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IAB Announces Winners of Annual Sales and Service Excellence Awards
Recognizes Outstanding Performance and Achievements in Interactive Advertising CARLSBAD, Calif. – The Interactive Advertising Bureau (IAB) announced the winners of its 2009 Sales and Service Excellence Awards. The Sales Awards honor IAB members for outstanding performance and leadership in interactive advertising sales. IAB Service Excellence awards honor outstanding member contributions to IAB industry-related initiatives. The [...]
IAB Releases Vast 2.0, Update Streamlines Process of Serving Digital Video, the Next Version of Digital Video Ad Serving Template
Improves Process of Buying and Selling Vibrant Digital Advertising Platform NEW YORK – The lightning-quick pace of innovation in digital video ad platforms and tools has resulted in divergent technologies and systems that impact the successful deployment of advertising campaigns. To resolve this friction point and continue its leadership role in standardizing digital video the [...]
Adgregate Markets Brings e-Commerce Transactions to Google’s DoubleClick Rich Media
ShopAds™ Allow DoubleClick to Bring Syndicated e-Commerce Driven Advertising to Consumers SAN FRANCISCO – Adgregate Markets, the leading provider of transactional advertising technology, announced the support of syndicated e-commerce advertising with rich media ads created by DoubleClick, a division of Google, Inc. ShopAds™ enable DoubleClick, a premier provider of digital marketing technology and services, and [...]
DoubleClick Serves Into Silverlight to Power Video Advertising for NBC Universal Digital Media
I barely got the time to bitch point out DoubleClick’s apathy in updating us, and they announced that their in-stream platform can now power video advertising in Silverlight 2 players, in addition to Flash, RealMedia, and Windows Media. The new feature doesn’t seem to have propagated in all DFP accounts yet, and the knowledge base [...]
IAB Announces the Release of “VAST,” a Digital Video Ad Serving Template, for Public Comment
Great news for publishers with video inventory, at last! The IAB jumpstarted discussions around standardizing communication protocols between video players and servers – I wish the initiative took place half year earlier and save me and my coworkers a great deal of guesswork and improvisation around building our player (www.muzu.tv) and enable in-stream advertising (due [...]
DoubleClick Launches Widget Advertising Through Rich Media
Widget Ads Provide Media and Creative Agencies with Virality, Content Delivery and Consumer Behavior Metrics New York, March 17, 2007 – DoubleClick Inc, a premier provider of digital marketing technology and services, today announced the support of widget advertising within the core DART for Advertisers (DFA) ad serving platform through the creation of the new [...]
DoubleClick Launches Widget Advertising Through Rich Media
Widget Ads Provide Media and Creative Agencies with Virality, Content Delivery and Consumer Behavior Metrics New York, March 17, 2008 – DoubleClick Inc, a premier provider of digital marketing technology and services, today announced the support of widget advertising within the core DART for Advertisers (DFA) ad serving platform through the creation of the new [...]
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