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AOL Acquires Premier Online Video Platform StudioNow Inc


Transaction Will Allow AOL to Integrate StudioNow’s Video Creation and Distribution Platform into Seed.com

StudioNow Will Continue to Develop Existing Business

NEW YORK – AOL Inc. (NYSE: AOL) announced that it has acquired StudioNow Inc., the premier online platform for quality video creation and distribution. The acquisition will allow AOL to integrate a fully functional video creation platform into its newly-launched content management system, Seed.com. StudioNow will also continue to develop its existing business as a provider of online video creation, management, storage and syndication services to commercial companies.
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Posted in Ad Networks and Platforms, Ad Operations, Advertising Industry Deals, Digital Marketing, Internet Marketing Services, Internet Strategy, Online Media, Video PlatformsComments (1)

AOL Announces Key Hires Ahead of Separation from Time Warner


Ad Operations OnlineMike Suffredini Joins AOL as Treasurer; Eoin Ryan Will Head Investor Relations; Don Neff Named Head of Internal Audit; Ned Brody Rejoins AOL to Lead Paid Services

NEW YORK – AOL announced it has completed its financial leadership team as it prepares to separate from Time Warner Inc. and become a publicly traded company. Mike Suffredini has joined AOL as Vice President and Treasurer, with Eoin Ryan joining as Vice President of Investor Relations. Don Neff, currently a Senior Vice President of Finance at AOL, will take on the role of Senior Vice President of Internal Audit. AOL also announced that Ned Brody is rejoining the company as Executive Vice President of Paid Services.
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Posted in Ad Groups & Agencies, Ad Networks and Platforms, Online MediaComments (3)

AdSide to Present Advanced Content Advertising Model at Ad-Tech New York Conference and Expo


Premium Pay-Per-Click Ad Network to Showcase New Platform; Executives to Co-Host Panels on Advancements in Contextual Advertising.

ad:tech New York 2009, booth No. 2044

NEW YORK – AdSide™, the premium pay-per-click ad network will be presenting new developments in contextual targeting at ad:tech New York next month.
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Posted in Ad Groups & Agencies, Ad Networks and Platforms, Ad Operations, Ad Products, Ad Targeting, Ads by Pricing, CPC, Events, Internet Strategy, Search Marketing (SEM), ad:techComments (8)

AOL Names Shashi Seth to Lead Global Advertising Products


NEW YORK – AOL announced that Shashi Seth has joined the company as Senior Vice President of Global Advertising Products, responsible for building and scaling AOL’s advertising platform and developing industry-leading products. Seth comes to AOL from Cooliris, where he served as Chief Revenue Officer. Prior to that he was with Google, where he served most recently as head of monetization for YouTube.
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Posted in Ad Products, Internet Marketing Services, Internet Strategy, Marketing Strategy, Online MediaComments (4)

AOL Names Brad Garlinghouse as President, Internet and Mobile Communications


NEW YORK – AOL named Brad Garlinghouse as President of Internet and Mobile Communications, spearheading AOL’s global efforts to expand the reach of its e-mail and instant messaging. Garlinghouse will also take on an expanded leadership position for the company, heading up AOL’s Silicon Valley operations from its Mountain View campus and serving as the West Coast lead for AOL Ventures, the company’s venture capital arm headed globally by Jon Brod. Garlinghouse was most recently at Silver Lake Partners as an in-house Senior Advisor. Prior to Silver Lake, Garlinghouse spent nearly six years at Yahoo!, where he led that company’s communications and community products. Garlinghouse will report directly to AOL’s Chairman and CEO Tim Armstrong.
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Posted in Ad Groups & Agencies, Ad Operations, Internet Strategy, Online MediaComments (4)

AOL Advertising’s ADTECH to Provide Multimedia Ad Serving for Olive Media


Ad Operations OnlineONTARIO – ADTECH announced that it will provide ad serving for Olive Media, one of Canada’s leading online media companies with the ability to reach over 14 million unique Canadian visitors monthly*. ADTECH, http://www.adtech.com, a leading provider of ad serving technology, is part of AOL Advertising. Through this relationship, ADTECH will serve Olive Media’s display, video and mobile advertising. In addition, Olive Media will integrate ADTECH’s advertising platform with its customer relationship management (CRM) system.
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Posted in ADTECH, Ad Networks and Platforms, Ad Operations, Ad Serving, Ads by Creative, Display Ads, Rich Media AdsComments (7)

TRAFFIQ Adds Advertising Technology Veteran To Board of Advisors


Ad Operations OnlineFormer SVP and CIO of AOL’s Platform A Joins TRAFFIQ’s Advisory Board

NEW YORK – TRAFFIQ’s Chief Executive Officer, Mark Kahn, announced that Tom Iler, the former SVP and Chief Information Officer for AOL’s Platform A, has agreed to join TRAFFIQ’s Board of Advisors.
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Posted in Ad Networks and Platforms, Ad Operations, Ad Products, Media Planning, Platform-A, TraffiqComments (0)

Hulu Continues Ascent in U.S. Online Video Market, Breaking Into Top 3 Properties by Videos Viewed for First Time in March


Ad Operations OnlineAverage U.S. Viewer Watched 5.5 Hours of Online Video During the Month,

According to comScore Video Metrix

RESTON, VA – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released March 2009 data from the comScore Video Metrix service, showing that U.S. Internet users viewed 14.5 billion online videos during the month, representing an increase of 11 percent versus February.
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Posted in Ad Operations, Ads by Display, Google, In-Stream Ads, Internet Strategy, Microsoft, Reports and Studies, Video Platforms, Yahoo, YouTube, comScoreComments (0)

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