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Quattro Wireless CEO Andrew Miller Named Ernst & Young Entrepreneur Of The Year 2009 Award Winner

Otilia Otlacan — Fri, 26 Jun 2009 08:15:33 +0000

Award Recognizes Entrepreneurial Excellence in Emerging Company Category

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com) announced that CEO Andrew Miller received the Ernst & Young Entrepreneur Of The Year® 2009 Award in the Emerging Company category in New England, which recognizes the exceptional leader for a company less than five years old. According to Ernst & Young LLP, the award recognizes outstanding entrepreneurs who are building and leading dynamic, growing businesses. Andrew Miller was selected by an independent panel of judges, and the award was presented at a gala event at the Marriott Newton Hotel on June 16th.

“The entire Quattro Wireless team is proud of Andy Miller for this coveted and well-deserved recognition,” said Bob Davis, Quattro Wireless board member and general partner at Highland Capital Partners. “Andy’s win recognizes his achievements in building a strong business, powered by the best technology and backed by a talented team. Today, Quattro Wireless boasts some of the world’s leading advertisers and publishers and the company is continuing to grow, even in a challenging economy, with active hiring and expectations of quadrupling year-over-year revenue in 2009. It takes a great leader to be as successful as Andy has been.”

Quattro Wireless is mobile’s largest premium ad network, powering mobile strategies for Fortune 500 brands, direct marketing leaders and category-leading publishers and application developers, including Proctor & Gamble, Toyota, American Express, Sony Pictures Home Entertainment, NFL and others. With sophisticated technology and exclusive premier partnerships, Quattro creates unrivaled reach, consumer engagement and efficiency for advertisers across all channels (mobile web, SMS, applications, video) and smartphone platforms (iPhone, Blackberry, Android, Pre).

The Ernst & Young Entrepreneur Of The Year awards celebrate their 23rd anniversary this year. The program honors entrepreneurs who have demonstrated exceptionality in such areas as innovation, financial performance and personal commitment to their businesses and communities.

“We are proud to recognize the achievements of Andrew Miller,” said Kristin Keating, Ernst & Young LLP Entrepreneur Of The Year Program Co-Chair for New England. “Winners of the Entrepreneur Of The Year award build leading businesses and contribute significantly to the strength of our region’s economy. Their success helps our area grow stronger.”

As a New England award winner, Andrew Miller is now eligible for consideration for the Ernst & Young LLP Entrepreneur Of The Year 2009 national program. Award winners in several national categories, as well as the overall national Ernst & Young Entrepreneur Of The Year award winner, will be announced at the annual awards gala in Palm Springs, California on November 14, 2009. The awards are the culminating event of the Ernst & Young Strategic Growth Forum, the nation’s most prestigious gathering of high-growth, market-leading companies.

Quattro Wireless’ CEO Andrew Miller Named Ernst & Young Entrepreneur Of The Year 2009 Award Finalist in New England

Otilia Otlacan — Mon, 25 May 2009 08:45:16 +0000

Eswar Priyadarshan Also Receives Nomination for CTO of the Year Award from Mass Technology Leadership Council

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com) announced that CEO Andrew Miller is a finalist for the Ernst & Young Entrepreneur Of The Year® 2009 Award in New England. According to Ernst & Young LLP, the awards program recognizes entrepreneurs who demonstrate extraordinary success in the areas of innovation, financial performance and personal commitment to their businesses and communities. Miller was selected as a finalist by a panel of independent judges. Award winners will be announced at a special gala event on June 16th at the Marriott Newton Hotel.

Additionally, Quattro Wireless’ CTO Eswar Priyadarshan has been named a nominee for CTO of the Year in the Mass Technology Leadership Council Awards being awarded in November 2009 in Massachusetts and Quattro Wireless has been nominated for Company of the Year. The Mass Technology Leadership Council is dedicated to fostering entrepreneurship and promoting the success of companies that develop and deploy technology across industry sectors.

“When Highland Capital Partners decided to partner with Quattro Wireless, we not only invested in a business idea but, equally as important, the visionaries behind it,” said Bob Davis, Quattro Wireless board member and general partner at Highland Capital Partners. “Andy Miller and Eswar Priyadarshan’s leadership and tireless dedication have propelled Quattro Wireless to be a global leader in the rapidly exploding mobile ad market. The Entrepreneur Of The Year, CTO of the Year and Company of the Year nominations clearly acknowledge their guidance of Quattro to quickly evolve into the largest premium mobile ad network, serving billions of global impressions every month to enable advertisers to engage with the mobile consumer.”

Quattro Wireless is mobile’s largest premium ad network, working with Fortune 500 brands, direct marketing leaders and category-leading publishers and application developers to power their mobile strategies. With sophisticated technology and exclusive premier partnerships, Quattro creates unrivaled reach, consumer engagement and efficiency for advertisers across all channels (mobile web, SMS, applications, video) and platforms (iPhone, Blackberry, Android).

The Ernst & Young Entrepreneur Of The Year awards program celebrates its 23rd anniversary this year. The program has expanded to recognize business leaders in over 135 cities in 50 countries throughout the world.

Regional award winners are eligible for consideration for the Ernst & Young LLP Entrepreneur Of The Year national program. Award winners in several national categories, as well as the overall national Ernst & Young Entrepreneur Of The Year award winner, will be announced at the annual awards gala in Palm Springs, California on November 14, 2009. The awards are the culminating event of the Ernst & Young Strategic Growth Forum, the nation’s most prestigious gathering of high-growth, market-leading companies. Founded and produced by Ernst & Young LLP, the Entrepreneur Of The Year awards are sponsored nationally by the Ewing Marion Kauffman Foundation and SAP America. In New England region, sponsors include Bowne, Curran & Connors, Boston Magazine, J.Robert Scott, Marsh USA, Nixon Peabody and AMS.

The 12th Annual Mass Technology Leadership Awards 2009 program spotlights the companies, people, and technologies that exemplify the best and the brightest in the Massachusetts technology community. It recognizes companies and individuals who epitomize leadership and excellence in business and technology.

About Quattro Wireless

Quattro Wireless Continues to Grow with Appointment of Lynn Tornabene as Chief Marketing Officer

Otilia Otlacan — Wed, 29 Apr 2009 08:15:19 +0000

Former DoubleClick Executive Brings More Than Twenty Years of Strategic and Product Marketing Experience to Leading Mobile Ad Network

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), mobile’s largest premium publisher ad network, announced the appointment of Lynn Tornabene as Chief Marketing Officer, effective immediately. Tornabene will lead Quattro Wireless’ global corporate and product marketing initiatives as it continues its exponential growth. She is based in the company’s New York office and reports to CEO Andrew Miller.

Earlier this year, Quattro Wireless announced its international plans and most recently, Series C Funding for these expansion efforts.

“This appointment further validates that mobile’s growing importance to the media and marketing industries means that we can attract leading talent from premier companies,” said Mr. Miller. “We are very excited to have Lynn join the executive team, and are confident that her talent and experience in the high-tech and new media worlds will prove invaluable as we continue to create innovative mobile solutions for advertisers and publishers worldwide.”

Prior to joining Quattro Wireless, Tornabene served as the Head of DoubleClick Communications for Google Inc., coming to the company through its acquisition of DoubleClick Inc. As the Vice President of Marketing and Communications for DoubleClick, she was an integral part in the company’s accelerated growth leading to the acquisition by Google in 2008. Previously, Tornabene held positions at Stockback, Wunderman/Y&R, IBM and PIA Radio Network. She holds an M.S. in Integrated Marketing from Northwestern University and a B.A. in English and Telecommunications from Indiana University.

Additionally, demonstrating Quattro’s momentum in mobile advertising and technology, the company also announced today the hiring of Dan Grigorivici as VP Data Strategy, Targeting and Analytics and Mike Owen as East Coast Director of Ad Sales. Grigorivici heralds from Rapp (formerly Rapp Collins, an Omnicom company) where he pioneered MicroSocial Segmentation and network analysis-based segmentation schemes; he previously served as Vice President of Data Strategy and Analytics at TACODA, leading audience segmentation and algorithmic-based predictive targeting projects. His background also includes positions at Digitas and Carat Fusion. Grigorivici’s expertise in audience segmentation and behavioral targeting will augment Quattro’s leading predictive targeting methodology and technology. Owen brings to the Quattro sales team national sales experience at Menshealth.com, where he grew revenue by 125%; previously, he consulted to Napster’s ad-supported music service and directed East Coast sales at EW.com.

About Quattro Wireless

Quattro Wireless Captures Explosive Audience and Market Share Growth

Otilia Otlacan — Wed, 25 Mar 2009 09:00:28 +0000

$10 Million Series C Funding will Accelerate International Expansion and Advancement of World’s Largest Premium Publisher Mobile Ad Network

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), mobile’s largest premium publisher ad network, announced that it raised an additional $10 million in Series C funding to accelerate international growth and continue developing industry-leading predictive mobile targeting technology. The round was led by Highland Capital Partners and Globespan Capital Partners.

“Major Fortune 500 marketers including Microsoft, Sony, and Kmart have put their trust in Quattro to deliver superior results,” said Andrew Miller, chief executive officer of Quattro Wireless. “This funding will expand our ability to serve brands and direct marketers worldwide at a time when they need it most, and at a time when reaching global constituencies seamlessly and uniformly is a business imperative. Despite the unprecedented economic climate, Quattro continues to grow dramatically and provide its partners with reach, targeting, positive ROI, and the most sophisticated creative experience in mobile.”

The investment comes on the heels of Quattro’s January 2009 international announcement, rolling out its premium publisher mobile ad network. In two short months, the Quattro Network has grown by hundreds of internationally-focused mobile web and application publishers in 15 new strategic country markets. The Quattro Network now serves billions of brand and direct response impressions a month on a global basis. In 2008, Quattro captured a large portion of the premium publisher market behind category-leading internet publishers like the NFL, Univision, Hachette and CBS family of sites. Impressions grew 30 times in multiple from January to December 2008 with approximately 1,000 new brand and direct response advertiser campaigns running across the network. The Quattro Network now boasts 25MM unique monthly visitors.

“Quattro has established itself as the clear market leader in mobile advertising and we see opportunity to extend that lead further,” said Bob Davis, general partner at Highland Capital Partners and former founder and chief executive officer of Lycos. “Globally, mobile is increasingly attracting premium ad dollars because of its advantages over online. Within mobile, there’s a flight to quality and advertisers continue to choose Quattro’s premium ad network and targeting solutions over lower performance alternatives.”

Quattro’s unique business approach helps leading publishers monetize their global mobile footprint in any channel (Web, SMS, video, applications) and on any platform (iPhone, BlackBerry, Android, Symbian). As a result, Quattro’s premium publisher network has always been distinguished by its performance. This year will see the full network roll-out of Quattro’s industry-leading predictive mobile targeting technology, which will better serve advertisers by enabling them to target and reach highly granular consumer demographics, thus maximizing the ROI of their advertising spend.

“The global mobile ad market is exploding and Quattro is leading the charge with best-in-class mobile advertising solutions,” added Andy Goldfarb, executive managing director at Globespan Capital. “The company continues to win new business and expand market share as multinational advertisers demand better engagement, deeper global reach, elevated awareness, and heightened purchase intent, than its traditional online predecessors.”

About Quattro Wireless

Quattro Wireless Premier Mobile Ad Network Goes Global

Otilia Otlacan — Mon, 16 Feb 2009 09:30:26 +0000

Mobile’s Most Trusted Ad Network Begins International Ad Sales and Serving
Mobile World Congress 2009

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), mobile’s trusted ad network, announced a strategic global expansion of its leading premier mobile ad network to Western Europe, Australia, New Zealand, South Africa and Asia. Quattro will now accept Internationally-focused, and country-specific Publishers and Advertisers into its network.

Spurred by market growth and increased demand for broader consumer reach, Quattro’s industry-leading performance ad network for Fortune 500 brands and global-minded direct marketers has been extended to new continents. Under this worldwide expansion, Quattro’s unrivaled premier network, from exclusive brand publishers to top application providers, can monetize their global mobile footprint in any channel (web, SMS, video, applications) and on any platform (iPhone, Blackberry, Android, Symbian). By leveraging Quattro’s turnkey ad sales and operations, sophisticated platform and full-service experience, global and territory-centric leading publishers can realize superior monetization and increased interactivity. In tandem, advertisers will now be able to take advantage of Quattro’s exclusive and diverse publisher inventory to launch country-specific campaigns that leverage Quattro’s proprietary targeting and audience segmentation technology.

The global announcement precedes Quattro Wireless’ participation in Mobile World Congress 2009, scheduled in Barcelona, Spain, on February 16-19.

“Mobile has a global audience and Quattro has extended its industry-defining premier network to reach it,” said Andrew Miller, chief executive officer of Quattro Wireless. “It is a natural evolution to provide our experience, innovation, service and reach to brands and direct marketers on the global stage. Given the current economic climate, it is an especially opportune time for Quattro to demonstrate to marketers around the world, how mobile, and Quattro, can deliver unprecedented reach, targeting and positive ROI.”

About Quattro Wireless

comScore and Quattro Wireless Network Study Reveals Unduplicated and Engaged Mobile Audience

Otilia Otlacan — Thu, 30 Oct 2008 08:45:48 +0000

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile advertising network, announced the results of a comScore, Inc. (NASDAQ: SCOR) digital marketing intelligence survey about today’s mobile consumer trends. The survey tracked contextual, demographic, behavioral and location information from the Quattro network of premier Publisher mobile web sites for category leading organizations, such as NFL.com, CollegeHumor.com, CBS News, Playboy, and Univision.

Across the Quattro network of premier mobile web sites, the comScore/Quattro Survey found a significant percentage of the audience to be “mobile only” visitors to these brand destinations. This unduplicated mobile audience uses the web daily and visits these sites in particular. The key statistics concluded:

36% of respondents indicated that they do not access the companion wired web site of the publishers they visit on the mobile web
46% of the respondents are daily visitors to Quattro Network premier mobile web sites
Furthermore, Quattro’s own Network efficiency study revealed that brand marketers realized an average 2% CTR on targeted campaigns with visitors to advertiser micro-sites averaging 3 page views per visit. The combined results clearly demonstrate that the Quattro Network mobile audience is unique and engaged and that brand marketers are driving ROI through targeted mobile campaigns.

“The survey showcases the viability of the mobile Internet as a strong platform for premium content and premier brands to reach a highly interactive, unique audience – anytime, anywhere,” said Andrew Miller, CEO of Quattro Wireless. “Mobile is measurable media. The Quattro Network is a quality network full of category-leading Publishers with a proven track record of driving ROI for advertisers. The combination of the two gives marketers a strong, cost-effective platform to turn to in these challenging economic times.”

“Consumers are becoming increasingly reliant on their mobile devices for news and information,” said Mark Donovan, senior analyst of comScore Mobile. “This M:Audit study with Quattro confirms the industry’s notion that relative to online, the composition of the mobile web audience is unique and in some cases unduplicated. In all cases, this audience is highly engaged with the medium.”

Quattro Wireless and comScore conducted this survey during seven consecutive weeks in August and September 2008.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. In an independent survey of 800 of the most influential publishers, advertising agencies and advertisers conducted by William Blair & Company in July 2008, comScore was rated the ‘most preferred online audience measurement service’ by 54% of respondents, a full 20 points ahead of its nearest competitor. comScore’s capabilities are based on a massive, global cross-section of approximately 2 million Internet users who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that gathers and integrates their attitudes and intentions. Using its proprietary technology, comScore measures what matters across a broad spectrum of digital behavior and attitudes, helping clients design more powerful marketing strategies that deliver superior ROI. With its recent acquisition of M:Metrics, comScore is also a leading source of data on mobile usage. comScore services are used by more than 1,100 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, the University of Chicago, Verizon Services Group and ViaMichelin. For more information, please visit www.comscore.com.

About Quattro Wireless

Quattro Wireless is North America’s best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry’s only pre- and post-click technology platform, Quattro provides category leading Publishers and premium branded advertisers with a turnkey solution to extend their Internet offering to the mobile web. Publishers leverage Quattro’s proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.

Quattro Wireless and uLocate Find Each Other to Launch Location-Based Ads on WHERE for the iPhone

Otilia Otlacan — Tue, 16 Sep 2008 10:32:06 +0000

Partnership Brings Together Leaders in Mobile Advertising and Location-Based Services to Create Exclusive Advertising Opportunity

BOSTON – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile ad network, and uLocate Communications (www.ulocate.com), the world’s leading publisher of mobile location-based services, today announced a partnership that will present brands with unprecedented advertising opportunities to target and serve iPhone owners through an industry-first location-based advertising service. The deal extends Quattro’s In-App Network by leveraging uLocate’s WHERE™ application to deliver location-based overlays for Quattro’s innovative iPhone ad units. In addition, Quattro and uLocate will develop new ad-sponsorships for location-based keyword search, Widgets and Map options within WHERE.

WHERE, one of the most popular location-based applications in Apple’s iPhone App Store, will utilize Quattro’s dynamic ad serving platform to enable highly targeted in-application ads to be served to iPhone users based on contextual, demographic, behavioral and location information. WHERE’s location-based service will be added to Quattro’s industry leading Video, Call, In-Application, iTunes and Popover iPhone ad units. Under the deal, ad inventory for the WHERE application on the iPhone is available exclusively through the Quattro In-App Network and for Quattro’s flagship advertisers such as Toyota, Herbal Essences, Sony, Comcast and LionsGate.

WHERE helps users connect with the people, places and things around them by delivering geographically relevant retail, business and event information, as well as entertainment content. By contextualizing advertising with location through a consumer’s proximity and active search, Quattro and uLocate will create a premium and unprecedented advertising opportunity for brand marketers to elevate the mobile ad market. By example, Quattro and WHERE will enable rich advertising opportunity with:

Search-To-Map Keyword Advertising whereby search results can be paired with contextual advertisements–i.e. Walgreen’s could purchase the keywords “headache” and “Advil” to drive consumers to the closest store.

Widget Sponsorship allows multi-product or multi-channel brands such as Wal-Mart or Staples to highlight their store locations on the widget map home page and provide product specials.

WHERE™ Widget Banners inside BuddyBeacon and Local Search will be targeted to user behavior and widget type as well as provide full “Click To” functionality–ie. Click-To-Maps or Click-To-Video–to extend the interactive advertising experience.

“Our iPhone-exclusive partnership with uLocate is the latest example of Quattro’s leadership in providing advertisers and publishers with unsurpassed access to iPhone users and unprecedented premium advertising opportunities,” said Andrew Miller, CEO of Quattro Wireless. “Quattro has the largest network of adapted Publisher web sites for the iPhone–ranging from NFL to CollegeHumor.com to CBS News–and the addition of WHERE adds a sought after location element and cements our reputation as the go-to partner for brands that want to target the coveted iPhone market.”

“The popularity of WHERE among iPhone users makes it an ideal platform for brands seeking innovative ways to reach a highly relevant and receptive audience,” said Walt Doyle, CEO, uLocate Communications. “Together with Quattro Wireless, we are offering an unprecedented level of context to advertisers as we leverage the power of location to deliver the right message at precisely the right time.”

“Coupling Quattro with location-based service WHERE creates a compelling advertising opportunity on the iPhone. Being able to place one of my client’s ads in front of a consumer headed to a Wal-Mart or a Walgreens is a premium opportunity for Brand in Hand and its clients,” said John Hadl, CEO of Brand In Hand whose clients include Procter & Gamble, American Express and Essurance. “By adding proximity of a consumer’s location to a brand’s media placement, we can invest in media much closer to a moment of truth, a sale.”

A tutorial for the advertising units available through Quattro and WHERE is available at www.QuattroWireless.com.

About Quattro Wireless

Quattro Wireless is North America’s best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry’s only pre- and post-click technology platform, Quattro provides category leading Publishers and Premium branded advertisers with a turnkey solution to extend their internet offering to the mobile web. Publishers leverage Quattro’s proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.

About WHERETM

WHERE, a service of uLocate Communications, connects consumers with people, places and things through the power of location. Whether finding friends in a crowded city, locating the lowest gas prices, satisfying a craving for a latte or scoring tickets to a local show, it’s all about navigating your world. WHERE lets consumers personalize their mobile experience while exploring and sharing interests with friends. Whatever your pursuits, WHERE delivers the best in local information from Eventful, Yelp, GasBuddy, Zipcar, ShopLocal, Starbucks, Buddy Beacon® and more.

Available on most major carriers including Alltel, AT&T, Boost, Helio, metroPCS and Sprint, the WHERE platform channels the power of location to the latest mobile devices including Nokia, BlackBerry and the iPhone. For more information, please visit www.where.com.