PALO ALTO, Calif. & PHILADELPHIA – Auditude, a leading video advertising management and monetization platform, announced that it has partnered with Comcast Interactive Media (CIM) to manage and serve CIM’s video advertising across its websites including Fancast, Fancast XFINITY TV and Comcast.net. The first implementation, which is now live, includes Fancast and Fancast XFINITY TV, with Comcast.net to follow. Auditude’s platform serves as the foundation to manage and integrate video advertising between CIM sites and its content partners.
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The Online Technical Forum series continues on June 24th, 2009 at 12pm EST with: Preparing Operations for The Future of Video: VAST & VPAID.

Joey Trotz, Senior Director, Strategic Advertising Technology at Turner Broadcasting will present and discuss with attendees how ad operations will benefit most from these online video ad initiatives – and what they should be doing now to take advantage.
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Patented Indexing and Ad Targeting Combine to Transform Audience-Posted Videos Into Advertising Revenue Opportunities for Content Owners

LOS ANGELES & PALO ALTO, Calif. – MySpace, the world’s premier social network, and Auditude, a new provider of patented online video advertising technology, today announced that they have partnered with MTV Networks, a division of Viacom (NYSE:VIA) (NYSE:VIA.B), to enable advertising opportunities within audience-uploaded videos across MySpace. Through this relationship, Auditude provides the opportunity for advertising to be inserted across a suite of MTV Networks’ most popular video content uploaded to MySpace, including clips from MTV and COMEDY CENTRAL, among others. This agreement enables all parties – publishers, content owners, advertisers, and fans – to benefit from the organic distribution of premium video on the Web.

“Auditude is opening the floodgates for users to program video on MySpace and ensure copyright holders get paid,” said Jeff Berman, MySpace President of Marketing and Sales. “In one fell swoop, Auditude and its partners are empowering consumers and building a better business model. That’s a good deal all around.”
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