Posts Tagged With: American Express

24/7 Real Media and OgilvyOne enter Joint Venture to launch China’s ITOP Digital Advertising Network

» by Otilia Otlacan December 4th, 2008 at 9:00 am » Comments (0)

SHANGHAI, China - 24/7 Real Media, Inc., the leading digital marketing company, and OgilvyOne China’s ITOP Performance Marketing division, announced that they are entering a joint venture to create ITOP 24/7 – effective January 2009. Based in Beijing, ITOP 24/7 will be a Chinese display and contextual advertising network that will enable advertisers and publishers to effectively and efficiently engage their target audiences in the digital marketplace. On top of OgilvyOne ITOP’s existing platform, the joint venture will utilize the award winning Open AdStream® ad management technology, enhanced specifically for the Chinese market. OgilvyOne ITOP’s existing ad network covers key categories ...more »

IAB Announces 55 MIXX Awards Winners across 18 Categories

» by Otilia Otlacan September 30th, 2008 at 10:15 am » Comments (0)

NEW YORK - The Interactive Advertising Bureau (IAB) closed this year's highly successful MIXX Conference and Expo with the presentation tonight of the fourth annual MIXX Awards. The MIXX Awards are the only honor devoted exclusively to interactive advertising, and the only juried competition that recognizes excellence in both creativity and effectiveness. For the first time, the digital advertising campaigns were evaluated by senior executives from agencies, publishers and marketing organizations deliberating together, sharing their distinct perspectives on what makes advertising creative successful. Tonight’s multimedia gala was emceed by Rob Norman, GroupM Interaction Worldwide CEO. “The sheer volume of submissions coupled ...more »

American Marketing Association Announces the Return of Mplanet™

» by Otilia Otlacan September 29th, 2008 at 10:05 am » Comments (0)

Industry Leaders to Examine the New Marketing Environment and Strategies of Today’s Most Successful Brands CHICAGO - The American Marketing Association announces the return of Mplanet, an industry-leading event for the world’s most influential marketing leaders and academics to share new ideas, innovations and proven strategies in today’s challenging marketing environment. The American Marketing Association, the largest marketing association in North America for individuals and organizations involved in the practice, teaching and study of marketing worldwide, will host the conference in partnership with The Wharton School and Bain & Company. “This techno-driven, borderless world has created many new challenges and consumers are ...more »

Quattro Wireless and uLocate Find Each Other to Launch Location-Based Ads on WHERE for the iPhone

» by Otilia Otlacan September 16th, 2008 at 11:32 am » Comments (0)

Partnership Brings Together Leaders in Mobile Advertising and Location-Based Services to Create Exclusive Advertising Opportunity BOSTON - Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile ad network, and uLocate Communications (www.ulocate.com), the world’s leading publisher of mobile location-based services, today announced a partnership that will present brands with unprecedented advertising opportunities to target and serve iPhone owners through an industry-first location-based advertising service. The deal extends Quattro’s In-App Network by leveraging uLocate’s WHERE™ application to deliver location-based overlays for Quattro’s innovative iPhone ad units. In addition, Quattro and uLocate will develop new ad-sponsorships for location-based keyword search, Widgets and Map options ...more »

2008 OMMA Awards Finalists: Integrated Online Campaign

» by Otilia Otlacan September 4th, 2008 at 9:00 am » Comments (0)

Following up from yesterday's finalists list for ad creatives, we'll take a look today at the OMMA Awards finalists for the "Integrated Online Campaign" category. As always, if you have any comments or insights, please feel free to shout them! Automotive Agency: OMD / Client: Nissan Live Sets on Yahoo Music Agency: Organic, Inc / Client: Jeep Patriot Agency: Rubin Postaer and Associates / Client: Honda Certified Used Car (HCUC) Business-to-Business Agency: Cadient Group / Client: AstraZenica Agency: OgilvyOne, San Francisco / Client: Barclays Global Investors Agency: Brief Attention Span Communications / Client: Serena Software, Inc. more »

2008 OMMA Awards Finalists: Online Advertising Creative

» by Otilia Otlacan September 3rd, 2008 at 9:00 am » Comments (1)

The lists of finalists for the much-awaited OMMA Awards have just been made public. We will take a look today at the finalists in the "Online Advertising Creative" category - I see some of the best campaigns in there so please feel free to give your comments and thoughts on them. Standard, Flash or Rich Media Banner Agency: A&E Television / Client: Gene Simmons' Family Jewels Agency: IAC Advertising Solutions / Client: Bacardi Agency: MS3 Marketing / Client: Castrol SYNTEC Standard, Flash or Rich Media Expandable Banner or Overpage Unit Agency: Juxt Interactive / Client: Coca-Cola Co./Coke Zero Agency: Liquid / Client: Paramount/The Spiderwick Chronicles Agency: Unicast / ...more »

AdMob Launches New iPhone 3G Advertising Solutions and Announces $1 Million for iPhone Developers

» by Otilia Otlacan July 27th, 2008 at 11:51 am » Comments (0)

Mobile Advertising Leader Reveals Ads for Web and Application Environments and a Community of Advertisers and Publishers SAN MATEO, Calif. & NEW YORK & LONDON - AdMob, the world's largest mobile advertising marketplace, announced today that it has launched a global iPhone ad marketplace with new interactive advertising formats that take advantage of the device's capabilities and mobile context. The new ads include Brand and Performance formats that will function in both the browser environment as well as native applications built for the iPhone. AdMob also announced that it will give $1 million in advertising to developers to promote their iPhone ...more »

AdMob’s iPhone Advertising Unit Hits 249 Million Mobile Web Page Impressions In Past Year

» by Otilia Otlacan July 10th, 2008 at 11:56 am » Comments (0)

Traffic growth averaging 30% per month, demonstrating the phenomenal growth of the device and its browsing prowess San Mateo - July 10, 2008 - AdMob, the world's largest mobile advertising marketplace, today released metrics on their iPhone ad unit. The company has seen an explosive increase in traffic over the past few months, faster then the rate of mobile browsing worldwide. - Since the announcement of the iPhone ad network back in July 2007, AdMob as served over 249 million advertisements worldwide. - AdMob's iPhone network served 51.8 million ads in June Worldwide, a 32 percent increase from the 39.1 million ads served ...more »

AzoogleAds Announces European Expansion

» by Otilia Otlacan March 7th, 2008 at 11:30 am » Comments (0)

Names Pan-European New Media Marketing Firm, 77Agency, as Charter Partner NEW YORK, NY, -- Azoogle.com, Inc. (www.AzoogleAds.com), an online performance-based advertising network, announced its expansion into the European marketplace through a charter agreement with 77Agency, a leading independent New Media Marketing agency based in London. The partnership allows AzoogleAds to significantly expand its reach into the European marketplace and increase the number of non-US advertisers in its current Network. By leveraging 77Agency's advertiser relationships, AzoogleAds' publishers will now have access to international advertising inventory in such key sectors as the financial services, retail, media, travel and leisure markets. This partnership will enable AzoogleAds' ...more »