Home » Archives for AT&T

Tag: AT&T

ContextWeb Names Timothy L. Murray as CEO

Otilia Otlacan | April 2, 2010 | 2 Comments

ContextWeb Names Timothy L. Murray as CEO AT&T and Dialogic Veteran Brings Experience Growing and Running Technology and Service Businesses; Anand Subramanian Remains with ContextWeb as Chairman and President of the ADSDAQ Ad Exchange NEW YORK – ContextWeb, Inc., which operates the ADSDAQ Ad Exchange, the largest independent ad exchange, announced the naming of Tim [...]

Mobile Marketing Association Brokers Industry’s First Cross-Carrier Best Practices With Verizon Wireless, AT&T, Sprint, and T-Mobile USA

Otilia Otlacan | April 8, 2009 | 0 Comments

Four Largest U.S. Wireless Service Providers Consolidate Their Playbooks Around MMA Best Practices, Enabling $200 Million in Annual Efficiencies and Ensuring a Consistent User Experience NEW YORK & LONDON & SINGAPORE & SAO PAULO – The Mobile Marketing Association (MMA) (www.mmaglobal.com) announced that the four largest U.S. wireless service providers – Verizon Wireless, AT&T, Sprint, [...]

Yahoo! Appoints Elisa Steele as Chief Marketing Officer

Otilia Otlacan | April 1, 2009 | 0 Comments

SUNNYVALE, Calif. – Yahoo! Inc. (Nasdaq: YHOO) announced that Elisa Steele has joined the company as chief marketing officer, effective today. Steele is responsible for Yahoo!’s brand, its global marketing strategy and its marketing functions including brand marketing, audience marketing, corporate communications, insights, policy and privacy, community affairs, and related central teams. She reports to [...]

ChoiceStream Adds Chief Operating Officer Darin Hicks to Manage Growing and Evolving Business

Otilia Otlacan | February 13, 2009 | 1 Comment

Former Vice President and General Manager at Acxiom Brings Over 16 Years of Experience Leading High-Performance Organizations in Marketing, Software & Technology CAMBRIDGE, Mass. – ChoiceStream, the premier personalization service provider for the world’s largest retail and entertainment brands, including Tesco, Overstock.com, Borders, Blockbuster, Yahoo!, and AT&T, announced the appointment of industry veteran Darin Hicks [...]

ChoiceStream’s Drive into Online Advertising Attracts Industry Veterans to Executive Team

Otilia Otlacan | February 12, 2009 | 3 Comments

Former Yahoo! Chief Data Officer, Yahoo! VP of Advertiser Products, and WPP Executive to Help Guide ChoiceStream’s Expansion into Online Performance Advertising CAMBRIDGE, Mass. – ChoiceStream, the premier personalization service provider for the world’s largest retail and entertainment brands including Tesco, Overstock.com, Borders, Blockbuster, Yahoo!, and AT&T, today announced the addition of former Yahoo! Chief [...]

AMA Houston Chapter to Name Marketer of the Year March 2

Otilia Otlacan | February 12, 2009 | 2 Comments

Use of Mobile Marketing Subject of Keynote HOUSTON – Houston’s Marketer of the Year (MOTY) will be announced March 2, 2009 by the American Marketing Association Houston Chapter at an evening reception being held at the Alley Theatre. The MOTY is chosen from 33 Houston companies, organizations and institutions that were voted “Best of Category” [...]

Air2Web to Power Super Bowl Mobile Marketing Campaign

Otilia Otlacan | January 27, 2009 | 1 Comment

Johnsonville Sausage Selects A2W as Mobile Provider ATLANTA – Air2Web, Inc., a market leader in commercialized text messaging, has been selected to power a text-to-win mobile marketing campaign during the 2009 Super Bowl for Johnsonville Sausage, the number one national brand of brats, Italian sausage, smoked links and breakfast sausage links. The campaign will run [...]

Annual ChoiceStream Survey Finds Personalized Ads Attract High-Value Customers

Otilia Otlacan | January 20, 2009 | 1 Comment

Biggest Spenders and Most Frequent Shoppers Are More Willing To Click on Ads if Personalized Based on their Tastes and Interests CAMBRIDGE, Mass. – ChoiceStream, the premier recommendations service provider for the world’s largest retail and entertainment brands including Tesco, Overstock.com, Borders, Blockbuster, Yahoo!, and AT&T, today announced the findings of its 2008 Personalization Survey. [...]

Ad Ops Daily Briefs: January 15 2009

Otilia Otlacan | January 15, 2009 | 0 Comments

- Lithium Technologies’ Social Media Solutions Fuel 100% Growth 2008 was a year of accelerated momentum for Lithium Technologies, the leader in on-demand enterprise customer communities. Today the company announced a 100% percent growth in new monthly recurring revenue in less than one year, resulting in-part from Lithium’s continued penetration into the Fortune 1000 market, [...]

Air2Web’s New Management Team Primed to Navigate Changing Mobile Marketing Industry

Otilia Otlacan | January 14, 2009 | 0 Comments

ATLANTA – Air2Web, a market leader in mobile communications, is pleased to announce an overhaul of its management team. The new team features deep expertise in mobile business process solutions. Air2Web’s focus continues to be on delivering high impact mobile marketing programs to Fortune 1000 companies focused on consumer markets. In addition, the Company plans [...]

Sometrics Launches Industry’s First Virtual Currency Platform to Help Publishers Manage, Optimize Multiple Offer Networks from One Place

Otilia Otlacan | December 23, 2008 | 0 Comments

First Ad Server to Manage All Virtual Currency Monetization; Measures Results So Social App Publishers Can Optimize to Increase Revenue IAB Leadership Forum LOS ANGELES – Sometrics (http://www.sometrics.com) launched its Virtual Currency Platform – the industry’s first ad server to manage all virtual currency monetization from multiple offer providers. As the benefits of the incentivized [...]

Lyris Debuts Mobile Marketing Solution

Otilia Otlacan | December 17, 2008 | 0 Comments

Lyris HQ Mobile Enables Marketers to Engage Prospects and Customers On-the-Go MediaPost Email Insider Summit PARK CITY, Utah – Lyris, Inc., the online marketing expert, announced Lyris HQ Mobile, a new SMS texting solution that allows marketers to send timely, relevant and targeted text communications to opt-in audiences. With the introduction of Lyris HQ Mobile [...]