Posts Tagged With: Americas

Hallmark Channel and Google to Form Strategic TV Advertising Agreement

» by Otilia Otlacan December 8th, 2008 at 10:45 am » Comments (0)

Agreement Gives Advertisers Access to Hallmark Channel Family-Friendly Programming NEW YORK & MOUNTAIN VIEW, Calif. - Hallmark Channel and Google (NASDAQ:GOOG) announced a strategic agreement to offer advertisers access to high-quality family-friendly programming through the Google TV Ads program. Advertisers will now be able to reach even more viewers by using Google TV Ads platform to place ads on both Hallmark Channel and Hallmark Movie Channel. In November, Hallmark Channel was seen in 86 million homes across the U.S. and over the past year has consistently ranked in the top ten prime time ratings. The network will air in 2009 more than ...more »

EDebitPay Announces Silver Sponsorship at Ad:Tech New York 2008

» by Otilia Otlacan November 7th, 2008 at 10:15 am » Comments (0)

SHERMAN OAKS, Calif. - EDebitPay, LLC, a top reputable online marketer of financial service products, announced today that it will be a Silver Sponsor at the Ad:Tech New York 2008 conference in November. EDebitPay (EDP) will show an enormous presence at this year’s Ad:Tech conference in New York. Featuring a 20-foot booth in the exhibit hall, plus numerous visible sponsorships throughout the venue; EDP is also very pleased to be able to provide sponsorship to several Industry-related events at hot-spots throughout the city. As a leading performance-based affiliate marketing group, EDebitPay represents the largest financial products in the online direct response market. ...more »

Google and WPP launch Marketing Research Awards Program

» by Otilia Otlacan October 30th, 2008 at 11:30 am » Comments (0)

Google and WPP team up to endow research into how online media influences consumer behaviour NEW YORK - Google and WPP (NASDAQ: WPPGY) announced today that they will jointly fund a grant program to support research into how online media influences consumer behaviour, attitudes and decision making. WPP and Google will contribute up to $4.6 million over three years to endow the Google and WPP Marketing Research Awards Program, which will immediately begin reviewing grant applications. The program will be overseen by Professor John Quelch, Senior Associate Dean of Harvard Business School and a non-executive Director of WPP; Dr. Hal Varian, Google's Chief ...more »

Jupitermedia Announces Keynotes and Conference Program for ISPCON Fall 2008, The Internet Industry Event, November 11-13 in San Jose

» by Otilia Otlacan October 23rd, 2008 at 10:55 am » Comments (0)

ISPCON Fall 2008 NEW YORK, N.Y. - Jupitermedia Corporation (Nasdaq:JUPM) today announced its schedule of keynote presentations and conference sessions for ISPCON Fall 2008 (http://www.ispcon.com) at the San Jose McEnery Convention Center in San Jose, CA, from November 11 – 13, 2008. ISPCON, “The Internet Industry Event,” is focused on the industry’s hottest Internet services and technologies with hundreds of top executives from wired and wireless ISPs, Web hosts, CLECs, MSPs, ITSPs and VCs expected for three days of unparalleled conferences, exhibits and networking. “ISPCON has become the premiere gathering place for the service provider community,” said Alan M. Meckler, Chairman and CEO ...more »

Google TV Ads Platform Adds BLOOMBERG TV to U.S. Inventory

» by Otilia Otlacan October 7th, 2008 at 11:17 am » Comments (0)

Google to Bring New Advertising Clients to the BLOOMBERG TELEVISION® Network NEW YORK & MOUNTAIN VIEW, Calif. - Continuing efforts to make television advertising more relevant, accountable and measurable, Google (NASDAQ:GOOG) announced today that the BLOOMBERG TELEVISION® network will make national cable advertising time in the U.S. available through the Google TV Ads™ platform. By offering self-service buying opportunities through Google TV Ads, the BLOOMBERG TELEVISION network will expand its reach to a wider range of advertisers, including those that are new to the medium. more »

IAB Announces 55 MIXX Awards Winners across 18 Categories

» by Otilia Otlacan September 30th, 2008 at 10:15 am » Comments (0)

NEW YORK - The Interactive Advertising Bureau (IAB) closed this year's highly successful MIXX Conference and Expo with the presentation tonight of the fourth annual MIXX Awards. The MIXX Awards are the only honor devoted exclusively to interactive advertising, and the only juried competition that recognizes excellence in both creativity and effectiveness. For the first time, the digital advertising campaigns were evaluated by senior executives from agencies, publishers and marketing organizations deliberating together, sharing their distinct perspectives on what makes advertising creative successful. Tonight’s multimedia gala was emceed by Rob Norman, GroupM Interaction Worldwide CEO. “The sheer volume of submissions coupled ...more »

NBC Universal and Google Form Strategic Advertising Partnership

» by Otilia Otlacan September 9th, 2008 at 2:24 pm » Comments (0)

Google has made yet another move towards consolidating its position as advertising superpower and enter new markets: they've gotten NBCU Cable to implement the Google TV Ads advertising platform. The partnership also includes collaboration on custom research projects to help drive new insights into TV advertising, raising a few question marks: - will there be any user targeting? - if so, what would it be based on? - what metrics are used and how is the data collected? Get the whole press release after the bump. more »

Burst Media Announces Growing Ad Managament Client Base as Publishers Continue to Select AdConductor to Drive Ad Delivery and Management

» by Otilia Otlacan September 8th, 2008 at 10:44 am » Comments (0)

Burst Media, a leading provider of advertising representation, services, and technology to independent web publishers, announced that eleven new customers have signed on to use AdConductor Desktop for their ad serving needs. Additionally, nine existing customers have renewed their contracts. AdConductor provides clients with the technology platform, processes, and support to sell, serve, manage and bill advertising that appears on their websites. "AdConductor has been a part of our advertising operations for years," said Jim Woodward, Ad Operations Manager at The Christian Science Monitor. The Christian Science Monitor (csmonitor.com), is one of the most respected international daily newspapers, and recently renewed ...more »

Google Chrome: A New Take on the Browser, Or New Ad And User Targeting Opportunities?

» by Otilia Otlacan September 3rd, 2008 at 12:34 am » Comments (0)

No doubt you have already heard of Google's newly launched browser Chrome, based on Chromium's open source platform. Whether Chrome will quickly eat up market share from IE and Firefox or if it will just end up at the bottom of the playground, remains to be seen. I've been trying it for the past several hours and, while the controls are still a bit awkward, the performance is good. Still, Google Chrome in itself is not what I wanted to bring your attention to: it's the window (pun intended!) of opportunity it opens for Google in regard to gathering even more ...more »

Publicis Groupe to Acquire Performics Search Marketing Business

» by Otilia Otlacan August 6th, 2008 at 5:51 pm » Comments (1)

Paris and Mountain View, California – August 6, 2008 – Publicis Groupe (EURONEXT Paris: FR0000130577) and Google (NASDAQ: GOOG) announced today that Publicis Groupe has agreed to acquire the Performics Search Marketing business (Performics) from Google. Chicago-based Performics, one of the leading search marketing service providers, helps to improve the performance of advertisers’ investments and maximize client campaign effectiveness. Its profit-driving suite of marketing solutions includes Performics’ reporting platform, local platform, advanced market expertise and active account management. The acquisition of Performics will enrich Publicis Groupe’s strong search capabilities and strengthen the offering of the VivaKi Nerve Center, a new strategic entity ...more »