A joint ANA (Association of National Advertisers) and Forrester Research, Inc. (Nasdaq: FORR) survey of more than 100 national advertisers illustrates a renewed belief in the effectiveness of television advertising. Compared to 2010, the number of respondents who believe TV ads have become more effective in the past two years has tripled.
Leading Trade Groups Take on Top Industry Challenge; Bain & Company and MediaLink engaged to support the effort PALM SPRINGS, Calif. – Three advertising trade groups have launched a major…
AT&T among the Major Brands already Serving Notice with Billions of Monthly Impressions through the Better Advertising Platform NEW YORK – The Better Advertising Project, Inc. (Better Advertising) and the…
NEW YORK – Four leading marketing and advertising industry associations stated their continuing commitment to work together to develop a cross sector set of privacy principles for online behavioral advertising…
Former Wachovia CMO Brings Extensive Marketing and Brand Experience to Board BURLINGTON, Mass. – Burst Media, a leading provider of advertising representation, services and technology to independent Web Publishers, announced…
NEW YORK – Four leading marketing and advertising industry associations announced that they are working together to develop enhanced self-regulatory principles for online behavioral advertising in order to address privacy…
Event addresses strategies to grow sales and reduce expenses in a down economy OLNEY, Md. – Sales Engine International, a firm specializing in BtoB sales and marketing services, announced that…
- Aegis Group wins with media services Aegis Group reported first half results that beat those of its major global agency competitors, mainly supported by the growth in media services….
Washington D.C. (June 25, 2008) – Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB), will testify as an expert witness today about the critical role that Internet…
