Posts Tagged With: AOL

AOL’s New Homepage Delivers Strong Branding and Performance for Platform-A Advertisers

» by Otilia Otlacan December 29th, 2008 at 10:07 am » Comments (0)

Click-through rate increases 30% since the AOL.com relaunch; November total unique visitors and average daily visitors up 13%, and total minutes online grew by 29%; all figures signal higher advertiser returns moving into 2009 NEW YORK - AOL’s Platform-A announced that the new AOL.com homepage is delivering advertisers record performance on their homepage advertising and is also driving increased consumer reach and engagement. Since the homepage redesign was launched in September 2008, advertising click-through rates on the primary 300 x 250 ad banner rose 30%, according to internal metrics, a double-digit increase that shows consumers are increasingly clicking on AOL.com homepage ...more »

Hill Holliday Includes Lotame’s Time Spent Technology in Online Ad Campaign for Liberty Mutual’s “Responsibility Project”

» by Otilia Otlacan December 24th, 2008 at 9:15 am » Comments (0)

Results of Time Spent Test will Indicate Optimal Ad Exposure NEW YORK - Lotame, a platform enabling targeted advertising to customizable audiences through social media, announced today that Hill Holliday has selected Lotame to deliver a component of Liberty Mutual’s “Responsibility: What’s Your Policy” corporate branding campaign. During the campaign, Liberty Mutual will conduct a study of the results provided by Lotame’s Time Spent technology, designed to measure the length of exposure that provides the greatest impact for Liberty Mutual’s Responsibility Project messaging (www.ResponsibilityProject.com). In order to accurately measure the impact of the time spent with the ad, Lotame’s Exposure Tracker technology ...more »

Placecast Identifies the Top Digital Advertising Trends in 2009

» by Otilia Otlacan December 23rd, 2008 at 9:31 pm » Comments (1)

New Ways to Improve and Measure Ad Performance, Heightened Privacy Concerns and Online Video Are Trends to Watch SAN FRANCISCO - 1020 Placecast, the first online advertising solution to target highly sought-after audiences using location-based information across the Web, mobile, Wi-Fi networks and email, announced interactive advertising trends to watch in 2009. Trends to watch include better metrics to understand effectiveness, increased concerns about user privacy and mainstream video adoption by online advertisers. Looking back, 2008 marked a turning point in online advertising. Despite the slowing of growth in overall advertising spending, online has finally achieved its place at the table in ...more »

CARFAX Joins Autobytel’s Expanding AutoReachSM Ad Network

» by Otilia Otlacan December 16th, 2008 at 10:00 am » Comments (0)

Vehicle History Information Industry Leader Continues AutoReach Growth IRVINE, Calif. - Autobytel Inc. (Nasdaq: ABTL), a leading automotive marketing services company, today announced the addition of Carfax to its rapidly growing AutoReach Ad Network. Autobytel will supply targeted online advertising from the AutoReach Ad Network to Carfax, which is used by millions of used car buyers and sellers every year. Carfax is one of several automotive Web sites recently added to AutoReach, which includes The Enthusiast Network (TEN), TheTruthAboutCars.com, ClassicCars.com, RightAutos.com, Vast.com, Automobile.com, LeaseCompare.com, DirectoryM, AutoMall.com, and Overstock.com, as it extends its reach across the automotive vertical. more »

AOL’s Platform-A and Schick Wilkinson-Sword Partner on Lemondrop.com Holiday Gift Guide

» by Otilia Otlacan December 16th, 2008 at 9:30 am » Comments (0)

Launched in September 2008, broad advertiser interest continues to grow for AOL’s new site targeted to women 18-34 NEW YORK - AOL’s Platform-A announced the launch of a holiday-themed branding program for Schick Wilkinson-Sword that will integrate into Lemondrop.com, AOL’s new lifestyle destination for women aged 18-34. Lemondrop, http://www.lemondrop.com, is an irreverent, conversational website with content ranging from pop culture to politics. Launched in September, the site attracted nearly 2.6 million unique visitors in October, according to comScore Media Metrix. Lemondrop.com is part of AOL Living, http://living.aol.com, one of the top three women’s sites with more than 16.4 million monthly unique ...more »

Edmunds.com’s Ad Impression Measurement Service Accredited by Media Rating Council

» by Otilia Otlacan December 12th, 2008 at 10:15 am » Comments (0)

SANTA MONICA, Calif. - Buyers and sellers in the advertising industry rely on audience measurement services to provide the data needed to make informed choices. Edmunds.com, the premier online resource for automotive information, is proud to announce it is now the first dedicated automotive website to receive Ad Impression Measurement accreditation by the Media Rating Council (MRC). MRC accreditation certifies that Edmunds.com has adhered to the MRC's Minimum Standards for Media Rating Research and the Measurement Guidelines of the Interactive Advertising Bureau (IAB) in counting online advertising impressions and traffic measurements. The accreditation also certifies that Edmunds.com provides full and complete ...more »

Overstock.com Joins Autobytel’s Expanding AutoReachSM Ad Network

» by Otilia Otlacan December 12th, 2008 at 9:30 am » Comments (0)

Top 100 Web Property Receives Nearly Twenty Million Unique Visitors Every Month IRVINE, Calif. - Autobytel Inc. (Nasdaq:ABTL), a leading automotive marketing services company, announced the addition of Overstock.com, the popular online retailer of brand-name merchandise at discount prices, to its rapidly growing AutoReach Ad Network. Autobytel will supply targeted online advertising from AutoReach to the Overstock.com Cars section. Overstock.com is one of several publishers recently added to AutoReach, which includes The Enthusiast Network (TEN), TheTruthAboutCars.com, ClassicCars.com, RightAutos.com, Vast.com, Automobile.com, LeaseCompare.com, DirectoryM, Womensforum.com and AutoMall.com. “We are very pleased to add yet another high quality publisher to our AutoReach Ad Network. The addition ...more »

AOL’s Platform-A to Deliver Two-Day, Billion Impression Ad Campaign for T-Mobile

» by Otilia Otlacan November 21st, 2008 at 9:00 am » Comments (0)

First-of-Its-Kind Ad Buy Leverages Platform-A’s Unmatched Reach NEW YORK - AOL’s Platform-A announced that it launched, in partnership with T-Mobile USA, an unprecedented billion-impression Web advertising campaign across Platform-A during a two-day period on November 10 – 11. The first-of-its-kind advertising buy underscores Platform-A’s ability to reach more U.S. online consumers – more than 90% -- than any other online advertising business. Platform-A includes AOL’s owned-and-operated sites, along with the thousands of sites in the Advertising.com third-party network. Platform-A and T-Mobile collaborated to create the “T-Mobile Billion Block,” the most-expansive two-day ad buy in Platform-A history and will spotlight the T-Mobile G1 ...more »

Ad Ops Daily Briefs: November 19 2008

» by Otilia Otlacan November 19th, 2008 at 11:00 pm » Comments (0)

- Zoombak Launches Multi-Million Dollar TV Ad Campaign to Establish Leadership in the Personal GPS Locator Category Zoombak (www.Zoombak.com) today announced the launch of a nationwide television advertising campaign to build brand awareness and educate consumers on the valuable benefits of its Personal GPS Locators. The campaign, titled “Imagine”, demonstrates the broad range of product uses for Zoombak Locators, including keeping track of teen drivers, recovering stolen vehicles, and finding lost pets. The campaign’s strong emotional appeal highlights the peace-of-mind that consumers gain by knowing the location of what matters most. “As the industry leader, it is up to Zoombak to begin ...more »

Ad Ops Daily Briefs: November 7 2008

» by Otilia Otlacan November 7th, 2008 at 11:00 pm » Comments (0)

- AOL Launches Access to Social Networks from New AOL.com AOL announced a brand new homepage available at http://www.aol.com/newhomepage that will let consumers access multiple social networking services directly from AOL.com, becoming the first major portal to offer direct access to information from major social networking sites. This follows the move last month to provide access to multiple e-mail services from the AOL.com site, and is part of AOL’s ongoing strategy to open its homepage, http://www.aol.com, to outside services and content – offering consumers more customization options. - interCLICK Provides 2008 Fourth Quarter Guidance For Revenue Growth and Gross Margin Expansion interCLICK, Inc. ...more »