Tag Archives: ari jacoby

Solve Media Uncovers $1.5 Billion in Wasted Ad Spend
Ad & Media Strategies
September 28, 2012 posted by Otilia Otlacan

Solve Media Uncovers $1.5 Billion in Wasted Ad Spend

Solve Media (www.SolveMedia.com) today revealed that 10 percent of all online traffic is generated by bots – softwareapplications that run automated processes across the Web. eMarketer predicts online display ad spend will reach $15.3 billion globally in 2012, which means that potentially $1.5 billion in ads will be served to bots. Since 2011, Solve Media has witnessed a 400 percent rise in aberrant traffic across registration, voting, commenting and contact services on the web. The company’s CAPTCHA-based advertising technology provides security authentication solutions for publishers.

Solve Media Unveils Next Generation Brand Research, Powered by Consumers
Ad & Media Strategies
June 5, 2012 posted by Otilia Otlacan

Solve Media Unveils Next Generation Brand Research, Powered by Consumers

Solve Media today unveiled Brand Tags, the latest expansion of its performance-based brand advertising platform. Brand Tags, a big data analytics platform for brands, shortens the brand researchcycle providing marketers and agencies with real-time, crowd-sourced brand sentiment data. Purina joins thousands of brands and agencies currently using Brand Tags to provide fast, reliable brand perception insights. Brand Tags was originally developed and nurtured by Noah Brier, currently the co-founder of Percolate. Solve Media took over operations of Brand Tags last year.