Home » Archives for animation
Tag: animation
Immedium Reinvents Display Advertising with Live Banners that Update
BANGKOK – Studio Magenta has announced the introduction of Immedium, a platform for creating and managing live banner ads – rich media Internet advertising with dynamically changing content. Although the concept of live banners has been around for some time, Immedium is believed to be one of the first tools that empowers marketers with the [...]
Mission AdWorks Launches First National, Socially Responsible Advertising Network
SAN FRANCISCO – Mission AdWorks (www.missionadworks.com) launches as the nation’s first socially responsible advertising network. Mission AdWorks connects publishers, bloggers and other site owners who are making a positive impact on the world to marketers who are looking for an engaged audience of consumers with which to develop a deeper affinity relationship that reflects their [...]
Break Media and Panache Research Findings Show IAB Standard Video Ad Formats Effectively Engage Consumers
Industry-First Research Provides Valuable Step for Supporting Online Video Advertising LOS ANGELES–(BUSINESS WIRE)–Break Media, the Internet’s premier entertainment community for men, and Panache, the video advertising delivery-platform leader, today announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the Interactive Advertising Bureau (IAB) in [...]
What Is Rich Media in an Online Advertising Context?
Easy task, at a first sight: defining what exactly can be considered a ‘rich media ad‘. It is, of course… a ‘rich media ad’, as in a display ad taken one step further. Surely, this is not a definition. But it was pretty much all I could gather – from people who work in the [...]
Metacafe Gets to Monetize Content from 12 New Video Content Providers
Metacafe has announced earlier today 12 new deals with video content providers – a move that will significantly enlarge their already impressive video inventory. Metacafe specializes in short videos, precisely what works best for online consumers who don’t have the time or the patience to look into long form video content. Having said this, it [...]
go2 Launches Animation For Mobile Marketing
Mobile Marketing Forum, New York, June 11, 2008 – go2 Media™ (www.go2.com) a leading mobile media company, today announced the successful launch of animated WAP banner ads throughout its mobile content network. The animated banners are a series of images and text running on a 10-to-15 second long loop optimized to run across appropriate carriers [...]
The IAB Issues Revised Ad Unit and Rich Media Creative Guidelines for Public Comment
New York, NY (May 8, 2008)—The Interactive Advertising Bureau (IAB) today announced the release of a set of Revised Ad Unit and Rich Media Creative Guidelines. These revised guidelines will help to eliminate points of friction in the online ad buying process while fostering continued innovation in the interactive advertising industry. The proposed guidelines will: [...]
Keep in touch!