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Jim Norton Named Head of AOL Sales
NEW YORK – AOL Inc. (NYSE: AOL) and Ned Brody, Chief Revenue Officer, today announced the promotion of Jim Norton to head of AOL Sales. Effective today, Jim will be responsible for sales on all of AOL’s owned & operated properties, including sites like The Huffington Post, Engadget, Stylelist and MapQuest. Additionally, he will also [...]
AOL Announces Partnership with VivaKi to Help Accelerate Online Video Ad Spend
Unique Collaboration Leverages VivaKi Research Initiative The Pool; Builds on ASq Success to Find Additional Video Ad Models to Support the Marketplace NEW YORK – AOL announced today that it has brokered a unique partnership with VivaKi, the strategic entity that combines the media and digital assets that sit inside of Publicis Groupe. This partnership [...]
AOL and the IPG Media Lab Release Groundbreaking Research on the Evolution of Digital Branding
Eye-Tracking Neuro-Marketing Study Focuses on Dodge, Verizon, and Zappos IAB Portrait Ad Unit Effectiveness CANNES, France – AOL, Inc. (NYSE: AOL) and the IPG Media Lab announced, at the Cannes Lions International Advertising Festival, the results of a new study on the effectiveness and earned attention of IAB Portrait ad units versus traditional display advertising. [...]
Advertising.com Enables Pictela Technology across Network on Select Ad Units to Premium Publishers
Select Publishers in the Network’s Vertical Focused Super Channels to Also Leverage Technology NEW YORK – AOL (NYSE: AOL) announced Advertising.com is leveraging the Pictela technology across its network enabling advertisers to deliver premium advertising formats at scale across premium publishers. Additionally, a select group of publishers within AOL’s Super Channels — over 20 content [...]
AOL Earns Record Twelve Nominations for 15th Annual Webby Awards
The Huffington Post Nabs Three Nominations and Engadget Scores Two Nods; AOL Once Again Partners with Webby Awards to Host Voting NEW YORK – AOL, Inc. received an impressive twelve nominations from the International Academy of Digital Arts and Sciences (IADAS) for the 15th Annual Webby Awards. Seven brands (HuffPost Business, TechCrunch, PopEater, HuffPost Politics, [...]
New AdReady Version 3 Display Advertising Platform Unveiled at AdReady Partner Summit 2010
Solve Media “TYPE-IN” Ad Units Transform CAPTCHA into Powerful Brand Messaging Opportunity Innovative Advertising Platform Achieves 40+% Engagement Rates, Guarantees Brand Message Comprehension on a Performance Basis Partners at Launch include Toyota, Microsoft, Universal Pictures, Saatchi & Saatchi, Universal McCann, Ignited and many others
DoubleVerify Applauds the Most Compliant Ad Technology Companies with First-Ever Trust Index
Findings from DoubleVerify’s 1H 2010 Report Drawn from 150+ Billion Impressions from Industry’s Leading Ad Networks, Publishers, Ad Exchanges & DSPs New York, NY – DoubleVerify, the pioneer and worldwide leader in online media verification, released findings from its 1H 2010 Trust Index. The report provides insight into compliance and brand safety in online advertising [...]
AOL and Google Renew and Expand Global Partnership
MOUNTAIN VIEW, Calif. and NEW YORK – Google Inc. (NASDAQ:GOOG) and AOL Inc. (NYSE:AOL) announced a five-year renewal and expansion of one of the largest and longest-standing partnerships in Internet history. The global alliance, which has at its core Google’s provision of search services to AOL’s content network and properties, in exchange for a revenue-sharing [...]
AOL Names Graham Moysey General Manager, AOL Canada
Well Known in Canada’s Digital industry, Moysey to Lead AOL Canada and will be a Member of the Global Management Council TORONTO – AOL Inc. announced that Graham Moysey will join the company as General Manager, AOL Canada. Moysey will work with the Global Senior Executives and the Canadian leadership team to oversee the development [...]
AOL’s Patch Launches 100th Site; Plans Expansion to More Than 500 Communities This Year
AOL’s Community-Specific News and Information Platform Plans to Hire More than 500 Professional Journalists in More Than 20 States by the End of 2010; New Editors Hired to Foster Rapid Growth NEW YORK – AOL Inc. (NYSE: AOL) announced the launch of Patch’s 100th site, Morristown Patch (http://morristown.patch.com). AOL also announced that Patch plans to [...]
Former Interactive One Vice President Courtney Williams joins Adility.com as Partner and Chief Revenue Officer
NEW YORK – Adility, a hyperlocal online deal distribution platform, announced that Courtney Williams, former Senior Vice President of Interactive One and previously the Vice President of Business Development at AOL will join as partner and Chief Revenue Officer. Mr. Williams will drive the business development strategy for Adility’s groundbreaking publisher offering, Dealwerk, an innovative [...]
Google in LBS: Location-Based Advertising Patent Provides a Patent Analysis Including a Detailed Assessment of the Two Independent Claims
DUBLIN – Research and Markets has announced the addition of the “Google in LBS: Location-based Advertising Patent” report to their offering. Google recently announced it was granted patent 7,668,832 for “Determining and/or using location information in an ad system“. This patent contains eight (8) claims, including two (2) independent claims.
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