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Lyris HQ Mobile Enables Marketers to Engage Prospects and Customers On-the-Go MediaPost Email Insider Summit PARK CITY, Utah – Lyris, Inc., the online marketing expert, announced Lyris HQ Mobile, a new SMS texting solution that allows marketers to send timely, relevant and targeted text communications to opt-in audiences. With the introduction of Lyris HQ Mobile [...]
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- Interactive Advertising Veteran, Jeff Montgomery, Joins 1020 Placecast as Chief Revenue Officer 1020 Placecast, the interactive media company delivering highly effective audience targeting with its place-based advertising solution, added another seasoned advertising veteran to its team with today’s announcement that Jeff Montgomery has joined as the company’s Chief Revenue Officer. Jeff will be responsible [...]
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OVERLAND PARK, Kan. – Sprint (NYSE: S) has released a series of ads that position the company as the industry leader in value, network superiority, customer service and wireless user experience. The ads, which began running on Nov. 23, challenge Verizon and AT&T head-on and issue a call for wireless customers to “Join the Now [...]
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Advertisers Get Detailed Intelligence About Audiences and Their Attitudes Toward the Brand – Insight They Can Use to Increase ROI Across All Channels ad:tech New York NEW YORK – Giving advertisers a cost-effective way to acquire brand intelligence that will help them increase ROI across the board, Sometrics (http://www.sometrics.com) unveiled new rich media ad units [...]
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Latest Revised Guidelines Address Mobile TV and Video and Multimedia Messaging NEW YORK & LONDON & SINGAPORE & SAO PAULO, Brazil – The Mobile Marketing Association (MMA) (www.mmaglobal.com) announced the release of an updated version of its global Mobile Advertising Guidelines. The guidelines provide the global formats, guidelines and best practices necessary to implement mobile [...]
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Impact of Mobile Marketing Visible Through Successful Utilization and Development of Mobile Channel NEW YORK & LONDON & SINGAPORE & SAO PAULO, Brazil – The Mobile Marketing Association (MMA) (www.mmaglobal.com), which globally promotes the development and sustainability of mobile marketing, today announced the finalists for the MMA’s Fourth Annual Global Mobile Marketing Awards which honors [...]
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Diversity in Advertising Career Day is Back by Popular Demand. Advertising, Marketing and Communications Firms Will Once Again Meet Thousands of Experienced, Diverse, Mid-Career Professionals NEW YORK – The American Association of Advertising Agencies (4A’s) has joined forces with 25-year veteran career fair producer Shomex Productions to present Diversity in Advertising Career Day (www.diacareerday.com), a [...]
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Geo-targeted, Advertiser Exclusive, Allowing Companies to Launch SMS Text Interactive Marketing Campaigns Quickly ATLANTA – Launching SMS text mobile marketing campaigns with interactive capabilities is now as easy as 1-2-3, thanks to GO WITH SMS!®, a turnkey Web-based program available exclusively from LSN, Inc., Local Solutions Network, the largest local mobile advertising network in the [...]
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Developers, Social Sites Can Serve Third-Party and Direct Ads from One Place, Boost Revenue with Targeting Based on Demographics and Social Interests NEW YORK – Sometrics (http://www.sometrics.com) today launched its new Social Ad Manager, designed to help developers and social networking sites easily manage and optimize their entire ad inventories from one place – decreasing [...]
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Partnership Brings Together Leaders in Mobile Advertising and Location-Based Services to Create Exclusive Advertising Opportunity BOSTON – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile ad network, and uLocate Communications (www.ulocate.com), the world’s leading publisher of mobile location-based services, today announced a partnership that will present brands with unprecedented advertising opportunities to target and serve [...]
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PARIS – Publicis Groupe (Paris:PUB) announced today the acquisition of PBJS, leading Seattle-based digital marketing and strategic communications company. PBJS delivers multi-channelled communication solutions aimed at cultivating and sustaining relationships between brands and their audiences. The company specializes in scalable strategic communications, events, interactive media and branded entertainment. The acquisition of PBJS reaffirms Publicis Groupe’s [...]
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Online video advertising network SpotXchange announced the addition of Len Bilello. Len, an award winning sales strategist, will serve as vice president of sales, where he will primarily focus on building the company’s broadband video commercial advertising base. With more then fifteen years of experience, Len has evangelized and sold new technology to key decision [...]
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