SAN ANTONIO – Creative Civilization, known for its high-profile work for general market and Hispanic market leadership brands like ING Financial Services and American Cancer Society, announced the addition of two top industry leaders to the San Antonio-based advertising agency as it celebrates its 10-year anniversary.

Cat Lopez and J. Moncada, who collectively have led strategic and creative efforts for national brands such as Procter and Gamble, Coca-Cola, American Airlines, Burger King and Anheuser-Busch, are rejoining Al Aguilar, Chairman/CEO of Creative Civilization, who they worked with at the former Bromley, Aguilar & Associates.

“The addition of Cat Lopez as creative director and J. Moncada as chief strategy and marketing officer rounds out a power team that is ready to catapult its leadership position as an agency of the future,” says Aguilar.

The talent reunion of Aguilar, Lopez and Moncada is also anchored with agency principal and President Gisela Girard, Executive Vice President Sergio Salinas, Vice President of Media Solutions, Melissa Black, and its thirty-person staff.

“Ten years ago, Creative Civilization set forth with an ambitious vision of taking its Hispanic agency background and crossing over into the general market space,” says Moncada. “A decade later, what differentiates us in today’s cluttered environment is our proven leadership as a new breed of agency uniquely qualified in total market solutions.“

“I’m proud to become a part of this visionary team whose time has arrived,” says Lopez. “It is exhilarating to create advertising that captures the imagination of the total market in producing results for our diverse client roster.”

“Today, we reflect on the accomplishments of our first ten years, but more importantly we are poised for an even bigger and better future,” says Aguilar, in describing the celebratory mood at Creative Civilization.

Creative Civilization, headquartered in San Antonio, Texas, offers a full range of marketing, advertising and public relations services. Founded in 1999 by advertising leaders Al Aguilar and Gisela Girard, the agency’s mantra, Inspiration Is All Around Us, fuels creative solutions across all agency disciplines.

DALLAS – “2008 left a huge scar in the face of the US economy. It doesn’t have to be the same in 2009 for all small and medium size businesses, we should get excited,” says Michael Rose, Principal, Rose Group Marketing.

Michael Rose is one of the four speakers that will be present at the upcoming D/FW American Marketing Association’s: “Marketing Toolkit – Thriving in 2009.” This event is for small and medium size business pioneers across industries who wish to learn from industry experts who have proven success generating results.

“It’s a new year and a new way of thinking for marketing professionals,” Rose commented. Rose’s presentation will shed light on how a new perspective of marketing implementation will improve communication between marketers to accomplish their desired objectives. He will also share valuable experiences and tactics on how his firm, Rose Group Marketing, has connected marketers to results.

Sharing the spotlight at this event is Narciso Tovar, VP Public Relations, mundayMorning Creative Group. From strategic planning to creatively establishing awareness for various clients, Tovar has earned great distinction for his savvy media relations tactics and leadership positioning campaigns. Tovar will discuss the importance of winning over the hearts and minds of a mass through word-of-mouth marketing.

Featured speakers and topics:

Marketing Planning – Phillip Crum, Chief Idea Officer, Marketing Measure

Marketing Implementation – Michael Rose, Principal, Rose Group Marketing

Branding – Jonathan Fisher, VP, BrandExtract

Social Media – Narciso Tovar, VP Public Relations, mundayMorning Creative Group

How to Get Ink – Roxanne Clary, Director of Marketing & Circulation, Dallas Business Journal

The Interactive Workshop will be a remarkable program for all small and medium businesses to understand and, in future, implement tools and tips for an exponential change to thrive in 2009.

Location:
North Dallas Chamber of Commerce
10707 Preston Road
Dallas, Texas 75230

Date:

Friday, February 6th, 2009
7:30 AM – 10:30 AM Networking Breakfast/Event

D/FW AMA, North Dallas Chamber, and Irving Chamber members: $40
Nonmembers: $55

Seating for this is very limited, register early to save: www.dfwama.com

This event is made possible by support from the Dallas Business Journal and Verizon Wireless.

About the D/FW AMA:

The D/FW American Marketing Association (AMA) is the number one source for marketers in the Dallas/Fort Worth Metroplex. With an impressive 700+ professional members and host to more than 50 informative and educational events annually, it is the ninth fastest growing chapter and the tenth largest in the nation. Recent keynote speakers include: Mary Kay, Frito-Lay, Texas Instruments, American Airlines, Xerox, JCPenney and La Quinta Hotels and Inns. For more information, go to: www.dfwama.com.

About the AMA:

The American Marketing Association (AMA) is the largest professional association for marketers with more than 38,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing and professional development for marketing professionals. To learn more about the AMA, go to: www.marketingpower.com.

Saving Advertisers Significant Time and Money

Irvine, Calif. – November 11, 2008 – Specific Media, the world’s largest independent media platform, today announced the launch of Dynamic Display™, a powerful solution that enables online advertisers to deliver customized, highly-relevant display ads to target audiences across their online media plans in real time, with minimal creative investment required.

The Dynamic Display platform simplifies the management and delivery of creative elements that appear within a display ad, providing advertisers the flexibility and control to customize up to three areas of an ad template. Each area can be populated to highlight different products, business locations, sales incentives, merchandising opportunities and more. By strategically developing a data feed with each customer, Specific Media is able to set rules that alter the customizable components of the ad template and deliver specific messages based on distinct audience profiles throughout its Premium Network.

Combined with Specific Media’s leading demographic, behavioral, contextual, geographic and retargeting technologies, the Dynamic Display platform saves advertisers time and money while enabling them to reach relevant audiences with pinpoint accuracy and unparalleled efficiency. The platform is particularly beneficial for large organizations that offer a variety of products or services, or vary their message to add relevance and impact when targeting segmented audiences.

“The Dynamic Display platform represents a significant breakthrough in the way customized messages are streamlined to a mass audience to create maximum impact,” said David Jakubowski, senior vice president, Specific Media. “We feel that this platform, combined with our leading targeting technologies, provides advertisers a way to inject new life into their display advertising strategies.”

The platform’s flexibility allows advertisers to integrate and scale campaigns based on existing data feeds and media buys, while continuously delivering real-time results that can be applied to campaign objectives. Several advertisers within the travel sector are currently leveraging the platform to reach holiday travelers, including American Airlines.

“For the fourth quarter, we wanted to maximize the reach and impact of our online advertising efforts by serving highly relevant and timely messaging to American Airlines’ broad base of travelers,” said Jessie Wallin, digital media planner for the American Airlines account at TM Advertising. “Specific Media’s Dynamic Display platform allows us to simplify the process of delivering highly customized messages by assigning each audience segment to one of dozens of creative combinations.”

Specific Media’s Dynamic Display platform is available to advertisers across a variety of industries including the retail, automotive, consumer packaged goods and entertainment sectors.

About Specific Media

Specific Media is uniquely positioned as the world’s largest independent media platform, solving the reach and data problems facing today’s advertisers. Specific Media enables advertisers to target consumers throughout North America and Western Europe based on demographics, behaviors, geographic locations and the contextual relevance of websites visited. Specific Media’s Premium Network reaches more than 150 million US consumers and 225 million consumers globally each month. With a relentless focus on delivering measurable, predictable results in a brand-friendly environment, Specific Media is defining tomorrow’s marketing standards, today.

OMAHA, Neb. – Sojern, Inc., the first company to bring customized, destination-oriented content to travelers on their online boarding passes, announced the company has served more than sixty-five million ad impressions since launching the service. In addition to its strong growth, the company announced it has hired Neil Strow as its East Coast sales director.

“We have witnessed consistent growth since launch and are seeing excellent results with our advertising partners. As more airlines implement, our ability to offer further reach and targeting to our advertising partners continues to be well accepted. We are pleased to have companies like Disney, Crocs and Ruth’s Chris Steakhouses (among others) embrace our offering,” said Gordon Whitten, founder and CEO of Sojern. “With the addition of new talent like Neil and as more of our airline partners go live, the benefits that we deliver to travelers, advertisers and the airline industry will increase.” Sojern’s advertisers have included several companies promoting Broadway shows, airport parking, restaurants, travel products and a large number doing brand promotions.

Based in New York, Strow will be responsible for driving sales and growing the Sojern advertising network. Previously Strow was vice president of advertising sales with the Travel Ad Network (TAN), the largest online vertical advertising network in the travel industry. Prior to working at TAN, he opened and ran the New York sales office for TiVo and was in network sales with The Weather Channel and helped launch advertising sales on Weather.Com. Strow graduated from Bucknell University and received his MBA from Boston University.

Launched in July 2008, Sojern is the first and only company to bring together the nation’s six-leading airlines with local and national advertisers to provide customized, destination-specific information right on the online and printed boarding pass. Leveraging the popularity of online check-in and print-at-home functionality, Sojern enables airlines to provide additional value to their passengers while also giving advertisers the opportunity to reach an important demographic.

About Sojern, Inc.

Sojern, Inc. is an Omaha-based organization that is partnering with the airline and advertising industries to enhance the travel experience by providing destination specific information and offers via the boarding passes that travelers obtain through the airline’s web check-in process. Since its founding in September 2007, Sojern has secured partnerships with leading U.S. airlines including American Airlines, Continental Airlines, Delta Air Lines, Northwest Airlines, United Airlines and US Airways. The company is funded by Norwest Venture Partners and Trident Capital. Sojern’s patents are currently pending. For more information please visit www.sojern.com.

“Sneeze” comically depicts one man’s struggles during allergy season, cleverly positioning Superpages.com as an easy relief solution. To view the award-winning ad, which ran on sites including AOL.com, CNET.com, MSN.com, People.com, TVGuide.com and Yahoo.com, click here: http://awards.tmastaging.net/2008/OMMA/Superpages/sneeze.html. (From here, click on Sneeze Vertical or Sneeze Horizontal.)

“Sneeze” was created in collaboration with Janimation and EyeWonder and bested finalists A&E Television (client: A&E Television) and VML (client: Dr Pepper).

Other recent awards won by TM Advertising for the Superpages.com campaign include: Runner-Up 2008 Most Effective Online Marketing Strategy Award presented by the Dallas Ft. Worth Interactive Marketing Association (DFWIMA) for excellence in interactive marketing; and a 2008 Regional Silver ADDY Award for a Superpages.com outdoor bulletin, presented by a regional chapter of the American Advertising Federation (AAF).

“Since it is critical that we deliver quality leads to our small business advertisers, we are continuously leveraging advertising to promote our products to consumers,” said Briggs Ferguson, President-Internet, Idearc Media. “Thanks to TM Advertising, our advertisements receive the critical attention they deserve, and we are honored to have recently received the prestigious OMMA Award.”

Created in 2006, the OMMA awards honor brand marketers, agencies and content providers who continue to push the potential of online advertising creative.

“Our innovative campaign for Superpages.com is a fantastic way for us to showcase our clients’ passion for creating and delivering the most successful interactive branding campaigns,” said Tom Hansen, President of TM Advertising. “We’re thrilled to be recognized by OMMA and to be in such great company with the other finalists.”

About TM Advertising

TM Advertising, headquartered in Dallas, with offices in Austin and Seattle, is an independently managed subsidiary of Interpublic Group (NYSE: IPG), one of the world’s largest marketing communications companies. Agency clients include the brands of American Airlines, Bell Helicopter, Discover Network, EDS, Fossil, Group Health, Nationwide Insurance, Redhook Ale Brewery, Superpages.com and Texas Tourism. For more information, please visit www.tm.com.

About Idearc Inc.

Idearc Inc. delivers products on multiple platforms to help consumers find the information they want, wherever they are. Idearc’s multi-platform of advertising solutions includes Superpages.com®, Superpages MobileSM, Superpages Mobile SM for BlackBerry®, Switchboard.com, LocalSearch.comSM, Verizon® Yellow Pages, Verizon® White Pages, smaller-sized portable Verizon® Yellow Pages Companion Directories, FairPoint® Yellow Pages, FairPoint® White Pages, FairPoint® Yellow Pages Companion Directories, reFresh reCharge reNew™ magazine, Solutions At Hand™ magazine, and Solutions on the Move™ and Solutions Direct™ direct mail packages. For more information, visit www.idearc.com.

“The sheer volume of submissions coupled with the extraordinary level of creativity that cut across such a wide swath of platforms and technologies speaks to the vitality of the interactive advertising industry,” said Randall Rothenberg, President and CEO of the IAB. “Interactive advertising is breaking new ground in engaging consumers in ways that we had not even dreamed of, and the pace of change will only continue to accelerate.”

This year, submissions jumped by nearly 40 percent, and were sent in from hundreds of leading agencies, representing traditional advertising agencies and native digital shops which entered work across virtually every major vertical industry.

The gala’s ultimate honor, Best in Show, went to TEQUILA\ and Nissan for its “Rogue Launch.” TEQUILA\ and Nissan took home additional honors for digital video, digital integration and VOD and interactive television, winning golds in all three categories. “The Rogue Launch” was based on consumer insights geared to Generation X males who wanted to still feel “in the game” and tap into a sense of playfulness. The campaign was credited as the most successful new car launch in Nissan’s history.

Goodby Silverstein & Partners, last year’s Best in Show agency winner, won two golds this year in Product Launch and Business-to-Business for its campaign “Adobe Layer Tennis” for the launch of Adobe’s Creative Suite 3. And in a testament to the breadth and variety of brands’ interactive campaigns, some marketers were honored in multiple categories for work with different agencies. BMW, for example, was honored for its work with three different agencies—Dotglu, JOGO Media and GSD&M Idea City across the categories of Direct Response and Lead Generation, In-Game Advertising and Social Marketing, respectively.

The MIXX Awards are the only juried advertising competition that evaluates all critical components of the interactive marketing mix, including strategy, creative, execution and results. To view the complete gallery of the MIXX Winners please visit: www.mixx-awards.com/gallery

The Complete List of 2008 MIXX Award Winners:
Best in Show

Nissan and TEQUILA\ for “Rogue Launch”

Brand Awareness and Positioning
GOLD: American Express OPEN and Digitas for “OPEN Forum”

SILVER: I Can’t Believe It’s Not Butter! and BlockDot for “I Can’t Believe It’s Not Butter! Now You Know Better!”

BRONZE: U.S. Army and Universal McCann for “U.S. Army Halo 3 Experience”

Product Launch
GOLD: Adobe Creative Suite 3 and Goodby, Silverstein & Partners for “Adobe Layer Tennis”

SILVER: Verizon and Campfire for “My Home 2.0”

BRONZE: P&G/Downy and Digitas for “Discovering Radiance”

Direct Response and Lead Generation
GOLD: ING of the Americas and BBDO Atlanta for “ING Numbers”

SILVER: BMW North America and Dotglu for “1 Series Interactive Launch”

BRONZE: McDonald’s and OMD for “Dollar Menunaires”

Business-to-Business
GOLD: Adobe Creative Suite 3 and Goodby, Silverstein & Partners for “Adobe Layer Tennis”

SILVER: Dell and T3 for “Times Square We believe: in small business”

BRONZE: Motorola and BBDO New York for “Cityscape”

Public Service/Not-for-Profit
GOLD: The Ad Council / U.S. Department of Justice / National Center for Missing & Exploited Children and Merkley + Partners for “Think Before You Post”

SILVER: The Bridgespan Group and Sapient Interactive for “One Hen: How One Small Loan Made a Big Difference”

BRONZE: Roundabout Theatre Company and Situation Marketing for “Sunday in the Park with George – Connect: The Dot Project”

Search Marketing
GOLD: Honda Certified Used Cars and RPA for “Custom Search Program”

SILVER: Covad Communications and Geary Interactive for “Localized Search Campaign”

BRONZE: Adobe Systems Incorporated and Adobe Search Marketing for “AIR/RIA”

Super-Rich Media
GOLD: Apple Inc. and TBWA\Media Arts Lab for “ Don’t Give Up”

SILVER: Apple Inc. and TBWA\Media Arts Lab for “Banging, Knocking & Hiding”

BRONZE: HBO and Deep Focus for “Flight of the Conchords”

Multicultural
GOLD: U.S. Army and Sensis for “Leaders Among Us”

SILVER: The Home Depot and The Vidal Partnership for “Colores Origenes “Mixer” Campaign”

Widget Marketing
GOLD: Honda Civic and RPA for “Honda Civic Tour: Panic at the Disco”

SILVER: Kimberly-Clark and MindShare for “Huggies Baby Countdown”

BRONZE: Samsung and Cheil Worldwide for “Juke by Samsung”

In-Game Advertising
GOLD: BMW and JOGO Media for “BMW M3 Challenge”

SILVER: Nissan and OMD for “Forza 2”

BRONZE: The Coca-Cola Company and MediaVest for “Sprite NBA Gaming”

Digital Video
GOLD:

Nissan and TEQUILA\ for “Rogue Launch”

SILVER: Neutrogena and Tribal DDB Worldwide for “The Wave Power Cleanser”

BRONZE: Microsoft Small Business Products and Cole & Weber United for “Microsoft Small Business Summit”

Social Marketing
GOLD: Alberto-Culver Company and Carat for “Extreme Style by VO5”

SILVER: BMW and GSD&M Idea City for “1 Series – Facebook Graffiti Contest”

BRONZE: Verizon and Campfire for “My Home 2.0”

International Award
GOLD: Vodafone and OgilvyOne Worldwide, Athens for “Livefeeds”

SILVER: Air New Zealand and Host for “Home Sweet As”

BRONZE: Coke Europe and Sapient Interactive for “Coke Burn Alter Ego”

Mobile Platforms
GOLD: Virgin Atlantic Airways and McKinney for “ Love from Above”

SILVER: MasterCard Worldwide and MRM Worldwide for “Peyton Pep Talks with Peyton Manning”

VOD and Interactive Television
GOLD:

Nissan and TEQUILA\ for “Rogue Launch”

SILVER: AXE and BrightLine iTV for “Art of Skin Contact”

BRONZE: I Can’t Believe It’s Not Butter! and BrightLine iTV for ”Sprays in the City”

Brand Destination Site
GOLD: MasterCard Worldwide and MRM Worldwide for “Priceless.com”

SILVER: American Airlines and TM Advertising for “AAdvantage Milestones”

BRONZE:
Pabst Brewing Company and Cole & Weber United for “The Tales of Colt 45”

Digital Integration

GOLD:

Nissan and TEQUILA\ for “Rogue Launch”

SILVER:

Liberty Mutual and Hill Holliday for “The Responsibility Project”

BRONZE:

ING of the Americas and BBDO Atlanta for “ING Numbers”

Cross-Platform Integration
GOLD: Liberty Mutual and Hill Holliday for “The Responsibility Project”

SILVER: ING of the Americas and BBDO Atlanta for “ING Numbers”

BRONZE: Verizon and Campfire for “My Home 2.0”

MIXX 2008 Judges:

Marketers:

* Cheryl Guerin – VP, Global Digital Marketing, MasterCard Worldwide
* Jenny Howell – Manager of Interactive Marketing, American Honda Motor Co., Inc.
* Carole Irgang – SVP, Integrated Marketing Communications, Kraft Foods
* Carol Kruse – VP, Global Interactive Marketing, The Coca-Cola Company
* Tim Murphy – Senior Director Digital Marketing, Anheuser-Busch
* David Roman – VP, WW Marketing Communications, Personal Systems Group, Hewlett-Packard Company
* Debbie Jo Severin – VP, Marketing, Covad Communications Group, Inc.

Agencies:

* Marty Cooke – Chief Creative Officer, SS+K
* Jean-Philippe Maheu – Chief Digital Officer, Ogilvy North America
* Hans Neubert – Executive Creative Director, Avenue A | Razorfish
* Michael Prieve – Chief Creative Officer, Doremus New York
* Alan Schulman – SVP, Executive Creative Director, Executive Director of User Experience, imc2
* Baba Shetty – EVP Chief Media Officer, Hill Holliday
* Joanne Zaiac – President, Digitas, New York

Publishers:

* Heidi Browning – SVP, Client Solutions, FOX Interactive Media
* Mark D’Arcy – Chief Creative Officer, Time Warner Global Media Group
* Jane Grenier – VP, CondéNet
* Wonya Lucas – EVP & Chief Marketing Officer, Discovery Communications
* Suzie Reider – Director of Advertising, YouTube
* David Sturman – Chief Technology Officer for Massive (a Microsoft company)
* Lauren Wiener – SVP, Meredith Interactive Media

MIXX Awards Sponsors:
Adweek Media
Brightcove.com
Broadband Enterprises
Comcast Spotlight
Forbes.com
International Data Group (IDG)
Microsoft Advertising
Terra Networks
Traffiq
ValueClick Media
Yahoo!

About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

New York, New York(July 22, 2008)—The Interactive Advertising Bureau (IAB) today announced that submissions to the fourth annual MIXX Awards hit record levels, surpassing 2007’s entries by nearly 40 percent. Since their founding in 2005, the MIXX Awards, the only advertising awards to recognize creativity and effectiveness, have evolved into the most prestigious interactive advertising award and have attracted a distinguished cross-section of the world’s top brands and agencies.

· This year’s entries include submissions from hundreds of agencies—“native digital” shops and large traditional ones as well.

· These agencies have submitted the work they have done on behalf of their clients who encompass every major vertical industry—including blue-chip brands, luxury products and services, pharmaceuticals, automotive, financial, consumer packaged goods , entertainment and technology.

· The campaigns will be evaluated in 18 categories by a cross-industry panel of judges that includes senior executives from agencies, publishers, and marketing organizations deliberating together—an industry first.

“The sheer quantity of submissions and the caliber of the marketers and agencies represented is a testament to the increasingly critical role that interactive advertising plays in marketers’ media plans,” said Randall Rothenberg, president and CEO of the IAB, the trade association for interactive media in the United States. “To think that this awards show is only in its fourth year and has already attained levels of submissions that are on a par with long established shows is nothing short of a revolution—showing how far interactive advertising has come. Now the real excitement begins as our judges see which work among this extraordinary lineup will make it to the final round.”

Winners of the IAB’s 2008 MIXX Awards will be announced at a ceremony in New York City on September 23, near the start of Advertising Week, a gathering of the media and marketing industries that typically draws 10,000 professionals to conferences, seminars, recruiting events, and parties celebrating advertising and its evolution. The host for this year’s MIXX Awards is one of the industry’s keenest observers and practitioners, Rob Norman, Group M CEO, whose regular riffs on all things interactive have made him the natural emcee for the evening’s ceremonies.

Last year’s MIXX Award winners included many of the most prominent brand marketers in the United States, including Anheuser Busch, American Airlines, The Coca-Cola Company, BMW, Royal Caribbean, Showtime and Unilever, as well as leading agencies such as Universal McCann, Ogilvy, McKinney, Digitas, BBDO and Mindshare. In 2007, the gala’s ultimate honor, Best in Show, went to Goodby, Silverstein, and Partners, San Francisco, for its super-rich media campaign for Hewlett-Packard, “The Computer is Personal Again.”

For more information and to view the complete gallery of the 2007 MIXX Finalists, please visit: www.mixx-awards.com/gallery.

About the IAB:
Founded in 1996, the Interactive Advertising Bureau (www.iab.net) represents over 375 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the continuing growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB evaluates and recommends standards and practices, fields interactive effectiveness research, and educates marketers, agencies, and media companies, as well as the wider business community, about the value of interactive advertising.

“To our knowledge, this is the first time agencies, publishers and marketers have come together to referee a major advertising awards program,” said Randall Rothenberg, president and CEO of the IAB, the trade association for interactive media in the United States. “This unprecedented assembly of media and marketing professionals reflects our belief that success in interactive advertising is about the entire ecosystem collaborating to drive growth.”

Winners of the IAB’s 2008 MIXX Awards will be announced at a ceremony in New York City on Sept. 23, near the start of Advertising Week, a gathering of the media and marketing industries that typically draws 10,000 professionals to conferences, seminars, recruiting events, and parties celebrating advertising and its evolution.

Agencies, marketers and publishers are invited to submit entries in any of the 18 MIXX Awards categories from today through June 20.

In addition to the traditional categories—which include Brand Awareness and Positioning, Product Launch, Search Marketing and Digital Video, among others—the IAB called for entries to three new categories this year: Social Marketing, Widget Marketing and Brand Destination Site, reflecting the steady stream of innovation that has been a hallmark of the growth of interactive media.

The MIXX Awards are open to marketers and advertising agencies that have run any media, marketing or advertising campaign that was carried out during the qualifying period: April 1, 2007 through March 31, 2008. Full details and entry forms are available at www.iab.net.

Founded in 2005 to honor creativity and effectiveness in interactive advertising, the IAB’s MIXX Awards have grown into the premier honor in digital marketing. Last year’s MIXX Award winners included many of the most prominent brand marketers in the United States, including Anheuser Busch, American Airlines, The Coca-Cola Company, BMW, Royal Caribbean, Showtime and Unilever, as well as leading agencies such as Universal McCann, Ogilvy, McKinney, Digitas, BBDO and Mindshare. In 2007, the gala’s ultimate honor, Best in Show, went to Goodby, Silverstein, and Partners, San Francisco, for its super-rich media campaign for Hewlett-Packard, “The Computer is Personal Again.”

From the beginning, the MIXX Award judging panel was composed solely of executives from consumer marketing organizations. But with the guidance of its MIXX Awards Advisory Board, the IAB changed the panel’s composition to include agency and publisher executives, as well.

“Case studies increasingly show that digital marketing excellence requires marketing strategy, media channel and advertising content work intimately together,” Mr. Rothenberg said, “so having judges who represent these different spheres simply made sense.”

The 2008 MIXX Awards Judging Panel: Marketers:

- Carole Irgang – SVP, Integrated Marketing Communications, Kraft Foods
- David Roman – VP, WW Marketing Communications, Personal Systems Group, Hewlett-Packard Company
- Debbie Jo Severin – VP, Marketing, Covad Communications Group, Inc.
- Joseph Eibert – Executive Director, Interactive Marketing, Warner Home Video
- Cheryl Guerin – VP, Promotions & Interactive, MasterCard Worldwide
- Carol Kruse – VP, Global Interactive Marketing, The Coca-Cola Company
- Arjen Linders – VP of Marketing, Philips DAP N.A.
- Tim Murphy – Senior Director Digital Marketing, Anheuser-Busch
- Jenny Howell – Manager of Interactive Marketing, American Honda Motor Co., Inc.

Agencies:

- Jean-Philippe Maheu – Chief Digital Officer, Ogilvy North America
- Alan Schulman – SVP, Executive Creative Director, Executive Director of User Experience, imc2
- Marty Cooke – Chief Creative Officer, SS+K
- Hans Neubert – Executive Creative Director, Avenue A | Razorfish
- Michael Prieve – Chief Creative Officer, Doremus New York
- Baba Shetty – EVP Chief Media Officer, Hill, Holiday Advertising

Publishers:

- Suzie Reider – Director of Advertising, YouTube
- Lauren Wiener – SVP, Meredith Interactive Media
- Mark D’Arcy – Chief Creative Officer, Time Warner Global Media Group
- Jane Grenier – VP, CondéNet
- Heidi Browning – SVP, Client Solutions, FOX Interactive Media
- Wonya Lucas – EVP & Chief Marketing Officer, Discovery Communications
- David Sturman – Chief Technology Officer for Massive (A Microsoft Company)

Other:

- Todd Wasserman – Editor, Brandweek

To view the complete gallery of the 2007 MIXX Finalists, please visit: www.mixx-awards.com/gallery

About the IAB:
Founded in 1996, the Interactive Advertising Bureau (www.iab.net) represents over 375 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the continuing growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB evaluates and recommends standards and practices, fields interactive effectiveness research, and educates marketers, agencies, and media companies, as well as the wider business community, about the value of interactive advertising

IAB Media Contact:
Marla Nitke
Director, Marketing Communications
212.380.4714
marla@iab.net

ad:tech Miami is a 2-day conference providing an in-depth look into the rapidly expanding Hispanic and Latin American online audiences and how best to reach them in a world that is becoming more and more digitalized and globalized. The Miami conference brings together some of the biggest names in the marketing industry, offering attendees the opportunity to learn first-hand the latest trends and innovations shaping today’s market.

“ad:tech Miami aims to demystify the untapped potential of Hispanic and Latin American online users through the insights of pioneers in the digital marketing space,” said Drew Ianni, Chairman, Programming & Senior Global Analyst for ad:tech. “Our inaugural show last year was well-received and it further opened the dialogue for marketers. For 2008, we have assembled an impressive lineup of speakers and exhibitors who will address the diverse channels and methods to engage these key audiences.”

Anchored by an opening day keynote address from Monica Gadsby, CEO of SMG Multicultural, ad:tech Miami will feature more than 125 speakers from the United States, Mexico and Latin America. This includes CEOs and marketing executives from major brands and leading media companies such as, American Airlines, Batanga, Procter & Gamble, Carnival Cruise Lines, General Motors, Mercado Libre, Yahoo!, Terra Networks, Grupo Televisa, Telemundo and many others who will provide their opinion on the growing importance of the Hispanic market and the advantage of addressing this market segment.

According to the 2008 Terra comScore Hispanic Digital Study, 66 percent of online Hispanics report that they are early adopters and influencers among their family and peer groups. The study goes on to highlight that online Hispanics have replaced television time with Internet usage, with 56 percent spending more than 1 hour a day online.

“Hispanics are leading the adoption of new technologies driven by culture and demographics. Culturally, Hispanics who tend to have family outside of the US, embrace digital technologies to communicate more efficiently with loved ones,” said Lee Vann, Founder and CEO, Captura Group, and ad:tech Miami guest speaker. “In addition, Hispanics are younger when compared to the general market and, as a result, tend to adopt digital technology related to entertainment and social networking at a more dynamic pace.”

The exhibit hall will showcase more than 25 key exhibitors from Latin America, Mexico and the United States. The Convention Center will also house multiple meeting rooms and business presentation rooms for domestic and international organizations along with ample room for networking. For a list of current exhibitors, please visit http://www.ad-tech.com/miami/adtech_miami_exhibitors.aspx

Platinum Sponsors include: Batanga; Terra Gold Sponsors include: cyloop.com; Latin3 Silver Sponsors include: Casale Media; Prodigy MSN; Yahoo! Bronze Sponsors include: Google; iContact; mixplay Media Partners include: CNN en Espanol; Produ; Portada; Merca 2.0; Su Inversion; Advertising Age; Forbes.com; revenue; UOL; Fast Company; iMedia Connection; Digital Moses Confidential; DM News; Folha Online Association Partners include: ahaa; OPA; mma; IAB in Argentina and Mexico; SFIMA; SFAMA

For public information, please visit www.ad-tech.com.

Editors: For interviews, images or more information, please contact Gracia Larrain at Edelman, ph: 305.358.7643 or gracia.larrain@edelman.com or Latiffe Ghanem at Edelman, ph: 305.358.8042 or latiffe.ghanem@edelman.com

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Shanghai, Beijing, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.