New Measurement to Help Advertisers Buy Across TV and AOL Digital Video NEW YORK - AOL announced a collaboration with Nielsen to measure the audience viewing AOL’s library of over 620,000…
Tag Archives: Audience Measurement
Quantcast (www.quantcast.com), an audience measurement and targeting provider for advertisers and publishers, has acquired MakeGood (http://www.makegood.co/), a software company focusing on reconciliation and reporting of digital advertising campaigns.
Quantcast, an audience measurement and targeting provider for advertisers and publishers, has launched a self-service interface for its brand targeting solution, Quantcast Advertise for Branding. This dashboard provides a new level of transparency for participating publishers and advertisers and allows them to transact directly based on specified audiences.
Quantcast, an audience measurement and targeting provider for advertisers and publishers, has appointed Matt White as Director, Agency Sales. White joins the company from Yahoo! where he was previously Group Director responsible for all display and search business with WPP agencies. Prior to that, White was head of mobile sales for Channel 4.
PulsePoint, a global digital technology company headquartered in New York City, today announced the appointment of Alex Kuhnel as the new UK general manager. A renowned digital industry professional, Kuhnel brings over 10 years of experience to the role having held management positions with leading audience measurement and telecommunication brands. At PulsePoint, Kuhnel will be charged with overseeing the company’s UK office and building new opportunities for advertisers and publishers throughout the European region.
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for July 2012 based on data from the comScore MMX service. More Americans visited the Business Finance category at the start of Q3, including Online Trading sites and Financial Advice sites. As summer reached its peak in July, many Americans spent time with leisure-oriented pursuits in the Community category, such as Pet sites and Beauty/Fashion/Style sites.
comScore Products for Measuring Web Site Audiences, Mobile Usage and Advertising Effectiveness Certified in Europe by ABC and OJD
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that solutions across its audience measurement, mobile and advertising effectiveness product suites have been certified in Europe by leading industry associations, ABC UK and OJD. ABC (Audit Bureau of Circulations) is the industry body for media measurement, that manages and upholds standards which reflect media industry needs and offers audit and compliance services to check that data and processes meet these generally accepted industry standards. OJD (Información y Control de Publicaciones) is a Spanish industry body that verifies circulation and audits web analytics and online audience measurement solutions.
Quantcast, an audience measurement and targeting provider for advertisers and publishers, today announced its partnership with Guardian News & Media. The agreement sees Quantcast power audience targeting across the publisher’s sites, bringing greater scale and precision to brand campaigns for advertisers. By leveraging Quantcast’s technology, Guardian News & Media is able to match their audience to the exact consumers an advertiser wants to reach with impression-level targeting. The company is the first major publisher in the United Kingdom to leverage Quantcast Brand Lookalike targeting.
TORONTO – AOL Canada is the first publisher in Canada to partner with comScore, Canada’s leading audience measurement service, to offer their new campaign evaluation tool, Campaign Essentials, to AOL…
Valentine’s Day Brings Traffic to Personals, e-Cards, and Gift Sites; Tax Sites Continue to Grow As Filing Deadline Gets Nearer RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in…
18 February, 2013
18 February, 2013
18 February, 2013