AT&T among the Major Brands already Serving Notice with Billions of Monthly Impressions through the Better Advertising Platform NEW YORK – The Better Advertising Project, Inc. (Better Advertising) and the…
Focus Turns to Adoption for the Digital Ecosystem CARLSBAD, Calif. – The Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies (4A’s) announced that the “4A’s/IAB Standard Terms…
Latest Tool in the Industry’s “War on Discrepancies” NEW YORK – Discrepancies have long been a challenge for the media industry and interactive advertising poses particular problems due to the…
Joint Task Force Devises Tools to Streamline and Automate Workflow for Buying, Selling, and Delivering Interactive Media ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) and the American Association of…
NEW YORK – Four leading marketing and advertising industry associations stated their continuing commitment to work together to develop a cross sector set of privacy principles for online behavioral advertising…
NEW YORK – Four leading marketing and advertising industry associations announced that they are working together to develop enhanced self-regulatory principles for online behavioral advertising in order to address privacy…
Washington D.C. (June 25, 2008) – Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB), will testify as an expert witness today about the critical role that Internet…
