One example of this new ad opportunity would be a local newspaper that tweets a headline with a link to the full article; at the end of the tweet is an ad from the Adjix network, giving the newspaper a new way to earn revenue.

Benefits to advertisers include:

* Advertisers set the price they’re willing to pay for an ad
* Advertisers can allow anyone to run their ads, or limit them to specific Twitter accounts; they can also limit how frequently an ad can run within a specific Twitter account
* Advertisers can target Twitter users in specific cities
* Adjix offers precise targeting, transparent pricing, and link click data

Benefits to Twitter users (Adjix “linkers”) include:

* Earning ad revenue when running embedded ads in tweets using Adjix2Twitter
* Selecting which ad they want to run, or they can choose to run no ad
* Detailed reports on how many clicks they generate, as well as the opportunity to earn money from their blogs, text messages, and e-mails

“Twitter users and bloggers have fueled Adjix’s growth so far,” said Moreno. “We’re really excited to see their reaction to this new ad format. It will greatly increase linker’s earnings, and advertisers can reach Twitter users in a new, targeted format.”

Adjix was founded by Moreno, a former engineer and marketer at Apple Inc. The Adjix system is built using the same technology that Apple uses to run its iTunes Store and its online stores throughout the world. For more information, visit www.adjix.com.

____________________________________________________________________________
2008 Holiday Season vs. Corresponding Days* in 2007
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home/Work/University Locations
Source: comScore, Inc.

Holiday Season                            Millions ($)
                                                       2007      2008      Pct Change
November 1 – December 23         $26,332    $25,537       -3%
____________________________________________________________________________
*Corresponding days based on corresponding shopping days (Oct. 27 – Dec. 18, 2007)
 
“The 2008 online holiday shopping season has declined 3 percent versus year ago, falling behind our expectation of flat sales this year,” said comScore chairman Gian Fulgoni. “This marks the first time we’ve seen negative growth rates for the holiday season since we began tracking e-commerce in 2001. The combination of having five fewer shopping days between Thanksgiving and Christmas and the severe economic headwinds faced by consumers has made this a really tough season for retailers, both offline and online.”
 
Q4 E-Commerce Spending to Date
The growth rate for Q4 2008 to date compared to the same period a year ago will end up looking marginally worse than the holiday season results. For the period of October 1 – December 28 compared to the same calendar days in 2008, e-commerce spending is down 4 percent to 36.8 billion. The fourth quarter of 2008 will also mark the first full quarter to record a negative growth rate since comScore began tracking e-commerce.
____________________________________________________________________________
Fourth Quarter-to-Date E-Commerce Spending
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home/Work/University Locations
Source: comScore, Inc.

Q4-to-Date                               Millions ($)
                                                     2007       2008      Pct Change
October 1 – December 28         $38,376     $36,803      -4%
____________________________________________________________________________
 
Apple and Amazon among Top Traffic Gainers in December
Despite soft online sales this holiday season, consumers continued to shop online for the best deals. In the period of December 1-24 vs. the corresponding shopping days last year, several top retailers achieved growth in visitation to their sites. eBay remained the most visited retail site with 85.4 million visitors but saw a slight decline of 4 percent in visitors, while three of the top five  most visited sites recorded gains. Amazon Sites grew 7 percent to 76.2 million visitors, followed by Wal-Mart (up 4 percent to 51.5 million visitors), Target (down 1 percent to 46.8 million visitors) and Apple Inc. (up 19 percent to 35 million visitors).
____________________________________________________________________________
Traffic Growth to Top Retailer Sites
Dec. 1 – Dec. 24, 2008 vs. Corresponding Days* in 2007
Total U.S. – Home/Work/University Locations
Source: comScore Media Metrix

                                      Unique Visitors (000)
                                                     2007      2008     Percent Change
Total Internet                           171,113    179,997       5%
eBay                                           88,894     85,442      -4%
Amazon Sites                             70,975     76,240       7%
Wal-Mart                                    49,632     51,546       4%
Target Corporation                     47,338     46,837      -1%
Apple Inc.                                   29,450     35,017      19%
Best Buy Sites                              28,602     28,555       0%
JCPenney Sites                            21,329     18,918     -11%
Toysrus Sites                              19,817     18,075      -9%
Sears.com                                   18,010     18,413       2%
Circuit City Stores, Inc.               19,466     15,456     -21%
Overstock.com                           18,911     15,951     -16%
AmericanGreetings Property       17,273     14,666     -15%
Hewlett Packard                         15,217     19,425      28%
Dell                                            17,279     14,305     -17%
Macy’s Inc.                                 15,715     15,868       1%
____________________________________________________________________________
*Corresponding days based on corresponding shopping days (Oct. 27 – Dec. 19, 2007)
 
comScore’s Summary of  2008 Holiday Online Retail Spending by Key Time Period
____________________________________________________________________________
Online Non-Travel (Retail) Holiday Consumer Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home/Work/University Locations
Source: comScore, Inc.

                                             Millions ($)
                                                         2007       2008       Pct Change
January – October                           $93,551    $102,144        9%
November 1 – December 23*          $26,332     $25,537       -3%
November 27 (Thanksgiving Day)*       $273        $288        6%
November 28 (Black Friday)*                 $531        $534        1%
December 1 (Cyber Monday)*                $733        $846       15%
Heaviest Online Shopping Day              $881        $887        1%
                                   (Dec. 10)     (Dec. 9)  
____________________________________________________________________________
* Versus Corresponding Shopping Days in 2007 Relative to Thanksgiving
 
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported its tracking of holiday season retail e-commerce spending for the first 35 days of the November – December 2008 holiday season. For the holiday season through December 5, $14.92 billion has been spent online, essentially the same level compared to the corresponding days last year. For the five days beginning with December 1 (Cyber Monday), the kick-off to the heaviest part of the online shopping season, sales totaled $3.74 billion, up 9 percent versus year ago. Two individual days in the past week achieved more than $800 million in online spending: Monday, December 1 (“Cyber Monday”) with $846 million, and Tuesday, December 2 with $823 million.

_______________________________________________________________________
2008 Holiday Season To Date vs. Corresponding Days* in 2007

Non-Travel (Retail) Spending

Excludes Auctions and Large Corporate Purchases

Total U.S. – Home/Work/University Locations

Source: comScore, Inc.

Holiday Season to Date Millions ($)

2007 2008 Pct Change

November 1 – December 5 $14,903 $14,922 0%

Dec .1 (Cyber Monday) – Dec. 5 $3,419 $3,743 9%
_______________________________________________________________________
*Corresponding days based on equivalent shopping days relative to Thanksgiving (October 27 – November 30, 2007)

“The online holiday shopping season has picked up noticeably since Thanksgiving as consumers have given in to the holiday spirit – and very attractive retailer discounts,” said comScore chairman Gian Fulgoni. “Particularly encouraging is the growth of 9 percent in online sales that has occurred since Cyber Monday. While this growth is certainly a positive development in this tough retail season, it also needs to be put into perspective. With the compressed time period between Thanksgiving and Christmas this year – five days shorter than last year – we need to see continued strong growth during the critical weeks between today and Christmas if this year’s shopping season is to at least match that of last year.”

Top Performing Retail Categories Since Cyber Monday

The fastest growing product categories during the period from December 1 through December 5 were Sport & Fitness (up 35 percent) and Consumer Electronics (up 24 percent), which saw sales surge as a result of significant price reductions on many items, including flat panel TVs. Apparel & Accessories, the second largest retail category in terms of dollar sales (after Computer Hardware) during this period, also experienced strong gains (up 16 percent). The softest retail categories include Music, Movies & Videos (down 24 percent) and Jewelry & Watches (down 22 percent).
_______________________________________________________________________

Growth in Retail E-Commerce Categories by Dollar Sales Since Cyber Monday

Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Dec. 1- Dec. 5, 2008 vs. Corresponding Shopping Days in 2007
Total U.S. – Home/Work/University Locations

Source: comScore, Inc.

Retail Category Y/Y Percent Change in Category Sales ($)

Sport & Fitness 35%
Consumer Electronics 24%
Apparel & Accessories 16%
Toys 16%
Books & Magazines 10%
Video Games, Consoles & Accessories 9%
Computer Hardware 2%
Home, Garden & Furniture 0%
Flowers, Greetings & Gifts -8%
Jewelry & Watches -22%
Music, Movies & Videos -24%
_______________________________________________________________________

Visitors to Top Retailer Sites Since Cyber Monday

During the five-day period since Cyber Monday, traffic to the retail site category is up 2 percent versus year ago, with many sites drawing a substantial number of visitors. eBay topped the list with 36 million unique visitors, while three of the top ten retailer sites saw gains versus year ago: Amazon Sites (up 10 percent), Wal-Mart (up 7 percent), and Apple Inc. (up 29 percent).

_______________________________________________________________________
Visitor Growth at Top Retailer Sites

Dec. 1- Dec. 5, 2008 vs. Corresponding Shopping Days in 2007

Total U.S. – Home/Work/University Locations

Source: comScore, Inc.

Unique Visitors (000)

2007 2008 Percent Change

Retail Site Category 118,393 121,271 2%
eBay 40,180 36,631 -9%
Amazon Sites 26,859 29,505 10%
Wal-Mart 18,183 19,514 7%
Target Corporation 16,273 15,905 -2%
Apple Inc. 9,290 11,943 29%
Best Buy Sites 9,350 8,561 -8%
JCPenney Sites 6,657 6,435 -3%
Overstock.com 6,930 5,874 -15%
Toysrus Sites 6,434 5,969 -7%
Dell 6,740 5,611 -17%
_______________________________________________________________________

comScore’s Summary of 2008 Holiday Online Retail Spending by Key Time Period
_______________________________________________________________________
Online Non-Travel (Retail) Holiday Consumer Spending

Excludes Auctions and Large Corporate Purchases

Total U.S. – Home/Work/University Locations

Source: comScore, Inc.

Millions ($)

2007 2008 Pct Change

January – October $93,551 $102,144 9%

comScore Holiday Season Forecast (Nov-Dec) $29,169 $29,200** 0%**

November 27 (Thanksgiving Day)* $273 $288 6%

November 28 (Black Friday)* $531 $534 1%

December 1 (Cyber Monday)* $733 $846 15%
_______________________________________________________________________

* Versus Corresponding Shopping Day in 2007 Relative to Thanksgiving
**Forecast

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate.

LONDON, U.K., DECEMBER 5, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the first in a series of reports examining visitation to online retail sites in the U.K., France and Germany during the Christmas shopping period. The study monitored the total number of visitors to online retail sites during November and compared average weekly visitor data to a pre-season base period of September and October. The study also examined traffic to the leading online retail sites in each market, comparing current weekly visitation data against the corresponding weeks of last year’s shopping season.

Online Retail Visitation Picks Up in November
In both the U.K. and Germany, the Christmas shopping season appears to be well underway, with visitation to online retail sites up 10 percent and 11 percent respectively in November compared to the base period average. Christmas shopping in France traditionally begins a bit later in the year and the 2008 season is no exception, with French retail site visitor growth up just 6 percent through the final week of November.

______________________________________________________________________
Christmas Online Shopping Uptake*
% Growth in Total Visitors to Online Retail Sites in November 2008
vs. Weekly Base Period Average**
U.K., France & Germany
Source: comScore, 2008***
______________________________________________________________________
Base Period Average (Sept 1 – Nov 2) U.K. France Germany
Week 1 (Nov 3 – Nov 9) 13% 8% 10%
Week 2 (Nov 10 – Nov 16) 13% 5% 10%
Week 3 (Nov 17 – Nov 23) 10% 6% 15%
Week 4 (Nov 24 – Nov 30) 3% 6% 10%
November Average 10% 6% 11%
______________________________________________________________________
*% change represents the change in the number of visitors to online retail sites compared to the pre-Christmas season base period average.
**Derived from the average weekly visitors to a pre-determined sample of leading online retail sites for the period Nov 3 – Nov 30.
*** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Although the onset of the Christmas shopping season in November sparked increased online retail visitation when compared to September and October, the year-over-year trends tell a different story. Most top retail sites have experienced declines in visitors versus year ago, providing some perspective on the severity of this year’s economic conditions.

Top 5 U.K. Retail Properties
While there was 10 percent growth in traffic to U.K. retail sites in the first four weeks of November compared to the base period, visitation to online retail sites is down 10 percent compared to the same period last year, with traffic losses for each of the big 5 online retailers. The most popular property was online auction site-eBay, followed by Amazon Sites and Apple Inc.

_____________________________________________________________________
Growth Rates for Top 5 Retail Sites in the U.K.
Ranked by Average Weekly U.K. Visitors (000)*
during First Four Shopping Weeks of Christmas Holiday Season**
Source: comScore, 2008
_____________________________________________________________________
U.K. % Change in % Change in
Average Weekly Average Weekly
Visitors Versus Visitors Versus
2008 Base Period Corresponding
Weeks Last Year

Retail 10% -10%
eBay 9% -20%
Amazon Sites 28% -21%
Apple Inc. 8% -8%
Home Retail Group 49% -16%
Tesco Stores 21% -28%
______________________________________________________________________
*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
**Derived from the average weekly visitors to a pre-determined sample of leading online retail sites for the period Nov 3 – Nov 30.

Top 5 French Retail Properties
In France, visitation to online retail sites declined at the comparatively slower rate of 2 percent versus a year ago, with some of the more popular destinations showing positive growth, including Apple Inc. (up 7 percent versus last year), and Otto Gruppe (up 2 percent versus last year). The most visited property was eBay, which increased total visitors by 9 percent in November compared to the base period, followed by two French properties, Groupe PPR (up 21 percent on the base period) and Priceminister.com (up 26 percent).

_____________________________________________________________________
Growth Rates for Top 5 Retail Sites in France
Ranked by Average Weekly French Visitors (000)*
during First Four Shopping Weeks of Christmas Holiday Season**
Source: comScore, 2008
_____________________________________________________________________
France % Change in % Change in
Average Weekly Average Weekly
Visitors Versus Visitors Versus
2008 Base Period Corresponding
Weeks Last Year

Retail 6% -2%
eBay 9% -3%
Groupe PPR 21% -6%
Groupe PriceMinister 26% N/A
Apple Inc. 9% 7%
Otto Gruppe 4% 2%
______________________________________________________________________
*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
**Derived from the average weekly visitors to a pre-determined sample of leading online retail sites for the period Nov 3 – Nov 30.

Top 5 German Retail Properties
In Germany, visitation to online retail sites was down 7 percent versus a year ago, despite the highest uptick in visitors during the November shopping period (11 percent) of any of the three European markets studied. The most visited retail site in Germany, eBay, saw the number of visitors climb 8 percent in November relative to the base period, while two German properties, Arcandor AG (owner of sites such as Quelle.de and Neckermann.de) and Otto Gruppe, ranked second and third, respectively. Apple Inc. defied the downwards trend versus a year ago, growing 10 percent, while also showing a 22 percent gain over the base period.

_____________________________________________________________________
Growth Rates for Top 5 Retail Sites in Germany
Ranked by Average Weekly German Visitors (000)*
during First Four Shopping Weeks of Christmas Holiday Season**
Source: comScore, 2008
_____________________________________________________________________
Germany % Change in % Change in
Average Weekly Average Weekly
Visitors Versus Visitors Versus
2008 Base Period Corresponding
Weeks Last Year

Retail 11% -7%
eBay 8% -18%
Arcandor AG 18% N/A
Otto Gruppe 28% -10%
Amazon Sites 21% -15%
Apple Inc. 22% 10%
_____________________________________________________________________
*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
**Derived from the average weekly visitors to a pre-determined sample of leading online retail sites for the period Nov 3 – Nov 30.

“With consumer confidence low and disposable income tight, this is looking like being a tough season for retailers,” said comScore chairman, Gian Fulgoni. “However this is a notoriously resilient industry, and the retail markets appear to be showing signs of life in Europe as Christmas shopping season kicks into high gear. With the recent tax cuts announced by Gordon Brown in the U.K. and similar initiatives planned in France and Germany, it will be interesting to see if Governments and retailers can restore consumer confidence and inspire increased spending in the run-up to Christmas.”

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate

“The sheer volume of submissions coupled with the extraordinary level of creativity that cut across such a wide swath of platforms and technologies speaks to the vitality of the interactive advertising industry,” said Randall Rothenberg, President and CEO of the IAB. “Interactive advertising is breaking new ground in engaging consumers in ways that we had not even dreamed of, and the pace of change will only continue to accelerate.”

This year, submissions jumped by nearly 40 percent, and were sent in from hundreds of leading agencies, representing traditional advertising agencies and native digital shops which entered work across virtually every major vertical industry.

The gala’s ultimate honor, Best in Show, went to TEQUILA\ and Nissan for its “Rogue Launch.” TEQUILA\ and Nissan took home additional honors for digital video, digital integration and VOD and interactive television, winning golds in all three categories. “The Rogue Launch” was based on consumer insights geared to Generation X males who wanted to still feel “in the game” and tap into a sense of playfulness. The campaign was credited as the most successful new car launch in Nissan’s history.

Goodby Silverstein & Partners, last year’s Best in Show agency winner, won two golds this year in Product Launch and Business-to-Business for its campaign “Adobe Layer Tennis” for the launch of Adobe’s Creative Suite 3. And in a testament to the breadth and variety of brands’ interactive campaigns, some marketers were honored in multiple categories for work with different agencies. BMW, for example, was honored for its work with three different agencies—Dotglu, JOGO Media and GSD&M Idea City across the categories of Direct Response and Lead Generation, In-Game Advertising and Social Marketing, respectively.

The MIXX Awards are the only juried advertising competition that evaluates all critical components of the interactive marketing mix, including strategy, creative, execution and results. To view the complete gallery of the MIXX Winners please visit: www.mixx-awards.com/gallery

The Complete List of 2008 MIXX Award Winners:
Best in Show

Nissan and TEQUILA\ for “Rogue Launch”

Brand Awareness and Positioning
GOLD: American Express OPEN and Digitas for “OPEN Forum”

SILVER: I Can’t Believe It’s Not Butter! and BlockDot for “I Can’t Believe It’s Not Butter! Now You Know Better!”

BRONZE: U.S. Army and Universal McCann for “U.S. Army Halo 3 Experience”

Product Launch
GOLD: Adobe Creative Suite 3 and Goodby, Silverstein & Partners for “Adobe Layer Tennis”

SILVER: Verizon and Campfire for “My Home 2.0”

BRONZE: P&G/Downy and Digitas for “Discovering Radiance”

Direct Response and Lead Generation
GOLD: ING of the Americas and BBDO Atlanta for “ING Numbers”

SILVER: BMW North America and Dotglu for “1 Series Interactive Launch”

BRONZE: McDonald’s and OMD for “Dollar Menunaires”

Business-to-Business
GOLD: Adobe Creative Suite 3 and Goodby, Silverstein & Partners for “Adobe Layer Tennis”

SILVER: Dell and T3 for “Times Square We believe: in small business”

BRONZE: Motorola and BBDO New York for “Cityscape”

Public Service/Not-for-Profit
GOLD: The Ad Council / U.S. Department of Justice / National Center for Missing & Exploited Children and Merkley + Partners for “Think Before You Post”

SILVER: The Bridgespan Group and Sapient Interactive for “One Hen: How One Small Loan Made a Big Difference”

BRONZE: Roundabout Theatre Company and Situation Marketing for “Sunday in the Park with George – Connect: The Dot Project”

Search Marketing
GOLD: Honda Certified Used Cars and RPA for “Custom Search Program”

SILVER: Covad Communications and Geary Interactive for “Localized Search Campaign”

BRONZE: Adobe Systems Incorporated and Adobe Search Marketing for “AIR/RIA”

Super-Rich Media
GOLD: Apple Inc. and TBWA\Media Arts Lab for “ Don’t Give Up”

SILVER: Apple Inc. and TBWA\Media Arts Lab for “Banging, Knocking & Hiding”

BRONZE: HBO and Deep Focus for “Flight of the Conchords”

Multicultural
GOLD: U.S. Army and Sensis for “Leaders Among Us”

SILVER: The Home Depot and The Vidal Partnership for “Colores Origenes “Mixer” Campaign”

Widget Marketing
GOLD: Honda Civic and RPA for “Honda Civic Tour: Panic at the Disco”

SILVER: Kimberly-Clark and MindShare for “Huggies Baby Countdown”

BRONZE: Samsung and Cheil Worldwide for “Juke by Samsung”

In-Game Advertising
GOLD: BMW and JOGO Media for “BMW M3 Challenge”

SILVER: Nissan and OMD for “Forza 2”

BRONZE: The Coca-Cola Company and MediaVest for “Sprite NBA Gaming”

Digital Video
GOLD:

Nissan and TEQUILA\ for “Rogue Launch”

SILVER: Neutrogena and Tribal DDB Worldwide for “The Wave Power Cleanser”

BRONZE: Microsoft Small Business Products and Cole & Weber United for “Microsoft Small Business Summit”

Social Marketing
GOLD: Alberto-Culver Company and Carat for “Extreme Style by VO5”

SILVER: BMW and GSD&M Idea City for “1 Series – Facebook Graffiti Contest”

BRONZE: Verizon and Campfire for “My Home 2.0”

International Award
GOLD: Vodafone and OgilvyOne Worldwide, Athens for “Livefeeds”

SILVER: Air New Zealand and Host for “Home Sweet As”

BRONZE: Coke Europe and Sapient Interactive for “Coke Burn Alter Ego”

Mobile Platforms
GOLD: Virgin Atlantic Airways and McKinney for “ Love from Above”

SILVER: MasterCard Worldwide and MRM Worldwide for “Peyton Pep Talks with Peyton Manning”

VOD and Interactive Television
GOLD:

Nissan and TEQUILA\ for “Rogue Launch”

SILVER: AXE and BrightLine iTV for “Art of Skin Contact”

BRONZE: I Can’t Believe It’s Not Butter! and BrightLine iTV for ”Sprays in the City”

Brand Destination Site
GOLD: MasterCard Worldwide and MRM Worldwide for “Priceless.com”

SILVER: American Airlines and TM Advertising for “AAdvantage Milestones”

BRONZE:
Pabst Brewing Company and Cole & Weber United for “The Tales of Colt 45”

Digital Integration

GOLD:

Nissan and TEQUILA\ for “Rogue Launch”

SILVER:

Liberty Mutual and Hill Holliday for “The Responsibility Project”

BRONZE:

ING of the Americas and BBDO Atlanta for “ING Numbers”

Cross-Platform Integration
GOLD: Liberty Mutual and Hill Holliday for “The Responsibility Project”

SILVER: ING of the Americas and BBDO Atlanta for “ING Numbers”

BRONZE: Verizon and Campfire for “My Home 2.0”

MIXX 2008 Judges:

Marketers:

* Cheryl Guerin – VP, Global Digital Marketing, MasterCard Worldwide
* Jenny Howell – Manager of Interactive Marketing, American Honda Motor Co., Inc.
* Carole Irgang – SVP, Integrated Marketing Communications, Kraft Foods
* Carol Kruse – VP, Global Interactive Marketing, The Coca-Cola Company
* Tim Murphy – Senior Director Digital Marketing, Anheuser-Busch
* David Roman – VP, WW Marketing Communications, Personal Systems Group, Hewlett-Packard Company
* Debbie Jo Severin – VP, Marketing, Covad Communications Group, Inc.

Agencies:

* Marty Cooke – Chief Creative Officer, SS+K
* Jean-Philippe Maheu – Chief Digital Officer, Ogilvy North America
* Hans Neubert – Executive Creative Director, Avenue A | Razorfish
* Michael Prieve – Chief Creative Officer, Doremus New York
* Alan Schulman – SVP, Executive Creative Director, Executive Director of User Experience, imc2
* Baba Shetty – EVP Chief Media Officer, Hill Holliday
* Joanne Zaiac – President, Digitas, New York

Publishers:

* Heidi Browning – SVP, Client Solutions, FOX Interactive Media
* Mark D’Arcy – Chief Creative Officer, Time Warner Global Media Group
* Jane Grenier – VP, CondéNet
* Wonya Lucas – EVP & Chief Marketing Officer, Discovery Communications
* Suzie Reider – Director of Advertising, YouTube
* David Sturman – Chief Technology Officer for Massive (a Microsoft company)
* Lauren Wiener – SVP, Meredith Interactive Media

MIXX Awards Sponsors:
Adweek Media
Brightcove.com
Broadband Enterprises
Comcast Spotlight
Forbes.com
International Data Group (IDG)
Microsoft Advertising
Terra Networks
Traffiq
ValueClick Media
Yahoo!

About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

Google Sites Reach Nearly 80 Percent of Americans Online

RESTON, VA,  January 15, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for December 2008 based on data from the comScore Media Metrix service. The holiday shopping season drove increased traffic to retail sites as consumers browsed merchandise and sought deals online. Shipping and Weather sites also saw gains as Americans eagerly anticipated the arrival of their packages and holiday guests.

“The holiday shopping season continued to be the main driver of online activity in December, with retail sites being the primary beneficiaries,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “While enticing discounts and incentives were enough to attract holiday shoppers to browse online, consumers did not open their wallets as they have in past years as online sales declined 3 percent versus last year amid the tougher economic climate.”

Retail Sites Realize Seasonal Traffic Gains Despite Soft Online Holiday Sales

Traffic to retail sites grew in December as consumers searched for holiday gifts and discounts. Retail – Jewelry/Luxury Goods/Accessories surged 30 percent to 25 million visitors to rank as the top-gaining category for the month.

Retail – Sports/Outdoor sites also posted strong growth for the month increasing 24 percent to more than 38 million visitors. The top ten sites in the category all witnessed double-digit increases, including DicksSportingGoods.com (up 57 percent to 4.8 million visitors) and SportsAuthority.com (up 61 percent to 3.3 million visitors).

Other retail categories among the top-ten included Retail – Music (up 24 percent to 26 million visitors), Retail – Flowers/Gifts/Greeting (up 17 percent to 45.7 million visitors) and Retail – Computer Software (up 14 percent to 30.2 million visitors).

Shipping Category Surges as Consumers Rush to Send Holiday Gifts
Traffic to shipping sites climbed 27 percent to nearly 40 million visitors in December as Americans raced to ensure delivery of their packages in time for the holidays. The category was led by UPS Sites with 21.6 million visitors (up 47 percent from the previous month), which also ranked as one of the top-gaining properties in December. USPS.com captured the second position with 16.6 million visitors (up 28 percent), followed by FedEx with 13.4 million visitors (up 38 percent).

Severe Winter Conditions Drive Visitors to Weather Sites
Wintry weather blasted much of the country during December, resulting in holiday travel delays and cancellations. The Weather category grew 17 percent to 76.8 million visitors as Americans sought weather updates. The Weather Channel led the category with 41.5 million visitors (up 28 percent), followed by Weatherbug Property with 27.1 million visitors (up 10 percent), and Yahoo! Weather with 14.3 million visitors (up 36 percent).

Top 50 Properties

Google Sites continued to lead as the most visited property in December with 149 million visitors, followed by Yahoo! Sites with 145.7 million visitors and Microsoft Sites with 125.4 million visitors. Facebook and Apple Inc. both climbed two spots to #11 and #12, respectively. The holiday shopping season caused sharp increases at several retail-related properties including Shopzilla.com Sites (up six spots to #27), Best Buy Sites (up 10 spots to #30), and JCPenney Sites (up eight spots to #42).

Top 50 Ad Focus Ranking

Platform-A led the December Ad Focus ranking, reaching 91 percent of the 190.7 million Americans online. Yahoo! Network ranked second, reaching 87 percent, while ValueClick Networks captured the third position with an 84-percent reach. Adconion Media Group moved up three spots in the ranking to #9, Amazon.com moved up three spots to #37, and ITN Digital Networks – Potential Reach moved up five spots to #40.

[ for full ranking tables, please see http://www.comscore.com/press/release.asp?press=2685 ]

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in December. For instance, Yahoo! Sites were seen by 76 percent of the nearly 191 million Internet users in December.

* Entity has assigned some portion of traffic to other syndicated entities.

** Denotes an advertising network.

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.