PubMatic’s API Allows Ad Networks to Instantly Access Premium Publisher Inventory Resulting in Increased Revenue for Participating Publishers PALO ALTO, Calif. – PubMatic (www.pubmatic.com), an ad revenue optimization company that…
CallFire platform traces telephone calls back to specific ad campaigns. LOS ANGELES – CallFire™ announced free 1-hour Call Tracking consultations for companies interested in tracking telephone calls back to the…
- JangoMail Develops New API Method for Improved Transactional Email Marketing JangoMail, an industry leader in permission-based email marketing, announced it has developed a new API (Application Programming Interface) method…
Lyris HQ Mobile Enables Marketers to Engage Prospects and Customers On-the-Go MediaPost Email Insider Summit PARK CITY, Utah – Lyris, Inc., the online marketing expert, announced Lyris HQ Mobile, a…
Partnership Continues to Expand Solutions Offerings for Video Publishers PALO ALTO, Calif. – GlanceGuide, a leading provider of comprehensive analytics for measuring video effectiveness, announced it has joined the Brightcove…
PayPal-Integrated System and Powerful, New Interactive Tools Allow Online Video Creators and Marketers to Cash In OTTAWA – Today Overlay.TV, an interactive media platform that gives video creators and viewers…
OpenX v2.6.1 is now out – no less than 58 bug fixed and enhancements are included in this release of the highly popular OpenX ad serving plaform. The update comes…
A recent OpenX blog post announced yesterday that OpenX 2.6 is now available and includes some much needed features focusing on: – OpenX API – Save time by automating common…
Fascinating what a simple Google search can bring to surface: a document that appears to have been developed by a Microsoft employee or consultant, discussing possible remedies to what seemed…
By offering one of the industry’s highest CPM rates for Bebo and Facebook applications, Platform-A signals its commitment to social network advertising New York, NY – June 30, 2008 –…
