Agencies Awarded “Best of Awards” for Creative Excellence at the Philly Ad Club 2009 ADDY Awards.

PHILADELPHIA – Hundreds of entries were submitted, but only a select few earned the proverbial “Best Of” in the field of advertising, last night, at The Philadelphia Museum of Art. The Philly Ad Club played host to its annual ADDY Awards, celebrating the regions best advertisers.

During a star-studded presentation, top executives collected awards in more than 80 categories. A total of 166 honors were awarded. Six of those awards went out to a select group vying for the ADDY’s most-coveted “Best Of” honors. And they are:
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Use of Mobile Marketing in Presidential Campaign Subject of Keynote Presentation

HOUSTON – Kelsey-Seybold Clinic was recognized as Houston’s Marketer of the Year (MOTY) by the American Marketing Association (AMA) Houston Chapter at an evening reception that attracted 300 local-area marketing professionals to the Alley Theatre on March 2, 2009. Kelsey-Seybold Clinic was chosen from 33 Best of Category winners by a panel of 13 marketing professionals from outside the Houston area.

“Kelsey-Seybold Clinic is clearly deserving of this honor,” said Sherri Scott, president of AMA Houston. “Their marketing team demonstrated incredible strategy, passion and creativity in their 2008 marketing programs which yielded high-impact results for their organization. They are a great example of how aligning your marketing strategy with your business objectives is the most effective way the marketing function can support an organization. We congratulate them on this high honor.”
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Community Health Index and Lifecycle Benchmark Service Enable Customers to Measure Results and Ensure the Success of their Communities

EMERYVILLE, Calif. – Lithium Technologies, the leading provider of on-demand customer community solutions for the enterprise, announced the launch of Lithium Insights, the first and only set of analytic solutions available to accurately measure and benchmark the health of online communities. Lithium Insights includes the Community Health Index and the Lifecycle Benchmark Service enabling customers to proactively monitor six key dimensions of community health, compare their communities’ performance to benchmarks and, most importantly, receive step-by-step recommendations to help improve performance. The Community Health Index is designed as an open standard, available for use by all in the customer community industry as a common way to measure community health.

“Lithium’s strength in reporting and metrics has helped us drive success with our customer community,” said Mark Hopkins, project manager for social media at Lenovo. “Having access to the Community Health Index and Lithium’s ability to benchmark our community against peers in size, tenure, and type provides us with insights that guide and optimize our growth and help us achieve our business objectives.”
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Use of Mobile Marketing in Presidential Campaign Subject of Keynote

HOUSTON – Houston’s Marketer of the Year (MOTY) will be announced March 2, 2009 by the American Marketing Association Houston Chapter at an evening reception being held at the Alley Theatre.

The AMA Houston 2008 MOTY winner is chosen from 33 Best of Category winners by a panel of marketing professionals from outside the Houston area. The MOTY event will also honor these 33 Houston companies, organizations and institutions that were voted “Best of Category” by the chapter’s more than 1000 members for outstanding marketing efforts in their respective industries. Best of Category winners for 2008, selected from 176 nominated firms, include Administaff; Blue Bell Creameries; BMC Software; Carrabba’s Italian Grill; CB Richard Ellis; CenterPoint Energy; Continental Airlines; David Taylor Cadillac; David Weekley Homes; El Paso Corporation; Energy Alloys; Fulbright & Jaworski; Gallery Furniture; Greater Houston Partnership; Hotel ZaZa; House of Blues Houston; Houston Business Journal; Houston Food Bank; Houston Livestock Show and Rodeo; Houston Museum of Natural Science; Igloo Products; John Moore Services; Kelsey Seybold Clinic; Martha Turner Properties; MD Anderson Cancer Center; Mieko Mahi Photography & Video; Mustang Engineering; PKF Texas; Rice University; Shell Oil Company; Sterling Bank; Theatre Under The Stars (TUTS); and Weatherford International.
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Former Vice President and General Manager at Acxiom Brings Over 16 Years of Experience Leading High-Performance Organizations in Marketing, Software & Technology

CAMBRIDGE, Mass. – ChoiceStream, the premier personalization service provider for the world’s largest retail and entertainment brands, including Tesco, Overstock.com, Borders, Blockbuster, Yahoo!, and AT&T, announced the appointment of industry veteran Darin Hicks to the role of Chief Operating Officer (COO). Hicks joins ChoiceStream from Acxiom Corporation, a global interactive marketing services company, where he served as Vice President and General Manager. Hicks will play an integral role in leading ChoiceStream into performance-based, online advertising, helping the company bring the power of its personalization technology to the advertising market.
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Former Yahoo! Chief Data Officer, Yahoo! VP of Advertiser Products, and WPP Executive to Help Guide ChoiceStream’s Expansion into Online Performance Advertising

CAMBRIDGE, Mass. – ChoiceStream, the premier personalization service provider for the world’s largest retail and entertainment brands including Tesco, Overstock.com, Borders, Blockbuster, Yahoo!, and AT&T, today announced the addition of former Yahoo! Chief Data Officer and Executive Vice President, Usama Fayyad,to its Board of Directors, former Yahoo! VP Ads, Cheryl Kellond, to its management team, and former WPP executive, Lauren Reiss Frank, to its Advisory Board. The executives – leading media industry experts in online advertising, data analysis, and digital marketing – will help support the company’s growth and expansion into online advertising, where ChoiceStream will apply its proven personalization technology to delivering a new line of high-performance advertising products.
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Use of Mobile Marketing Subject of Keynote

HOUSTON – Houston’s Marketer of the Year (MOTY) will be announced March 2, 2009 by the American Marketing Association Houston Chapter at an evening reception being held at the Alley Theatre.

The MOTY is chosen from 33 Houston companies, organizations and institutions that were voted “Best of Category” by the chapter’s more than 1000 members for outstanding marketing efforts in their respective industries.
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Johnsonville Sausage Selects A2W as Mobile Provider

ATLANTA – Air2Web, Inc., a market leader in commercialized text messaging, has been selected to power a text-to-win mobile marketing campaign during the 2009 Super Bowl for Johnsonville Sausage, the number one national brand of brats, Italian sausage, smoked links and breakfast sausage links.

The campaign will run through February 28, 2009 and fans can enter by mailing in an entry form, entering online at www.johnsonville.com/gameday or via SMS on their mobile phone. Fans that enter have the opportunity to win one of three packages sponsored by Johnsonville Sausage and Coleman Outdoor Products.

The Super Bowl is the most watched television event of the year, and Johnsonville Sausage is capitalizing on the event’s high level of visibility for their first foray into mobile. To enter, all fans need to do is text “football” or “gameday” to 48775 on their mobile phone and let the games begin.
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