Budweiser Ad “Fence” Wins Top Creative Effectiveness; Google Ad, at #5, Also Successfully Demonstrates Advertising Creative Effectiveness LOS ANGELES – Ace Metrix, the industry standard in online television advertising analytics,…
NEW YORK – TNS Media released its annual post-game analysis of Super Bowl advertising, combining findings on this year’s brand face-offs, including top advertisers, commercial ratings, as well as the…
Heroes “Football” and Budweiser “Horse Love” Rank Second and Third NEW YORK – AOL announced Budweiser “Fetch” is the top-ranked Super Bowl XLIII ad in the 7th Annual AOL Super…
Results of Time Spent Test will Indicate Optimal Ad Exposure NEW YORK – Lotame, a platform enabling targeted advertising to customizable audiences through social media, announced today that Hill Holliday…
“App-vertisments” Engage Consumers, Creating “Social Brand Advocates” NEW YORK – Buddy Media today released a new white paper entitled What Advertisers Need to Know About Branded Social Media Applications, which…
Impact of Mobile Marketing Visible Through Successful Utilization and Development of Mobile Channel NEW YORK & LONDON & SINGAPORE & SAO PAULO, Brazil – The Mobile Marketing Association (MMA) (www.mmaglobal.com),…
NEW YORK – The Interactive Advertising Bureau (IAB) closed this year’s highly successful MIXX Conference and Expo with the presentation tonight of the fourth annual MIXX Awards. The MIXX Awards…
Unified Solution Now Available for Advertisers to Engage Users of Social Networks PALO ALTO, Calif. & NEW YORK – Socialmedia.com, the largest independent social advertising network, and Buddy Media, which…
Following up from yesterday’s finalists list for ad creatives, we’ll take a look today at the OMMA Awards finalists for the “Integrated Online Campaign” category. As always, if you have…
The folks at IAB as well as players in the online advertising industry seem active and busy these days, even though most of us would be thinking of July as…
