The Search Engine Strategies event returns to Chicago in a month (December 8-12) and features a really impressive lineup of speakers and sessions. We’ve interviewed Cindy Krum, Director of New Media Strategies for Blue Moon Works, who was very kind to talk us through the latest developments in the mobile search and advertising industry.

Otilia Otlacan: SES Chicago and Mobile Search – what topics will you be covering, can you give us the highlights?

Cindy Krum: I am honored to be speaking on the Mobile Search Battle Update panel with Bryson Meunier, Rachel Pasqua and Phyllis Reuther. I have spoken with Bryson and Rachel before, but I this is my first time speaking on a panel with Phyllis. The session will be just before lunch on the first day of the show, and it has a lot of insightful mobile search experts.

I will be giving a lot of statistics about where and what people are searching for from their mobile phones. I’ll specifically spend time talking about on-deck search options, off-deck search engines and downloadable mobile search applications. I will also talk about how true web-browsing phones like the iPhone and the gPhone are changing mobile search behavior, and what that means to us as mobile marketers preparing for the future.
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NEW YORK – The ClickZ Network (www.ClickZ.com), the world’s largest resource for digital marketing news, advice, commentary, and reference, announced the winners of the 2008 ClickZ Interactive Marketing Excellence Awards.

Recognizing the technologies and companies that made a positive difference in the online marketing industry in 2008, the ClickZ Marketing Excellence Awards honor the tools and services that represent excellence and innovation in digital marketing and advertising.

“In a fast-moving industry, these awards shine a light on those helping to evolve the industry through their brilliant examples of what can be accomplished,” said Anna Maria Virzi, executive editor of The ClickZ Network, a division of Incisive Media. “ClickZ readers are instrumental in these awards, bringing to our attention products and services that enable digital marketers to do their jobs more effectively and efficiently. We thank them along with our panel of judges — trusted and respected digital marketing professionals — for diligently selecting this year’s winners. The competition is more intense every year.”

The ClickZ 2008 Marketing Excellence Awards winners are as follows:
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Internet luminaries put search into perspective at Search Engine Strategies Chicago 2008

CHICAGO – Search Engine Strategies (http://www.SearchEngineStrategies.com) returns to Chicago this year with an exciting line up of popular sessions and new content at SES Chicago 2008. The SES event, taking place at the Chicago Hilton, December 8th – 12th, draws not only a large Chicago and Midwestern crowd, but also delegates from across the country and the world, as 30 countries were represented last year.

Opening the show with the first of three keynotes will be Lawrence Lessig, who is Professor of Law at Stanford Law School and founder of the school’s Center for Internet and Society. Lessig focuses on the intersection of law, internet and technology, particularly as it relates to copyright.
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SES Search Engine Marketing (SEM/SEO) Training Workshops

NEW YORK – As businesses face turbulent economic times, they are under immense pressure to justify advertising dollars. With upwards of 10 percent of US ad dollars being spent online, marketers are relentlessly focused on making the most of those investments. Search Engine Strategies’ (SES) highly regarded search engine marketing (SEM) training keeps marketing professionals in tune with the latest developments in the search industry.

Next up in the training series is New York’s SES Search Engine Marketing Training Workshop, slated for October 14. The in-depth training session is conducted in a small class setting, allowing the instructor to be readily accessible for informal one-on-one or small group discussions. Attendees are encouraged to bring their laptops to gain advice and insights on their own websites.
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Search Engine Strategies Chicago 2008

CHICAGO – Search Engine Strategies, the Midwest’s only search marketing conference and expo, celebrates its 10th year in the Windy City later this fall. Returning to Chicago on December 8-11, 2008, at the Chicago Hilton, SES Chicago (http://www.searchenginestrategies.com/chicago) will feature an intriguing lineup of sessions and new content. A “recession special” of $600 off is in place for all who register by September 26, 2008.

This year’s event will explore hot topics such as search around the world, search advertising, universal and blended search, viral campaigns, social media optimization, plus geo-targeting and the best kept secrets in search. Led by the industry’s most notable visionaries, SES Chicago draws thousands of marketers each year, and boasts a 98 percent satisfaction rate from attendees.
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Awards Honor Innovation, Creativity in Search Industry
Search Engine Strategies San Jose 2008

SAN JOSE, Calif. – Recognizing innovation in the search industry, the first annual Search Engine Strategies (SES) Awards were announced this week at Search Engine Strategies (SES) San Jose http://www.searchenginestrategies.com/sanjose). The SES conference, which wrapped up today at the San Jose Convention Center, is an international event series for online marketers, digital agencies, webmasters and corporate decision makers.

The SES Awards, presented at keynote and Orion panel sessions throughout the four-day event, celebrate the event’s 10-year anniversary and were created to inspire innovation and encourage new ideas. Judged by a panel of industry experts and the SES editorial staff, the SES Awards honor outstanding search marketers.

The 2008 SES Awards winners are:
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