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Online Media Value Chain Tops $2.3 Billion in 2010; Video CDN, Ad Networks and OVPs Contribute $1.3 Billion
DUBLIN – Research and Markets has announced the addition of the “The Online Value Chain 2010 – 2012: CDNs, OVPs and Video Advertising Networks” report to their offering. The online media value chain (comprising CDNs, OVPs and Video Advertising Networks) is forecast to generate $2.3 billion in top line revenues in 2010, with 56.5% of [...]
Latest Report Video Advertising Networks and Media Platforms: Revenue Forecasts 2010 – 2012, Tallies Provider and Segment Revenue
DUBLIN – Research and Markets has announced the addition of the “Video Advertising Networks and Media Platforms: Revenue Forecasts 2010 – 2012” report to their offering. Online video advertising networks and media ad serving platforms are forecast to generate $377 million in video CPM share and fee-based revenue in 2010, an increase of 41% over [...]
Mpire Adds Proactive Ad Blocking And Real-Time Alerting Capabilities To Award-Winning AdXpose Suite Of Ad Analytics Solutions
AudienceScience Leverages AdXpose to Help Protect Clients’ Brands Mpire Partners With comScore to Enhance AdXpose’s Demographic Campaign Performance New York City – Mpire, the market-leading advertising verification and optimization technology company, announced that it has added proactive ad blocking to its patent-pending AdXpose™, a comprehensive suite of solutions and services that significantly improve the performance [...]
comScore Releases December 2009 Ranking of Top Ad Networks
AOL Advertising Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world reported the top 15 ad networks based on their reach among U.S. Internet users in December 2009. The ranking showed that AOL Advertising remains the top [...]
Ad Revenue 2009, Oct 8th In NYC, To Address New Monetization Strategies for Online Premium Publishers
Expanded Lineup of Top Tier Speakers And The Ad Revenue Conference Report Will Address Cutting Edge Practices To Increase Publisher Revenue And Protect Their Brands Ad Revenue 2009 PALO ALTO, Calif. – PubMatic (www.PubMatic.com), a global company that provides premium online publishers technology and a full service solution to manage and monetize non-guaranteed ad inventory, [...]
PubMatic Announces A-List Lineup for Ad Revenue 2009
Second Annual Ad Revenue Conference to Improve Ad Monetization Strategies for Premium Online Publishers and Media Companies PALO ALTO, Calif. – PubMatic (www.PubMatic.com), a global company that provides premium online publishers technology and a full service solution to manage and monetize non-guaranteed ad inventory, announced the sponsor and speaker lineup for Ad Revenue 2009 (http://www.AdRevenueConference.com). [...]
comScore Releases April 2009 U.S. Ranking of Top 25 Ad Networks
AOL’s Platform-A Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking showed that AOL’s Platform-A remains the [...]
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