Cat Lopez Becomes Creative Director and J. Moncada Becomes Chief Strategy and Marketing Officer

SAN ANTONIO – Creative Civilization, known for its high-profile work for general market and Hispanic market leadership brands like ING Financial Services and American Cancer Society, announced the addition of two top industry leaders to the San Antonio-based advertising agency as it celebrates its 10-year anniversary.

Cat Lopez and J. Moncada, who collectively have led strategic and creative efforts for national brands such as Procter and Gamble, Coca-Cola, American Airlines, Burger King and Anheuser-Busch, are rejoining Al Aguilar, Chairman/CEO of Creative Civilization, who they worked with at the former Bromley, Aguilar & Associates.

“The addition of Cat Lopez as creative director and J. Moncada as chief strategy and marketing officer rounds out a power team that is ready to catapult its leadership position as an agency of the future,” says Aguilar.
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Small & Medium Size Business Event Presented by D/FW American Marketing Association

DALLAS – “2008 left a huge scar in the face of the US economy. It doesn’t have to be the same in 2009 for all small and medium size businesses, we should get excited,” says Michael Rose, Principal, Rose Group Marketing.

Michael Rose is one of the four speakers that will be present at the upcoming D/FW American Marketing Association’s: “Marketing Toolkit – Thriving in 2009.” This event is for small and medium size business pioneers across industries who wish to learn from industry experts who have proven success generating results.
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Customizable Ad Templates Maximize Impact while Minimizing Creative Investment

Saving Advertisers Significant Time and Money

Irvine, Calif. – November 11, 2008 – Specific Media, the world’s largest independent media platform, today announced the launch of Dynamic Display™, a powerful solution that enables online advertisers to deliver customized, highly-relevant display ads to target audiences across their online media plans in real time, with minimal creative investment required.

The Dynamic Display platform simplifies the management and delivery of creative elements that appear within a display ad, providing advertisers the flexibility and control to customize up to three areas of an ad template. Each area can be populated to highlight different products, business locations, sales incentives, merchandising opportunities and more. By strategically developing a data feed with each customer, Specific Media is able to set rules that alter the customizable components of the ad template and deliver specific messages based on distinct audience profiles throughout its Premium Network.
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Company Continues Rapid Momentum and Growth, Hires New East Coast Sales Director, Neil Strow

OMAHA, Neb. – Sojern, Inc., the first company to bring customized, destination-oriented content to travelers on their online boarding passes, announced the company has served more than sixty-five million ad impressions since launching the service. In addition to its strong growth, the company announced it has hired Neil Strow as its East Coast sales director.

“We have witnessed consistent growth since launch and are seeing excellent results with our advertising partners. As more airlines implement, our ability to offer further reach and targeting to our advertising partners continues to be well accepted. We are pleased to have companies like Disney, Crocs and Ruth’s Chris Steakhouses (among others) embrace our offering,” said Gordon Whitten, founder and CEO of Sojern. “With the addition of new talent like Neil and as more of our airline partners go live, the benefits that we deliver to travelers, advertisers and the airline industry will increase.” Sojern’s advertisers have included several companies promoting Broadway shows, airport parking, restaurants, travel products and a large number doing brand promotions.
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TM Advertising, one of the nation’s leading full-service communication agencies, and Superpages.com® today announced its “Sneeze” online advertisement won the 2008 Online Media, Marketing & Advertising (OMMA) Award for “Best Video Appearing in a Banner, Pre-Roll, Interstitial or In-Stream Unit.”

“Sneeze” comically depicts one man’s struggles during allergy season, cleverly positioning Superpages.com as an easy relief solution. To view the award-winning ad, which ran on sites including AOL.com, CNET.com, MSN.com, People.com, TVGuide.com and Yahoo.com, click here: http://awards.tmastaging.net/2008/OMMA/Superpages/sneeze.html. (From here, click on Sneeze Vertical or Sneeze Horizontal.)
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NEW YORK – The Interactive Advertising Bureau (IAB) closed this year’s highly successful MIXX Conference and Expo with the presentation tonight of the fourth annual MIXX Awards. The MIXX Awards are the only honor devoted exclusively to interactive advertising, and the only juried competition that recognizes excellence in both creativity and effectiveness. For the first time, the digital advertising campaigns were evaluated by senior executives from agencies, publishers and marketing organizations deliberating together, sharing their distinct perspectives on what makes advertising creative successful. Tonight’s multimedia gala was emceed by Rob Norman, GroupM Interaction Worldwide CEO.

“The sheer volume of submissions coupled with the extraordinary level of creativity that cut across such a wide swath of platforms and technologies speaks to the vitality of the interactive advertising industry,” said Randall Rothenberg, President and CEO of the IAB. “Interactive advertising is breaking new ground in engaging consumers in ways that we had not even dreamed of, and the pace of change will only continue to accelerate.”
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The folks at IAB as well as players in the online advertising industry seem active and busy these days, even though most of us would be thinking of July as a slow month. The MIXX Awards 2008 have reached an all-time high level of submissions – check out the IAB press release below.

New York, New York(July 22, 2008)—The Interactive Advertising Bureau (IAB) today announced that submissions to the fourth annual MIXX Awards hit record levels, surpassing 2007’s entries by nearly 40 percent. Since their founding in 2005, the MIXX Awards, the only advertising awards to recognize creativity and effectiveness, have evolved into the most prestigious interactive advertising award and have attracted a distinguished cross-section of the world’s top brands and agencies.

· This year’s entries include submissions from hundreds of agencies—“native digital” shops and large traditional ones as well.

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New York, New York(June 2, 2008)—With a transformation in judging procedures it labeled “unprecedented,” the Interactive Advertising Bureau (IAB) today issued a call for entries to its annual MIXX Awards celebrating interactive advertising excellence. The big change this year: The digital advertising campaigns now will be evaluated by senior executives from agencies, publishers, and marketing organizations deliberating together.

“To our knowledge, this is the first time agencies, publishers and marketers have come together to referee a major advertising awards program,” said Randall Rothenberg, president and CEO of the IAB, the trade association for interactive media in the United States. “This unprecedented assembly of media and marketing professionals reflects our belief that success in interactive advertising is about the entire ecosystem collaborating to drive growth.”

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