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Quattro Wireless CEO Andrew Miller Named Ernst & Young Entrepreneur Of The Year 2009 Award Winner


Ad Operations OnlineAward Recognizes Entrepreneurial Excellence in Emerging Company Category

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com) announced that CEO Andrew Miller received the Ernst & Young Entrepreneur Of The Year® 2009 Award in the Emerging Company category in New England, which recognizes the exceptional leader for a company less than five years old. According to Ernst & Young LLP, the award recognizes outstanding entrepreneurs who are building and leading dynamic, growing businesses. Andrew Miller was selected by an independent panel of judges, and the award was presented at a gala event at the Marriott Newton Hotel on June 16th.
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Posted in Ad Networks and Platforms, Events, Internet Strategy, Marketing Strategy, Mobile Advertising, Quattro WirelessComments (0)

Quattro Wireless’ CEO Andrew Miller Named Ernst & Young Entrepreneur Of The Year 2009 Award Finalist in New England


Ad Operations OnlineEswar Priyadarshan Also Receives Nomination for CTO of the Year Award from Mass Technology Leadership Council

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com) announced that CEO Andrew Miller is a finalist for the Ernst & Young Entrepreneur Of The Year® 2009 Award in New England. According to Ernst & Young LLP, the awards program recognizes entrepreneurs who demonstrate extraordinary success in the areas of innovation, financial performance and personal commitment to their businesses and communities. Miller was selected as a finalist by a panel of independent judges. Award winners will be announced at a special gala event on June 16th at the Marriott Newton Hotel.
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Quattro Wireless Continues to Grow with Appointment of Lynn Tornabene as Chief Marketing Officer


Ad Operations OnlineFormer DoubleClick Executive Brings More Than Twenty Years of Strategic and Product Marketing Experience to Leading Mobile Ad Network

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), mobile’s largest premium publisher ad network, announced the appointment of Lynn Tornabene as Chief Marketing Officer, effective immediately. Tornabene will lead Quattro Wireless’ global corporate and product marketing initiatives as it continues its exponential growth. She is based in the company’s New York office and reports to CEO Andrew Miller.
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Quattro Wireless Captures Explosive Audience and Market Share Growth


Ad Operations Online$10 Million Series C Funding will Accelerate International Expansion and Advancement of World’s Largest Premium Publisher Mobile Ad Network

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), mobile’s largest premium publisher ad network, announced that it raised an additional $10 million in Series C funding to accelerate international growth and continue developing industry-leading predictive mobile targeting technology. The round was led by Highland Capital Partners and Globespan Capital Partners.

“Major Fortune 500 marketers including Microsoft, Sony, and Kmart have put their trust in Quattro to deliver superior results,” said Andrew Miller, chief executive officer of Quattro Wireless. “This funding will expand our ability to serve brands and direct marketers worldwide at a time when they need it most, and at a time when reaching global constituencies seamlessly and uniformly is a business imperative. Despite the unprecedented economic climate, Quattro continues to grow dramatically and provide its partners with reach, targeting, positive ROI, and the most sophisticated creative experience in mobile.”
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Posted in Ad Networks and Platforms, Marketing Strategy, Mobile Advertising, Quattro WirelessComments (0)

Quattro Wireless Premier Mobile Ad Network Goes Global


Mobile’s Most Trusted Ad Network Begins International Ad Sales and Serving
Mobile World Congress 2009

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), mobile’s trusted ad network, announced a strategic global expansion of its leading premier mobile ad network to Western Europe, Australia, New Zealand, South Africa and Asia. Quattro will now accept Internationally-focused, and country-specific Publishers and Advertisers into its network.

Spurred by market growth and increased demand for broader consumer reach, Quattro’s industry-leading performance ad network for Fortune 500 brands and global-minded direct marketers has been extended to new continents. Under this worldwide expansion, Quattro’s unrivaled premier network, from exclusive brand publishers to top application providers, can monetize their global mobile footprint in any channel (web, SMS, video, applications) and on any platform (iPhone, Blackberry, Android, Symbian). By leveraging Quattro’s turnkey ad sales and operations, sophisticated platform and full-service experience, global and territory-centric leading publishers can realize superior monetization and increased interactivity. In tandem, advertisers will now be able to take advantage of Quattro’s exclusive and diverse publisher inventory to launch country-specific campaigns that leverage Quattro’s proprietary targeting and audience segmentation technology.
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Posted in Ad Networks and Platforms, Marketing Strategy, Mobile Advertising, Quattro WirelessComments (1)

comScore and Quattro Wireless Network Study Reveals Unduplicated and Engaged Mobile Audience


WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile advertising network, announced the results of a comScore, Inc. (NASDAQ: SCOR) digital marketing intelligence survey about today’s mobile consumer trends. The survey tracked contextual, demographic, behavioral and location information from the Quattro network of premier Publisher mobile web sites for category leading organizations, such as NFL.com, CollegeHumor.com, CBS News, Playboy, and Univision.

Across the Quattro network of premier mobile web sites, the comScore/Quattro Survey found a significant percentage of the audience to be “mobile only” visitors to these brand destinations. This unduplicated mobile audience uses the web daily and visits these sites in particular. The key statistics concluded:
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Posted in Ad Operations, Audience Measurement, Mobile Advertising, Online Advertising Challenges, Reports and Studies, comScoreComments (0)

Quattro Wireless and uLocate Find Each Other to Launch Location-Based Ads on WHERE for the iPhone


Partnership Brings Together Leaders in Mobile Advertising and Location-Based Services to Create Exclusive Advertising Opportunity

BOSTON – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile ad network, and uLocate Communications (www.ulocate.com), the world’s leading publisher of mobile location-based services, today announced a partnership that will present brands with unprecedented advertising opportunities to target and serve iPhone owners through an industry-first location-based advertising service. The deal extends Quattro’s In-App Network by leveraging uLocate’s WHERE™ application to deliver location-based overlays for Quattro’s innovative iPhone ad units. In addition, Quattro and uLocate will develop new ad-sponsorships for location-based keyword search, Widgets and Map options within WHERE.
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Posted in Ad Networks and Platforms, Ad Operations, Ad Targeting, Advertising Industry Deals, Mobile AdvertisingComments (0)

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