Seven in 10 Shoppers for Consumer Electronics Influenced by Digital Advertising PHOENIX - The synergy between the consumer shopping behavior of showrooming and internet product research, as well as digital advertising…
Guidelines to Empower Creative Groups by Reducing Industry Fragmentation NEW YORK, NY — With the rapid evolution of the mobile marketplace, there is a demand for standards and guidelines to unify…
Nearly a quarter (23%) of Americans are planning vacation travel in the next six months, making the category the top “big ticket” item they plan to purchase in the period, according to Interactive Advertising Bureau (IAB) analysis entitled “Consumer Travel & The Media.” Falling directly behind travel in spending intentions are computers (16%), furniture (14%) and a new car (11%). The findings also reveal that these soon-to-be travelers are heavier media users than the general population, pointing to advertising opportunities – particularly within digital – for airline, hotel, and cruise marketers.
Last year, the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence released “Mobile Rich-media Ad Interface Definitions,” or MRAID 1.0, to simplify the process of creating rich media ads on mobile devices. By establishing a common set of APIs (application programing interfaces), MRAID 1.0 allowed agencies to be able to quickly and easily run creative across applications from different publishers, rather than needing to re-write the programming behind their ad creative several times for a single campaign. MRAID 2.0, released today for public comment, creates a platform for mobile advertising to flourish by building on the prior version and expanding these definitions to a wider set of features and capabilities.
With consumers increasingly turning to mobile devices to access the web, the Interactive Advertising Bureau (IAB) and the IAB Mobile Marketing Center of Excellence announced the launch of “Tap into Mobile,” an online hub featuring an array of resources for optimizing sites for the mobile web, located at www.iab.net/tapintomobile.
Announces Rising Stars Mobile Contest, Encourages Ideas That Drive Brand Creativity In Mobile New York, NY – To rally the marketing and media industry in a creative movement across smartphones,…
IAB Mobile Marketing Center of Excellence Releases ‘Marketer Perspectives on Mobile Advertising’ Study Finds Nearly Three-Quarters of Top Marketing Executives Look to Increase Their Mobile Spend Over Next Two Years
Organizations Publish First-Ever “Mobile Web Advertising Measurement Guidelines” PALM SPRINGS, Calif. – For the first time, standardized key metrics for measuring advertisements have been established for the mobile interactive industry….
Former Ericsson Exec Anna Bager Hired to Head New Unit Devoted to Growth of Mobile Advertising NEW YORK – In a move that highlights the growing importance of mobile advertising…
