Appsnack, a mobile advertising solution owned by Exponential, is nominated as a finalist for one of the best mobile start-ups in the media and marketing landscape by iMedia’s “Next Wave Challenge”.
Exponential Interactive, the global digital advertising company, has appointed Sandy Shanman as General Manager, Mobile, to run its newly launched AppsnackTM, advertising division that provides in-app, rich-media brand engagement solutions for brand advertisers.
Exponential Interactive, the global digital advertising company, today launched Appsnack (TM), a mobile advertising division that provides in-app, rich-media brand engagement solutions for brand advertisers. Appsnack provides advanced HTML5 rich-media advertising that delivers sophisticated and engaging brand experiences that behave like bite-sized apps, hence the name Appsnack. The ads enable users to engage with video, product info, and, for example, locations of nearby retail stores. Appsnack will use Exponential’s e-X Advertising Intelligence platform to bring advanced audience targeting to mobile ads, so brands can reach their prospective customers and engage them with relevant, high-impact campaigns.
