NEW YORK - The Interactive Advertising Bureau (IAB) has announced that AOL is the first large-scale digital media company to require its entire sales team to take and pass the IAB Digital…
FreeWheel launches FourFronts to connect the $70 billion TV advertising business with the explosive growth of IP video consumption SAN MATEO, Calif. - AOL, FreeWheel, and Mediaocean announced a partnership which,…
New Measurement to Help Advertisers Buy Across TV and AOL Digital Video NEW YORK - AOL announced a collaboration with Nielsen to measure the audience viewing AOL’s library of over 620,000…
NEW YORK - AOL Inc. announced the hiring of Erika Nardini as Vice President, Head of Marketing Solutions for AOL Advertising. A veteran of the media business, Nardini will drive marketing…
The founding partners of the Digital Content NewFronts – AOL, Digitas, Hulu, Microsoft Advertising, Yahoo! and YouTube – in partnership with the Interactive Advertising Bureau (IAB), announced today that the second annual Digital Content NewFronts will be held April 29 through May 3 in New York City. This news comes on the heels of the release of the half-year IAB Internet Advertising Revenue Report, which pointed to interactive video as one of the fastest growing segments, garnering more than $1 billion in ad revenue in the first two quarters of 2012, an 18 percent increase year-over-year.
AOL (NYSE: AOL) announced the launch of Project Devil 2, the next phase of AOL’s continued focus on innovation in premium branded display. Project Devil, launched in the U.S. in September 2010 at Advertising Week, and in Canada in April 2011, was AOL’s foray into revolutionizing premium display on the Web. After two years of advertiser input across categories including Entertainment, Retail, CPG, Finance, and Travel, AOL has added to its portfolio of premium ad units.
AOL announced the launch of Premium Formats for Mobile, the expansion of beautiful, engaging, content-rich ad formats to smartphones and tablets. This announcement of the expanded offering for brand marketers comes just eighteen months after the launch of Project Devil for desktop in September 2010. These app-based ads will be powered by the award-winning Pictela technology. AOL will discuss its current mobile strategy, including the announcement of Premium Formats for Mobile, at a client summit today at its New York office.
AOL, Inc. (NYSE: AOL), announced that it has completed the previously announced $1.056 billion patent transaction with Microsoft Corporation (NASDAQ: MSFT) (“Microsoft”). The transaction includes the sale of over 800 patents and their related patent applications, and grants Microsoft a non-exclusive license to its retained patent portfolio for aggregate proceeds of $1.056 billion in cash.
StopBadware announced the launch of the Ads Integrity Alliance, an initiative to protect users from bad ads and maintain trust in the online advertising ecosystem. Charter members of the Alliance include Facebook, Google, Twitter, AOL, and the Interactive Advertising Bureau (IAB).
At Internet Week New York, Yahoo! (NASDAQ:YHOO), the premier digital media company, announced Genome from Yahoo! (www.genomeplatform.com), an online advertising solution that combines Yahoo! data with interclick’s third party data and advertisers’ first party data along with a premium media footprint to provide marketers with the most complete, custom audience solution in the industry.
