Optimization Not Just for Direct Marketers Anymore

NEW YORK, Oct. 9, 2007 — Collective Media, a leading online advertising network, today announced that it successfully leveraged DoubleClick’s DART(R) Adapt automated optimization solution to deliver campaign optimization beyond standard direct marketing metrics. Collective engaged DoubleClick Inc., the premier provider of digital marketing technology and services, seeking to optimize a DoubleClick Rich Media campaign for a leading consumer products client.

DoubleClick’s DART Adapt solution uses a sophisticated algorithm to match ads to the users most likely to respond. By leveraging DART Adapt, Collective Media was able to automatically optimize the Rich Media ad interaction rate of the campaign, resulting in an 87% lift in consumer interactions over a single quarter.
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Finally, somebody shows initiative in regard to in-stream advertising, and gets the ball rolling towards some degree of organization. Setting best practices and industry standards is still somewhere far, far, away – even though the IAB did kickstart the process when they formulated the in-stream ad metrics definitions.

New York, NY – July 29, 2008 – As growing numbers of advertisers look to video as a powerful channel for connecting with consumers online, leading online advertising network and technology provider, Collective Media, today unveiled the Collective Video Network.

The new video network – which builds on the company’s experience in delivering and managing targeted video campaigns – is supported by Collective Media’s proprietary AMP™ platform. It allows advertisers to leverage high-quality video content from the premium publishers that comprise the Collective Network, offering a suite of in-stream ad units, including pre-roll and overlay video formats.

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—Only Independent Global Ad Network Now Ranked Eighth in the U.S. According to comScore—

Santa Monica, Calif. – July 22, 2008 – Adconion Media Group, the only independent global advertising network, today announced it nearly doubled its U.S. audience reach year over year, posting 94 percent growth for a rate outpacing every top 10 network for which comScore data are available including Google, Specific Media, ValueClick Networks and Tribal Fusion. According to the same data, Adconion’s reach grew 27.4 percent from January-June 2008.

Adconion is now the eighth largest network in the United States reaching over 125 million unique Internet users in June 2008, or 66 percent of the market, according to comScore. Globally, Adconion reaches over 244 million unique users.
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New York – June 3, 2008 – Collective Media, a leading online advertising network and technology provider, today announced that the company has acquired Personifi, which provides advanced audience targeting solutions to Web publishers, ad networks and mobile providers. The acquisition strengthens Collective’s current integration with Personifi’s sophisticated ad targeting and content classification capabilities, and will further solidify the continued development of the Personifi product suite. Personifi will continue to operate as a separate business unit under Collective Media.

Collective Media has been working with Personifi since October 2007 and acquired the company because of its unique and highly effective approach to content classification and audience targeting. Today, more that 50% of the campaigns run by Collective include the Personifi targeting solutions which use mathematical algorithms to intelligently evaluate all of the content on a Web page to create more accurate contextual and behavioral segments. Collective Media leverages this rich content data to offer its clients advertising options across 26 standard audience segments and thousands more custom categories.

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Key findings show that inventory quality, targeting abilities and site transparency are most important factors for ad networks’ value proposition

NEW YORK – APRIL 8, 2008 – Collective Media, a leading online advertising network specializing in premium publishers and advertisers, today released the results of its 2nd annual Ad Network Study. The study was designed and executed to better understand the role and value of online advertising networks for both interactive agencies and advertisers while illustrating the change in industry trends from 2007 to 2008.

Key findings from the 2008 Ad Network Study include:

* All Ad Networks Are Not Created Equal. 89.2% of respondents do not believe all ad networks are alike and the leading differentiators are inventory quality, targeting abilities and site transparency; leading one to suppose that even in a crowded marketplace, agencies and advertisers believe that there is room for innovation and differentiation.
* Image and Perception. 96% of study respondents have either maintained or improved their perspective on ad networks since last year’s study.
* Vertical ad networks. Nearly 50% of respondents would be likely/very likely to buy a brand-name vertical ad network vs. a generic vertical ad network. Vertical ad networks backed by recognized, brand-name publishers prove to be even more desirable. 82% of respondents plan to use a vertical ad network in 2008.
* Increase in ad network spending. Agencies and advertisers will spend more on ad networks in 2008 vs. 2007. 75% of respondents will spend 5% or more of their overall online advertising budget on ad networks in 2008. More than 25% of agencies and advertisers will spend 15% or more on ad networks in 2008.

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AMP empowers the world’s most prominent publishers to create and manage their own vertical networks

NEW YORK – MARCH 24, 2008 – Collective Media, a leading online advertising network specializing in premium publishers and advertisers, today launched its white-label Ad Network Management Platform (AMP) enabling premium publishers to create their own branded, vertical ad networks. Collective developed the AMP technology to manage hundreds of audience segments, thousands of sites and billions of ad impressions across its own leading ad network each month. As more publishers establish their own branded ad networks to increase audience reach and share of online media spend, AMP is the first ad network management platform designed to support both behavioral targeting and affiliate site networks.
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