Home » Archives for API

Tag: API

PubMatic Launches Open, Real-time Monetization API for Ad Networks and Publishers

Otilia Otlacan | March 2, 2009 | 0 Comments

PubMatic’s API Allows Ad Networks to Instantly Access Premium Publisher Inventory Resulting in Increased Revenue for Participating Publishers PALO ALTO, Calif. – PubMatic (www.pubmatic.com), an ad revenue optimization company that works with over 5,500 online publishers, announced the official launch of its highly anticipated Application Programming Interface (API). The API will increase revenue for both [...]

Software Reduces Steps Required to Create Measurable Marketing Campaigns

Otilia Otlacan | February 26, 2009 | 0 Comments

Market2Lead’s New User Interface Combines Ease of Use with Comprehensive Functionality SANTA CLARA, Calif. – Market2Lead, a leading provider of marketing automation software and services, announced a significant advancement in the usability of on-demand marketing automation. The company has released a new user interface for its products that makes creating automated demand generation campaigns faster [...]

VoIP Call Tracking Helps Advertisers and Publishers Track ROI

Otilia Otlacan | February 4, 2009 | 3 Comments

CallFire platform traces telephone calls back to specific ad campaigns. LOS ANGELES – CallFire™ announced free 1-hour Call Tracking consultations for companies interested in tracking telephone calls back to the original advertisement. Advertisers using internet, radio, TV, or print can easily purchase hundreds or thousands of unique telephone numbers that are then allocated to individual [...]

Lyris Debuts Mobile Marketing Solution

Otilia Otlacan | December 17, 2008 | 0 Comments

Lyris HQ Mobile Enables Marketers to Engage Prospects and Customers On-the-Go MediaPost Email Insider Summit PARK CITY, Utah – Lyris, Inc., the online marketing expert, announced Lyris HQ Mobile, a new SMS texting solution that allows marketers to send timely, relevant and targeted text communications to opt-in audiences. With the introduction of Lyris HQ Mobile [...]

GlanceGuide Joins the Brightcove Alliance to Deliver Comprehensive Video Analytics for Brightcove Customers

Otilia Otlacan | December 15, 2008 | 0 Comments

Partnership Continues to Expand Solutions Offerings for Video Publishers PALO ALTO, Calif. – GlanceGuide, a leading provider of comprehensive analytics for measuring video effectiveness, announced it has joined the Brightcove Alliance, a global ecosystem of partners developing solutions and services for the Brightcove online video platform. Every Brightcove customer will instantly be able to take [...]

24/7 Real Media Launches Open AdStream 7.0 for Comprehensive Ad Management

Otilia Otlacan | October 3, 2008 | 2 Comments

Award-Winning Platform Upgrades with Intuitive New Interface and Additional Applications for Every Type of Publisher NEW YORK – 24/7 Real Media Inc., the leading global digital marketing company, today launched the latest version of Open AdStream®, its award-winning ad serving and campaign management platform for the targeting and delivery of ads to Web sites. Open [...]

Overlay.TV Announces GA of Interactive Online Video Platform with New Monetization System

Otilia Otlacan | September 9, 2008 | 0 Comments

PayPal-Integrated System and Powerful, New Interactive Tools Allow Online Video Creators and Marketers to Cash In OTTAWA – Today Overlay.TV, an interactive media platform that gives video creators and viewers the power to add a layer of custom-designed, clickable content over any embeddable online video, announced the general availability of its platform, which includes a [...]

OpenX v2.6.1 Released, Tons of Bugs Fixed

Otilia Otlacan | August 29, 2008 | 0 Comments

OpenX v2.6.1 is now out – no less than 58 bug fixed and enhancements are included in this release of the highly popular OpenX ad serving plaform. The update comes just in time to steal some of the lights off the launch of Google Ad Manager for all AdSense publishers, the most important competitor for [...]

OpenX 2.6 is Launched, Including Really Cool New Features

Otilia Otlacan | July 22, 2008 | 0 Comments

A recent OpenX blog post announced yesterday that OpenX 2.6 is now available and includes some much needed features focusing on: – OpenX API – Save time by automating common tasks and linking OpenX with other systems. – Faster ad tag – Deliver ads faster and reduce your server load using the single page call. [...]

Google – DoubleClick Acquisition Flashback: Remedies Possibly Suggested by Microsoft

Otilia Otlacan | July 17, 2008 | 0 Comments

Fascinating what a simple Google search can bring to surface: a document that appears to have been developed by a Microsoft employee or consultant, discussing possible remedies to what seemed to have be en the most talked-about event in online advertising last year, the Google – DoubleClick acquisition. The document, a .doc file, is available [...]

AOL’s Platform-A Offers Guaranteed CPM for Bebo and Facebook Application Developers

Otilia Otlacan | June 30, 2008 | 0 Comments

By offering one of the industry’s highest CPM rates for Bebo and Facebook applications, Platform-A signals its commitment to social network advertising New York, NY – June 30, 2008 – AOL’s Platform-A announces that it will offer Bebo and Facebook application developers a guaranteed CPM for U.S. traffic to their applications. The CPM is one [...]