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Publicis Groupe to Acquire Performics Search Marketing Business

Otilia Otlacan | August 6, 2008 | 1 Comment

Paris and Mountain View, California – August 6, 2008 – Publicis Groupe (EURONEXT Paris: FR0000130577) and Google (NASDAQ: GOOG) announced today that Publicis Groupe has agreed to acquire the Performics Search Marketing business (Performics) from Google. Chicago-based Performics, one of the leading search marketing service providers, helps to improve the performance of advertisers’ investments and [...]

3 UK Signs YAHOO! As Portal Advertising Partner

Otilia Otlacan | July 2, 2008 | 0 Comments

LONDON, July 2, 2008 – Mobile operator 3 UK and Yahoo! have announced a deal which will see Yahoo! exclusively sell 3 UK banners and sponsored links inventory. Yahoo! will sell the inventory for the 3 UK portal – recently rated the second most popular mobile domain in the UK next to Facebook. Adverts sold [...]

Google Announces Non-Exclusive Advertising Services Agreement with Yahoo! in U.S. and Canada

Otilia Otlacan | June 12, 2008 | 0 Comments

Companies will also Enable Interoperability Between Their Instant Messaging Services MOUNTAIN VIEW, Calif. (June 12, 2008) – Google (Nasdaq: GOOG) today announced that it has reached an agreement that gives Yahoo! the ability to use Google’s search and contextual advertising technology through its AdSense™ for Search and AdSense for Content advertising programs. Under the agreement, [...]

WPP Names Torrence Boone to Lead Project Da Vinci, the Global Agency Start-Up

Otilia Otlacan | May 19, 2008 | 0 Comments

Torrence BooneNEW YORK – WPP (NASDAQ:WPPGY), one of the world’s leading communications services groups, today announced that Torrence Boone has been named Chief Executive Officer (CEO) of Project Da Vinci, the new global agency being built to meet the worldwide marketing needs of its first client, Dell Inc. (NASDAQ: DELL). Boone previously served as president [...]

Google Closes Acquisition of DoubleClick

Otilia Otlacan | March 11, 2008 | 0 Comments

MOUNTAIN VIEW, Calif., (March 11, 2008) – Google Inc. (NASDAQ: GOOG) announced today that it has completed its acquisition of DoubleClick, a company that offers online ad serving and management technology to advertisers, web publishers and ad agencies. Eric Schmidt, Google’s Chairman and Chief Executive Officer, said, “We are thrilled that our acquisition of DoubleClick [...]