every day that include streams of live games, daily reports and in-progress highlights. MLBAM conducted an intensive evaluation of leading video and mobile advertising vendors and selected Auditude for its technology and its experience in helping content owners better monetize online and mobile video content and giving MLBAM greater control over managing its end users’ experiences.

“MLBAM clearly understands the value of its premium content and its audiences’ desires to consume that content in a variety of ways,” said Jeremy Helfand, CEO of Auditude. “With MLBAM focused on providing engaging experiences for its consumers across wired and wireless devices, we will help maximize the value of its content and make it easy for MLBAM’s technology, operations and sales teams to execute against its business objectives.”

“With Auditude as our partner, the system we are collaborating to build will be scalable for the audiences that accompany live, multi-platform video while effectively delivering and tracking advertising,” said Noah Garden, Executive Vice President, Revenue, MLBAM. “Working with Auditude further represents our continued efforts to develop technology that will deliver a great experience for our fans while in parallel assisting our advertising partners in reaching those fans through a seamless user experience interface.”

Beginning in the 2011 baseball season, Auditude and MLBAM will leverage their respective technologies to manage and monetize MLBAM’s digital video content, enabling the creation of custom units and integrated cross-platform campaigns for brand advertisers. This will provide more intuitively-managed video advertising campaigns across MLBAM’s digital platforms, delivering greater insight into performance and value creation. As part of the agreement, Auditude also will assist with the sale of MLBAM’s video advertising inventory.

About Auditude
Auditude provides IP-based video advertising technology and monetization solutions for premium content owners and distributors. Its platform enables content owners and publishers to rapidly scale the business requirements and ad serving needs around premium video content. Auditude works with marquee broadcast and professional content organizations in online video to help grow video ad revenue opportunities through superior technology. Clients include Comcast, Major League Baseball, Dick Clark Productions, Fox News, Lionsgate, UK’s Channel Five, Starz Media, and Universal Music Group, among others. Auditude has been named one of the top private companies in America by Business Insider, Always On and The Hollywood Reporter. Auditude is based in Palo Alto with offices in London, Los Angeles and New York City. For more information, please visit us at: www.auditude.com.

About Major League Baseball Advanced Media
Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball’s Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information and interactivity on the web, including up-to-date statistics, game previews and summaries, extensive historical information, online ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live full-game video streaming and in-progress and on-demand highlights, live and archived audio broadcasts of every game, Gameday pitch-by-pitch application, around-the-clock hosted and specialty video programming and complete blogging capabilities. MLB.com offers more live events on the Internet than any other website in the world.

The online media value chain (comprising CDNs, OVPs and Video Advertising Networks) is forecast to generate $2.3 billion in top line revenues in 2010, with 56.5% of that figure linked predominantly to CDN-powered video distribution, video platform services and content monetization. The combined market grew by an estimated 30% in 2010. Video-based CDN contracts, OVPs and video advertising networks together have carved out a $1.3 billion swatch of the market total. The video value chain share grew by 40.4% in 2010.

This extensive report condenses comparative online video market data and analysis by solutions segment, with respective growth rates combined to yield historical market value and forecasts. Value chain analytics are built on AccuStream Research competencies in total video views, CDN (video contract, and total CDN revenue), OVPs (accounts, pricing and revenue) and video advertising networks (revenue calculated by provider, billing models, and specialty: pre-roll, in-banner, overlay and search). Each of the reports six sections examine distinct market segment dynamics in detail, together with vendors and providers, their business models, unique accounts, revenue (trailing and forecast) and core product offerings.

Specific company analysis is augmented with in-depth Q & As including Akamai, Limelight Networks, Internap, Level 3, Mirror Image, Brightcove, thePlatform, Kaltura, Ooyala, Move Networks, Kyte, KickApps, Kit Digital, Sorenson Media, Vmix, DigitalSmiths, Auditude, RAMP, Magnify.net, Mixpo, Affine Systems, Tremor Media, SpotXchange, Adap.tv, VideoEgg, Eyewonder, Pointroll, Eyeblaster, YuMe, ScanScout, BBE, Blinkx, Audience Science and many more. OVPs are the fastest growing link in the video value chain, with a 71% top line revenue upsurge in 2010 to $480 million; OVPs are forecast to capture 36.4% of the video solutions segment, and move ahead of CDNs at 35% for the first time; video ad networks have a 28.6% share of the market. OVP total accounts increased by 118% in 2010, CDNs by 26.7%, and combined service 23,333 accounts. MRR comparisons for CDNs and OVPs are provided. This report is an essential market intelligence tool for VCs looking at new and expanding investment opportunities inside the online and mobile video business segment, publishers, rights holders, advertisers, ad networks, CDN providers, hosting networks and OVPs.

Executive Summary:

The online media value chain (comprising CDNs, OVPs and Video Advertising Networks) is forecast to generate $2.3 billion in top line revenues in 2010, with 56.5% of that figure linked predominantly to CDN-powered video distribution, video platform services and content monetization. The combined market grew by an estimated 30% in 2010.

Video-based CDN contracts, OVPs and video advertising networks together have carved out a $1.3 billion swatch of the market total, according a report published by AccuStream Research. The video value chain share grew by 40.4% in 2010.

The report, Video Value Chain 2010 2012: CDNs, OVPs and Video Advertising Networks, condenses extensive comparative online video market research data and analysis by solutions segment, with respective growth rates combined to yield historical market value and forecasts.

Value chain analytics are built on AccuStream Research competencies in total video views, CDN (video contract, and total CDN revenue), OVPs (accounts, pricing and revenue) and video advertising networks (revenue calculated by provider, billing models, and specialty: pre-roll, in-banner, overlay and search).

Each of the reports six sections examine distinct market segment dynamics in detail, together with vendors and providers, their business models, unique accounts, revenue (trailing and forecast) and core product offerings.

Specific company analysis is augmented with in-depth Q & As including Akamai, Limelight Networks, Internap, Level 3, Mirror Image, Brightcove, thePlatform, Kaltura, Ooyala, Move Networks, Kyte, KickApps, Kit Digital, Sorenson Media, Vmix, DigitalSmiths, Auditude, RAMP, Magnify.net, Mixpo, Affine Systems, Tremor Media, SpotXchange, Adap.tv, VideoEgg, Eyewonder, Pointroll, Eyeblaster, YuMe, ScanScout, BBE, Blinkx, Audience Science and many more.

OVPs are the fastest growing link in the video value chain, with a 71% top line revenue upsurge in 2010 to $480 million; OVPs are forecast to capture 36.4% of the video solutions segment, and move ahead of CDNs at 35% for the first time; video ad networks have a 28.6% share of the market. OVP total accounts increased by 118% in 2010, CDNs by 26.7%, and combined service 23,333 accounts. MRR comparisons for CDNs and OVPs are provided.

Key Topics Covered:

EXECUTIVE SUMMARY
The Online Media Value Chain Posts Growth of 30% in 2010
SECTION ONE The Online Media Value Chain Posts Growth of 30% in 2010
SECTION TWO CDN 2010 – 2012: Revenue, Cap Ex, R & D, Operational Performance Summary Analysis
SECTION THREE OVP Market Analysis 2010 – 2012
SECTION FOUR OVP Sub-Segment Analysis: Video Ad Serving, Indexing and Monetization
SECTION FIVE Video Advertising Networks 2010 – 2012
SECTION SIX In-Banner Video Advertising Platform Analytics 2010 – 2012

Companies Mentioned:

Akamai
Limelight Networks
Internap
Level 3
Mirror Image
Brightcove
thePlatform
Kaltura
Ooyala
Move Networks
Kyte
KickApps
Kit Digital
Sorenson Media
Vmix
DigitalSmiths
Auditude
RAMP
Magnify.net
Mixpo
Affine Systems
Tremor Media
SpotXchange
Adap.tv
VideoEgg
Eyewonder
Pointroll
Eyeblaster
Blinkx
Audience Science

For more information visit http://www.researchandmarkets.com/research/71a98d/the_online_value_c

Dailymotion is joining a group of Auditude deployments across many of the largest video sites including Comcast Interactive Media’s portfolio, Major League Baseball, MySpace Music and Television, MTV Networks, Universal Music Group and Yahoo!, among others.

“We want to make sure our advertisers have the best ad platform to reach our users both on Dailymotion.com and through our embedded player,” said Joy Marcus, General Manager of Dailymotion, U.S. “The challenges associated with the monetization of all video content are increasingly complex and partnering with Auditude creates an even stronger offering for advertisers, and new opportunities for revenue growth.”

This agreement marks Auditude’s international expansion. Auditude is also announcing the opening of its London office and the hiring of Damian Scragg as Vice President of International Sales and Services. Prior to joining Auditude, Damian served as European Sales Director for Right Media, as well as DoubleClick subsidiary Abacus Direct.

“We are pleased to partner with a worldwide video leader such as Dailymotion to help them expand their video business,” said Adam Cahan, CEO of Auditude. “The opportunities for video advertising online are only starting to accelerate. We’re excited to expand internationally and across multiple platforms to meet their needs.”

About Auditude

Auditude is a video management and monetization technology provider that helps content owners and websites expand their video revenues. The Auditude Connect™ platform enables content owners and websites to rapidly scale the business requirements and ad serving needs around premium video content.

Auditude works with some of the largest names in online video to help grow their revenue opportunities. Clients include Comcast, Dailymotion, Major League Baseball, MySpace Music and Video, MTV Networks, Universal Music Group and Yahoo!, among others.

Auditude’s executive and technology team is made up of talent from some of the world’s most successful technology companies including DoubleClick, eBay, Google, PayPal, and Yahoo!, among others. Auditude has won numerous awards including Category Winner from On Hollywood’s Top 100, The Hollywood Reporter’s Digital Power 50 and France’s NetExtlorateur award for technology and innovation. Auditude is based in Palo Alto with offices in Los Angeles, New York City and London. For more information, please visit us at: www.auditude.com.

About Dailymotion

As one of the leading sites for sharing videos, Dailymotion attracts 66 million unique monthly visitors and one billion videos views worldwide (source: comScore, January 2010). Dailymotion offers the best content from users, independent content creators and premium partners. Using the most advanced technology for both users and content creators, Dailymotion provides high-quality and HD video in a fast, easy-to-use website that also automatically filters infringing material as notified by content owners. Offering 19 localized versions, Dailymotion’s mission is to provide the best possible entertainment experience for users and the best marketing opportunities for advertisers, while respecting content protection. www.dailymotion.com.

Auditude’s “content aware” platform enables Comcast Interactive Media to dramatically reduce the time and effort required to manage business and partner requirements, ad products, targeting, delivery and reporting on video content improving the economics of online video.

“While others in the industry are discussing the promise of bringing increasing amounts of premium content online, Comcast Interactive Media is truly delivering on that promise,” said Adam Cahan, CEO of Auditude. “Auditude is very pleased to have been selected as the platform to support Comcast Interactive Media’s initiatives. We see what they are doing as the next wave of consumer experiences for online video and are excited to provide the management and monetization solutions to CIM and their partners.”

About Auditude

Auditude is a video management and monetization technology provider that helps content owners and aggregators expand their video revenues. The Auditude Connect™ platform enables content owners and publishers to rapidly scale the business requirements and ad serving needs around premium video content.

Auditude works with some of the largest names in online video to help grow their revenue opportunities. Clients include Comcast Interactive Media, Major League Baseball, MySpace Music and Video, MTV Networks, Universal Music Group and Yahoo!, among others.

Auditude’s executive and technology team is made up of talent from some of the world’s most successful technology companies including Apple, DoubleClick, eBay, Google, PayPal, and Yahoo!, among others. Auditude is based in Palo Alto with offices in Los Angeles and New York City. For more information, please visit us at: www.auditude.com

About Comcast Interactive Media

Comcast Interactive Media (CIM), is a division of Comcast Corporation (NASDAQ:CMCSA) (NASDAQ:CMCSK) dedicated to developing and operating online and cross-platform entertainment and media businesses, including Comcast.net (www.comcast.net) one of the country’s most visited websites. CIM’s other properties include Fandango.com, a top movie and entertainment destination, selling movie tickets at over 15,000 screens; Fancast.com, a national online entertainment site; DailyCandy, the daily e-mail newsletter and website; thePlatform, the industry-leading provider of digital media publishing solutions over broadband and wireless networks; and Plaxo an online social networking based platform.

Joey Trotz, Senior Director, Strategic Advertising Technology at Turner Broadcasting will present and discuss with attendees how ad operations will benefit most from these online video ad initiatives – and what they should be doing now to take advantage.

The importance of getting online video advertising right is growing for marketers and publishers desperate for revenue. While the interest is there from all sides, operationally video advertising has proven to be a real challenge. The entire process is fraught with more complications than standard display ads processes and is weighing down Ad Ops team who are struggling to do more with less. VAST & VPAID has the potential to automate some of these processes. But as marketers and vendors work to adopt these standards, it’s time for Ad Operations teams to start doing a deeper dive into what VAST & VPAID can and can’t do and what they should be doing now to make sure they can benefit. Doing so will generate revenue and create efficiencies marketers and publishers need.

The Online Technical Forum is being sponsored by Auditude. For more information, agenda and registration: http://www.admonsters.org/ws/ws-us-03.php

LOS ANGELES & PALO ALTO, Calif. – MySpace, the world’s premier social network, and Auditude, a new provider of patented online video advertising technology, today announced that they have partnered with MTV Networks, a division of Viacom (NYSE:VIA) (NYSE:VIA.B), to enable advertising opportunities within audience-uploaded videos across MySpace. Through this relationship, Auditude provides the opportunity for advertising to be inserted across a suite of MTV Networks’ most popular video content uploaded to MySpace, including clips from MTV and COMEDY CENTRAL, among others. This agreement enables all parties – publishers, content owners, advertisers, and fans – to benefit from the organic distribution of premium video on the Web.

“Auditude is opening the floodgates for users to program video on MySpace and ensure copyright holders get paid,” said Jeff Berman, MySpace President of Marketing and Sales. “In one fell swoop, Auditude and its partners are empowering consumers and building a better business model. That’s a good deal all around.”

MySpace is leveraging a patented technology developed by Auditude that pairs automatic identification of virtually any professional video uploaded across the Internet with an ad platform that enables content owners to serve targeted ads within that content. With more than a billion minutes of professional content already indexed — including more than 250 million videos, and 4 years worth of 100 channels of television — Auditude is creating the opportunity for content owners to harness the power of audience-uploaded content and distributed video to activate an otherwise untapped revenue stream.

“Auditude’s mission is to grow the market for premium online video by unifying all aspects of distribution and advertising. We embrace the fact that online video is fundamentally social and created the identification technology and advertising platform to include the power of audience syndication – fans uploading content to the Web – as a form of content distribution. Our partnership with MySpace allows us to help content owners, like MTV Networks, reach their fans where they are most active,” said Adam Cahan, CEO of Auditude. “We hope to grow the market for monetizing online video by simplifying ad targeting and providing scale through audience participation.”

“As one of the leading providers of online video in the world, we give our fans the power not only to consume our content, but also to share and interact with it across the Web,” said Mika Salmi, President of Global Digital Media, MTV Networks. “With Auditude’s solution, we can continue to give users the freedom to take our content wherever they go online, while ensuring that we can monetize it as well.”

As part of the solution, Auditude announces the launch of the ‘Attribution Overlay’ which automatically identifies content informing viewers about details of shows being viewed online. The attribution also enables the content owner to integrate information about the video clip being played and provides an opportunity for the viewer to watch additional relevant content or have access to commerce links – for instance “buy show” – or merchandise related to that content. Video advertisers now have a usable channel to target audiences of premium content across the Web.

About MySpace

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. MySpace has created a connected global community by integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums. MySpace’s international network includes more than 30 localized community sites in the United States, Brazil, Canada, Latin America, Mexico, Austria, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Australia, India, Japan, and New Zealand. Fox Interactive Media is a division of News Corp. (NYSE:NWS) (NYSE:NWS.A) (ASX:NWS) (ASX:NWSLV).

(1)Among the top 2000 domains comScore Media Metrix, September 2008. For more information on comScore Networks, please go to www.comscore.com.

About Auditude

Auditude enables content owners, publishers and advertisers to harness the power of online audiences and organic distribution of content for targeted video advertising opportunities. Auditude Connect™ helps content owners scale their premium assets and simplifies video monetization allowing publishers to benefit from significant incremental revenue with little to no effort—regardless of whether the video is syndicated by partners or audiences. Auditude’s technology has been widely validated as highly accurate with no false positives and no false negatives with fingerprint generation speeds of greater than 300x real time. Auditude’s database today reflects the largest index of professional content with over one billion minutes, including more than 250MM user videos, 4 years of 100 channels of television, 10,000’s of films and more than 1.5MM minutes added daily.

Auditude is funded by Greylock Partners is based in Palo Alto with offices in Los Angeles and New York City. For more information, please visit us at: www.auditude.com.