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LucidMedia Launches Pioneering Self-Service Online Advertising Demand-Side Platform (DSP) for Agencies and Advertisers
RESTON, Va. – LucidMedia, a leading online advertising demand-side platform (DSP) with integrated real-time bidding (RTB), announced the launch of a self-service version of its powerful DSP (www.LucidMediaDSP.com) to enable agencies and advertisers to more efficiently and profitably manage their online advertising campaigns. Originally offered as a managed service only, the self-service DSP empowers agency [...]
Collective Media Works with DoubleClick Seeking to Optimize Rich Media Campaign Performance Beyond the Click
Optimization Not Just for Direct Marketers Anymore NEW YORK, Oct. 9, 2007 — Collective Media, a leading online advertising network, today announced that it successfully leveraged DoubleClick’s DART(R) Adapt automated optimization solution to deliver campaign optimization beyond standard direct marketing metrics. Collective engaged DoubleClick Inc., the premier provider of digital marketing technology and services, seeking [...]
Collective Media Launches the Collective Video Network, Focuses on In-Stream Advertising
Finally, somebody shows initiative in regard to in-stream advertising, and gets the ball rolling towards some degree of organization. Setting best practices and industry standards is still somewhere far, far, away – even though the IAB did kickstart the process when they formulated the in-stream ad metrics definitions. New York, NY – July 29, 2008 [...]
Adconion Media Group Grows U.S. Reach by 94 Percent in One Year
—Only Independent Global Ad Network Now Ranked Eighth in the U.S. According to comScore— Santa Monica, Calif. – July 22, 2008 – Adconion Media Group, the only independent global advertising network, today announced it nearly doubled its U.S. audience reach year over year, posting 94 percent growth for a rate outpacing every top 10 network [...]
Collective Media Acquires Personifi to Strengthen Leadership and Development of Ad Targeting Services
New York – June 3, 2008 – Collective Media, a leading online advertising network and technology provider, today announced that the company has acquired Personifi, which provides advanced audience targeting solutions to Web publishers, ad networks and mobile providers. The acquisition strengthens Collective’s current integration with Personifi’s sophisticated ad targeting and content classification capabilities, and [...]
Collective Media Releases Results of 2008 Ad Network Study
Key findings show that inventory quality, targeting abilities and site transparency are most important factors for ad networks’ value proposition NEW YORK – APRIL 8, 2008 – Collective Media, a leading online advertising network specializing in premium publishers and advertisers, today released the results of its 2nd annual Ad Network Study. The study was designed [...]
Collective Media Launches Ad Network Management Platform (AMP)
AMP empowers the world’s most prominent publishers to create and manage their own vertical networks NEW YORK – MARCH 24, 2008 – Collective Media, a leading online advertising network specializing in premium publishers and advertisers, today launched its white-label Ad Network Management Platform (AMP) enabling premium publishers to create their own branded, vertical ad networks. [...]
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