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Agencies Awarded “Best of Awards” for Creative Excellence at the Philly Ad Club 2009 ADDY Awards. PHILADELPHIA – Hundreds of entries were submitted, but only a select few earned the proverbial “Best Of” in the field of advertising, last night, at The Philadelphia Museum of Art. The Philly Ad Club played host to its annual [...]
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Use of Mobile Marketing in Presidential Campaign Subject of Keynote Presentation HOUSTON – Kelsey-Seybold Clinic was recognized as Houston’s Marketer of the Year (MOTY) by the American Marketing Association (AMA) Houston Chapter at an evening reception that attracted 300 local-area marketing professionals to the Alley Theatre on March 2, 2009. Kelsey-Seybold Clinic was chosen from [...]
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Community Health Index and Lifecycle Benchmark Service Enable Customers to Measure Results and Ensure the Success of their Communities EMERYVILLE, Calif. – Lithium Technologies, the leading provider of on-demand customer community solutions for the enterprise, announced the launch of Lithium Insights, the first and only set of analytic solutions available to accurately measure and benchmark [...]
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Use of Mobile Marketing in Presidential Campaign Subject of Keynote HOUSTON – Houston’s Marketer of the Year (MOTY) will be announced March 2, 2009 by the American Marketing Association Houston Chapter at an evening reception being held at the Alley Theatre. The AMA Houston 2008 MOTY winner is chosen from 33 Best of Category winners [...]
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Former Vice President and General Manager at Acxiom Brings Over 16 Years of Experience Leading High-Performance Organizations in Marketing, Software & Technology CAMBRIDGE, Mass. – ChoiceStream, the premier personalization service provider for the world’s largest retail and entertainment brands, including Tesco, Overstock.com, Borders, Blockbuster, Yahoo!, and AT&T, announced the appointment of industry veteran Darin Hicks [...]
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Former Yahoo! Chief Data Officer, Yahoo! VP of Advertiser Products, and WPP Executive to Help Guide ChoiceStream’s Expansion into Online Performance Advertising CAMBRIDGE, Mass. – ChoiceStream, the premier personalization service provider for the world’s largest retail and entertainment brands including Tesco, Overstock.com, Borders, Blockbuster, Yahoo!, and AT&T, today announced the addition of former Yahoo! Chief [...]
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Use of Mobile Marketing Subject of Keynote HOUSTON – Houston’s Marketer of the Year (MOTY) will be announced March 2, 2009 by the American Marketing Association Houston Chapter at an evening reception being held at the Alley Theatre. The MOTY is chosen from 33 Houston companies, organizations and institutions that were voted “Best of Category” [...]
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Johnsonville Sausage Selects A2W as Mobile Provider ATLANTA – Air2Web, Inc., a market leader in commercialized text messaging, has been selected to power a text-to-win mobile marketing campaign during the 2009 Super Bowl for Johnsonville Sausage, the number one national brand of brats, Italian sausage, smoked links and breakfast sausage links. The campaign will run [...]
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Biggest Spenders and Most Frequent Shoppers Are More Willing To Click on Ads if Personalized Based on their Tastes and Interests CAMBRIDGE, Mass. – ChoiceStream, the premier recommendations service provider for the world’s largest retail and entertainment brands including Tesco, Overstock.com, Borders, Blockbuster, Yahoo!, and AT&T, today announced the findings of its 2008 Personalization Survey. [...]
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- Lithium Technologies’ Social Media Solutions Fuel 100% Growth 2008 was a year of accelerated momentum for Lithium Technologies, the leader in on-demand enterprise customer communities. Today the company announced a 100% percent growth in new monthly recurring revenue in less than one year, resulting in-part from Lithium’s continued penetration into the Fortune 1000 market, [...]
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ATLANTA – Air2Web, a market leader in mobile communications, is pleased to announce an overhaul of its management team. The new team features deep expertise in mobile business process solutions. Air2Web’s focus continues to be on delivering high impact mobile marketing programs to Fortune 1000 companies focused on consumer markets. In addition, the Company plans [...]
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First Ad Server to Manage All Virtual Currency Monetization; Measures Results So Social App Publishers Can Optimize to Increase Revenue IAB Leadership Forum LOS ANGELES – Sometrics (http://www.sometrics.com) launched its Virtual Currency Platform – the industry’s first ad server to manage all virtual currency monetization from multiple offer providers. As the benefits of the incentivized [...]
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