CARLSBAD, Calif. – Adjix, a revenue-sharing advertising network launched in August 2008 to monetize Twitter, is introducing an innovative new ad format today that will allow text ads to be embedded within Twitter tweets. “This new ad format will be a great way for Twitter users (Adjix “linkers”) to earn additional revenue, and its unobtrusive format won’t annoy recipients, like some other Twitter ad programs,” says Joe Moreno, founder and president of Adjix. A brief video demonstration is available at: http://adjix.com/AdjixEmbedAd.

One example of this new ad opportunity would be a local newspaper that tweets a headline with a link to the full article; at the end of the tweet is an ad from the Adjix network, giving the newspaper a new way to earn revenue.

Benefits to advertisers include:
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Despite Weak Season Apple, Amazon, Wal-Mart and Sears Post Traffic Increases
 
RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported its tracking of holiday season retail e-commerce spending for the holiday shopping season, beginning November 1 and ending December 23, the last day to purchase online with the possibility of delivery by Christmas Eve. Online spending reached $25.5 billion during that period, down 3 percent versus the corresponding shopping days in 2007.
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Sales Since Cyber Monday Up 9 Percent Versus Year Ago

RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported its tracking of holiday season retail e-commerce spending for the first 35 days of the November – December 2008 holiday season. For the holiday season through December 5, $14.92 billion has been spent online, essentially the same level compared to the corresponding days last year. For the five days beginning with December 1 (Cyber Monday), the kick-off to the heaviest part of the online shopping season, sales totaled $3.74 billion, up 9 percent versus year ago. Two individual days in the past week achieved more than $800 million in online spending: Monday, December 1 (“Cyber Monday”) with $846 million, and Tuesday, December 2 with $823 million.
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comScore Releases Review of Holiday Retail Traffic Trends in U.K., France and Germany

LONDON, U.K., DECEMBER 5, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the first in a series of reports examining visitation to online retail sites in the U.K., France and Germany during the Christmas shopping period. The study monitored the total number of visitors to online retail sites during November and compared average weekly visitor data to a pre-season base period of September and October. The study also examined traffic to the leading online retail sites in each market, comparing current weekly visitation data against the corresponding weeks of last year’s shopping season.

Online Retail Visitation Picks Up in November
In both the U.K. and Germany, the Christmas shopping season appears to be well underway, with visitation to online retail sites up 10 percent and 11 percent respectively in November compared to the base period average. Christmas shopping in France traditionally begins a bit later in the year and the 2008 season is no exception, with French retail site visitor growth up just 6 percent through the final week of November.
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NEW YORK – The Interactive Advertising Bureau (IAB) closed this year’s highly successful MIXX Conference and Expo with the presentation tonight of the fourth annual MIXX Awards. The MIXX Awards are the only honor devoted exclusively to interactive advertising, and the only juried competition that recognizes excellence in both creativity and effectiveness. For the first time, the digital advertising campaigns were evaluated by senior executives from agencies, publishers and marketing organizations deliberating together, sharing their distinct perspectives on what makes advertising creative successful. Tonight’s multimedia gala was emceed by Rob Norman, GroupM Interaction Worldwide CEO.

“The sheer volume of submissions coupled with the extraordinary level of creativity that cut across such a wide swath of platforms and technologies speaks to the vitality of the interactive advertising industry,” said Randall Rothenberg, President and CEO of the IAB. “Interactive advertising is breaking new ground in engaging consumers in ways that we had not even dreamed of, and the pace of change will only continue to accelerate.”
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Traffic to Retail Sites Grows Despite Disappointing Holiday Sales

Google Sites Reach Nearly 80 Percent of Americans Online

RESTON, VA,  January 15, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for December 2008 based on data from the comScore Media Metrix service. The holiday shopping season drove increased traffic to retail sites as consumers browsed merchandise and sought deals online. Shipping and Weather sites also saw gains as Americans eagerly anticipated the arrival of their packages and holiday guests.

“The holiday shopping season continued to be the main driver of online activity in December, with retail sites being the primary beneficiaries,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “While enticing discounts and incentives were enough to attract holiday shoppers to browse online, consumers did not open their wallets as they have in past years as online sales declined 3 percent versus last year amid the tougher economic climate.”
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