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Lyris Debuts Mobile Marketing Solution

Otilia Otlacan | December 17, 2008 | 0 Comments

Lyris HQ Mobile Enables Marketers to Engage Prospects and Customers On-the-Go MediaPost Email Insider Summit PARK CITY, Utah – Lyris, Inc., the online marketing expert, announced Lyris HQ Mobile, a new SMS texting solution that allows marketers to send timely, relevant and targeted text communications to opt-in audiences. With the introduction of Lyris HQ Mobile [...]

Ad Ops Daily Briefs: December 9 2008

Otilia Otlacan | December 9, 2008 | 0 Comments

- Interactive Advertising Veteran, Jeff Montgomery, Joins 1020 Placecast as Chief Revenue Officer 1020 Placecast, the interactive media company delivering highly effective audience targeting with its place-based advertising solution, added another seasoned advertising veteran to its team with today’s announcement that Jeff Montgomery has joined as the company’s Chief Revenue Officer. Jeff will be responsible [...]

New Sprint Ads Tout Value, Network Superiority and Focus on the Overall Wireless Customer Experience

Otilia Otlacan | December 2, 2008 | 0 Comments

OVERLAND PARK, Kan. – Sprint (NYSE: S) has released a series of ads that position the company as the industry leader in value, network superiority, customer service and wireless user experience. The ads, which began running on Nov. 23, challenge Verizon and AT&T head-on and issue a call for wireless customers to “Join the Now [...]

Sometrics Unveils New Rich Media Ad Units for the Social Web; Units Measure Brand Perception, Ad Effectiveness

Otilia Otlacan | November 10, 2008 | 0 Comments

Advertisers Get Detailed Intelligence About Audiences and Their Attitudes Toward the Brand – Insight They Can Use to Increase ROI Across All Channels ad:tech New York NEW YORK – Giving advertisers a cost-effective way to acquire brand intelligence that will help them increase ROI across the board, Sometrics (http://www.sometrics.com) unveiled new rich media ad units [...]

Mobile Marketing Association Announces 2008 Global Award Finalists

Otilia Otlacan | November 5, 2008 | 0 Comments

Impact of Mobile Marketing Visible Through Successful Utilization and Development of Mobile Channel NEW YORK & LONDON & SINGAPORE & SAO PAULO, Brazil – The Mobile Marketing Association (MMA) (www.mmaglobal.com), which globally promotes the development and sustainability of mobile marketing, today announced the finalists for the MMA’s Fourth Annual Global Mobile Marketing Awards which honors [...]

American Association of Advertising Agencies to Sponsor “Diversity in Advertising Career Day” on April 22, 2009, in NYC in an Ongoing Effort to Change the Face of Advertising

Otilia Otlacan | October 31, 2008 | 0 Comments

Diversity in Advertising Career Day is Back by Popular Demand. Advertising, Marketing and Communications Firms Will Once Again Meet Thousands of Experienced, Diverse, Mid-Career Professionals NEW YORK – The American Association of Advertising Agencies (4A’s) has joined forces with 25-year veteran career fair producer Shomex Productions to present Diversity in Advertising Career Day (www.diacareerday.com), a [...]

LSN Announces GO WITH SMS! Turnkey and Interactive Text Mobile Marketing Program

Otilia Otlacan | October 28, 2008 | 0 Comments

Geo-targeted, Advertiser Exclusive, Allowing Companies to Launch SMS Text Interactive Marketing Campaigns Quickly ATLANTA – Launching SMS text mobile marketing campaigns with interactive capabilities is now as easy as 1-2-3, thanks to GO WITH SMS!®, a turnkey Web-based program available exclusively from LSN, Inc., Local Solutions Network, the largest local mobile advertising network in the [...]

Sometrics Launches ‘Social Ad Manager’: One-Stop-Shop for Optimizing Entire Ad Inventory, with Social Targeting

Otilia Otlacan | September 18, 2008 | 1 Comment

Developers, Social Sites Can Serve Third-Party and Direct Ads from One Place, Boost Revenue with Targeting Based on Demographics and Social Interests NEW YORK – Sometrics (http://www.sometrics.com) today launched its new Social Ad Manager, designed to help developers and social networking sites easily manage and optimize their entire ad inventories from one place – decreasing [...]

Quattro Wireless and uLocate Find Each Other to Launch Location-Based Ads on WHERE for the iPhone

Otilia Otlacan | September 16, 2008 | 0 Comments

Partnership Brings Together Leaders in Mobile Advertising and Location-Based Services to Create Exclusive Advertising Opportunity BOSTON – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile ad network, and uLocate Communications (www.ulocate.com), the world’s leading publisher of mobile location-based services, today announced a partnership that will present brands with unprecedented advertising opportunities to target and serve [...]

Publicis Groupe Acquires PBJS, Leading Interactive Marketing and Events Agency

Otilia Otlacan | September 4, 2008 | 1 Comment

PARIS – Publicis Groupe (Paris:PUB) announced today the acquisition of PBJS, leading Seattle-based digital marketing and strategic communications company. PBJS delivers multi-channelled communication solutions aimed at cultivating and sustaining relationships between brands and their audiences. The company specializes in scalable strategic communications, events, interactive media and branded entertainment. The acquisition of PBJS reaffirms Publicis Groupe’s [...]

2008 OMMA Awards Finalists: Integrated Online Campaign

Otilia Otlacan | September 4, 2008 | 0 Comments

Following up from yesterday’s finalists list for ad creatives, we’ll take a look today at the OMMA Awards finalists for the “Integrated Online Campaign” category. As always, if you have any comments or insights, please feel free to shout them! Automotive Agency: OMD / Client: Nissan Live Sets on Yahoo Music Agency: Organic, Inc / [...]

Truth or Dare: Top Web Firms to Be Questioned on Their Targeting Practices

Otilia Otlacan | August 5, 2008 | 0 Comments

It looks like the NebuAd and related user privacy scandals are far from cooling off. Reuters reports that the US House Energy and Commerce Committee has sent written queries to the likes of Google, Microsoft, Comcast, AT&T and Verizon, asking if they engage in behavioral targeting of their users. “We are interested in the nature [...]