Tag: America

Best of 2008′s Digital Campaigns Announced at Eyeblaster Awards

Best of 2008′s Digital Campaigns Announced at Eyeblaster Awards

| November 7, 2008 | 0 Comments

Agencies and campaigns recognized for breakthrough creative and cross channel integration New York, New York (November 6, 2008) – Eyeblaster celebrates the best in 2008 digital advertising campaigns, recognizing six agencies with top honors at last night’s Eyeblaster Awards bash in New York City. OMD LA and AKQA London walked away with the first award [...]

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Marchex Adhere Adds 23 New Premium Web Sites

| November 6, 2008 | 0 Comments

Marchex Adhere Gives Publishers Control over Revenue and Brand, and Advertisers Clarity on Placements SEATTLE – Marchex, Inc. (NASDAQ:MCHX), a local search and advertising company, announced that its Marchex Adhere for Publishers has added 23 new premium Web sites, bringing its roster to more than 200 premium publishers using Marchex Adhere to more effectively monetize [...]

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PV Media Group Forms Premium Access Media to Target Vertical Ad Channels Covering Entertainment News, Gaming and Health

| November 6, 2008 | 0 Comments

AdOn Networks President Steve Armstrong Named CEO of Vertical Network Encompassing 2,000-Plus Publishers; Bhaskar Ballapragada New AdOn G.M. PHOENIX – PV Media Group (PVMediaGroup.com) has launched Premium Access Media (PremiumAccess.com), a new premium ad network representing more than 2,000 quality brand name publishers across a number of tightly focused vertical channels including entertainment news, gaming [...]

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Mobile Marketing Association Announces 2008 Global Award Finalists

| November 5, 2008 | 0 Comments

Impact of Mobile Marketing Visible Through Successful Utilization and Development of Mobile Channel NEW YORK & LONDON & SINGAPORE & SAO PAULO, Brazil – The Mobile Marketing Association (MMA) (www.mmaglobal.com), which globally promotes the development and sustainability of mobile marketing, today announced the finalists for the MMA’s Fourth Annual Global Mobile Marketing Awards which honors [...]

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American Association of Advertising Agencies to Sponsor “Diversity in Advertising Career Day” on April 22, 2009, in NYC in an Ongoing Effort to Change the Face of Advertising

| October 31, 2008 | 0 Comments

Diversity in Advertising Career Day is Back by Popular Demand. Advertising, Marketing and Communications Firms Will Once Again Meet Thousands of Experienced, Diverse, Mid-Career Professionals NEW YORK – The American Association of Advertising Agencies (4A’s) has joined forces with 25-year veteran career fair producer Shomex Productions to present Diversity in Advertising Career Day (www.diacareerday.com), a [...]

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comScore and Quattro Wireless Network Study Reveals Unduplicated and Engaged Mobile Audience

| October 30, 2008 | 0 Comments

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile advertising network, announced the results of a comScore, Inc. (NASDAQ: SCOR) digital marketing intelligence survey about today’s mobile consumer trends. The survey tracked contextual, demographic, behavioral and location information from the Quattro network of premier Publisher mobile web sites for category leading organizations, such [...]

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Ad Ops Daily Briefs: October 27 2008

| October 27, 2008 | 0 Comments

- Hale 200 Index of Global Economic Entities Provides Unique Look at the Global Economy of the 21st Century America’s national leaders, corporate decision-makers and individual voters can awaken to the realities of the new global economy and how the implications affect the national economic security of the nation and upcoming Presidential election with the [...]

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Yahoo! Launches Transformative Digital Ad Platform

Yahoo! Launches Transformative Digital Ad Platform

| September 25, 2008 | 0 Comments

San Francisco Chronicle and San Jose Mercury News First Customers to Go Live NEW YORK – Emmy Award nominee and Golden Globe Award winner Jon Hamm of AMC’s original drama series Mad Men, today joined Yahoo!’s Chief Executive Officer Jerry Yang, President Sue Decker and Executive Vice President of Yahoo! U.S. Hilary Schneider for the [...]

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Glam Media Announces Glam Perks – First Comprehensive Range of Media Service for Publishers

Glam Media Announces Glam Perks – First Comprehensive Range of Media Service for Publishers

| September 10, 2008 | 0 Comments

New Services Champion Publisher Success; Glam Publishers Gain Licensed Access to Photos From Splash News Brisbane, CA and New York, NY—Sept 5, 2008—Glam Media (www.glammedia.com), pioneer of vertical content networks, announced the introduction of Glam Perks, a set of value added services for publishers, including a deal with Splash News & Picture Agency that gives [...]

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Publicis Groupe Acquires PBJS, Leading Interactive Marketing and Events Agency

Publicis Groupe Acquires PBJS, Leading Interactive Marketing and Events Agency

| September 4, 2008 | 1 Comment

PARIS – Publicis Groupe (Paris:PUB) announced today the acquisition of PBJS, leading Seattle-based digital marketing and strategic communications company. PBJS delivers multi-channelled communication solutions aimed at cultivating and sustaining relationships between brands and their audiences. The company specializes in scalable strategic communications, events, interactive media and branded entertainment. The acquisition of PBJS reaffirms Publicis Groupe’s [...]

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Celebrating Winners at the 11th Annual ad:tech Awards Ceremony

Celebrating Winners at the 11th Annual ad:tech Awards Ceremony

| April 16, 2008 | 0 Comments

More than 35 awards distributed in recognition of digital marketing excellence. San Francisco, CA – April 16, 2008 – ad:tech expositions, LLC, the leading organizer of conferences and exhibitions for the interactive marketing community worldwide, hosted the 11th Annual ad:tech Awards Ceremony on April 15th at Mezzanine, a nightspot in San Francisco. More than 35 [...]

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In Comments to the FTC, the Online Publishers Association Supports Self-Regulation of Online Advertising and Stresses Important Role of Behavioral Advertising to the Future of Digital Media

In Comments to the FTC, the Online Publishers Association Supports Self-Regulation of Online Advertising and Stresses Important Role of Behavioral Advertising to the Future of Digital Media

| April 11, 2008 | 0 Comments

Magazine Publishers of America Endorses OPA Comments New York, NY – April 11, 2008 – In comments submitted today to the Federal Trade Commission, the Online Publishers Association (OPA) offered its support for the Commission’s goals of promoting self regulation of online advertising and improving consumer awareness of behavioral advertising practices. In addition, OPA emphasized [...]

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