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Mobile Marketing Association Publishes Updated Global Mobile Advertising Guidelines

Otilia Otlacan | November 6, 2008 | 0 Comments

Latest Revised Guidelines Address Mobile TV and Video and Multimedia Messaging NEW YORK & LONDON & SINGAPORE & SAO PAULO, Brazil – The Mobile Marketing Association (MMA) (www.mmaglobal.com) announced the release of an updated version of its global Mobile Advertising Guidelines. The guidelines provide the global formats, guidelines and best practices necessary to implement mobile [...]

Mobile Marketing Association Announces 2008 Global Award Finalists

Otilia Otlacan | November 5, 2008 | 0 Comments

Impact of Mobile Marketing Visible Through Successful Utilization and Development of Mobile Channel NEW YORK & LONDON & SINGAPORE & SAO PAULO, Brazil – The Mobile Marketing Association (MMA) (www.mmaglobal.com), which globally promotes the development and sustainability of mobile marketing, today announced the finalists for the MMA’s Fourth Annual Global Mobile Marketing Awards which honors [...]

Isobar Acquires Digital Agency IF to Launch in Malaysia

Otilia Otlacan | October 27, 2008 | 0 Comments

Aegis Group plc (“Aegis”), the marketing communications group, today announces the acquisition of IF, a Malaysian independent full service digital agency. The value of the assets acquired is £0.1m. Founded in 2002 and headquartered in Kuala Lumpur, IF specialises in creative, multimedia design and build, and online media planning. Its clients include Heineken and Discovery [...]

Eyeblaster Unleashes Creative Potential with Adobe Creative Suite 4

Otilia Otlacan | October 20, 2008 | 0 Comments

Streamlined workflow and cross-platform collaboration put designers and developers back in control New York, New York (October 20, 2008) – An official Adobe Ecosystem partner, Eyeblaster today announced that Eyeblaster Workshop v2.0 for Adobe Flash™ is fully compatible with all versions of the Adobe® Creative Suite®, including the much anticipated Adobe® Creative Suite® 4. “Eyeblaster [...]

Life’s Good for LG Electronics as Mindshare Connects Search & Display

Otilia Otlacan | October 8, 2008 | 0 Comments

New offering from Eyeblaster shows cross synergy between advertising channels NEW YORK – Eyeblaster announced Channel Connect for Search, a new tool that allows agencies and advertisers to look beyond the last click to fully understand the consumer; where they’re going, how they got there and why. Leading agency Mindshare New York and major brand [...]

Rock the Vote For The 7th Annual Eyeblaster Awards

Otilia Otlacan | October 7, 2008 | 0 Comments

Make your vote count and help choose this year’s best digital ad campaigns New York, New York (October 7, 2008) – Roll out the orange carpet, the 7th Annual Eyeblaster Awards are back. Cast your vote for this year’s People’s Choice Award for the Best Digital Advertising Campaign. Winners will be announced in New York [...]

24/7 Real Media Launches Open AdStream 7.0 for Comprehensive Ad Management

Otilia Otlacan | October 3, 2008 | 2 Comments

Award-Winning Platform Upgrades with Intuitive New Interface and Additional Applications for Every Type of Publisher NEW YORK – 24/7 Real Media Inc., the leading global digital marketing company, today launched the latest version of Open AdStream®, its award-winning ad serving and campaign management platform for the targeting and delivery of ads to Web sites. Open [...]

24/7 Real Media Introduces Lifecycle Media Management for Strategic Online Targeting

Otilia Otlacan | September 23, 2008 | 0 Comments

Top Ad Network Helps Advertisers Reach the Right Customers at Each Stage of the Purchase Cycle NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, introduced its Lifecycle Media Management model, a unique approach to help online advertisers maximize the value of 24/7 Real Media’s leading media network and extensive targeting [...]

Mobile Advertising Needs to Be Unobtrusive and Measurable to Really Take-off

Otilia Otlacan | September 22, 2008 | 0 Comments

SINGAPORE – The shift in the choice of new media makes the mobile an appealing advertising platform and arguably, the most direct channel to reach consumers. For mobile advertising to take-off however, it needs to overcome the annoyance factor and the perception of unsolicited content, where SMS-marketing has previously failed. Even as advertisers recognize the [...]

24/7 Real Media Adds Performance Tracking Functionality to Open AdStream

Otilia Otlacan | September 19, 2008 | 0 Comments

Publishers Gain Valuable Insight into Audience Behavior for Maximizing Revenue Opportunities NEW YORK – 24/7 Real Media Inc., the leading global digital marketing company, today introduced a new Performance Tracking functionality for its Open AdStream® ad management platform. This new offering provides Web publishers with detailed and actionable insight into their audience behavior, to help [...]

Eyeblaster Launches “Tough Love” Ad Campaign At OMMA Conference

Otilia Otlacan | September 17, 2008 | 0 Comments

Premier OMMA sponsor debuts brand campaign touting “parental involvement” with digital marketing. New York, New York (September 17, 2008) – “It’s 10PM. Do You Know Where Your Search Ads Are?” Eyeblaster’s new interactive campaign urges marketers to take advantage of their hands-on approach to digital media performance. The campaign, focused on cross-channel marketing, mimics the [...]

Brian Fitzpatrick Joins 24/7 Real Media as Managing Director of Media, UK

Otilia Otlacan | September 5, 2008 | 0 Comments

Seasoned Digital Executive to Expand Media Business and Lead Recruitment throughout UK LONDON – September 3, 2008 – 24/7 Real UK Ltd., the leading global digital marketing company, today announced that it has appointed Brian Fitzpatrick as Managing Director of Media UK. In this capacity, he will manage the company’s UK media business including publisher [...]