Launches Open Access Project with Data on +100 National TV Ad Campaigns NEW YORK – Simulmedia, a pioneer in audience-based television ad targeting, today at the ANA Financial Management annual…
Audience Targeting Budgets to Increase by an Average of 38% as the Influence of the 3rd Party Data Ecosystem Grows New York, NY – eXelate, the leading smart data and…
Expanded platform from business audience leader enables brands to power top marketing technologies with business demographic data SAN FRANCISCO – Bizo, the global leader in business audience marketing, today announced…
BOSTON – ChoiceStream, the top choice for brand advertisers interested in advanced target optimization and programmatic buying, today announced the next installment of its Audience Cost Calendar — a monthly…
Acxiom’s interest and behavior data help ads be more relevant to actual consumer needs LITTLE ROCK, Ark. – Acxiom® (Nasdaq: ACXM), an enterprise data, analytics, and software-as-a-service company, and Facebook,…
PHILADELPHIA – Monetate, a leading technology solution provider that allows online marketers to leverage big data to create personalized online customer experiences, announced that LivePredict, it’s customer segment discovery tool,…
New data from Crain’s BtoB Magazine underscores need for brand differentiation, better targeting and segmentation strategies, and more visibility into marketing program performance across the entire marketing funnel SAN FRANCISCO…
After years of silence eyeReturn unveils its extensive reach into the Canadian Online Market Toronto – In March 2013, eyeReturn Marketing is sharing its online reach with the advertising community…
The essential purchase, media and lifestyle propensities tuned by industry NEW YORK - Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company, unveiled Audience Propensities™, a portfolio of over 3,000 statistically-validated…
Interest-based lookalike audiences ideal for generating new, high-value demand within target market SAN FRANCISCO, CA and CUPERTINO, CA — TruSignal, an innovative digital ad targeting and predictive analytics firm, with BlueKai, the…
