Posts Tagged With: Asia

AOL Sites Reach 22 Months of Consecutive Year-Over-Year Growth in November

» by Otilia Otlacan December 30th, 2008 at 9:15 am » Comments (0)

Content Sites Saw Double-Digit Advertiser Growth; AOL Launched More Than 20 New Sites in 2008 NEW YORK- AOL’s programming sites continued to see strong growth in November, extending year-over-year growth in unique visitors to 22 consecutive months, according to the November 2008 comScore Media Metrix report. The announcement culminates a year of aggressive expansion and investment in AOL’s programming group, which included the launch in 2008 of more than 20 new sites in key areas such as finance, entertainment, women’s lifestyle and men’s interests. Unique visitors to AOL’s programming content sites grew 3% year-over-year to 54 million in November. In addition, page ...more »

In these “Interesting Times” ABI Research Forecasts What ISN’T Going to Happen in 2009

» by Otilia Otlacan December 23rd, 2008 at 11:44 am » Comments (0)

NEW YORK - For the fourth consecutive year, ABI Research puts a different twist on the traditional December activity of surveying the year just past and speculating about what the new one will bring, with a white paper titled "What’s Isn’t Going to Happen in 2009." The paper is available for free download from the company's website. Given the global recession, lots of things won't happen in 2009, of course. So ABI Research's analysts focused on several of the company's core areas of expertise, including mobile marketing and mobile banking, near-field communication, digital media, IPTV, transportation, navigation and location based services, ...more »

Media Layers’ SMART System Enables Cellcom’s Revolutionary “Time is Money” Advertising Model

» by Otilia Otlacan December 12th, 2008 at 10:45 am » Comments (0)

HERZLIYA, Israel - Media Layers, the pioneer in multi-channel mobile and Internet advertising solutions, announced today a new functionality of its SMART system that enables mobile operators to award customers with free air time for watching commercials on the Internet. This functionality includes advertiser’s questions at the end of the commercial, which viewers must answer to prove they have been paying attention. Cellcom, Israel's largest mobile phone operator with 3.1 million subscribers, launched last month the new advertising model based on the SMART system. The "Time is Money" program enables subscribers to accumulate up to 45 monthly minutes of free air ...more »

Hallmark Channel and Google to Form Strategic TV Advertising Agreement

» by Otilia Otlacan December 8th, 2008 at 10:45 am » Comments (0)

Agreement Gives Advertisers Access to Hallmark Channel Family-Friendly Programming NEW YORK & MOUNTAIN VIEW, Calif. - Hallmark Channel and Google (NASDAQ:GOOG) announced a strategic agreement to offer advertisers access to high-quality family-friendly programming through the Google TV Ads program. Advertisers will now be able to reach even more viewers by using Google TV Ads platform to place ads on both Hallmark Channel and Hallmark Movie Channel. In November, Hallmark Channel was seen in 86 million homes across the U.S. and over the past year has consistently ranked in the top ten prime time ratings. The network will air in 2009 more than ...more »

iPhone Now the #1 Device Worldwide According to AdMob October 2008 Metrics Report

» by Otilia Otlacan November 27th, 2008 at 9:30 am » Comments (1)

AdMob Reached More Than 4.5 Million iPhones in October 2008, 1 Out of Every 3 on the Market SAN MATEO, Calif. & LONDON - AdMob, the world's largest mobile advertising marketplace, announced the iPhone is now the #1 device worldwide, displacing the Motorola RAZR, and in a regional feature focus highlighted traffic from Latin America and the Caribbean has more than doubled in the last year in the October 2008 AdMob Mobile Metrics Report. The iPhone experienced strong traffic worldwide to become the #1 device, with 37 percent of requests coming from outside of the US. The iPhone experienced particularly explosive growth ...more »

Examine the World Advertising Industry Market Brief

» by Otilia Otlacan November 26th, 2008 at 9:15 am » Comments (0)

NEW YORK - Reportlinker.com announces that a new market research report related to the Advertising industry is available in its catalogue. World Advertising Industry Market Brief The global outlook series on the Advertising Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of the industry, and provides the reader with concise, and crisp primers on up-to-date, and evolving trends and issues, modes of advertising (conventional and contemporary), and their respective revenue generation potential, and expenditures by region/end industries. The discussion on global market overview is tagged with short commentaries, and ...more »

This 2009-2014 World Outlook for Behavioral Marketing and Targeting Report is Now Available

» by Otilia Otlacan November 18th, 2008 at 9:00 am » Comments (0)

DUBLIN, Ireland - Research and Markets (http://www.researchandmarkets.com/research/48ef91/the_20092014_worl) has announced the addition of the "The 2009-2014 World Outlook for Behavioral Marketing and Targeting" report to their offering. WHAT IS LATENT DEMAND AND THE P.I.E.? The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes ...more »

Marketing Expert Provides Brand Building Strategies

» by Otilia Otlacan October 21st, 2008 at 10:55 am » Comments (0)

The Principal Women in Business Teleclass Series Features Lisa Kable DES MOINES, Iowa - The Principal® Women in Business Teleclass Series will feature Lisa Kable, co-founder and managing partner of Artemis Woman, October 28 at 12 p.m. (CT). The complimentary teleclass is entitled, “Make Your Brand a Household Name: Buzz Tactics Money Can't Buy.” Artemis Woman is a consumer products company that develops, manufactures, and distributes home spa beauty tools to large retailers including Wal-Mart, Target, and HSN. During the teleclass, Kable will share brand building strategies including: a checklist to creating a solid brand, tips to developing partnerships that will take ...more »

the Rubicon Project Celebrates Major Wins in First Year Serving Customers

» by Otilia Otlacan October 9th, 2008 at 12:11 pm » Comments (0)

Highlights include optimizing 55 billion ad impressions for 1,300 publishers across 280 top ad networks LOS ANGELES - the Rubicon Project, an advertising technology company, celebrates a momentous first year pioneering the category of Ad Network Optimization. The company optimizes website publishers’ unsold ad space across ad networks to ensure they make the most money possible, eliminates the hassles of ad network management and protects their brand when selling through these critical channels. STATISTICS Each quarter the company has consistently shattered its revenue, impression, reach and publisher revenue lift goals. Highlights from the first 12 months include: more »

Google TV Ads Platform Adds BLOOMBERG TV to U.S. Inventory

» by Otilia Otlacan October 7th, 2008 at 11:17 am » Comments (0)

Google to Bring New Advertising Clients to the BLOOMBERG TELEVISION® Network NEW YORK & MOUNTAIN VIEW, Calif. - Continuing efforts to make television advertising more relevant, accountable and measurable, Google (NASDAQ:GOOG) announced today that the BLOOMBERG TELEVISION® network will make national cable advertising time in the U.S. available through the Google TV Ads™ platform. By offering self-service buying opportunities through Google TV Ads, the BLOOMBERG TELEVISION network will expand its reach to a wider range of advertisers, including those that are new to the medium. more »